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Plus: Charting the state of self-checkout, weekend reads, what happens on the internet every minute, bacon soda, and more.
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The real home of
<em>
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</em>
’ Byers family is for sale in Georgia. The house is listed for $300k, but reportedly needs serious renovations.
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<strong>
In today’s email:
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<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Butter
</strong>
is in short supply.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Chart:
</strong>
Self-checkout’s rise.
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Weekend Reads
</strong>
to pair with some bacon soda.
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Around the Web:
</strong>
How to be persuasive, why we mind wander, and more cool internet finds.
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🎧 On the go?
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Listen to today’s podcast
</a>
to hear about our current butter problem, the 2011 Norwegian butter shortage,
<em>
Avatar
</em>
’s return, and more.
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The big idea
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<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
We’re nearing a butter meltdown
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
This holiday season, grandma’s favorite sugar cookies might be missing a crucial ingredient.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
While inflation has infiltrated much of the grocery store, few items have been
<a style="color: #192733; text-decoration: underline !important;">
affected
</a>
more than butter, which, according to
<em>
The Wall Street Journal
</em>
, could spell a holiday disaster.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The problem starts with cows
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Rising costs for feed and labor have led farmers to reduce their cattle herds, causing a series of ripple effects:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
<strong>
Milk production
</strong>
was down 1% through June, compared to a typical annual growth rate of 1.5%-2.5%.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
The dairy pecking order
</strong>
gives bottlers first priority; then manufacturers of ice cream, yogurt, and cheese; then butter churns, which have been left in short supply.
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Making matters worse, butter churns usually produce most of their butter in the first half of the year, storing it in preparation for the holidays (AKA baking szn).
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
How bad is it?
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Some might say we’re nearing a meltdown:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
<strong>
Butter prices
</strong>
are up ~25% YoY, trailing only eggs — the leading grocery store inflation item, up ~40%.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Butter in cold storage facilities
</strong>
was down 21% in July to its lowest level since 2017.
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Butter producers are telling retailers not to offer heavy discounts during the holidays in case they can’t replenish supply, and some bakers are now hoarding butter to build up their own “butter army” for the holidays, per
<em>
WSJ
</em>
.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
On top of all this, the latest foodie trend, with 10.5B+ views on TikTok, is charcuterie-style “
<a style="color: #192733; text-decoration: underline !important;">
butter boards
</a>
.”
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Of course, a solution to all this would be turning to margarine.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
JK, we’re not insane.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
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</a>
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</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 0px;">
TRENDING
</td>
</tr>
<tr style="padding-top: 10px;">
<td bgcolor="#EAF0F6" style="background-color: #EAF0F6; border-radius: 10px; padding: 5px;">
<table>
<tr>
<td class="dark-bg h2020 ignore-defaults" style="font-size: 16px; padding: 5px;">
<img alt="eyeball wearing a hat" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fwhats-trending-icon.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1obfxX:MrMCZY4tfK-_nZxlexwFa3EcgTh63uSBguSl2ioZLs4" style="width: 70px; height: auto;" width="70"/>
</td>
<td class="dark-bg h2020 ignore-defaults" style="font-size: 16px; padding: 5px 3px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Haha:
</strong>
Clips of a new trombone rhythm game are popping off. It’s probably not what Beethoven intended, but
<a style="color: #192733; text-decoration: underline !important;">
it is incredible
</a>
.
</p>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
SNIPPETS
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults dynamic-snippets" style="font-size: 15px; line-height: 160%; margin: 0; padding: 15px 0px 3px 3px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
FedEx
</strong>
will
<a style="color: #192733; text-decoration: underline !important;">
hike
</a>
delivery rates and make several cost-cutting moves in 2023. The company shook the market last week after reporting global declines in package volume.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Epic Games
</strong>
built an ultra-lifelike digital alter ego of NBA player Luka Doncic, dubbed Luk.AI, to take over
<a style="color: #192733; text-decoration: underline !important;">
his TikTok
</a>
.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Frances Haugen,
</strong>
the Facebook whistleblower, is
<a style="color: #192733; text-decoration: underline !important;">
launching
</a>
an initiative to study social media’s harms and identify ways to improve.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
James Cameron’s
</strong>
2009 film
<em>
Avatar
</em>
<a style="color: #192733; text-decoration: underline !important;">
returns
</a>
to theaters today ahead of its upcoming sequel in December.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Amazon’s “Thursday Night Football”
</strong>
averaged
<a style="color: #192733; text-decoration: underline !important;">
13m viewers
</a>
, per Nielsen, though Amazon — paying ~$1B/yr. for the streaming rights — claims it got 15.3m.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Kittyhawk,
</strong>
Google co-founder Larry Page’s electric air taxi startup, is
<a style="color: #192733; text-decoration: underline !important;">
done
</a>
. Wisk, its air taxi partnership with Boeing, is still on.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Instagram
</strong>
is
<a style="color: #192733; text-decoration: underline !important;">
testing
</a>
a filter that will prevent users from DMing each other unsolicited nudes.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Tesla
</strong>
<a style="color: #192733; text-decoration: underline !important;">
recalled
</a>
nearly 1.1m cars due to quick-closing windows that could pinch fingers. It will fix the issue with an over-the-air update.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Digital marketing time-savers:
</strong>
Peep this
<a style="color: #192733; text-decoration: underline !important;">
megacompilation of case studies
</a>
from Trendsters who know their shit, including keys to six-figure product launches, nailing TikTok ads, and more.
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
</table>
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Chart
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<a style="color: #192733; text-decoration: underline !important;">
<img alt="precent of grocery store transactions at self-checkout" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fself_checkout.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1obfxX:MrMCZY4tfK-_nZxlexwFa3EcgTh63uSBguSl2ioZLs4" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
Olivia Heller
</p>
</td>
</tr>
<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
We’re still figuring out self-checkout
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
There are few things more awkward than a self-checkout machine announcing to the whole store that you’ve placed an “unexpected item in the bagging area,” requiring a human worker to remedy the situation.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Even as
<a style="color: #192733; text-decoration: underline !important;">
two-thirds
</a>
of shoppers say the machines have failed them, food retailers are adding
<a style="color: #192733; text-decoration: underline !important;">
more tech
</a>
to the in-store grocery experience, with self-checkout front and center.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
Self-checkout accounted for 30% of US grocery transactions in 2021, up from 18% in 2018.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Some chains, like Walmart, Kroger, Dollar General, and Albertsons are testing self-checkout-only stores.
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
The machines, with $14k-$40k price tags, can cut costs for retailers and may be necessary — grocery employee turnover was 48% in 2021. It also offers customers some extra speed and reduced human interaction.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
We, for one, are pro-self-checkout because of the
<a style="color: #192733; text-decoration: underline !important;">
hilarious
</a>
comedy sketches it has
<a style="color: #192733; text-decoration: underline !important;">
inspired
</a>
.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
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<tr>
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Free Resource
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<center>
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</a>
</center>
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<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Five go-to-market research templates
</h2>
</td>
</tr>
<tr id="bottom ad copy">
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<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
All you need to start scrutinizing your customers and competitors is a keen eye and some good WiFi.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Take HubSpot’s five-piece
<a style="color: #192733; text-decoration: underline !important;">
market research kit
</a>
and start competitively analyzing like a beast.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The kit includes templates for:
</strong>
</h4>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Surveys and focus groups
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Crisp presentations
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
SWOT and Five Forces analysis
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Keep your product in focus with these frameworks.
</p>
</td>
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<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
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Five target market templates →
</span>
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</a>
</td>
</tr>
</table>
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</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
recs
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<img alt="Weekend Reads" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweekendreading_1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1obfxX:MrMCZY4tfK-_nZxlexwFa3EcgTh63uSBguSl2ioZLs4" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</td>
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<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Welcome to Weekend Reads…
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
… Recs to pair with your Friday margs, Saturday cup o’ joe, or Sunday
<a style="color: #192733; text-decoration: underline !important;">
bacon soda
</a>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding: 8px 0px 10px; margin: 0px;">
<strong>
ICYMI:
</strong>
</h4>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
Mark explored the
<a style="color: #192733; text-decoration: underline !important;">
molten-cheese family empire
</a>
responsible for the ingredients in millions of orders of ballpark nachos last year.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
Jacob wrote about how online delivery pioneers Instacart and Amazon are
<a style="color: #192733; text-decoration: underline !important;">
now eyeing
</a>
physical shopping carts.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<em>
The Hustle
</em>
blog rounded up
<a style="color: #192733; text-decoration: underline !important;">
15 companies
</a>
using their power to do good for the communities and environment around them.
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding: 8px 0px 10px; margin: 0px;">
<strong>
Spot the Fake:
</strong>
</h4>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
Apple is reportedly
<a style="color: #192733; text-decoration: underline !important;">
planning
</a>
on bringing back wired headphones in 2023.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
Interstate 75 in Florida was
<a style="color: #192733; text-decoration: underline !important;">
covered
</a>
in Coors Light on Wednesday. Better or worse than
<a style="color: #192733; text-decoration: underline !important;">
alfredo
</a>
sauce?
<a style="color: #192733; text-decoration: underline !important;">
Tomatoes
</a>
?
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
Tesla offices are “buzzing” with plans for a
<a style="color: #192733; text-decoration: underline !important;">
humanoid robot
</a>
, dubbed Optimus.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
A shipment of baby wipes last month
<a style="color: #192733; text-decoration: underline !important;">
turned out
</a>
to be $11.8m+ worth of cocaine.
</li>
</ul>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
AROUND THE WEB
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
🪐 On this day:
</strong>
In 1846, German astronomer Johann Gottfried Galle
<a style="color: #192733; text-decoration: underline !important;">
discovered
</a>
Neptune at the Berlin Observatory.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🧠
<strong>
That’s interesting:
</strong>
Why we get distracted — AKA “
<a style="color: #192733; text-decoration: underline !important;">
mind wandering
</a>
.”
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🎧
<strong>
Podcast:
</strong>
Find out how Abstrakt CEO Greg Reffner learned to prioritize and manage up on
<a style="color: #192733; text-decoration: underline !important;">
this episode
</a>
of
<em>
Blissful Prospecting
</em>
.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🎵
<strong>
Woah:
</strong>
What happens on the internet
<a style="color: #192733; text-decoration: underline !important;">
every minute
</a>
.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🐈
<strong>
Aww:
</strong>
And now,
<a style="color: #192733; text-decoration: underline !important;">
whatever this is
</a>
.
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="padding: 0px;">
<table style="width: 100%; border-spacing: 0px;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
Shower Thoughts
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 16px; line-height: 160%; margin: 0; padding: 0px;">
<ol style="font-size: 16px;">
<li style="font-size: 16px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
<span style="font-weight: normal;">
“‘Boxing gloves aren’t gloves, they’re mittens.”
</span>
<a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
<span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1obfxX:MrMCZY4tfK-_nZxlexwFa3EcgTh63uSBguSl2ioZLs4" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
<!--[if !mso]><! -->
<div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 16px; margin: 5px 0px 10px;">
<span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1obfxX:MrMCZY4tfK-_nZxlexwFa3EcgTh63uSBguSl2ioZLs4" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
</div>
<!--<![endif]-->
</a>
</li>
<li style="font-size: 16px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
<span style="font-weight: normal;">
“Every hollow chocolate bunny is carrying a pocket of air from somewhere else in the world.”
</span>
<a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
<span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1obfxX:MrMCZY4tfK-_nZxlexwFa3EcgTh63uSBguSl2ioZLs4" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
<!--[if !mso]><! -->
<div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 16px; margin: 5px 0px 10px;">
<span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1obfxX:MrMCZY4tfK-_nZxlexwFa3EcgTh63uSBguSl2ioZLs4" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
</div>
<!--<![endif]-->
</a>
</li>
<li style="font-size: 16px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
<span style="font-weight: normal;">
“You have never seen an ice cream truck at a gas station.”
</span>
<a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
<span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1obfxX:MrMCZY4tfK-_nZxlexwFa3EcgTh63uSBguSl2ioZLs4" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
<!--[if !mso]><! -->
<div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 16px; margin: 5px 0px 10px;">
<span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1obfxX:MrMCZY4tfK-_nZxlexwFa3EcgTh63uSBguSl2ioZLs4" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
</div>
<!--<![endif]-->
</a>
</li>
<li style="font-size: 16px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
<span style="font-weight: normal;">
“Blimps are one of the only forms of advertisement people are actually excited to see.”
</span>
<a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
<span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1obfxX:MrMCZY4tfK-_nZxlexwFa3EcgTh63uSBguSl2ioZLs4" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
<!--[if !mso]><! -->
<div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 16px; margin: 5px 0px 10px;">
<span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1obfxX:MrMCZY4tfK-_nZxlexwFa3EcgTh63uSBguSl2ioZLs4" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
</div>
<!--<![endif]-->
</a>
</li>
<li style="font-size: 16px; line-height: 160%; font-weight: bold; margin: 0 0 0 5px; padding: 4px 0;">
<span style="font-weight: normal;">
“When you dress up to go to a fancy restaurant, you become a part of their decor.”
</span>
<a rel="noopener" style="text-decoration: none !important; color: #121212 !important; white-space: nowrap;" target="_blank">
<span align="center" class="light-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1obfxX:MrMCZY4tfK-_nZxlexwFa3EcgTh63uSBguSl2ioZLs4" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
<!--[if !mso]><! -->
<div align="center" class="dark-bg" style="display: none; overflow: hidden; float: left; width: 0px; max-height: 0px; max-width: 0px; line-height: 0px; visibility: hidden; font-size: 16px; margin: 5px 0px 10px;">
<span align="center" class="dark-bg" style="border-radius: 15px; font-size: 12px; vertical-align: text-top; line-height: 160%; font-weight: normal; background-color: #eaf0f6 !important; white-space: nowrap; text-transform: uppercase; padding: 3px 7px;">
SOURCE
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_button.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1obfxX:MrMCZY4tfK-_nZxlexwFa3EcgTh63uSBguSl2ioZLs4" style="max-width: 10px; height: auto; white-space: nowrap;" width="10"/>
</span>
</div>
<!--<![endif]-->
</a>
</li>
</ol>
<div style="display: none; font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
</div>
</td>
</tr>
<tr>
<td style="line-height: 120%; font-style: italic; list-style-type: none; padding: 4px 0 4px 10px;">
<a rel="noopener" style="color: #bF2434 !important; text-decoration: none !important;" target="_blank">
via Reddit
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="padding-bottom: 15px;">
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr class="zephyr-syntax" style="display: block; padding: 10px 2px 0px;">
<td style="display: block; min-width: 320px; padding: 0px;">
<table style="top: 10px; width: 100%;">
<tr class="zephyr-syntax">
<td style="padding: 0px;">
<table style="width: 100%; border-spacing: 0px;">
<tr class="zephyr-syntax">
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 3px 15px;">
TELL FRIENDS → GET PRIZES
</td>
</tr>
<tr class="zephyr-syntax" id="Bottom copy">
<td style="padding: 5px 3px 0px;">
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Help your friends aboard our growing pirate ship. Share The Hustle Daily to start winning loot.
</p>
</td>
</tr>
<tr class="zephyr-syntax">
<td align="center" style="text-align: center;">
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
<img alt="all prizes" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Freferrals_giveaway.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1obfxX:MrMCZY4tfK-_nZxlexwFa3EcgTh63uSBguSl2ioZLs4" style="width: 100%; height: auto; padding: 10px 0 6px;" width="600"/>
</a>
</td>
</tr>
<tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="background-color: #BF2434; font-size: 16px; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
<span style="mso-text-raise: 15pt;">
Share The Hustle 🤠 →
</span>
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;"> </i><![endif]-->
</a>
</td>
</tr>
<tr class="zephyr-syntax" id="Bottom copy">
<td style="padding: 5px 3px 0px;">
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Or copy this custom referral link:
<a style="color: #121212; text-decoration: underline !important;">
https://thehustle.co/join/?ref=950fce10a7
</a>
</p>
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Your referral count: 0
</p>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr class="zephyr-syntax">
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr class="zephyr-syntax">
<td style="padding-bottom: 15px;">
</td>
</tr>
<tr>
<td align="center" style="text-align: center; font-weight: bold; letter-spacing: .5px; font-size: 18px; padding: 10px 2px 20px;">
How did you like today’s email?
</td>
</tr>
<tr style="display: block; padding: 0px 0px 10px;">
<td style="display: block; width: 100%; min-width: 330px; padding: 0px;">
<table style="width: 100%; text-align: center; font-weight: 600; padding: 0px 20px;">
<tr style="letter-spacing: .2px;">
<td style="display: inline-block;">
<a data-tags="feedback smiley" style="text-decoration: underline !important; color: #ff5a41;">
<img height="80" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flove%2520it.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1obfxX:MrMCZY4tfK-_nZxlexwFa3EcgTh63uSBguSl2ioZLs4" style="width: auto; height: 80px; padding: 0px 50px 10px 0px;"/>
</a>
</td>
<td style="display: inline-block;">
<a data-tags="feedback meh" style="text-decoration: underline !important; color: #ff5a41;">
<img height="80" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fmehhh.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1obfxX:MrMCZY4tfK-_nZxlexwFa3EcgTh63uSBguSl2ioZLs4" style="width: auto; height: 80px; padding: 0px 0px 10px;"/>
</a>
</td>
<td style="display: inline-block;">
<a data-tags="feedback frowny" style="text-decoration: underline !important; color: #ff5a41;">
<img height="80" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fhate%2520it.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1obfxX:MrMCZY4tfK-_nZxlexwFa3EcgTh63uSBguSl2ioZLs4" style="width: auto; height: 80px; padding: 0px 0px 10px 50px;"/>
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr class="zephyr-syntax">
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr class="zephyr-syntax">
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr class="zephyr-syntax">
<td align="center" style="text-align: center; margin: 0; padding: 5px 0px 0px;">
Today's email was brought to you by
<a style="color: #192733; text-decoration: underline !important;" target="_blank">
Jacob Cohen
</a>
,
<a style="color: #192733; text-decoration: underline !important;" target="_blank">
Juliet Bennett Rylah
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, and
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2 years, 8 months ago - news@thehustle.co
🧈 Houston, we have a butter problem
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