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<link href="https://campaigns.litmus.com/_email/_global/styles/litmusNews-min.css" rel="stylesheet"/>
<div aria-label="Email from Litmus" aria-roledescription="email" lang="en" role="article" xml:lang="en">
<!--hidden preheader with pre-header spacer hack-->
<div class="litmus-builder-preview-text" style="display:none;">
Plus, time-saving email automations, email coding for beginners, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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<table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="darkmode" role="presentation" style="width:100%;">
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<td align="center" valign="top">
<div class="mktoText" id="header" mktoname="header">
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<tr>
<td align="center" style="padding: 30px 0;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;">
<tr>
<td align="left" class="header" valign="middle">
<a style="text-decoration: none;">
<img alt="Litmus" border="0" class="light-img" height="60" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F_global%252Fimages%252Flogo_icon-name-black.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1ql9W7:N6g1lCeOb9WqEgp8SUIEc6aaJ4heylC2lHokEkWTUP4" style="font-weight:bold; font-size:36px; line-height:40px;" width="163"/>
<!--[if !mso]><! -->
<img alt="Litmus" border="0" class="dark-img" height="60" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F_global%252Fimages%252Flogo_icon-name-white.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1ql9W7:N6g1lCeOb9WqEgp8SUIEc6aaJ4heylC2lHokEkWTUP4" style="font-weight:bold; font-size:36px; line-height:40px; display: none;" width="163"/>
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</a>
</td>
<td align="right" valign="middle">
<p style="font-size:16px; line-height:24px;">
<a style="color: #10618b;">
View online
</a>
</p>
</td>
</tr>
</table>
</td>
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<tr>
<td align="center" valign="top">
<a>
<img alt="Litmus News" class="fadeimg light-img" height="114" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252Fteam-sandbox%252FHannah%252FLitmus_News_test_compress.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1ql9W7:N6g1lCeOb9WqEgp8SUIEc6aaJ4heylC2lHokEkWTUP4" width="300"/>
<!--[if !mso]><! -->
<img alt="Litmus News" border="0" class="fadeimg dark-img" height="114" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252Fteam-sandbox%252FHannah%252FLitmus_News_test_compress.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1ql9W7:N6g1lCeOb9WqEgp8SUIEc6aaJ4heylC2lHokEkWTUP4" style="text-decoration: none; display: none;" width="300"/>
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</a>
</td>
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<tr>
<td align="center" style="padding: 20px 0;" valign="top">
<p style="font-size: 16px; line-height: 26px;">
Your monthly roundup of the latest email marketing, design, and development strategies from Litmus
</p>
</td>
</tr>
</table>
</div>
</td>
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<!--main content area-->
<tr>
<td align="center" class="hero-grad" style="background: linear-gradient(108.29deg, #F2A738 0%, #ED8249 60%, #EA6953 101.75%); padding: 30px 0 50px; background-color: #ed8249;" valign="top">
<div class="mktoText" id="hero_area" mktoname="hero_area">
<table border="0" cellpadding="0" cellspacing="0" class="wMobile" role="presentation" style="width:600px;">
<tr>
<td align="center" style="padding: 0 0 30px;" valign="top">
<p>
<span class="date_tag" style="background-color: #ffffff; font-size: 16px; line-height: 24px; padding: 8px 10px; border-radius: 5px;">
<!--[if mso]><i style="letter-spacing: 10px;mso-font-width:-100%;mso-text-raise:6pt"> </i><![endif]-->
<span style="mso-text-raise:3pt;">
<strong>
September 2023
</strong>
</span>
<!--[if mso]><i style="letter-spacing: 10px;mso-font-width:-100%"> </i><![endif]-->
</span>
</p>
</td>
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<tr>
<td align="center" class="darkmode2" style="background-color: #ffffff; border-radius: 10px; padding: 20px 0;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" class="wInner" role="presentation" style="width: 560px;">
<tr>
<td align="center" valign="top">
<!--Image -->
<a style="text-decoration: none;">
<img alt="An email with a little AI bot floating next to it." class="fadeimg" height="300" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FSeptember%252F2023-09-Litmus_News%252F202309_LN_hero.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1ql9W7:N6g1lCeOb9WqEgp8SUIEc6aaJ4heylC2lHokEkWTUP4" style="width: 100%; max-width: 560px; height: auto;" width="560"/>
</a>
</td>
</tr>
<tr>
<td align="center" style="padding: 20px 0 0;" valign="top">
<h1>
<a style="color: #262524;">
The 4 Different Types of AI
</a>
</h1>
<p style="font-weight: bold; font-size: 24px; line-height: 34px;">
(And Which Tools Email Marketers Use the Most)
</p>
</td>
</tr>
<tr>
<td align="left" style="padding: 20px 0 0;" valign="top">
<p style="text-align: left;">
Are you familiar with the 4 types of AI? Discover which are most commonly used by marketers today—plus the most popular tools among email marketers.
</p>
</td>
</tr>
<tr>
<td align="center" style="padding: 20px 0 0;" valign="top">
<a class="cta btn-blue" style="background-color: #0F618A;background-image:linear-gradient(#0F618A,#0F618A); color: #ffffff;">
<!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%;mso-text-raise:30pt"> </i><![endif]-->
<span style="mso-text-raise:15pt;">
<span class="gmail-screen">
<span class="gmail-difference">
Any guesses?
</span>
</span>
</span>
<!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%"> </i><![endif]-->
</a>
</td>
</tr>
<tr>
<td align="center" style="padding: 20px 0 0;" valign="top">
<img alt="Join the email geeks reading about AI." height="52" src="https://inboxflows.com/_/image/https%253A%252F%252Fimg.kickdyn.com%252Fimgpoll.png%253Fc%253D16445.g4yJeVU5hKP6EPnE4gBY%2526a%253D1/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWcua2lja2R5biJ9:1ql9W7:goIeh1kT1sU9ySynKDjmPtFqT2s6A0H5r8OT45Jc-9I" style="width: 100%; max-width: 335px; height: auto;" width="335"/>
</td>
</tr>
</table>
</td>
</tr>
</table>
</div>
</td>
</tr>
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<td align="center" class="darkmode2" style="background-color: #EFF6F5;" valign="top">
<img alt="" aria-hidden="true" border="0" height="27" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Forange_triangle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1ql9W7:N6g1lCeOb9WqEgp8SUIEc6aaJ4heylC2lHokEkWTUP4" style="display: block; line-height: 27px;" width="51"/>
</td>
</tr>
<tr>
<td align="center" class="darkmode2" style="background-color: #EFF6F5;" valign="top">
<div class="mktoText" id="letter" mktoname="letter">
<table border="0" cellpadding="0" cellspacing="0" class="wInner" role="presentation" style="width: 600px;">
<tr>
<td align="left" style="padding-top: 20px;" valign="middle">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%">
<tr>
<td align="left" style="padding-right: 20px;" valign="top" width="75">
<img alt="Kimberly Huang smiling sweetly" border="0" height="75" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F_global%252Fheadshots%252Fkim_huang.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1ql9W7:N6g1lCeOb9WqEgp8SUIEc6aaJ4heylC2lHokEkWTUP4" style="display: block; padding:0; margin:0 auto;" width="75"/>
</td>
<td align="left" valign="middle">
<p>
<strong>
Kimberly Huang
</strong>
<br/>
Content Marketing Manager, Litmus
</p>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td align="left" style="padding: 20px 0 30px;" valign="top">
<p style="text-align: left;">
AI is a polarizing topic. A good portion of our
<a style="color: #10618b;">
State of Email Design
</a>
survey respondents told us they don’t use AI tools and don’t plan to in the future (33%).
<br/>
<br/>
While this was the most popular vote, I was curious about the ones who plan to use AI (25%) and the ones currently using AI in some capacity (39%, collectively).
<br/>
<br/>
Here’s
<a style="color: #10618b;">
a deeper look
</a>
at how email marketers are using AI—and how it will affect their day-to-day workflows.
</p>
</td>
</tr>
</table>
</div>
</td>
</tr>
<tr>
<td align="center" valign="top">
<div class="mktoText" id="tldr" mktoname="tldr">
<table border="0" cellpadding="0" cellspacing="0" class="wMobile" role="presentation" style="width: 600px;">
<tr>
<td align="center" style="padding: 30px 0;" valign="top">
<h2>
Inside this issue
</h2>
</td>
</tr>
<tr>
<td align="left" valign="top">
<div class="border" style="border: solid 2px #0E1112; border-radius: 10px; padding: 20px 20px;">
<div class="forDumbOutlooks">
<ul align="left" class="glist" style="margin:0; margin-left: 25px; padding:0;" type="disc">
<li style="color: #0E1112; text-align: left;">
<a style="text-decoration: none; color: #262524;">
<span>
7 Time-Saving Automated Email Workflows [+ Examples] →
</span>
</a>
</li>
<li style="color: #0E1112; text-align: left; margin-top: 20px;">
<a style="text-decoration: none; color: #262524;">
<span>
Foundations of Email Development →
</span>
</a>
</li>
<li style="color: #0E1112; text-align: left; margin-top: 20px;">
<a style="text-decoration:none; color: #262524;">
<span>
The Science of Urgency: Using Countdown Timers in Email →
</span>
</a>
</li>
</ul>
</div>
</div>
</td>
</tr>
</table>
</div>
</td>
</tr>
<tr>
<td align="center" valign="top">
<div class="mktoText" id="trending" mktoname="trending">
<a id="trends" name="trends">
</a>
<table border="0" cellpadding="0" cellspacing="0" class="wMobile" role="presentation" style="width: 600px;">
<tr>
<td align="center" style="padding: 50px 0 30px;" valign="middle">
<h2>
<img alt="" aria-hidden="true" border="0" height="46" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Ftrends_arrow.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1ql9W7:N6g1lCeOb9WqEgp8SUIEc6aaJ4heylC2lHokEkWTUP4" style="display: inline; margin: 0; padding: 0; vertical-align: middle;" width="46"/>
Trending in email
</h2>
</td>
</tr>
<tr>
<td align="left" class="darkmode" style="background-color: #F8E3D3; border-radius: 10px; font-size: 0;" valign="top">
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One for the books.
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Relive Litmus Live with a recap of our top
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highlights and takeaways.
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<td align="left" class="tPad-20 lPad-0" style="padding-left: 30px;" valign="top">
<p style="line-height: 24px; text-align: left;">
<strong>
Better your email workflow
</strong>
with automations to help iron out your workflow kinks—
<a style="color: #10618b;">
from us and Zapier.
</a>
</p>
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</tr>
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<p style="line-height: 24px; text-align: left;">
<strong>
Friend or foe:
</strong>
Gmail Promotions Tab. It’s not the spam folder.
<a style="color: #10618b;">
It’s your ally.
</a>
</p>
</td>
</tr>
</table>
</div>
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<div class="mktoText" id="articles" mktoname="articles">
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</div>
<h2 class="articles_title">
A closer look...
</h2>
</td>
</tr>
<tr>
<td align="center" valign="top">
<p style="font-size: 24px; line-height: 34px;">
Automated email workflows, email coding basics, and countdown timers
</p>
</td>
</tr>
<tr>
<td align="center" style="padding: 30px 0 0;" valign="top">
<div class="card darkmode2">
<a id="card1" name="card1">
</a>
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-border-alt: 2px solid #DADDDE; mso-padding-alt: 20px;">
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<strong>
Blog
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</a>
</td>
</tr>
<tr>
<td align="center" style="padding: 20px 0;" valign="top">
<h3 style="font-size: 24px; line-height: 34px;">
<a style="color: #262524;">
7 Time-Saving Automated Email
<br class="desktop"/>
Workflows [+ Examples]
</a>
</h3>
</td>
</tr>
<tr>
<td align="left" style="padding-bottom: 10px; mso-padding-alt: 0 20px 0;" valign="top">
<p style="text-align: left; margin-bottom: 10px;">
Work smarter and leverage your precious time by creating an automated email workflow that you’ll love day in and day out.
</p>
</td>
</tr>
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<em>
“As your subscriber count grows with customers at every stage of the buying journey, it becomes difficult to cater to every segment all the time manually. Without email workflow automation, you may accidentally leave a group of subscribers in the dark long enough for them to forget about you.”
</em>
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Let’s automate
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<strong>
Ebook
</strong>
</span>
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</span>
</p>
</td>
</tr>
<tr>
<td align="center" style="padding: 20px 0 0; mso-padding-alt: 10px 0 0;" valign="top">
<a style="text-decoration: none;">
<img alt="An email with both the visual representation and a peek at the code." class="fadeimg" height="250" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FSeptember%252F2023-09-Litmus_News%252F202309_LN_mod2.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1ql9W7:N6g1lCeOb9WqEgp8SUIEc6aaJ4heylC2lHokEkWTUP4" style="width: 100%; max-width: 560px; height: auto;" width="560"/>
</a>
</td>
</tr>
<tr>
<td align="center" style="padding: 20px 0;" valign="top">
<h3 style="font-size: 24px; line-height: 34px;">
<a style="color: #262524;">
Foundations of Email Development
</a>
</h3>
</td>
</tr>
<tr>
<td align="left" style="padding-bottom: 10px; mso-padding-alt: 0 20px 0;" valign="top">
<p style="text-align: left; margin-bottom: 10px;">
New to email coding? We’ve teamed up with Mailchimp to help you master the basics in 3 quick-to-digest lessons.
</p>
</td>
</tr>
<!--[if (gte mso 9)|(IE)]><!-->
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<input class="more" name="expand" style="display: none;" type="checkbox"/>
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</div>
<div class="label collapse" style="display: none;">
<img alt="" aria-hidden="true" height="10" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Farrow_up.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1ql9W7:N6g1lCeOb9WqEgp8SUIEc6aaJ4heylC2lHokEkWTUP4" width="20"/>
</div>
<div class="tab_cont" style="display: none;">
<p style="text-align: left; margin-top: 10px;">
<em>
“To build a robust email, you must adopt a “back-to-basics” approach—reminiscent of coding practices from the past, or what we like to call “coding like it’s 1999.” This means using tables, HTML attributes, and inline styles.”
</em>
</p>
</div>
</label>
</td>
</tr>
<!--<![endif]-->
<tr>
<td align="center" style="padding-top: 10px;" valign="top">
<a bgcolor="#0F618A" class="cta btn-blue" style="background-color: #0F618A;background-image: linear-gradient(#0F618A,#0F618A);color: #ffffff;">
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<span style="mso-text-raise:15pt;">
<span class="gmail-screen">
<span class="gmail-difference">
Master the basics
</span>
</span>
</span>
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</a>
</td>
</tr>
</table>
</div>
</td>
</tr>
<tr>
<td align="center" style="padding: 30px 0 0;" valign="top">
<div class="card darkmode2">
<a id="card3" name="card3">
</a>
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<tr>
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<!--[if mso]><i style="letter-spacing: 10px;mso-font-width:-100%;mso-text-raise:6pt"> </i><![endif]-->
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<strong>
Blog
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</span>
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<tr>
<td align="center" style="padding: 20px 0 0; mso-padding-alt: 10px 0 0;" valign="top">
<a style="text-decoration: none;">
<img alt="A clock on the left and several different countdown timers on the right" class="fadeimg" height="250" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FSeptember%252F2023-09-Litmus_News%252F202309_LN_mod3.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1ql9W7:N6g1lCeOb9WqEgp8SUIEc6aaJ4heylC2lHokEkWTUP4" style="width: 100%; max-width: 560px; height: auto;" width="560"/>
</a>
</td>
</tr>
<tr>
<td align="center" style="padding: 20px 10px;" valign="top">
<h3 style="font-size: 24px; line-height: 34px;">
<a style="color: #262524;">
The Science of Urgency: Using
<br class="desktop"/>
Countdown Timers in Email
</a>
</h3>
</td>
</tr>
<tr>
<td align="left" style="padding-bottom: 10px; mso-padding-alt: 0 20px 0;" valign="top">
<p style="text-align: left; margin-bottom: 10px;">
Add countdown timers to your emails to highlight key deadlines, like important dates, the end of a sale, or a new launch.
</p>
</td>
</tr>
<!--[if (gte mso 9)|(IE)]><!-->
<tr>
<td align="right" class="interactive" valign="top">
<label>
<input class="more" name="expand" style="display: none;" type="checkbox"/>
<div class="label expand" style="display: block;">
<img alt="" aria-hidden="true" height="10" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Farrow_down.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1ql9W7:N6g1lCeOb9WqEgp8SUIEc6aaJ4heylC2lHokEkWTUP4" width="20"/>
</div>
<div class="label collapse" style="display: none;">
<img alt="" aria-hidden="true" height="10" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Farrow_up.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1ql9W7:N6g1lCeOb9WqEgp8SUIEc6aaJ4heylC2lHokEkWTUP4" width="20"/>
</div>
<div class="tab_cont" style="display: none;">
<p style="text-align: left; margin-top: 10px;">
<em>
“Introducing urgency into the inbox encourages email openers to take action. As a powerful visual tool, countdown timers are a tried and tested tool to build anticipation and encourage action.”
</em>
</p>
</div>
</label>
</td>
</tr>
<!--<![endif]-->
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Chop chop!
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Introducing Litmus Email Guardian
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On average, email apps update
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every 1.2 days
</a>
posing a threat to your “set-it-and-forget-it” email programs. Get automatically notified when an email client update puts your email—and your brand—at risk with Email Guardian.
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Protect your emails
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Did you know?
</strong>
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62% of email marketing teams spend an average of
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two weeks or more
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to create a single email.
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1 year, 1 month ago - hello@e.litmus.com
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