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  <title>
   Has the Watch World Found Its Anthony Bourdain?
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   A new show called 'Man of the Hour' gives the watch world—and its most exciting independent makers—a long overdue close-up.
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                       Read and share this post on the web.
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                    <span style="word-break: break-word; font-size: 15px;">
                     A couple of years ago, Wei Koh, the founder of watch magazine
                     <em>
                      Revolution,
                     </em>
                     ran into Hollywood producer Karen Seah at the Singapore F1 Grand Prix. During that run-in, Seah asked: “Why is there no Anthony Bourdain show on watches?” The conversation was the initial spark for
                     <em>
                      Man of the Hour,
                     </em>
                     an upcoming Discovery Channel show co-created by Koh and Seah, which centers on eight independent watchmakers in its first season.
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                     According to Koh, the show is something he’s been thinking about since he first met Bourdain, whom he considers one of his heroes, about 15 years ago. Bourdain needed help accessing a Geneva restaurant with a notoriously grouchy chef, and Koh served as the go-between, he explained to
                     <a style="text-decoration: underline; color: #000000;">
                      Tony Traina on his Unpolished podcast
                     </a>
                     . “I had always wondered why no one had done for watches what [Bourdain] had done for food,” Koh tells me over email. “After all, the creators in the watch industry are the same type of geniuses, poets, and madmen that we have in the world’s best chefs.”
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                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <em>
                      Man of the Hour
                     </em>
                     feels like it’s arriving at the perfect moment. The watch world has gone electric in the past few years, and the audience feels ripe for a show that serves its interest in a high-gloss way. Still, Koh and Seah received pushback from some TV execs who wondered if the “show was too insular and niche,” he says. “People remarked, ‘Will anyone really watch a show on watches?’”
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                    <span style="word-break: break-word; font-size: 15px;">
                     But in taking inspiration from Bourdain, Koh says he dialed in more on the human stories rather than the drier technical details that may have alienated a wider audience. “The mechanical watch is probably, from a purely pragmatic purpose, the most useless thing imaginable,” Koh says. “Yet the search and personal journey each of the watchmakers takes in
                     <em>
                      Man of the Hour
                     </em>
                     , to marginally advance performance or wring the last drop of accuracy, yields the most beautiful results imaginable.” (While watching the first episode of
                     <em>
                      Man of the Hour,
                     </em>
                     I did wonder if the show could have used a dollop of another food show: David Chang’s
                     <em>
                      Mind of a Chef,
                     </em>
                     which
                     <a style="text-decoration: underline; color: #000000;">
                      utilized goofy animations and explainers
                     </a>
                     to illustrate the nerdier elements of cooking.)
                    </span>
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                  <p style="margin:0">
                   In the first episode, director Francis Ford Coppola and artist Wes Lang are featured speaking on F.P. Journe
                  </p>
                 </div>
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                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     To emphasize the humanity of watchmaking, each of the eight episodes of
                     <em>
                      Man of the Hour
                     </em>
                     zeroes in on an individual maker. The first episode focuses on François-Paul Journe, whom
                     <a style="text-decoration: underline; color: #000000;">
                      auctioneer Aurel Bacs describes
                     </a>
                     as a “Da Vinci or Einstein-esque brain” on the show. Throughout the first season, Koh will also dive deep
                     <a style="text-decoration: underline; color: #000000;">
                      with Rexhep Rexhepi
                     </a>
                     ;
                     <a style="text-decoration: underline; color: #000000;">
                      MB&amp;F’s Maximilian Büsser
                     </a>
                     ; Denis Flageollet of De Bethune; Andrew Rosenfield and Kari Voutilainen, the men behind
                     <a style="text-decoration: underline; color: #000000;">
                      the new iteration of Urban Jürgensen
                     </a>
                     ; and several other timepiece trailblazers.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     Koh serves as an amicable guide and audience stand-in throughout the show. The journalist is one of the industry’s most effusive evangelists; he speaks the way a harp makes music, fine-tuning every sentence with high-minded elegance. I’m used to seeing him introduce new watches at events for
                     <a style="text-decoration: underline; color: #000000;">
                      brands like Chopard
                     </a>
                     and Urban Jürgensen. Now, on
                     <em>
                      Man of the Hour,
                     </em>
                     Koh gets to be an ambassador for the entire industry. If you’re not familiar with him, you’ll find all his hallmarks in the show’s opening minutes, which feature Koh’s beloved dog Bandit, his go-to Hawaiian camp shirts, and a love for watches teetering on the pathological.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     Koh steers the show away from watchmaking lectures and towards the struggles endured by those who are now industry legends. One conversation with Journe in the opening episode revolves around how he was inspired to build a tourbillon initially because he’d badly wanted one but couldn’t afford it. “Rexhep Rexhepi is the young rockstar of watchmaking today, but when he first started his brand he didn't sell a single watch for almost three years. Imagine the mental toll that takes,” Koh says. “Max Busser, who is a legend today, describes almost going bankrupt three times and is the very model of resilience.”
                    </span>
                   </p>
                  </div>
                 </div>
                </td>
               </tr>
              </table>
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                 <div align="center" class="alignment">
                  <div style="max-width:560px">
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                 </div>
                </td>
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              </table>
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                <td class="pad" style="padding-bottom:25px;padding-left:15px;padding-right:15px;padding-top:25px">
                 <div style="font-family:Georgia,'Times New Roman',serif">
                  <div class="" style="font-family:Georgia,Times,'Times New Roman',serif;font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5">
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <em>
                      Man of the Hour
                     </em>
                     is only further proof that watches have long transcended the domain of serious collectors. “I guess the reason watches have gone critical mass is that it's dawned on people that they are the ultimate means of wearable self-expression, part high art, and part high-performance machine,” Koh says. “Watches are unique in that regard.”
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     The host also points out that, these days, watches have become ingrained in celebrity culture, stealing the
                     <a style="text-decoration: underline; color: #000000;">
                      show on every red carpet, during every late-night interview, and in every pre-game tunnel
                     </a>
                     .
                     <em>
                      Man of the Hour
                     </em>
                     will finally let viewers meet the
                     <em>
                      real
                     </em>
                     stars of the show: the people behind the watches they’ve become obsessed with.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     Man of the Hour
                     <em>
                      premieres on the Discovery Channel in Southeast Asia, Taiwan, Hong Kong, South Korea, and the Middle East in November. All episodes are available for streaming on discovery+ in the United States starting January 9, 2026.
                     </em>
                    </span>
                   </p>
                  </div>
                 </div>
                </td>
               </tr>
              </table>
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                     <span style="word-break: break-word;">
                     </span>
                    </td>
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                  </table>
                 </div>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-13" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                 <div style="font-family:Georgia,'Times New Roman',serif">
                  <div class="" style="font-size:12px;font-family:Georgia,Times,'Times New Roman',serif;mso-line-height-alt:18px;color:#000;line-height:1.5">
                   <p style="margin:0;font-size:15px;text-align:center;mso-line-height-alt:30px">
                    <span style="word-break: break-word; font-size: 20px;">
                     <strong>
                      <span style="word-break: break-word;">
                       The Ticker
                      </span>
                     </strong>
                    </span>
                   </p>
                  </div>
                 </div>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-14" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                 <div style="font-family:Georgia,'Times New Roman',serif">
                  <div class="" style="font-size:12px;font-family:Georgia,Times,'Times New Roman',serif;mso-line-height-alt:18px;color:#000;line-height:1.5">
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     🦅 Executives from Rolex and Richemont recently convened with President Donald Trump in the Oval Office,
                     <a style="text-decoration: underline; color: #000000;">
                      <em>
                       Hodinkee
                      </em>
                      reports
                     </a>
                     . After the administration instituted a crippling 39% tariff on Swiss imports in early August, watch industry leaders are trying to find relief rather
                     <a style="text-decoration: underline; color: #000000;">
                      than continue to raise prices
                     </a>
                     . “While we gave our support to the ongoing negotiations between our two governments, we did not participate in any negotiations with the US President. We expressed our belief that a bilateral trade agreement would further enhance economic collaboration in a manner beneficial to Switzerland and the United States," said the Swiss business group in a joint statement.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     This isn’t the first charm offensive the industry has attempted with Trump. In September,
                     <a style="text-decoration: underline; color: #000000;">
                      Rolex invited the president
                     </a>
                     and guests like Attorney General Pam Bondi and Special Envoy to the Middle East Steve Witkoff to sit in its box at the US Open during the men’s final match.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     🌎 On his
                     <a style="text-decoration: underline; color: #000000;">
                      December ’25
                      <em>
                       Vogue
                      </em>
                      cover
                     </a>
                     , Timothee Chalamet wore a blue-dial UJ-2 from Urban Jürgensen. The actor and the recently resurrected brand clearly have a growing romance. Chalamet wore the
                     <a style="text-decoration: underline; color: #000000;">
                      white-dialed version of the watch just last month
                     </a>
                     . While Timmy had been repping Cartier for some time, it appears he’s now gotten hooked even deeper into this world, investing in one of the industry’s most exciting new(ish) voices.
                    </span>
                   </p>
                  </div>
                 </div>
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                   <img alt="Zenith Defy Chronograph USM" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252F5f1cdb96-cfb1-4149-a801-76163052197d%252FGettyImages-2244585452.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3NjI1MjA2MzkuMzI5OTk0fQ:1vHM8F:UuWU9KIocbyhgri6zjR3QO9YrYRg1ccxK3c0FdVqKFE" style="display:block;height:auto;border:0;width:100%" title="Zenith Defy Chronograph USM" width="560"/>
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                 <div style="font-family:Georgia,'Times New Roman',serif">
                  <div class="" style="font-size:12px;font-family:Georgia,Times,'Times New Roman',serif;mso-line-height-alt:18px;color:#000;line-height:1.5">
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    🚍 During his victory speech Tuesday night, Mayor-elect Zohran Mamdani stuck with his Casio A1000MA-7VT. The $160 watch has become a fitting symbol of his everyman campaign, one that feels especially high-contrast in an era when many of our country’s leaders have become
                    <a style="text-decoration: underline; color: #000000;">
                     unrepentant luxury collectors.
                    </a>
                   </p>
                  </div>
                 </div>
                </td>
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           </tbody>
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                      Why this ad?
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                      This Is My Favorite Noah and Timex Watch Yet
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                     The budget-friendly collaboration heads in a new direction with an oval-shaped beauty.
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