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   Helpful articles for unexpected content creation needs
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       <p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
        Hi Sarah,
       </p>
       <p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
       </p>
       <p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
        <span>
         Business as usual seems to getting redefined day by day at the moment, and I wasn't sure whether to send the newsletter this week. I decided to go ahead with the hope that it will be helpful.
        </span>
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        <span>
         So rather than publish a new article without consideration for current events, I wanted to share three previous ones that may prove useful when there's a need to provide content and updates during a developing situation:
        </span>
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         <span>
          <a data-hs-link-id="0" rel="noopener" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%" target="_blank">
           10 plain English principles for writing better content
          </a>
          (for making sure what we communicate is clear)
         </span>
        </li>
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         <span>
          <a data-hs-link-id="0" rel="noopener" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%" target="_blank">
           How to keep your cool on social media when the unexpected happens
          </a>
          (for those having to create and manage social content with care)
         </span>
        </li>
        <li style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
         <span data-sheets-userformat='{"2":13185,"3":{"1":0},"10":2,"11":3,"12":0,"15":"IBM Plex Sans","16":10}' data-sheets-value='{"1":2,"2":"5 Practical ways to collaboratively prioritise content"}'>
          <a data-hs-link-id="0" rel="noopener" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%" target="_blank">
           5 Practical ways to collaboratively prioritise content
          </a>
          (for those where priorities are changing and quick but confident decisions need to be made)
         </span>
        </li>
       </ul>
       <p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
        <span>
         Also, if you've registered for one of our upcoming
         <a data-hs-link-id="0" rel="noopener" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%" target="_blank">
          webinars or masterclasses
         </a>
         , these are all due to take place as scheduled, with agreement from our presenters. As always, recordings will be emailed to all registrants after the events and I'll keep all registrants posted if there are any changes or updates.
        </span>
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         <span style="color: #000000;">
          Really hope these articles help with any content challenges that arise, especially those that may be unexpected or reactive.
         </span>
        </span>
       </p>
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       <p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
        Thanks,
       </p>
       <p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
        Rob
       </p>
       <p style="margin-bottom: 1em; margin:0; padding:0; -webkit-text-size-adjust:100%; -ms-text-size-adjust:100%">
        <span>
         --
        </span>
        <br/>
        <span>
         Head of Content
        </span>
        <br/>
        <a data-hs-link-id="0" rel="noopener" style="-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%" target="_blank">
         GatherContent
        </a>
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         Update your
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