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<div style="font-size: 11px; text-align: center; line-height: 130%">
<em>
<span style="font-weight: bold; color: #bf2434">
Share The Hustle:
</span>
<a data-contains-exactly-one-token="true" data-hs-link-id="0" data-hs-link-id-v2="iqt7z0d0" style="color:#192733; text-decoration:underline !important" target="_blank">
https://thehustle.co/?ref=950fce10a7
</a>
</em>
<br/>
<span>
Check your referral progress & prizes
<a data-hs-link-id="1" data-hs-link-id-v2="3ulPwwvP" style="color:#192733; text-decoration:underline !important" target="_blank">
here
</a>
</span>
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<a data-hs-link-id="0" data-hs-link-id-v2="BtznYW/L" style="color:#00a4bd" target="_blank">
<img align="middle" alt="The Hustle by HubSpot Media" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FThe%2520Hustle%252FLogos%252FHS_Media_The_Hustle_HubSpot_Media_Glow_Email_Logo.png%253Fwidth%253D500%2526upscale%253Dtrue%2526name%253DHS_Media_The_Hustle_HubSpot_Media_Glow_Email_Logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjUyNzY0MzQuNzUwMjI4Mn0:1vSv2Y:6sMerx5NNLa_bjmFGJXCkpDO7HTqncutFXcw1VvMYpE" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="250"/>
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<tbody>
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<p style="line-height:150%">
👋
<span style="font-weight: bold;">
Good morning.
</span>
It’s our job to keep you up to date with the trending terms swirling about the internet, even when it pains us. On that note, let’s talk about Ozempets. It’s exactly what you think it is. San Francisco’s Okava Pharmaceuticals is studying how GLP-1 drugs could one day be used to treat the ~60% of US cats and dogs that are obese. Instead of regular injections, the study is testing slow-release implants on overweight felines. Results are expected next summer and, if successful, you should prepare for your cat to be far less huggable.
</p>
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<h2 style="margin:0; font-size:13px; line-height:115%; font-weight:bold">
<span style="color: #bf2434;">
STARTING UP
</span>
</h2>
</div>
</div>
</td>
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</tbody>
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<img align="middle" alt="A gloved hand holding two brushes caked with white and purple hair dye approaches a woman's blonde hair." class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FYuv-1.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DYuv-1.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjUyNzY0MzQuNzUwNzczN30:1vSv2Y:8tmjpDraVtLpr0OBQnvVF2iwVKsToUzFYvJ86--GQQ8" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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<h2 style="margin:0; line-height:150%; font-weight:bold; font-size:22px">
Color us impressed: This startup is reimagining hair dye
<br/>
<br/>
</h2>
<p style="line-height:150%">
❌
<span style="font-weight: bold;">
The problem:
</span>
Professional hair colorists use single-use dye tubes and mix colors by hand, leading to inconsistent results, wasted product, and extra expenses.
<br/>
<br/>
</p>
<p style="line-height:150%">
💡
<span style="font-weight: bold;">
The pitch:
</span>
Yuv’s smart hair color dispenser, Yuv Lab — which
<a data-hs-link-id="0" data-hs-link-id-v2="l63JMB6c" rel="noopener" style="color:#192733" target="_blank">
looks
</a>
a whole lot like a minimalist espresso machine — replaces traditional single-use color tubes with refillable cartridges to cut down on waste. Stylists can input precise color formulations through the connected app, and a precisely formulated recipe is dispensed at the push of a button.
<br/>
<br/>
</p>
<p style="line-height:150%">
🚀
<span style="font-weight: bold;">
The outlook:
</span>
Fresh off a funding round, the startup plans to
<a data-hs-link-id="0" data-hs-link-id-v2="hAo3SmIJ" style="color:#192733" target="_blank">
scale
</a>
its platform at salons in the UK and launch in the US in 2026. Let’s hope it lands in all salons very soon — we’re still traumatized from that last dye job gone wrong.
<span style="font-size: 12px; color: #000000;">
</span>
<br/>
<span style="font-size: 12px; color: #000000;">
<br/>
</span>
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
</div>
</div>
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</tbody>
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</p>
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<h2 style="margin:0; font-size:13px; line-height:150%; font-weight:bold">
<span style="color: #bf2434;">
NEWS FLASH
</span>
</h2>
<p style="line-height:115%">
</p>
<ul style="line-height:150%">
<li>
<span style="font-weight: bold;">
Battle bot:
</span>
Creator IShowSpeed allegedly punched, choked, and damaged
<a data-hs-link-id="0" data-hs-link-id-v2="9osEu+0h" style="color:#192733" target="_blank">
Rizzbot
</a>
, a cowboy hat-wearing robot that goes around streaming comedic bits to its 1m+ followers, to the point of total loss, per a lawsuit filed by Social Robotics, Rizz’s creators.
<br/>
<br/>
</li>
<li>
<span style="font-weight: bold;">
Not bad:
</span>
Printerior, a
<a data-hs-link-id="0" data-hs-link-id-v2="42oMiNks" style="color:#192733" target="_blank">
3D printing startup
</a>
that uses recycled plastic, was founded by two University of Missouri undergrads, Trent Esser and Hayden Seidel, in 2020 as part of a UM entrepreneur competition. Today, it produces millions of parts monthly and expects $10m+ in revenue in 2026.
<br/>
<br/>
</li>
<li>
<span style="font-weight: bold;">
Irish startup MemoryTell
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="nLA2w1CL" style="color:#192733" target="_blank">
analyzes
</a>
short speech recordings to detect patterns that could indicate cognitive decline and possibly identify early signs of dementia. Co-founder Corrina Grimes said it won’t replace other tests, but “can be used earlier in the pathway, and it’s faster than standard care.”
<br/>
<br/>
</li>
<li>
<span style="font-weight: bold;">
Excelsior Sciences,
</span>
an AI chemistry company, says it’s working on a
<a data-hs-link-id="0" data-hs-link-id-v2="mRDBSRzf" style="color:#192733" target="_blank">
new form of chemistry
</a>
that machines and AI can perform to speed up the discovery and production of small molecules. Small molecule drugs account for most prescriptions.
<br/>
<br/>
<span style="font-size: 12px; color: #000000;">
</span>
</li>
</ul>
<p style="line-height:115%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
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<h2 style="margin:0; font-size:13px; line-height:115%; font-weight:bold">
<span style="color: #bf2434;">
PROMPT AWAY
</span>
</h2>
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<a data-hs-link-id="0" data-hs-link-id-v2="lP7Qlefx" style="color:#00a4bd" target="_blank">
<img align="middle" alt="150 Starter Prompts for Scaling" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FDaily%2520Newsletter%2520Images%252FDaily%2520Images%252FApril%252022%25202025%252F150%252B-AI-Prompts-to-Scale-Your-Business.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D150%252B-AI-Prompts-to-Scale-Your-Business.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjUyNzY0MzQuNzUwOTI3N30:1vSv2Y:aJ2ivBqmAs4dN8QEGWZJUBI35PEsnxhyB43XmntP9AY" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
</a>
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<p style="line-height:150%">
<span style="font-weight: bold; font-size: 22px;">
Please… let AI do more of the legwork
</span>
<br/>
<br/>
</p>
<p style="line-height:150%">
This is 100% not the time for you to be some against-the-grain, anti-AI/innovation stan.
<br/>
<br/>
</p>
<p style="line-height:150%">
The latest bots are honestly boons (especially if you’re building by yourself). Here are
<a data-hs-link-id="1" data-hs-link-id-v2="fP+gp5GK" style="color:#192733" target="_blank">
150+ prompts
</a>
for squeezing good scripts and doing less soul-sucking stuff.
<br/>
<br/>
</p>
<p style="line-height:150%">
Options for marketing/sales/service/strategy all included. Save the spread for tons of simple tricks.
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<a data-hs-link-id="2" data-hs-link-id-v2="mNROEe5z" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
<strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
Cut-paste-chop-chop
</strong>
</a>
</td>
</tr>
</tbody>
</table>
</div>
</td>
</tr>
</tbody>
</table>
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<h2 style="margin:0; font-size:13px; line-height:115%; font-weight:bold">
<span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
THE BIG IDEA
</span>
</h2>
</div>
</div>
</td>
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</tbody>
</table>
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<a data-hs-link-id="0" data-hs-link-id-v2="jTE16wU+" style="color:#00a4bd" target="_blank">
<img align="middle" alt="The “LaCroix of beer” is here just in time for dry January. " src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FHopWater.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DHopWater.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjUyNzY0MzQuNzUxMDM0fQ:1vSv2Y:UX52_w8WWX7slyWmkSlCS7hKZ0oPu2coVirJTmInyEw" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
</a>
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<ul style="line-height:150%">
</ul>
<p style="line-height:150%; font-weight:bold; font-size:22px">
Could hop water be the NA segment’s next big thing?
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Everyone knows what zero-ABV beer is — especially given the last few years of declining alcohol consumption and the rising sober-curious movement — but fewer people are familiar with its overlooked little sibling: hop water, AKA the “LaCroix of beer.”
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%; font-weight:bold; font-size:18px">
What is it?
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
More or less what it sounds like: sparkling water flavored with hops, the flower used in beer brewing to add flavor, aroma, and bitterness.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Introduced in 2014 by brewer Paul Tecker, hop water was actually one of the earliest entrants in the nonalcoholic beer space, but has struggled to take off despite the segment’s rise in popularity,
<a data-hs-link-id="0" data-hs-link-id-v2="v8qC6Vla" style="color:#192733" target="_blank">
per
</a>
<span style="font-style: italic;">
Food Dive
</span>
.
<br/>
<br/>
</p>
<ul style="line-height:150%">
<li aria-level="1">
The bitter-but-buzzless bev generates ~$28.5m in US sales a year, per NielsenIQ data, representing just a sliver of the
<a data-hs-link-id="0" data-hs-link-id-v2="b29fdwUT" style="color:#192733" target="_blank">
~$1B
</a>
zero-ABV industry.
<br/>
<br/>
</li>
<li aria-level="1">
While sales of NA beer grew 18% during the year ended Oct. 25, hop water sales slumped 7.3%.
<br/>
<br/>
</li>
</ul>
<p style="line-height:150%">
But with functional drinks on the up and up, paired with the NA sector’s continued growth, hop water’s future is starting to show promise.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%; font-weight:bold; font-size:18px">
Hope for hops
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Unlike its fermented counterpart, hop water usually doesn’t contain any sugar, carbs, calories, or gluten.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
By playing up these kinds of better-for-you attributes, experts say it could draw in demand from not only the NA beer crowd, but from the wellness-oriented consumers propping up functional beverage sales.
<br/>
<br/>
</p>
<ul style="line-height:150%">
<li aria-level="1">
Launched in 2022, brewing company Sierra Nevada’s
<a data-hs-link-id="0" data-hs-link-id-v2="AekV5aZh" style="color:#192733" target="_blank">
Hop Splash
</a>
,
<span style="font-style: italic;">
Food Dive
</span>
reports, has been most successful when positioned in spaces like natural grocery stores.
<br/>
<br/>
</li>
<li aria-level="1">
<a data-hs-link-id="0" data-hs-link-id-v2="VVf4f2NY" rel="noopener" style="color:#192733" target="_blank">
Hopwtr
</a>
, founded in 2020, is taking the hint, differentiating itself by adding ingredients like mood-enhancing adaptogens and brain-boosting nootropics to its products.
</li>
</ul>
<p style="line-height:150%">
<br/>
Other hop water makers, including Lagunitas, have tried tapping into the functional bev trend with THC-infused drinks, which have seen high demand since entering the mainstream market (although a
<a data-hs-link-id="0" data-hs-link-id-v2="U0akfn4X" style="color:#192733" target="_blank">
new federal law
</a>
is poised to nip that category’s future in the bud, so we wouldn’t necessarily suggest going that route).
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%; font-weight:bold; font-size:18px">
But there’s one big obstacle…
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Despite the emergence of dozens of hop water brands over the years, a lot of people still don’t know what it is or that it even exists.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
One way producers are trying to change that is by generating some much-needed buzz with crisp new flavors. Hopwtr, for example, recently introduced an iced tea lemonade flavor and a seasonal apple-spice one.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Mm. Finally, a reason to look forward to Dry January.
<br/>
<br/>
</p>
<p align="right" style="line-height:150%; text-align:right">
<a data-hs-link-id="1" data-hs-link-id-v2="pYRKxczE" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
🔗
</a>
</p>
<p style="line-height:115%">
</p>
</div>
</div>
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<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="color: #bf2434;">
<span style="font-weight: bold;">
HIGHLY RECOMMENDED
</span>
<br/>
</span>
</h2>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<span style="font-weight: bold;">
How many days could you stay locked in your office?
</span>
What if it meant bringing $1m in revenue into your business? One entrepreneur made it
<a data-hs-link-id="0" data-hs-link-id-v2="yE3yK54k" style="color:#192733" target="_blank">
23 days
</a>
.
</p>
</div>
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</p>
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<h2 style="margin:0; font-size:13px; line-height:115%; font-weight:bold">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
NEWSWORTHY NUMBER
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<img align="middle" alt="53,000" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F53k.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D53k.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjUyNzY0MzQuNzUxMTcxfQ:1vSv2Y:S1cTdnsMsOzndnpVrEcu53kaQjagoNy2Rp48R1FDjtI" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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<p style="line-height:150%">
Number of Mixue Ice Cream & Tea stores worldwide, making it the world’s largest fast-food chain, with a global footprint that tops McDonald’s by ~9.5k locations. The fast-growing Chinese ice cream giant, known for its super-low prices, made $2B in revenue in the first half of 2025 — not much compared to what McDonald’s pulls in, but still up a whopping 40% YoY,
<a data-hs-link-id="0" data-hs-link-id-v2="IO3Bg8Kc" style="color:#192733" target="_blank">
per
</a>
<span style="font-style: italic;">
Fortune
</span>
.
<br/>
<br/>
</p>
<p style="line-height:150%">
And it’s nowhere near done expanding: Next up, Mixue is eyeing a US debut in NYC and plans to eventually add beer to its offerings.
</p>
<p style="line-height:150%">
</p>
</div>
</div>
</td>
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</p>
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<h2 style="margin:0; font-size:13px; line-height:115%; font-weight:bold">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
AROUND THE WEB
</span>
</h2>
</div>
</div>
</td>
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</tbody>
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<ul style="line-height:115%">
</ul>
<p style="line-height:150%">
📅
<span style="font-weight: bold;">
On this day:
</span>
In 1979, smallpox was declared
<a data-hs-link-id="0" data-hs-link-id-v2="G9jpbZp5" style="color:#192733" target="_blank">
eradicated
</a>
. It’s actually the only infectious disease impacting humans to be eradicated.
<br/>
<br/>
😜
<span style="font-weight: bold;">
That’s interesting:
</span>
What happened to
<a data-hs-link-id="0" data-hs-link-id-v2="MqN+tkiX" style="color:#192733" target="_blank">
weird blogs
</a>
?
<br/>
<br/>
🗞️
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Newsletter:
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Keep up with AI, minus the jargon. Join
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</span>
today.
<br/>
<br/>
🕯️
<span style="font-weight: bold;">
Game:
</span>
You are in
<a data-hs-link-id="0" data-hs-link-id-v2="JYvYgZ+G" style="color:#192733" target="_blank">
a dark cave
</a>
.
<br/>
<br/>
😍
<span style="font-weight: bold;">
Aww:
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="zhr+8c3A" style="color:#192733" target="_blank">
Zoomies
</a>
in the rain.
</p>
<p style="line-height:150%">
</p>
</div>
</div>
</td>
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</tbody>
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</p>
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<p style="line-height:150%">
<span style="font-size: 13px; font-weight: bold; color: #bf2434;">
SHOWER THOUGHT
<br/>
<br/>
</span>
</p>
<p style="line-height:150%">
<span style="font-style: italic;">
Calling somebody “a grinch” should be a compliment that means they exhibited great personal growth.
</span>
<span style="font-size: 13px; font-weight: bold; color: #bf2434;">
<span style="color: #192733;">
<span style="font-size: 9px;">
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SOURCE
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<br/>
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</span>
</span>
</p>
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