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   Horror is hot right now
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   From TikTok to the box office, fear is selling better than ever
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               From TikTok to the box office, fear is selling better than ever
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               Are you horrified yet?
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               Horror has always been the genre of uneasy times, and 2025 is no exception. Once dismissed as schlock or teenage thrills, it has gone prestige, mainstream, and viral all at once.
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              <span style="font-size:16pt;color:#000000;font-family:Arial,sans-serif;background-color:rgba(0,0,0,0)">
               Since its Sept. 5 release,
              </span>
              <em style="font-size:16pt;color:#000000;font-family:Arial,sans-serif;background-color:rgba(0,0,0,0)">
               The Conjuring: Last Rites
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               has grossed more than $400 million. TikTok teems with horror-core aesthetics. Horror novels from Silvia Moreno-Garcia to Rachel Harrison and Grady Hendrix routinely make bestseller 
lists. Meanwhile,
              </span>
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               Frankenstein
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               itself still sells about 40,000 copies a year, more than two centuries after its debut.
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               Why? The world feels scarier, and audiences want a way to 
process their fears. Psychologists say scary movies offer a form of controlled exposure therapy: You rehearse your dread in the theater so you can live with it outside. Plus, horror has one of the best risk-reward ratios in the entertainment industry — cheap to make, easy to market, and capable of creating a global sensation overnight.
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               To learn more, scroll down below — if you 
dare.
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             <div class="ruleContent">
              <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 #9B9B9B;height:1px;width:100%;text-align:center;background-color:#888888;color:#9B9B9B;margin:0 auto;border-left-width:0;border-right-width:0">
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                <td style="font-size:1px;mso-line-height-rule:exactly;line-height:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#000000">
                </td>
               </tr>
              </table>
             </div>
            </td>
           </tr>
           <tr style="padding-top:5px;padding-bottom:5px">
            <td class="td100" colspan="6" style="padding:5px 
30px;line-height:1.5;width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000;mso-line-height-rule:exactly">
             <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:20px;color:#000;">
              <span style="color:#168DD9;font-size:24px">
               By the digits
              </span>
             </h2>
            </td>
           </tr>
           <tr style="padding-top:10px;padding-bottom:10px">
            <td class="td100" colspan="6" style="width:100%;padding:10px 
30px;line-height:1.5;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000;mso-line-height-rule:exactly">
             <p style="line-height: 1.38">
              <a data-linktype="Normal" style="font-size:16pt;background-color:rgba(0,0,0,0);font-family:Arial,sans-serif;color:#168DD9;" target="_blank">
               40,000:
              </a>
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               Copies of
              </span>
              <em style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               Frankenstein
              </em>
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               sold annually in English alone — which is not to count the millions of copies already in print.
              </span>
             </p>
             <div>
              <br/>
             </div>
             <p style="line-height: 1.38">
              <a data-linktype="Normal" style="font-size:16pt;background-color:rgba(0,0,0,0);font-family:Arial,sans-serif;color:#168DD9;" target="_blank">
               $4.25 million:
              </a>
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               Budget for
              </span>
              <em style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               Talk to Me
              </em>
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               , prestige horror house A24’s best-returning film so far, which earned more than $100 
million. That’s a return of 2,200%+ against budget.
              </span>
             </p>
             <div>
              <br/>
             </div>
             <p style="line-height: 1.38">
              <a data-linktype="Normal" style="font-size:16pt;background-color:rgba(0,0,0,0);font-family:Arial,sans-serif;color:#168DD9;" target="_blank">
               350-400 million:
              </a>
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               Total books Stephen King is estimated to have sold throughout his career.
              </span>
             </p>
             <div>
              <br/>
             </div>
             <p style="line-height: 1.38">
              <a data-linktype="Normal" style="font-size:16pt;background-color:rgba(0,0,0,0);font-family:Arial,sans-serif;color:#168DD9;" target="_blank">
               $402 million:
              </a>
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               Global box office haul for
              </span>
              <em style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               The Conjuring: Last Rites
              </em>
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               , made on a $55 million budget. Less than a month after its release, it’s the highest-grossing film of the whole franchise.
              </span>
             </p>
             <div>
              <br/>
             </div>
             <div>
              <a data-linktype="Normal" style="font-size:16pt;background-color:rgba(0,0,0,0);font-family:Arial,sans-serif;color:#168DD9;" target="_blank">
               2.3 
billion:
              </a>
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               Views of content labeled as “analog horror” on TikTok as of last year. TikTok and YouTube have become major incubators of horror-genre innovations.
               <span class="ql-cursor">
                
               </span>
              </span>
             </div>
            </td>
           </tr>
           <tr style="padding-top:10px;padding-bottom:10px">
            <td align="center" class="td100" colspan="6" style="width:100%;padding-top:10px;padding-bottom:10px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000">
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              <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 #9B9B9B;height:1px;width:100%;text-align:center;background-color:#888888;color:#9B9B9B;margin:0 auto;border-left-width:0;border-right-width:0">
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                <td style="font-size:1px;mso-line-height-rule:exactly;line-height:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#000000">
                </td>
               </tr>
              </table>
             </div>
            </td>
           </tr>
           <tr style="padding-top:5px;padding-bottom:5px">
            <td class="td100" colspan="6" style="padding:5px 
30px;line-height:1.5;width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000;mso-line-height-rule:exactly">
             <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:20px;color:#000;">
              <span style="font-size:24px;color:#168DD9">
               Why horror feels good when the world doesn’t
              </span>
             </h2>
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" style="padding-right:30px;padding-left:30px;line-height:1.5;width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000;mso-line-height-rule:exactly">
             <p style="line-height: 1.38">
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               One paradox of horror’s popularity is that people turn to it for comfort. Yes, really. Research suggests that watching scary movies helps people practice emotional regulation, testing out how they cope with fear and 
stress in a controlled environment. The terror comes with an off switch: You can leave the theater, close the book, swipe away.
              </span>
             </p>
             <div>
              <br/>
             </div>
             <p style="line-height: 1.38">
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               This partly explains why horror thrives in eras of instability — the Great Depression (which gave us Universal’s iconic monsters), the Cold War (
              </span>
              <em style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               Godzilla
              </em>
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               ,
              </span>
              <em style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               Invasion of the Body Snatchers
              </em>
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               ), the 1970s malaise (
              </span>
              <em style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               Halloween
              </em>
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               ,
              </span>
              <em style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               Texas Chainsaw Massacre
              </em>
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               ), and now our own age of plagues, climate change, AI anxiety, and political 
battles.
              </span>
             </p>
             <div>
              <br/>
             </div>
             <p style="line-height: 1.38">
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               “I think the immediate answer is the ever-applicable ‘gestures to everything happening all around us’ moment we currently find ourselves in,” the horror novelist
              </span>
              <a data-linktype="Normal" style="font-size:16pt;background-color:rgba(0,0,0,0);font-family:Arial,sans-serif;color:#168DD9;" target="_blank">
               Clay McLeod Chapman
              </a>
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               told Quartz when asked to explain the category’s exponential growth. “As real-world fears integrate themselves into our daily fabric, directly or indirectly, the escape into metaphorical horrors seems to offer a necessary salve.” Chapman added that the diversity of the genre is contributing to growth, too. “Horror has 
always been a big umbrella of subgenres,” he said. “Now those stories are being told by a wider range of storytellers.”
              </span>
             </p>
             <div>
              <br/>
             </div>
             <p style="line-height: 1.38">
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               The other explanation is commercial. Horror consistently delivers the best returns in Hollywood. Studios like Blumhouse and even more recently A24 have built empires on micro-budgets and viral marketing. Publishers have taken note, too, reviving classics while promoting a 
new wave of horror that blurs into literary fiction.
              </span>
             </p>
             <div>
              <br/>
             </div>
             <p style="line-height: 1.38">
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               In other words, fear sells. But in selling, it also soothes.
              </span>
             </p>
             <div style="line-height: 1.38">
              <br/>
             </div>
            </td>
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               Quotable
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              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               “When you have the intuition that there is something which is there, but out of the reach of your 
physical world, art and religion are the only means to get to it.”
              </span>
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             <p style="line-height: 1.38">
              <br/>
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             <div>
              <em style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               —
              </em>
              <em style="font-size:16pt;background-color:rgba(0,0,0,0);font-family:Arial,sans-serif">
               <a data-linktype="Normal" style="color:#168DD9;" target="_blank">
                Guillermo del Toro
               </a>
              </em>
              <em style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               , whose very own
              </em>
              <em style="font-size:16pt;background-color:rgba(0,0,0,0);font-family:Arial,sans-serif">
               <a data-linktype="Normal" style="color:#168DD9;" target="_blank">
                Frankenstein
               </a>
              </em>
              <em style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               comes out from Netflix on Nov. 1
               <span class="ql-cursor">
                
               </span>
               .
              </em>
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             <div class="ruleContent">
              <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 #9B9B9B;height:1px;width:100%;text-align:center;background-color:#888888;color:#9B9B9B;margin:0 auto;border-left-width:0;border-right-width:0">
               <tr>
                <td style="font-size:1px;mso-line-height-rule:exactly;line-height:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#000000">
                </td>
               </tr>
              </table>
             </div>
            </td>
           </tr>
           <tr style="padding-top:5px;padding-bottom:5px">
            <td class="td100" colspan="6" style="padding:5px 30px;line-height:1.5;width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000;mso-line-height-rule:exactly">
             <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:20px;color:#000;">
              <span style="font-size:24px;color:#168DD9">
               Pop quiz
              </span>
             </h2>
            </td>
           </tr>
           <tr style="padding-top:10px;padding-bottom:10px">
            <td class="td100" colspan="6" style="width:100%;padding:10px 30px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000">
             <p style="line-height: 1.38">
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               What does the horror subgenre “sporror” focus on?
              </span>
             </p>
             <div style="line-height: 1.38">
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               A. Horror crossed with sports
              </span>
             </div>
             <div style="line-height: 1.38">
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               B. Fungal horror (spores, fungi, parasitism)
              </span>
             </div>
             <div style="line-height: 1.38">
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               C. Folk horror
              </span>
             </div>
             <div style="line-height: 1.38">
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               D. Found footage horror
              </span>
             </div>
             <p style="line-height: 1.38">
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               Check out the answer at the bottom of this email.
              </span>
             </p>
             <div>
              <br/>
             </div>
            </td>
           </tr>
           <tr style="padding-top:5px;padding-bottom:5px">
            <td align="center" class="td100" colspan="6" style="padding-top:5px;padding-bottom:5px;width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000">
             <div class="ruleContent">
              <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 #9B9B9B;height:1px;width:100%;text-align:center;background-color:#888888;color:#9B9B9B;margin:0 auto;border-left-width:0;border-right-width:0">
               <tr>
                <td style="font-size:1px;mso-line-height-rule:exactly;line-height:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#000000">
                </td>
               </tr>
              </table>
             </div>
            </td>
           </tr>
           <tr style="padding-top:5px;padding-bottom:5px">
            <td class="td100" colspan="6" style="padding:5px 30px;line-height:1.5;width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000;mso-line-height-rule:exactly">
             <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:20px;color:#000;">
              <span style="font-size:24px;color:#168DD9">
               Brief history
              </span>
             </h2>
            </td>
           </tr>
           <tr style="padding-top:10px;padding-bottom:10px">
            <td class="td100" colspan="6" style="width:100%;padding:10px 30px;line-height:1.5;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000;mso-line-height-rule:exactly">
             <p style="line-height: 1.38">
              <a data-linktype="Normal" style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#168DD9;" target="_blank">
               1931:
              </a>
              <span style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
              </span>
              <em style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
               Frankenstein
              </em>
              <span style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
               premieres, launching Universal’s monster era.
              </span>
             </p>
             <div>
              <br/>
             </div>
             <p style="line-height: 1.38">
              <a data-linktype="Normal" style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#168DD9;" target="_blank">
               1968:
              </a>
              <em style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
               Night of the Living Dead
              </em>
              <span style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
               debuts, inventing the modern zombie.
              </span>
             </p>
             <div>
              <br/>
             </div>
             <p style="line-height: 1.38">
              <a data-linktype="Normal" style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#168DD9;" target="_blank">
               1973:
              </a>
              <span style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
              </span>
              <em style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
               The Exorcist
              </em>
              <span style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
               becomes the first horror film nominated for Best Picture.
              </span>
             </p>
             <div>
              <br/>
             </div>
             <p style="line-height: 1.38">
              <a data-linktype="Normal" style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#168DD9;" target="_blank">
               2017:
              </a>
              <span style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
              </span>
              <em style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
               Get Out
              </em>
              <span style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
               wins an Oscar, sparking the “elevated horror” conversation.
               <span class="ql-cursor">
                
               </span>
              </span>
             </p>
             <p style="line-height: 1.38">
              <br/>
             </p>
             <div>
              <a data-linktype="Normal" style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#168DD9;" target="_blank">
               2025:
              </a>
              <span style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
              </span>
              <em style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
               House on Eden
              </em>
              <span style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
               debuts — a $10,000 microbudget, TikToker-made horror film which has earned almost $500,000 in 
theaters.
              </span>
             </div>
            </td>
           </tr>
           <tr style="padding-top:5px;padding-bottom:5px">
            <td align="center" class="td100" colspan="6" style="padding-top:5px;padding-bottom:5px;width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000">
             <div class="ruleContent">
              <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 #9B9B9B;height:1px;width:100%;text-align:center;background-color:#888888;color:#9B9B9B;margin:0 auto;border-left-width:0;border-right-width:0">
               <tr>
                <td style="font-size:1px;mso-line-height-rule:exactly;line-height:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#000000">
                </td>
               </tr>
              </table>
             </div>
            </td>
           </tr>
           <tr style="padding-top:5px;padding-bottom:5px">
            <td class="td100" colspan="6" style="padding:5px 30px;line-height:1.5;width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000;mso-line-height-rule:exactly">
             <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:20px;color:#000;">
              <span style="font-size:24px;color:#168DD9">
               Fun fact
              </span>
             </h2>
            </td>
           </tr>
           <tr style="padding-top:10px;padding-bottom:10px">
            <td class="td100" colspan="6" style="width:100%;padding:10px 30px;line-height:1.5;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000;mso-line-height-rule:exactly">
             <div>
              <a data-linktype="Normal" style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#168DD9;" target="_blank">
               Analog horror
              </a>
              <span style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
               , a DIY subgenre that mimics old VHS tapes, emergency broadcasts, and retro public-access TV, has exploded on YouTube and TikTok.
              </span>
             </div>
             <div>
              <br/>
             </div>
             <div>
              <span style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
               <span class="ql-cursor">
                
               </span>
               Series like
              </span>
              <em style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
               The Mandela Catalogue
              </em>
              <span style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
               and
              </span>
              <em style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
               Local 58
              </em>
              <span style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
               have racked up millions of views by turning grainy 1980s-style footage into nightmare fuel. The lo-fi aesthetic unsettles viewers with the idea that the past itself is haunted.
              </span>
             </div>
            </td>
           </tr>
           <tr style="padding-top:5px;padding-bottom:5px">
            <td align="center" class="td100" colspan="6" style="padding-top:5px;padding-bottom:5px;width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000">
             <div class="ruleContent">
              <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 #9B9B9B;height:1px;width:100%;text-align:center;background-color:#888888;color:#9B9B9B;margin:0 auto;border-left-width:0;border-right-width:0">
               <tr>
                <td style="font-size:1px;mso-line-height-rule:exactly;line-height:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#000000">
                </td>
               </tr>
              </table>
             </div>
            </td>
           </tr>
           <tr style="padding-top:5px;padding-bottom:5px">
            <td class="td100" colspan="6" style="padding:5px 30px;line-height:1.5;width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000;mso-line-height-rule:exactly">
             <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:20px;color:#000;">
              <span style="font-size:24px;color:#168DD9">
               Watch this
              </span>
             </h2>
            </td>
           </tr>
           <tr style="padding-top:10px;padding-bottom:10px">
            <td class="td100" colspan="6" style="width:100%;padding:10px 30px;line-height:1.5;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000;mso-line-height-rule:exactly">
             <div>
              <a data-linktype="Normal" style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#168DD9;" target="_blank">
               This short video
              </a>
              <span style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
               looks like an emergency broadcast warning residents about dangerous weather. But halfway through, the message twists: “Do not look at the night sky.”
              </span>
             </div>
             <div>
              <br/>
             </div>
             <div>
              <span style="font-family:Arial,sans-serif;background-color:rgba(0,0,0,0);font-size:16pt;color:#000000">
               <span class="ql-cursor">
                
               </span>
               The eerie, lo-fi VHS style, paired with cosmic-horror dread, makes Weather Service one of the most famous and influential analog 
horror examples ever, inspiring countless creators on YouTube and TikTok.
              </span>
             </div>
            </td>
           </tr>
           <tr style="padding-top:5px;padding-bottom:5px">
            <td align="center" class="td100" colspan="6" style="padding-top:5px;padding-bottom:5px;width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000">
             <div class="ruleContent">
              <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 #9B9B9B;height:1px;width:100%;text-align:center;background-color:#888888;color:#9B9B9B;margin:0 
auto;border-left-width:0;border-right-width:0">
               <tr>
                <td style="font-size:1px;mso-line-height-rule:exactly;line-height:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#000000">
                </td>
               </tr>
              </table>
             </div>
            </td>
           </tr>
           <tr style="padding-top:5px;padding-bottom:5px">
            <td class="td100" colspan="6" style="padding:5px 30px;line-height:1.5;width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000;mso-line-height-rule:exactly">
             <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:20px;color:#000;">
              <span style="font-size:24px;color:#168DD9">
               Take me down this rabbit hole
              </span>
              <span style="font-size:14px;color:#168DD9">
              </span>
             </h2>
            </td>
           </tr>
           <tr style="padding-top:10px;padding-bottom:10px">
            <td class="td100" colspan="6" style="width:100%;padding:10px 30px;line-height:1.5;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000;mso-line-height-rule:exactly">
             <div>
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               If you want to see a 40-foot inflatable Frankenstein looming in suburbia,
              </span>
              <a data-linktype="Normal" style="font-size:16pt;background-color:rgba(0,0,0,0);font-family:Arial,sans-serif;color:#168DD9;" target="_blank">
               check out this review
              </a>
              <span style="font-size:16pt;background-color:rgba(0,0,0,0);color:#000000;font-family:Arial,sans-serif">
               .
               <span class="ql-cursor">
                
               </span>
              </span>
             </div>
            </td>
           </tr>
           <tr style="padding-top:5px;padding-bottom:5px">
            <td align="center" class="td100" colspan="6" style="padding-top:5px;padding-bottom:5px;width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000">
             <div class="ruleContent">
              <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 #9B9B9B;height:1px;width:100%;text-align:center;background-color:#888888;color:#9B9B9B;margin:0 auto;border-left-width:0;border-right-width:0">
               <tr>
                <td style="font-size:1px;mso-line-height-rule:exactly;line-height:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#000000">
                </td>
               </tr>
              </table>
             </div>
            </td>
           </tr>
           <tr style="padding-top:5px;padding-bottom:5px">
            <td class="td100" colspan="6" style="padding:5px 30px;line-height:1.5;width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000;mso-line-height-rule:exactly">
             <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:20px;color:#000;">
              <span style="color:#168DD9;font-size:24px">
               Poll
              </span>
             </h2>
            </td>
           </tr>
           <tr style="padding-top:10px;padding-bottom:10px">
            <td class="td100" colspan="6" style="width:100%;padding:10px 30px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000">
             <p style="line-height: 1.38">
              <span style="font-family:Arial,sans-serif;color:#000000;background-color:rgba(0,0,0,0);font-size:16pt">
               Why do you think horror is booming?
              </span>
             </p>
             <ol style="font-family:Arial,sans-serif;font-size:16pt;color:#000000">
              <li style="line-height: 1.38">
               <span class="ql-ui">
               </span>
               <span style="font-family:Arial,sans-serif;color:#000000;background-color:rgba(0,0,0,0);font-size:16pt">
                It’s cheap and profitable
               </span>
              </li>
              <li style="line-height: 1.38">
               <span class="ql-ui">
               </span>
               <span style="font-family:Arial,sans-serif;color:#000000;background-color:rgba(0,0,0,0);font-size:16pt">
                It’s cathartic
               </span>
              </li>
              <li style="line-height: 1.38">
               <span class="ql-ui">
               </span>
               <span style="font-family:Arial,sans-serif;color:#000000;background-color:rgba(0,0,0,0);font-size:16pt">
                It’s trendy on TikTok
               </span>
              </li>
              <li style="line-height: 1.38">
               <span class="ql-ui">
               </span>
               <span style="font-family:Arial,sans-serif;color:#000000;background-color:rgba(0,0,0,0);font-size:16pt">
                The world feels scary
               </span>
              </li>
             </ol>
             <div style="line-height: 1.38">
              <br/>
             </div>
            </td>
           </tr>
           <tr style="padding-top:5px;padding-bottom:5px">
            <td align="center" class="td100" colspan="6" style="padding-top:5px;padding-bottom:5px;width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000">
             <div class="ruleContent">
              <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 #9B9B9B;height:1px;width:100%;text-align:center;background-color:#888888;color:#9B9B9B;margin:0 auto;border-left-width:0;border-right-width:0">
               <tr>
                <td style="font-size:1px;mso-line-height-rule:exactly;line-height:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#000000">
                </td>
               </tr>
              </table>
             </div>
            </td>
           </tr>
           <tr style="padding-top:5px;padding-bottom:5px">
            <td class="td100" colspan="6" style="padding:5px 
30px;line-height:1.5;width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000;mso-line-height-rule:exactly">
             <div>
              <span style="font-size:20px;color:#168DD9">
               💬 Let’s talk
              </span>
             </div>
            </td>
           </tr>
           <tr style="padding-top:10px;padding-bottom:10px">
            <td class="td100" colspan="6" style="width:100%;padding:10px 30px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000">
             <div>
              <span style="font-size: 20px">
               🐤
              </span>
              <a data-linktext="X this!" data-linktype="Normal" style="color:#168DD9;text-decoration:none;font-size:20px;" target="_blank">
               X this!
              </a>
             </div>
            </td>
           </tr>
           <tr style="padding-top:10px;padding-bottom:10px">
            <td class="td100" colspan="6" style="width:100%;padding:10px 30px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000">
             <div>
              <span style="font-size: 20px">
               🤔
              </span>
              <a data-linktext="What did you think of today’s email?" data-linktype="Email" style="color:#168DD9;text-decoration:none;font-size:20px;" target="_blank">
               What did you think of today’s email?
              </a>
             </div>
            </td>
           </tr>
           <tr style="padding-top:10px;padding-bottom:10px">
            <td class="td100" colspan="6" style="width:100%;padding:10px 30px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000">
             <div>
              <span style="font-size: 20px">
               💡
              </span>
              <a data-linktext=" What should we obsess over next?" data-linktype="Email" style="color:#168DD9;text-decoration:none;font-size:20px;" target="_blank">
               What should we obsess over next?
              </a>
             </div>
            </td>
           </tr>
           <tr style="padding-top:5px;padding-bottom:5px">
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