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   🍯  Honey, but make it blue
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   Plus: Pricier pasta, a collection of science illustrations, and more.
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               https://thehustle.co/?ref=950fce10a7
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              Check your referral progress &amp; prizes
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               here
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                 <img align="middle" alt="The Hustle by HubSpot Media" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FCritical_Template_Imagery%252FThe_Hustle_HubSpot_media_glow_Final.png%253Fwidth%253D500%2526upscale%253Dtrue%2526name%253DThe_Hustle_HubSpot_media_glow_Final.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjMwMzA1NDEuMDQ3NzMzM30:1vJUmT:Oo7Bxsr9jzVg1089KJk36rkuTfI_dLJ64K1Jcokt16M" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="250"/>
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: bold;">
                   Good morning.
                  </span>
                  If your week is still feeling spooky despite Halloween being over, there’s a pricey prop that might be of interest. The black hat worn by the Wicked Witch of the West in the 1939 film
                  <em>
                   The Wizard of Oz
                  </em>
                  is going up for auction in December. Double-check the piggy bank before getting excited — Heritage Auctions sold a pair of ruby slippers for $28m last year.
                 </p>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   STARTING UP
                  </span>
                 </h2>
                </div>
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                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   This startup wants to give your ears superpowers
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="line-height:150%">
                  ❌
                  <span style="font-weight: bold;">
                   The problem:
                  </span>
                  You’re at a crowded networking event, nodding and smiling at your colleague even though you can’t hear a word they’re saying over the roar of the crowd.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  💡
                  <span style="font-weight: bold;">
                   The pitch:
                  </span>
                  Seattle-based
                  <a data-hs-link-id="0" data-hs-link-id-v2="8ecEkbtu" style="color:#192733" target="_blank">
                   Hearvana
                  </a>
                  is developing AI-powered “superhuman hearing” that lets users hear only the noises they want to. The
                  <a data-hs-link-id="0" data-hs-link-id-v2="pYvAA7xi" style="color:#192733" target="_blank">
                   tech
                  </a>
                  runs directly on devices such as earbuds, hearing aids, and smartphones, and the platform uses real-time audio processing to isolate voices, filter background noise, and build what its founders call a “sound bubble.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🚀
                  <span style="font-weight: bold;">
                   The outlook:
                  </span>
                  Hearvana’s founders
                  <a data-hs-link-id="0" data-hs-link-id-v2="wAdLfSTj" style="color:#192733" target="_blank">
                   imagine
                  </a>
                  a world where its tech is embedded into smart glasses, voice-driven products, and hearing devices to help users tune out unwanted noise. Real-time audio filtering could be just the thing to crack the professional audiovisual market, estimated to reach $422B by 2029. And, if it works, you might finally be able to tune out that one coworker.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
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                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    Whoa:
                   </span>
                   University of Dundee professor Iris Grunwald
                   <a data-hs-link-id="0" data-hs-link-id-v2="+aTm/T7e" style="color:#192733" target="_blank">
                    performed
                   </a>
                   the first remote thrombectomy, removing a blood clot from a human cadaver in Florida while she remained in Scotland. She used a robot developed by Lithuanian startup Sentante that can replicate hand movements in real time.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Wonderful
                   </span>
                   has been out of stealth for just four months. The Israeli startup has already raised
                   <a data-hs-link-id="0" data-hs-link-id-v2="/4uxi4Dn" style="color:#192733" target="_blank">
                    $134m
                   </a>
                   , which it'll use to expand its customer-facing AI agents to at least a half-dozen new markets and explore new tasks for its bots.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    AI assistant Robyn
                   </span>
                   <a data-hs-link-id="0" data-hs-link-id-v2="0Wr56CYx" style="color:#192733" target="_blank">
                    launched
                   </a>
                   on iOS this week. Developed by former physician Jenny Shao to combat the negative effects of isolation, Robyn’s meant to act as an “emotionally intelligent partner” that asks about users’ lives, goals, and challenges, and offers insights about their patterns.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Atlantic Sea Solutions Inc.,
                   </span>
                   a startup based at the University of Connecticut’s Technology Incubation Program, is working to
                   <a data-hs-link-id="0" data-hs-link-id-v2="FZGSzVdA" style="color:#192733" target="_blank">
                    develop
                   </a>
                   to develop an edible coating made from seaweed extract that would extend produce’s shelf life.
                   <br/>
                   <br/>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
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         <div bgcolor="#eaf0f6" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#eaf0f6">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#eaf0f6">
      <tr style="background-color:#eaf0f6;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
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<![endif]-->
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17586890403842" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   FROM OUR FRIENDS AT MINDSTREAM
                  </span>
                 </h2>
                </div>
               </div>
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                <a data-hs-link-id="0" data-hs-link-id-v2="CI5Pgc3/" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="An illustration of a satellite. " src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FMindstream2-1.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DMindstream2-1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjMwMzA1NDEuMDQ4NDQ4M30:1vJUmT:LRCNNEijTJXVjL0Zu-Wm11nqotiT4xZlqYj--Vvg2VU" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17586890403844_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; line-height:150%; font-size:20px">
                  AI is shooting for the stars
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Google announced Project Suncatcher, a proposal that would run AI chips in outer space.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Why, you might ask?
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Satellites get near-constant sunlight and could generate more energy than is possible on Earth.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  While the project could provide cleaner, steadier power to support growing AI needs, there are some major challenges in the way.
                 </p>
                 <p style="line-height:150%">
                  <strong>
                   <span style="font-size: 12px; color: #000000;">
                    <br/>
                   </span>
                  </strong>
                  <span style="font-weight: bold;">
                   👉
                  </span>
                  <a data-hs-link-id="1" data-hs-link-id-v2="i9HMhe/t" style="color:#192733; font-weight:bold" target="_blank">
                   Read more on
                   <span style="font-style: italic;">
                    Mindstream
                   </span>
                   <br/>
                  </a>
                  <br/>
                  <strong>
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                  </strong>
                 </p>
                </div>
               </div>
              </td>
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           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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    <![endif]-->
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<![endif]-->
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<![endif]-->
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                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
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                 <img align="middle" alt="A yogurt parfait drizzles with blue honey next to a bottle of blue honey." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fbluehoney.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dbluehoney.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjMwMzA1NDEuMDQ4NTU2M30:1vJUmT:mw0AFLuJZCr5Cp8pT7Hne4OBQh8iG2mAZQzoN5SmZqc" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
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                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-size: 12px;">
                   <em>
                    (Laconic Foods)
                   </em>
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:22px">
                  Blue honey? Sure, why not?
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  If you’re finding your morning parfait lacks color, why not drizzle it with a bright blue honey?
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  It’s Alive is a Greek company that farms and sells spirulina — a nutrient-dense algae often used as a dietary supplement — and a vibrant blue honey. Founder George Lignos, a chemical engineer,
                  <a data-hs-link-id="0" data-hs-link-id-v2="iFzxi1ne" style="color:#192733" target="_blank">
                   created it
                  </a>
                  by removing the blue pigment from spirulina and mixing it into traditional Greek orange-blossom honey. This dramatically alters the honey’s color, but not its taste or texture.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  It’s been a hit among tourists on Crete, and has made its US debut via Laconic Foods under the label Cyano.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   We love a colorful bite
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  While you might not have a lot of uses for honey the color of the ocean, the market for vivid foods has taken off thanks to our apparent need to share our meals on social media.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  You may recall previous hype for unusual-colored food, e.g., rainbow bagels or black ice cream. Even many of the foods we think are pretty ordinarily colored are enhanced with dyes. For example, farmed salmon isn’t pink, and cheddar cheese isn’t orange.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Our appetite for dyed foods dates back centuries, but unnatural colors became popular in the US in the late 19th and early 20th centuries, when companies began selling food coloring for home use.
                  <br/>
                  <br/>
                  Historian Ai Hisano
                  <a data-hs-link-id="0" data-hs-link-id-v2="t5WBepIU" style="color:#192733" target="_blank">
                   told
                  </a>
                  <span style="font-style: italic;">
                   The Atlantic
                  </span>
                  that decorated “dainty dishes” became popular first in more affluent homes and, in the 1920s, across households as dyes became cheaper — and with the introduction of Jell-O.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   But…
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  … dyes have changed a lot over the years and now, the FDA wants to
                  <a data-hs-link-id="0" data-hs-link-id-v2="A3cEsMu4" style="color:#192733" target="_blank">
                   phase out
                  </a>
                  petroleum-based dyes by the end of 2027.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  This has led retailers, including Walmart and Kraft Heinz, to commit to removing synthetic dyes from their products.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  While we could certainly eat boring-colored foods, spirulina and other ingredients like turmeric and saffron could offer us naturally derived options. So, perhaps blue honey isn’t so odd, after all.
                  <br/>
                  <br/>
                 </p>
                 <ul style="line-height:150%">
                 </ul>
                 <ul style="line-height:150%">
                 </ul>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="Lr8b3jkE" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
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            <td style="height:0;line-height:0">&nbsp;</td>
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           </table>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                   <br/>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   Your company doesn’t need to have an opinion on everything:
                  </span>
                  Seriously. We’re good with you keeping some things to yourself. But if you still need more urging, here’s
                  <a data-hs-link-id="0" data-hs-link-id-v2="Pb8VO6mh" style="color:#192733" target="_blank">
                   the case
                  </a>
                  for stopping “random acts of marketing.”
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                  <br/>
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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            <td style="height:0;line-height:0">&nbsp;</td>
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      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
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               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <img align="middle" alt="107 percent" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F107percent.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D107percent.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjMwMzA1NDEuMDQ4NjYwOH0:1vJUmT:iidRyX-8k4bSiM0AzrzjFiICj2ImqNdzmriM-qO1q6U" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
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           </div>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <p style="line-height:150%">
                  Total duties set to be imposed on Italian pasta imports, representing the steepest tariffs placed on any product by the current administration,
                  <a data-hs-link-id="0" data-hs-link-id-v2="P2nOxeFu" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   The Wall Street Journal
                  </span>
                  . That includes a 92% antidumping tax on Italian-made noodles from 13 companies, on top of the 15% standard tariff on goods from the EU.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  American pasta lovers might be wise to start stocking up on their favorite Italian brands, which could disappear from US grocery store shelves as soon as January — the US generates $770m in annual sales for Italian pasta exporters, per
                  <em>
                   WSJ
                  </em>
                  , but the drastic tariffs are expected to make operating in the country too costly and many of the targeted companies are getting ready to ditch the market entirely.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
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                    </p>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1953, amid the Red Scare, the Indiana Textbook Commission
                  <a data-hs-link-id="0" data-hs-link-id-v2="mkAdlPMG" style="color:#192733" target="_blank">
                   called
                  </a>
                  for
                  <span style="font-style: italic;">
                   Robin Hood
                  </span>
                  to be banned, as the protagonist engaged in “communist” behavior by stealing from the rich to provide for the poor.
                  <br/>
                  <br/>
                  🧩
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  Make every square the
                  <a data-hs-link-id="0" data-hs-link-id-v2="u8l7PqnC" style="color:#192733" target="_blank">
                   same color
                  </a>
                  to win.
                  <br/>
                  <br/>
                  🪨
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  Over 2.2k
                  <a data-hs-link-id="0" data-hs-link-id-v2="lE66SaPA" style="color:#192733" target="_blank">
                   illustrations
                  </a>
                  from James Sowerby’s mineralogy books, drawn between 1802 and 1817.
                  <br/>
                  <br/>
                  📷
                  <span style="font-weight: bold;">
                   <span style="font-size: 11px; color: #1f1f1f;">
                   </span>
                   That’s interesting:
                  </span>
                  This site
                  <a data-hs-link-id="0" data-hs-link-id-v2="bGk6qhNB" style="color:#192733" target="_blank">
                   compares
                  </a>
                  photos of 1945 Berlin to 2015 Berlin.
                  <br/>
                  <br/>
                  🐱
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="svXVbFYv" style="color:#192733" target="_blank">
                   What’s in there
                  </a>
                  ?
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-size: 11px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
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                    </p>
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                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                   <br/>
                  </span>
                  <span style="font-style: italic;">
                   Both concrete and glass are mostly made of sand, which makes skyscrapers just really tall sandcastles.
                  </span>
                  <span style="font-size: 12px;">
                   <a data-hs-link-id="0" data-hs-link-id-v2="J0yUk2Z5" rel="noopener" style="color:#192733" target="_blank">
                    SOURCE
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