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   🎃  Gourd game
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   Plus: Gen Z’s pleasant (but unemployable?) values, a light-powered keyboard, and more.
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             <em>
              You've got 0 referrals,
         just
        
            3 away from earning a Hustle Essentials kit.
        
        Check out all of our
              <a data-hs-link-id="0" data-hs-link-id-v2="SmQ7BDlU" style="color:#192733; text-decoration:underline !important" target="_blank">
               prizes here
              </a>
              .
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               https://thehustle.co/?ref=950fce10a7
              </a>
             </em>
             <br/>
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              Check your referral progress &amp; prizes
              <a data-hs-link-id="3" data-hs-link-id-v2="T/hBDVGM" style="color:#192733; text-decoration:underline !important" target="_blank">
               here
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                  View in browser
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                <a data-hs-link-id="0" data-hs-link-id-v2="BtznYW/L" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="The Hustle by HubSpot Media" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FCritical_Template_Imagery%252FThe_Hustle_HubSpot_media_glow_Final.png%253Fwidth%253D500%2526upscale%253Dtrue%2526name%253DThe_Hustle_HubSpot_media_glow_Final.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTkxNDI2NDMuNDA0Njk0OH0:1v3BMR:dMsg6VGXmy1c4Sp2FKS-aa7nGOYx9LPhUUh8iqi239I" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="250"/>
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: normal;">
                   <strong>
                    Wishing you a cold, dark day.
                   </strong>
                   Please take that lovingly — the annual World Happiness Report continues to suggest there’s something magical about our globe’s northernmost, sun-choked nations. List-topping stalwarts Finland, Denmark, Iceland, and Sweden again rose to the top of the Gallup-compiled measurement of citizens’ self-reported life satisfaction around the globe. As for the US, it is a country that was surveyed.
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  🎧
                  <a data-hs-link-id="0" data-hs-link-id-v2="kRkTwoz0" rel="noopener" style="color:#192733; font-weight:bold" target="_blank">
                   On the pod
                  </a>
                  <span style="font-weight: bold;">
                   :
                  </span>
                  <span style="font-weight: normal; font-style: italic;">
                   <strong>
                    <span style="font-size: 12px; color: #000000;">
                    </span>
                   </strong>
                  </span>
                  <em>
                   Brand strategist Sonia Thompson shares her deeply human approach to inclusive marketing that actually works.
                  </em>
                  <span style="font-weight: normal; font-style: italic;">
                   <strong>
                    <span style="font-size: 12px; color: #000000;">
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                      </span>
                     </em>
                    </span>
                   </strong>
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                      <br/>
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                   NEWS FLASH
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17313702092961_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  🛰
                  <span style="font-weight: bold;">
                   Behold, the world’s most expensive game of bocce ball:
                  </span>
                  Startup Katalyst Space Technologies landed a
                  <a data-hs-link-id="0" data-hs-link-id-v2="JkO0hg2Y" style="color:#192733" target="_blank">
                   $30m
                  </a>
                  NASA contract to launch a spacecraft designed to knock another spacecraft deeper into space. NASA’s decaying 21-year-old SWIFT Observatory is seen as a great testing ground for new docking tech, but it’s currently in low-Earth orbit and would likely burn up by the end of next year if left alone. Enter Katalyst, now targeting a May 2026 launch, to nudge it further out and keep it (and its testing utility) alive.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  ✌
                  <span style="font-weight: bold;">
                   How to reach the right destination without taking a trip:
                  </span>
                  Mindstate Design Labs reports early success in its attempt to make “the least psychedelic psychedelic that’s psychoactive.” Which is to say a psychedelic drug that could treat mental health conditions without an associated hours-long hallucinogenic trip. Mindstate’s psychoactive compound was developed using AI models that analyzed more than 70k psychedelic adventures and misadventures logged by people in clinical trials, but also on Reddit and the dark web. They claim,
                  <a data-hs-link-id="0" data-hs-link-id-v2="t5/RabGh" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Wired
                  </span>
                  , the drug yielded no serious side effects in initial testing, but it would assuredly still face a long uphill FDA clearance battle.
                  <br/>
                  <br/>
                  ⚡
                  <span style="font-weight: bold;">
                   Let’s try this again:
                  </span>
                  Moxion Power went bankrupt, despite raising $110m+ to build its portable batteries, a more environmentally friendly alternative to diesel generators. Now, co-founder Paul Huelskamp is back with Anode Technology Co., attempting to do the same thing with several ex-Moxion employees,
                  <a data-hs-link-id="0" data-hs-link-id-v2="yeq1FbKz" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   TechCrunch
                  </span>
                  . Anode’s battery is smaller than Moxion’s, making it easier to transport, and designed to work at live events and construction sites and for EV charging. It’ll also use contract manufacturers to produce its batteries as opposed to doing it in-house like Moxion.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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            <tbody>
             <tr>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    Bright idea:
                   </span>
                   Logitech’s new ~$100
                   <a data-hs-link-id="0" data-hs-link-id-v2="tlD3N8KN" style="color:#192733" target="_blank">
                    K980 keyboard
                   </a>
                   runs on light. Its battery can only be charged with sunlight or artificial light (at least 200 lux) and, once charged, can be used in complete darkness for up to four months — though we’d be very concerned about a potential scenario in which we’d need to do that.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Large and in charge:
                   </span>
                   Thor Industries
                   <a data-hs-link-id="0" data-hs-link-id-v2="MdjOMEB5" style="color:#192733" target="_blank">
                    teased
                   </a>
                   a longer-range EV RV with a new hybrid engine that's able to reach up to 450 miles, a heck of a lot better than the 105-mile all-electric journeys the startup has been able to complete so far. The electrified motorhome is expected to start production next year.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Meta
                   </span>
                   will
                   <a data-hs-link-id="0" data-hs-link-id-v2="GbfphkYa" style="color:#192733" target="_blank">
                    roll out
                   </a>
                   ad-free Facebook and Instagram subscriptions to UK users for $4-$5/month, citing the Information Commissioner’s Office’s “consent or pay” guidance, which lets users either consent to targeted ads that use their data or pay to avoid them.
                   <br/>
                   <br/>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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        </div>
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          <!--[if (mso)|(IE)]>
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      <tr style="background-color:#ffeeeb;">
    <![endif]-->
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<![endif]-->
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<![endif]-->
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   OPTIMIZE FOR AI
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
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                <a data-hs-link-id="0" data-hs-link-id-v2="lYC9No5r" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="7 Public Speaking Pro Tips" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FLorraine-Lee-Presentation-Attention-Toolbox.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DLorraine-Lee-Presentation-Attention-Toolbox.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTkxNDI2NDMuNDA1MzU5fQ:1v3BMR:l5CEl50fxxMCeO-xP36N_fJCEflufKEioztd3rFhmLk" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 20px;">
                   Make your presence unforgettable
                  </span>
                  <br/>
                  <br/>
                  If you can step to any center stage, IRL or virtual, and articulate your mind-mush with clarity, that’s pure power.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Try serial keynoter Lorraine K. Lee’s
                  <a data-hs-link-id="1" data-hs-link-id-v2="sGVT7wri" style="color:#192733" target="_blank">
                   presentation toolbox
                  </a>
                  , which breaks down 7 ways to set the tone and keep the crowd’s attention.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%; font-weight:bold">
                  Public preaching pro tips:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   3 ways to draw them in instantly
                  </li>
                  <li aria-level="1">
                   The message resonance matrix
                  </li>
                  <li aria-level="1">
                   Pointers for varying voice
                  </li>
                  <li aria-level="1">
                   Body language guidelines
                  </li>
                  <li aria-level="1">
                   How to close on a high note
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Never bungle bags come crunch time. We’ll just assume that all of you who scroll past this button are charismatic maestros.
                  <span style="font-size: 20px;">
                   <br/>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
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                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="hffNBjQV" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Hook the sleepyheads
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
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      <tr style="background-color:#ffffff;">
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <a data-hs-link-id="0" data-hs-link-id-v2="jj0MPxO1" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A staircase lined with numerous orange and white pumpkins, fake spider webbing, and bales of hay." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fpumpkins.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dpumpkins.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTkxNDI2NDMuNDA1NDYyNX0:1v3BMR:xRly4eLABFiNQ6JPYT1ysjeg-nB5nZzJmAkxH7Kvc_4" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
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                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%; font-weight:bold; font-size:22px">
                  For fall vibes, call your pumpkin concierge
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Great news for fall lovers who don’t have the time or energy to buy their own pumpkins, but
                  <em>
                   do
                  </em>
                  have the means — pumpkin concierges are apparently a thing.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  What they are: essentially professional porch decorators who, for a couple hundred to thousands, will deliver seasonal decor to your doorstep and style your entryway into a Hallmark-worthy backdrop.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  More of them are cropping up across the country, and this year, business is booming,
                  <a data-hs-link-id="0" data-hs-link-id-v2="7a47TRv6" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Axios.
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  A gourd-geous service
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Packages typically include pumpkins, hay bales, and other fall items, but vary depending on price and aesthetic. For people who also want to outsource the clean-up, that’s often an option, too.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   In Virginia,
                   <a data-hs-link-id="0" data-hs-link-id-v2="TItlKlzQ" style="color:#192733" target="_blank">
                    Patch to Porch
                   </a>
                   sells packages ranging from $300 for 28 pumpkins, to ~$1.3k for 96, including design, setup, and removal.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   In Salt Lake City,
                   <a data-hs-link-id="0" data-hs-link-id-v2="Y166a/xX" style="color:#192733" target="_blank">
                    Pumpkin Porch Fairy
                   </a>
                   offers style and sustainability, sourcing its decor locally, decorating, and then donating the items to the community or back to farms.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   In California,
                   <a data-hs-link-id="0" data-hs-link-id-v2="DRD9B90V" style="color:#192733" target="_blank">
                    Sweet Thistle Farms
                   </a>
                   cuts out the middleman, delivering pumpkins fresh off the vine, with packages starting at $400.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  It’s niche, but not unlike other seasonal services, like holiday decorators who install Christmas lights, wrap gifts, and decorate trees, or Instagramable businesses like
                  <a data-hs-link-id="0" data-hs-link-id-v2="Fk7UIsk5" style="color:#192733" target="_blank">
                   bed parties
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   The trend is gaining steam, but…
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  … it all started five years ago in Texas, thanks to the OG pumpkin hustler and owner of Porch Pumpkins, Heather Torres, who’s turned her hobby into a six-figure business with 20+ employees,
                  <a data-hs-link-id="0" data-hs-link-id-v2="izr/c75a" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Business Insider
                  </span>
                  .
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   She offers four packages, including a 30-pumpkin arrangement for $325 (the smallest and most popular package) and a $1.3k+ one for “the true pumpkin lover” that includes two 50-pounders and other decorative items.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Who in their right mind would pay so much for a temporary display? Apparently plenty of people: she sold out last year and is already sold out again for 2025.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Torres also coaches other entrepreneurs on how to start their own pumpkin concierge business (at $4.5k for a two-hour session) and has helped 12 others break into the business, per
                  <em>
                   BI
                  </em>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Now, she’s expanding her pumpkin empire nationwide by franchising.
                  <br/>
                  <br/>
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="pCjtONgr" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   A too-bright idea?
                  </span>
                  Digital billboards, hailed in our YouTube comments as “visual smog, not effective, expensive, public spam,” may not be the most popular thing out there, but they sure are lucrative, per
                  <a data-hs-link-id="0" data-hs-link-id-v2="vQKjYOe0" style="color:#192733" target="_blank">
                   this deep dive
                  </a>
                  on the economics of owning a billboard in the US.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735564883" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="2%" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F2%2525.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D2%2525.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTkxNDI2NDMuNDA1ODExM30:1v3BMR:U_KTEhZtHKU-y93KyU-QNPOfIkTSQ4hnSvY9-O_BVY8" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  Share of Gen Zers whose values deem them hirable, at least according to
                  <a data-hs-link-id="0" data-hs-link-id-v2="N1uHmlCh" style="color:#192733" target="_blank">
                   a study
                  </a>
                  from Suzy Welch, a business-school professor who wrote about her work in an op-ed for
                  <span style="font-style: italic;">
                   The Wall Street Journal
                  </span>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Welch created an assessment called the Values Bridge to help people understand their personal values, which her team of researchers used to compare Gen Z’s values to those that companies claim to want most in new hires.
                  <br/>
                  <br/>
                  From a survey of 2.1k hiring managers, Welch’s team learned that achievement — wanting demonstrable accomplishments and success — and a desire to work were the first and third most important values to hiring managers, but ranked 11th  and ninth for Gen Z, who prioritize values like self-care, helping others, and authenticity. Meanwhile, a 2024 survey
                  <a data-hs-link-id="0" data-hs-link-id-v2="KRN5MqeX" style="color:#192733" target="_blank">
                   found
                  </a>
                  that 75% of surveyed business leaders found some or all recent college grads they’d hired to be “unsatisfactory.”
                  <br/>
                  <br/>
                  So maybe Gen Z spells troubles for managers who want work horses, but... perhaps kids these days are onto something? Their values actually sound nice.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871702692" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871921334" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507871921334_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619923533" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17489619923533_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📆
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1913, Rudolf Diesel, inventor of the diesel engine,
                  <a data-hs-link-id="0" data-hs-link-id-v2="Nb/9v5C+" style="color:#192733" target="_blank">
                   disappeared
                  </a>
                  from a steamship traveling from Belgium to England. His body was found several days later in the water, but the cause of his death remains a mystery, with some suspecting he was murdered.
                  <br/>
                  <br/>
                  🎢
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  Theme parks are fun. Engineering them is
                  <a data-hs-link-id="0" data-hs-link-id-v2="skKSa0es" style="color:#192733" target="_blank">
                   sometimes not
                  </a>
                  .
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="GmFSR867" style="color:#192733; font-style:italic" target="_blank">
                   The Follow Up
                  </a>
                  is a twice-weekly newsletter that talks about sales like your friend, not your boss.
                  <br/>
                  <br/>
                  🐈‍⬛
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  Tap to
                  <a data-hs-link-id="0" data-hs-link-id-v2="TsV2u94W" style="color:#192733" target="_blank">
                   jump
                  </a>
                  .
                  <br/>
                  <br/>
                  🐕
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  Excellent
                  <a data-hs-link-id="0" data-hs-link-id-v2="v/UqsXaY" style="color:#192733" target="_blank">
                   haul
                  </a>
                  .
                  <span style="font-size: 11px; color: #000000;">
                  </span>
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357737503584" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948180271" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948180271_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   QUOTE OF NOTE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17399241210451" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <img align="middle" alt="Be great at one thing. The world does not reward general talent. The only place that works is on Jeopardy." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FQuoteSept292025.jpg%253Fwidth%253D1024%2526upscale%253Dtrue%2526name%253DQuoteSept292025.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTkxNDI2NDMuNDA1OTI3N30:1v3BMR:0ab8-mHQoJ9g8TAmBma_whJtYVlGeEFIORmon_NpOBU" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="512"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948365523" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948365523_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  Sorry, generalists — unless you’re Ken Jennings, “Shark Tank” star Robert Herjavec suggests budding professionals looking for success better get really good at just one thing. For the 63-year-old cybersecurity exec, that special skill was communication, which he
                  <a data-hs-link-id="0" data-hs-link-id-v2="6C4iwK8L" style="color:#192733" target="_blank">
                   told
                  </a>
                  <span style="font-style: italic;">
                   Fortune
                  </span>
                  helped him stand out among the tech crowd and become a millionaire by 26.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  What we’d like to know is if sitting on a beach counts. (Asking for a friend.)
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948264292" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                  </span>
                  <span style="font-style: italic;">
                   <br/>
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <em>
                   If the sentient cars in the movie Cars depict other vehicles like tractors as animals (cows), then they must have spontaneously and rapidly evolved as a species within the last 100 years, with Lizzie being one of the original propagators as horses/carriages must not have existed at all.
                  </em>
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   <span style="color: #192733;">
                    <span style="font-size: 9px;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="d/q+aLB0" rel="noopener" style="color:#192733" target="_blank">
                      SOURCE
                     </a>
                     <br/>
                     <br/>
                    </span>
                   </span>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:0px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-22" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
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