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PLUS: Buying a dog online? Read this first.
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September 7, 2020
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TOGETHER WITH
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We hope you’re enjoying Labor Day weekend. Stay safe out there and rest well knowing there won’t be any Halloween office parties this year.
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The Big Idea
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<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
Hip-hop, bitcoin and stimulus checks: How Square’s Cash App became a $40B business
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Since hitting a pandemic low in March, the fintech firm Square has seen its share price nearly
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
quadruple
</a>
.
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The catalyst behind this explosive growth: Cash App, the company’s digital wallet which facilitates payments and money transfers.
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A research firm told the
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Wall Street Journal
</a>
the app is now worth up to $40B — almost two-thirds of Square’s current $65B market value. The valuation is supported by 30m+ monthly active users, many of whom joined to receive stimulus checks.
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Bitcoin and hip-hop helped fuel early growth
</strong>
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Dan Runcie, who covers the business of hip-hop for Trapital,
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writes
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that 200+ hip-hop artists have named-dropped Cash App in their tracks over the years.
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These artists often also run cash giveaways on Twitter, asking fans to tag their $cashtag accounts. Recently, Cardi B and Megan Thee Stallion gave 2k random Tweeters
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$500 apiece
</a>
— a total of $1m — via the app.
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But there’s another key to the app’s success: its uptake boomed when it allowed Bitcoin trading during the peak of crypto mania in 2017.
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<strong>
When the pandemic hit, many thought Square was in trouble
</strong>
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
For a time, the firm’s business was heavily reliant on brick and mortar retailers, which use its ubiquitous card-swipe payment dongle.
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While retailer payment volume reportedly decreased by 15% YoY in Q2 of 2020, Square benefited from an influx of money (including stimulus checks) into the Cash App. Excluding Bitcoin sales, the app’s revenue hit $325m in the quarter, up more than 2x YoY per WSJ.
</p>
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Square charges a hefty (some say usurous) 1.5% fee to transfer Cash App funds to a bank account — but many users are eating the cost.
</p>
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<strong>
What’s next? (Other than sweet cash giveaways)
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The one-time nature of the government stimulus leaves many skeptical of Cash App’s current growth rate. And relative to the broader stock market, Square is already expensive on a price-to-earnings ratio.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The long term bull case for Square is outlined by
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Ark Invest
</a>
, which notes that the market currently assigns a much lower value to publicly-traded digital wallet accounts (<$200/user) than it does to traditional retail bank accounts (>$3k/user).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
This gap could narrow as Cash App adds more users and expands its banking services.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
And if it does, expect Square shareholders to get their Cardi B on.
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</td>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ6:x_0-KpoX4vWEBVxI70-R_uD8dabntEZXqLbQ0kTl3hU" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ6:x_0-KpoX4vWEBVxI70-R_uD8dabntEZXqLbQ0kTl3hU" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ6:x_0-KpoX4vWEBVxI70-R_uD8dabntEZXqLbQ0kTl3hU" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 12px; text-transform: uppercase;">
Snippets
</td>
</tr>
<tr id="sponsored">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
The NASDAQ “Whale”:
</strong>
The free-spending Japanese firm
<a style="color: #d62829; text-decoration: none;">
Softbank
</a>
was unmasked as the mysterious market player that recently bought billions of dollars in tech stock options.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
T-Mobile
</strong>
<a style="color: #d62829; text-decoration: none;">
<strong>
has a plan
</strong>
</a>
<strong>
to offer
</strong>
free internet to 10m low-income households.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Amazon’s Prime Air drone program
</strong>
received FAA approval this week -- but widespread drone-delivery is still
<a style="color: #d62829; text-decoration: none;">
years away
</a>
, probably.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Chiropractors are seeing a rush of patients
</strong>
with
<a style="color: #d62829; text-decoration: none;">
work-from-home-related injuries
</a>
.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
The city of Los Angeles
</strong>
has created a set of rainbow-tinged
<a style="color: #d62829; text-decoration: none;">
streetlights of the future
</a>
.
</li>
</ul>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
Arf Arf
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fdog_20200907004824.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ6:x_0-KpoX4vWEBVxI70-R_uD8dabntEZXqLbQ0kTl3hU" style="height: auto; width: 100%;"/>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
Scammers are selling lonely quarantiners imaginary dogs
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
During quarantine, breeders have seen an
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
unprecedented demand
</a>
for canine companions. But some sellers aren’t who they seem to be.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In the biggest
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
pet peccadillo
</a>
since
<em>
101 Dalmatians,
</em>
fraudsters are taking victims for a walk by selling them...
<em>
imaginary
</em>
<em>
dogs
</em>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
From mid-February through July, the Better Business Bureau has received 2k+ pet scam reports in the US and Canada -- 3x last year’s figure.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Some scammers are super savvy
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
They build
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
slick websites
</a>
with dozens of pooch pics and fake testimonials from “satisfied clients.” Often, photos of the ultra-stylish
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Pugdashian
</a>
posse and
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Norman the Pomsky
</a>
are hijacked from their owners’ Instagram accounts and used to lure in victims.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
When these individuals out to purchase a pup, they’re told to pay online and the dog will be delivered in a few weeks. And that’s the last they hear from the Shih Tzu charlatans.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Some have
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
lost thousands
</a>
of dollars buying dogs that don’t exist. And recouping losses is usually a no-go, since many scammers are located overseas.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
The American Kennel Club’s got your back
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
How do you sidestep a swindler? Here are some
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
tips
</a>
:
</p>
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
If they insist on communicating only by email, they’re probably trying to hide that they’re overseas.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
If a reverse image search shows photos on a seller’s website appearing elsewhere, that’s a red flag.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Just say no to Venmo. Asking for wire transfers or payment with gift cards also are signs of a sketchball.
</li>
</ul>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ6:x_0-KpoX4vWEBVxI70-R_uD8dabntEZXqLbQ0kTl3hU" width="30"/>
</a>
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<a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ6:x_0-KpoX4vWEBVxI70-R_uD8dabntEZXqLbQ0kTl3hU" width="30"/>
</a>
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<img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ6:x_0-KpoX4vWEBVxI70-R_uD8dabntEZXqLbQ0kTl3hU" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ6:x_0-KpoX4vWEBVxI70-R_uD8dabntEZXqLbQ0kTl3hU" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
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<tr>
<td style="padding-bottom: 5px;">
</td>
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<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px; text-transform: uppercase;">
SPONSORED
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<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
Here’s how to turn customers into influencers for your brand
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If you’re an ecomm brand, which would you pick?
</p>
<ol style="font-size: 16px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Pay $1.2 million
</strong>
for a one-time generic Instagram post from Kylie Jenner about your product.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Pay a fraction of that (if anything)
</strong>
for nonstop reviews from
<em>
actual
</em>
customers who love your brand and reach your target audience.
</li>
</ol>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Any anti-Kardashian sentiment aside, we know what we’d pick -- and with the new
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Upfluence Live Capture tool
</a>
, your brand can start doing just that.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The process is crazy simple:
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Add
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Live Capture
</a>
to your ecomm site, or connect your Shopify account, and Upfluence will instantly collect and analyze social profiles of customers to identify key influencers. Then, use the
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Upfluence influencer marketing platform
</a>
to reach out, create with, and pay them (we weren’t kidding -- it’s actually crazy how simple it is).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
More authentic content is the difference between good brands and great ones. Tap into your customers today with Upfluence Live Capture.
</p>
</td>
</tr>
<tr>
<td align="center" style="padding: 10px 0px 15px; text-align: center;">
<a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
Up, up, and away →
</a>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
Common Scents
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fflowers_20200907005347.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ6:x_0-KpoX4vWEBVxI70-R_uD8dabntEZXqLbQ0kTl3hU" style="height: auto; width: 100%;"/>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
How do you design a body-wash scent?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
During the 3 years that Lisa Wilson trained with a master perfumer, she tested scents while sitting in bumper-to-bumper traffic.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
That meant holding blotter strips to her nose and sniffing.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
“I think people thought I was doing cocaine,” she said.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Wilson runs her own fragrance consulting biz, called
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Scent and Strategy
</a>
, where she creates scents for shampoos, body wash, and more.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Er, how do you make a scent?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
With each new job, Wilson samples similar fragrances on the market. Every scent has 3 parts. Take Chanel No. 5 Parfum:
</p>
<ol style="font-size: 16px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Top note
</strong>
: Your first whiff -- bright and citrus-y, but it disappears fast.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Midnote
</strong>
: The defining rose and iris scent. Lasts 10-15 minutes.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Base note
</strong>
: Woody and warm on the finish.
</li>
</ol>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Wilson mixes and matches based on what worked for other brands. Maybe a base really caught her, while a top note fell flat.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Then she takes her ideas to a fragrance house to produce them. She’ll sometimes go through as many as 250 scents before she lands on the right one.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
What’s next for scents?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Out: Gourmand odors -- like heavy vanilla or coffee -- that blew up 10 years ago.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In: Wellness-inspired aromas. That means a lot of woodsy whiffs.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ6:x_0-KpoX4vWEBVxI70-R_uD8dabntEZXqLbQ0kTl3hU" width="30"/>
</a>
</td>
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<a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ6:x_0-KpoX4vWEBVxI70-R_uD8dabntEZXqLbQ0kTl3hU" width="30"/>
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</td>
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<a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ6:x_0-KpoX4vWEBVxI70-R_uD8dabntEZXqLbQ0kTl3hU" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
<a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ6:x_0-KpoX4vWEBVxI70-R_uD8dabntEZXqLbQ0kTl3hU" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
My Type
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fkeyboard_20200907005638.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ6:x_0-KpoX4vWEBVxI70-R_uD8dabntEZXqLbQ0kTl3hU" style="height: auto; width: 100%;"/>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
The best productivity software is a keyboard from 1993
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Since the start of quarantine, companies have done everything imaginable to make you more productive.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
They’re teaching you how to
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
cut down on your tabs
</a>
. They’re using AI to
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
fix your digital calendars
</a>
. And some of their trusty partners, like the project manager Asana, are
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
filing to go public
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But to really get your work done these days, it turns out all you need is a glossed-up typewriter from 1993.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
A growing number of writers are raving about a discontinued word processor called the
<strong>
AlphaSmart
</strong>
. Some claim the device has revolutionized their writing process.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Here’s the beauty of it
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The AlphaSmart is just a keyboard. It doesn’t connect to the internet, which means:
</p>
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
No email
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
No Slack
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
No hour-long detours to “search for inspiration” on the
<a style="color: #d62829; text-decoration: none;">
“no context Succession” Twitter account
</a>
.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Writing a proposal? A blog post? A long email? Pulling out the AlphaSmart forces you to focus. One author, Alexis Henderson,
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
told
<em>
OneZero
</em>
</a>
that she penned much of her first novel using the device.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
<strong>
Anti-distraction software is getting distracting
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
It’s a perfect sign of the times that, even during an explosion of new tech tools, anyone would turn to the early ‘90s for help.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But as we enter month 6 of quarantine, productivity tech is getting exhausting. Next time we draft a presentation, we want to do it on a janky word processor, dammit.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
<tbody style="text-align: right;">
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</table>
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<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
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<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 2px 0px; text-transform: uppercase;">
The Hustle Says
</td>
</tr>
<tr>
<td>
<div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
</p>
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
Want to know why leaders from Netflix and The Lean Startup decided to join ThePowerMBA?
</strong>
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Check it out here
</a>
and guarantee a spot in their next cohort.’*
</p>
</div>
</td>
</tr>
<tr>
<td>
<div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
</p>
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
Live in Boston? Or anywhere else?
</strong>
Join founders, investors, and pros from every vertical virtually at
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Startup Boston Week
</a>
from 9/21-9/25 for free.
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Register here
</a>
.
</p>
</div>
</td>
</tr>
<tr>
<td>
<div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
</p>
<p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
<strong>
If you're into investing, you’re not going to want to miss this.
</strong>
Invest now in
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Flippy the AI assistant chef
</a>
that has joined forces with White Castle to change the future of the quick service restaurant industry.*
</p>
</div>
</td>
</tr>
<tr>
<td>
<p style="font-family: arial, sans-serif; font-size: 12px; line-height: 120%; margin: 0px; padding: 0px 2px;">
*This is a sponsored post.
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 13px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px; text-transform: uppercase;">
TRENDS
</td>
</tr>
<tr id="image">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<center>
<a style="color: #d62829; text-decoration: none;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FTrends_20200904211409.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ7:jwInA_TI3lKwKY1ymZMFIDKV4F6DwgIjl1OsGJ0lWGs" style="height: auto; max-width: 600px; padding: 15px 0 0; width: 100%;" width="600"/>
</a>
</center>
</td>
</tr>
<tr id="bottom ad copy">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
Pon de Replay
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In 1981, George Benson released a sweet, sweet tune to the name of “
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Never Give Up On A Good Thing
</a>
”. Besides the silky smooth brass melody, we couldn’t agree more with Benson.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Back in April, we had
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Julian Shapiro
</a>
come in for a Trends Hacker Hour. Over 800 people signed up. Needless to say, it was a hit. So, we’re keeping a good thing going by bringing him back for 20 more growth marketing tactics.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
This time,
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
he’ll be going over
</a>
...
</p>
<ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
How to significantly improve email open rates.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
All major ad channels ranked from best to worst performing in 2020.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
How the most successful Twitter accounts approach follower growth.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
How to use LinkedIn organic to get vetted B2B leads.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Advanced Facebook/Instagram retargeting strategies.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
How to get referral programs to actually work.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
And a lot more.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If you’re not familiar with Julian, he’s the founder of
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
Demand Curve
</a>
, where he’s worked with 100+ Y Combinator startups. And if you sign up for a $1 Trends trial today, you’ll get to attend his next session live, get access to his last one, and much more.
</p>
</td>
</tr>
<tr>
<td align="center" style="padding: 10px 0px 15px; text-align: center;">
<a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
Get access →
</a>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px; text-transform: uppercase;">
JOBS
</td>
</tr>
<tr id="sponsored">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<strong>
Head of Product, Toggl
</strong>
</a>
: (Apologies to Tina Turner.) What’s KPI got to do, got to do with it?
<br/>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<strong>
Product Marketing Manager, Breezy
</strong>
</a>
: Lead this team into the great outdoors outbound marketing.
<br/>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<strong>
Customer Educator, Brook Farm
</strong>
</a>
: Oh, hey animal lovers. This is your opportunity to talk about pet preventative health while scheduling appointments and converting leads.
<br/>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<strong>
Technical Account Manager, Mission
</strong>
</a>
: As the official “voice of the customer”, you’d support customer experience. Great power and great responsibility and all that.
<br/>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
<strong>
SaaS Marketing Tactician, NextPaw
</strong>
</a>
: Another one for the animals. Here you’d be helping independent pet stores compete with Big Pet.
</p>
</td>
</tr>
<tr>
<td align="center" style="padding: 10px 0px 15px; text-align: center;">
<a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
See more →
</a>
</td>
</tr>
<tr>
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</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td class="h2020 intro ignore-defaults" style="display: block; min-width: 320px; padding: 0px;">
<table style="top: 10px; width: 100%;">
<tr>
<td style="padding: 0px;">
<table style="border-spacing: 0px; width: 100%;">
<tr>
<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 15px; text-transform: uppercase;">
SHARE THE HUSTLE
</td>
</tr>
<tr>
<td class="h2020 intro ignore-defaults">
<a style="color: #d62829; text-decoration: none;">
<img alt="Ambassador Rewards" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FAMB_line_v3_20190712131136.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ7:jwInA_TI3lKwKY1ymZMFIDKV4F6DwgIjl1OsGJ0lWGs" style="height: auto; padding-top: 10px; width: 100%;"/>
</a>
</td>
</tr>
<tr>
<td class="h2020 intro ignore-defaults">
<h2 style="font-family: 'Helvetica', sans-serif; font-size: 22px; font-weight: bold; letter-spacing: 0px; line-height: 120%; margin: 30px 5px 20px 2px;">
<strong>
Refer coworkers, get exclusive Hustle gear
</strong>
</h2>
<p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
Step 1: Peek our sweet, sweet rewards
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
Step 2: Copy your referral link below
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
Step 3: Share your link across social media and beyond
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
Step 4: Collect rewards, rinse & repeat
</p>
</td>
</tr>
<tr>
<td align="center" style="padding: 8px 0px 15px; text-align: center;">
<a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
Share The Hustle →
</a>
</td>
</tr>
<tr>
<td align="center" id="footer outro" style="padding-bottom: 10px; text-align: center;">
<span style="font-family: sans-serif; font-size: 14px;">
<strong>
Copy & paste your referral link to others:
</strong>
</span>
</td>
</tr>
<tr>
<td align="center" id="footer outro" style="padding-bottom: 10px; text-align: center;">
<span style="color: #D62829; font-family: sans-serif; font-size: 14px;">
https://thehustle.co/?ref=950fce10a7
</span>
</td>
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</table>
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<table style="font-weight: 600; padding: 0px 20px; text-align: center; width: 100%;">
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How did you like today’s email?
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<a data-tags="feedback frowny" style="color: #ff5a41; text-decoration: none;">
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</a>
<br/>
hate it
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<td style="display: inline-block;">
<a data-tags="feedback meh" style="color: #ff5a41; text-decoration: none;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fmeh_20191016175602.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ7:jwInA_TI3lKwKY1ymZMFIDKV4F6DwgIjl1OsGJ0lWGs" style="height: 35px; padding: 0px 10px 10px; width: auto;"/>
</a>
<br/>
meh
</td>
<td style="display: inline-block;">
<a data-tags="feedback smiley" style="color: #ff5a41; text-decoration: none;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Flove_20191016175447.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ7:jwInA_TI3lKwKY1ymZMFIDKV4F6DwgIjl1OsGJ0lWGs" style="height: 35px; padding: 0px 10px 10px; width: auto;"/>
</a>
<br/>
love it
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<td align="center" style="border-top-color: #dddddd; border-top-style: solid; border-top-width: 1px; margin: 0; padding: 15px 0; text-align: center;">
Today's email was brought to you by Michael Waters, Caroline Dohack and Trung Phan.
<br/>
Editing by: Zachary "What’s your $cashtag" Crockett, Kay C. Deech (Communications Specialist, Rome Office).
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