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            PLUS: Buying a dog online? Read this first.
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                  September 7, 2020
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                  TOGETHER WITH
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                   We hope you’re enjoying Labor Day weekend. Stay safe out there and rest well knowing there won’t be any Halloween office parties this year.
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               The Big Idea
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Hip-hop, bitcoin and stimulus checks: How Square’s Cash App became a $40B business
               </h2>
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                Since hitting a pandemic low in March, the fintech firm Square has seen its share price nearly
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 quadruple
                </a>
                .
               </p>
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                The catalyst behind this explosive growth: Cash App, the company’s digital wallet which facilitates payments and money transfers.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A research firm told the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Wall Street Journal
                </a>
                the app is now worth up to $40B — almost two-thirds of Square’s current $65B market value. The valuation is supported by 30m+ monthly active users, many of whom joined to receive stimulus checks.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Bitcoin and hip-hop helped fuel early growth
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Dan Runcie, who covers the business of hip-hop for Trapital,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 writes
                </a>
                that 200+ hip-hop artists have named-dropped Cash App in their tracks over the years.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                These artists often also run cash giveaways on Twitter, asking fans to tag their $cashtag accounts. Recently, Cardi B and Megan Thee Stallion gave 2k random Tweeters
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $500 apiece
                </a>
                — a total of $1m — via the app.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But there’s another key to the app’s success: its uptake boomed when it allowed Bitcoin trading during the peak of crypto mania in 2017.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 When the pandemic hit, many thought Square was in trouble
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For a time, the firm’s business was heavily reliant on brick and mortar retailers, which use its ubiquitous card-swipe payment dongle.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While retailer payment volume reportedly decreased by 15% YoY in Q2 of 2020, Square benefited from an influx of money (including stimulus checks) into the Cash App. Excluding Bitcoin sales, the app’s revenue hit $325m in the quarter, up more than 2x YoY per WSJ.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Square charges a hefty (some say usurous) 1.5% fee to transfer Cash App funds to a bank account — but many users are eating the cost.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 What’s next? (Other than sweet cash giveaways)
                </strong>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The one-time nature of the government stimulus leaves many skeptical of Cash App’s current growth rate. And relative to the broader stock market, Square is already expensive on a price-to-earnings ratio.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The long term bull case for Square is outlined by
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Ark Invest
                </a>
                , which notes that the market currently assigns a much lower value to publicly-traded digital wallet accounts (&lt;$200/user) than it does to traditional retail bank accounts (&gt;$3k/user).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This gap could narrow as Cash App adds more users and expands its banking services.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And if it does, expect Square shareholders to get their Cardi B on.
               </p>
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            Snippets
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             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               The NASDAQ “Whale”:
              </strong>
              The free-spending Japanese firm
              <a style="color: #d62829; text-decoration: none;">
               Softbank
              </a>
              was unmasked as the mysterious market player that recently bought billions of dollars in tech stock options.
             </li>
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              <strong>
               T-Mobile
              </strong>
              <a style="color: #d62829; text-decoration: none;">
               <strong>
                has a plan
               </strong>
              </a>
              <strong>
               to offer
              </strong>
              free internet to 10m low-income households.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Amazon’s Prime Air drone program
              </strong>
              received FAA approval this week -- but widespread drone-delivery is still
              <a style="color: #d62829; text-decoration: none;">
               years away
              </a>
              , probably.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Chiropractors are seeing a rush of patients
              </strong>
              with
              <a style="color: #d62829; text-decoration: none;">
               work-from-home-related injuries
              </a>
              .
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               The city of Los Angeles
              </strong>
              has created a set of rainbow-tinged
              <a style="color: #d62829; text-decoration: none;">
               streetlights of the future
              </a>
              .
             </li>
            </ul>
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               Arf Arf
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Scammers are selling lonely quarantiners imaginary dogs
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                During quarantine, breeders have seen an
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 unprecedented demand
                </a>
                for canine companions. But some sellers aren’t who they seem to be.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In the biggest
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 pet peccadillo
                </a>
                since
                <em>
                 101 Dalmatians,
                </em>
                fraudsters are taking victims for a walk by selling them...
                <em>
                 imaginary
                </em>
                <em>
                 dogs
                </em>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                From mid-February through July, the Better Business Bureau has received 2k+ pet scam reports in the US and Canada -- 3x last year’s figure.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Some scammers are super savvy
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                They build
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 slick websites
                </a>
                with dozens of pooch pics and fake testimonials from “satisfied clients.” Often, photos of the ultra-stylish
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Pugdashian
                </a>
                posse and
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Norman the Pomsky
                </a>
                are hijacked from their owners’ Instagram accounts and used to lure in victims.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                When these individuals out to purchase a pup, they’re told to pay online and the dog will be delivered in a few weeks. And that’s the last they hear from the Shih Tzu charlatans.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Some have
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 lost thousands
                </a>
                of dollars buying dogs that don’t exist. And recouping losses is usually a no-go, since many scammers are located overseas.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The American Kennel Club’s got your back
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                How do you sidestep a swindler? Here are some
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 tips
                </a>
                :
               </p>
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 If they insist on communicating only by email, they’re probably trying to hide that they’re overseas.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 If a reverse image search shows photos on a seller’s website appearing elsewhere, that’s a red flag.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Just say no to Venmo. Asking for wire transfers or payment with gift cards also are signs of a sketchball.
                </li>
               </ul>
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                   </a>
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                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ6:x_0-KpoX4vWEBVxI70-R_uD8dabntEZXqLbQ0kTl3hU" width="30"/>
                   </a>
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                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ6:x_0-KpoX4vWEBVxI70-R_uD8dabntEZXqLbQ0kTl3hU" width="30"/>
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            SPONSORED
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            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              Here’s how to turn customers into influencers for your brand
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             If you’re an ecomm brand, which would you pick?
            </p>
            <ol style="font-size: 16px;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Pay $1.2 million
              </strong>
              for a one-time generic Instagram post from Kylie Jenner about your product.
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             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Pay a fraction of that (if anything)
              </strong>
              for nonstop reviews from
              <em>
               actual
              </em>
              customers who love your brand and reach your target audience.
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            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Any anti-Kardashian sentiment aside, we know what we’d pick -- and with the new
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              Upfluence Live Capture tool
             </a>
             , your brand can start doing just that.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             The process is crazy simple:
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Add
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Live Capture
             </a>
             to your ecomm site, or connect your Shopify account, and Upfluence will instantly collect and analyze social profiles of customers to identify key influencers. Then, use the
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Upfluence influencer marketing platform
             </a>
             to reach out, create with, and pay them (we weren’t kidding -- it’s actually crazy how simple it is).
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             More authentic content is the difference between good brands and great ones. Tap into your customers today with Upfluence Live Capture.
            </p>
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             Up, up, and away →
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Common Scents
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fflowers_20200907005347.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ6:x_0-KpoX4vWEBVxI70-R_uD8dabntEZXqLbQ0kTl3hU" style="height: auto; width: 100%;"/>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                How do you design a body-wash scent?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                During the 3 years that Lisa Wilson trained with a master perfumer, she tested scents while sitting in bumper-to-bumper traffic.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                That meant holding blotter strips to her nose and sniffing.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “I think people thought I was doing cocaine,” she said.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Wilson runs her own fragrance consulting biz, called
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Scent and Strategy
                </a>
                , where she creates scents for shampoos, body wash, and more.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Er, how do you make a scent?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With each new job, Wilson samples similar fragrances on the market. Every scent has 3 parts. Take Chanel No. 5 Parfum:
               </p>
               <ol style="font-size: 16px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Top note
                 </strong>
                 : Your first whiff -- bright and citrus-y, but it disappears fast.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Midnote
                 </strong>
                 : The defining rose and iris scent. Lasts 10-15 minutes.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Base note
                 </strong>
                 : Woody and warm on the finish.
                </li>
               </ol>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Wilson mixes and matches based on what worked for other brands. Maybe a base really caught her, while a top note fell flat.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Then she takes her ideas to a fragrance house to produce them. She’ll sometimes go through as many as 250 scents before she lands on the right one.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 What’s next for scents?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Out: Gourmand odors -- like heavy vanilla or coffee -- that blew up 10 years ago.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In: Wellness-inspired aromas. That means a lot of woodsy whiffs.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
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                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
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                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ6:x_0-KpoX4vWEBVxI70-R_uD8dabntEZXqLbQ0kTl3hU" width="30"/>
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                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ6:x_0-KpoX4vWEBVxI70-R_uD8dabntEZXqLbQ0kTl3hU" width="30"/>
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             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               My Type
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fkeyboard_20200907005638.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ6:x_0-KpoX4vWEBVxI70-R_uD8dabntEZXqLbQ0kTl3hU" style="height: auto; width: 100%;"/>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                The best productivity software is a keyboard from 1993
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Since the start of quarantine, companies have done everything imaginable to make you more productive.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                They’re teaching you how to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 cut down on your tabs
                </a>
                . They’re using AI to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 fix your digital calendars
                </a>
                . And some of their trusty partners, like the project manager Asana, are
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 filing to go public
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But to really get your work done these days, it turns out all you need is a glossed-up typewriter from 1993.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A growing number of writers are raving about a discontinued word processor called the
                <strong>
                 AlphaSmart
                </strong>
                . Some claim the device has revolutionized their writing process.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Here’s the beauty of it
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The AlphaSmart is just a keyboard. It doesn’t connect to the internet, which means:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 No email
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 No Slack
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 No hour-long detours to “search for inspiration” on the
                 <a style="color: #d62829; text-decoration: none;">
                  “no context Succession” Twitter account
                 </a>
                 .
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Writing a proposal? A blog post? A long email? Pulling out the AlphaSmart forces you to focus. One author, Alexis Henderson,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 told
                 <em>
                  OneZero
                 </em>
                </a>
                that she penned much of her first novel using the device.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Anti-distraction software is getting distracting
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s a perfect sign of the times that, even during an explosion of new tech tools, anyone would turn to the early ‘90s for help.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But as we enter month 6 of quarantine, productivity tech is getting exhausting. Next time we draft a presentation, we want to do it on a janky word processor, dammit.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
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                   </a>
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                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ7:jwInA_TI3lKwKY1ymZMFIDKV4F6DwgIjl1OsGJ0lWGs" width="30"/>
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                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ7:jwInA_TI3lKwKY1ymZMFIDKV4F6DwgIjl1OsGJ0lWGs" width="30"/>
                   </a>
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                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ7:jwInA_TI3lKwKY1ymZMFIDKV4F6DwgIjl1OsGJ0lWGs" width="30"/>
                   </a>
                  </td>
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                </tbody>
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              </td>
             </tr>
            </table>
           </td>
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          <tr>
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           </td>
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           </td>
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          <tr>
           <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 2px 0px; text-transform: uppercase;">
            The Hustle Says
           </td>
          </tr>
          <tr>
           <td>
            <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              <strong>
               Want to know why leaders from Netflix and The Lean Startup decided to join ThePowerMBA?
              </strong>
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               Check it out here
              </a>
              and guarantee a spot in their next cohort.’*
             </p>
            </div>
           </td>
          </tr>
          <tr>
           <td>
            <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              <strong>
               Live in Boston? Or anywhere else?
              </strong>
              Join founders, investors, and pros from every vertical virtually at
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               Startup Boston Week
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              from 9/21-9/25 for free.
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               Register here
              </a>
              .
             </p>
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           <td>
            <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              <strong>
               If you're into investing, you’re not going to want to miss this.
              </strong>
              Invest now in
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               Flippy the AI assistant chef
              </a>
              that has joined forces with White Castle to change the future of the quick service restaurant industry.*
             </p>
            </div>
           </td>
          </tr>
          <tr>
           <td>
            <p style="font-family: arial, sans-serif; font-size: 12px; line-height: 120%; margin: 0px; padding: 0px 2px;">
             *This is a sponsored post.
            </p>
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           </td>
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           <td style="padding-bottom: 5px;">
           </td>
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          <tr>
           <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px; text-transform: uppercase;">
            TRENDS
           </td>
          </tr>
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           <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
            <center>
             <a style="color: #d62829; text-decoration: none;">
              <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FTrends_20200904211409.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ7:jwInA_TI3lKwKY1ymZMFIDKV4F6DwgIjl1OsGJ0lWGs" style="height: auto; max-width: 600px; padding: 15px 0 0; width: 100%;" width="600"/>
             </a>
            </center>
           </td>
          </tr>
          <tr id="bottom ad copy">
           <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              Pon de Replay
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             In 1981, George Benson released a sweet, sweet tune to the name of “
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Never Give Up On A Good Thing
             </a>
             ”. Besides the silky smooth brass melody, we couldn’t agree more with Benson.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Back in April, we had
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Julian Shapiro
             </a>
             come in for a Trends Hacker Hour. Over 800 people signed up. Needless to say, it was a hit. So, we’re keeping a good thing going by bringing him back for 20 more growth marketing tactics.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             This time,
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              he’ll be going over
             </a>
             ...
            </p>
            <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              How to significantly improve email open rates.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              All major ad channels ranked from best to worst performing in 2020.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              How the most successful Twitter accounts approach follower growth.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              How to use LinkedIn organic to get vetted B2B leads.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Advanced Facebook/Instagram retargeting strategies.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              How to get referral programs to actually work.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              And a lot more.
             </li>
            </ul>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             If you’re not familiar with Julian, he’s the founder of
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Demand Curve
             </a>
             , where he’s worked with 100+ Y Combinator startups. And if you sign up for a $1 Trends trial today, you’ll get to attend his next session live, get access to his last one, and much more.
            </p>
           </td>
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           <td align="center" style="padding: 10px 0px 15px; text-align: center;">
            <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
             Get access →
            </a>
           </td>
          </tr>
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           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px; text-transform: uppercase;">
            JOBS
           </td>
          </tr>
          <tr id="sponsored">
           <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              <strong>
               Head of Product, Toggl
              </strong>
             </a>
             : (Apologies to Tina Turner.) What’s KPI got to do, got to do with it?
             <br/>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              <strong>
               Product Marketing Manager, Breezy
              </strong>
             </a>
             : Lead this team into the great outdoors outbound marketing.
             <br/>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              <strong>
               Customer Educator, Brook Farm
              </strong>
             </a>
             : Oh, hey animal lovers. This is your opportunity to talk about pet preventative health while scheduling appointments and converting leads.
             <br/>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              <strong>
               Technical Account Manager, Mission
              </strong>
             </a>
             : As the official “voice of the customer”, you’d support customer experience. Great power and great responsibility and all that.
             <br/>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              <strong>
               SaaS Marketing Tactician, NextPaw
              </strong>
             </a>
             : Another one for the animals. Here you’d be helping independent pet stores compete with Big Pet.
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="padding: 10px 0px 15px; text-align: center;">
            <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
             See more →
            </a>
           </td>
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           </td>
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           <td style="padding-bottom: 5px;">
           </td>
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          <tr style="display: block; padding: 10px 2px 0px;">
           <td class="h2020 intro ignore-defaults" style="display: block; min-width: 320px; padding: 0px;">
            <table style="top: 10px; width: 100%;">
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               <table style="border-spacing: 0px; width: 100%;">
                <tr>
                 <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 15px; text-transform: uppercase;">
                  SHARE THE HUSTLE
                 </td>
                </tr>
                <tr>
                 <td class="h2020 intro ignore-defaults">
                  <a style="color: #d62829; text-decoration: none;">
                   <img alt="Ambassador Rewards" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FAMB_line_v3_20190712131136.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ7:jwInA_TI3lKwKY1ymZMFIDKV4F6DwgIjl1OsGJ0lWGs" style="height: auto; padding-top: 10px; width: 100%;"/>
                  </a>
                 </td>
                </tr>
                <tr>
                 <td class="h2020 intro ignore-defaults">
                  <h2 style="font-family: 'Helvetica', sans-serif; font-size: 22px; font-weight: bold; letter-spacing: 0px; line-height: 120%; margin: 30px 5px 20px 2px;">
                   <strong>
                    Refer coworkers, get exclusive Hustle gear
                   </strong>
                  </h2>
                  <p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
                   Step 1: Peek our sweet, sweet rewards
                  </p>
                  <p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
                   Step 2: Copy your referral link below
                  </p>
                  <p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
                   Step 3: Share your link across social media and beyond
                  </p>
                  <p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
                   Step 4: Collect rewards, rinse &amp; repeat
                  </p>
                 </td>
                </tr>
                <tr>
                 <td align="center" style="padding: 8px 0px 15px; text-align: center;">
                  <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
                   Share The Hustle →
                  </a>
                 </td>
                </tr>
                <tr>
                 <td align="center" id="footer outro" style="padding-bottom: 10px; text-align: center;">
                  <span style="font-family: sans-serif; font-size: 14px;">
                   <strong>
                    Copy &amp; paste your referral link to others:
                   </strong>
                  </span>
                 </td>
                </tr>
                <tr>
                 <td align="center" id="footer outro" style="padding-bottom: 10px; text-align: center;">
                  <span style="color: #D62829; font-family: sans-serif; font-size: 14px;">
                   https://thehustle.co/?ref=950fce10a7
                  </span>
                 </td>
                </tr>
               </table>
              </td>
             </tr>
            </table>
           </td>
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           </td>
          </tr>
          <tr style="display: block; padding-top: 0px;">
           <td style="display: block; min-width: 330px; padding: 0px; width: 100%;">
            <table style="font-weight: 600; padding: 0px 20px; text-align: center; width: 100%;">
             <tr>
              <td align="center" style="padding-bottom: 10px; text-align: center;">
               <span style="font-size: 16px; font-weight: bold; letter-spacing: .5px;">
                How did you like today’s email?
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               <a data-tags="feedback frowny" style="color: #ff5a41; text-decoration: none;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fhate_20191016174739.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ7:jwInA_TI3lKwKY1ymZMFIDKV4F6DwgIjl1OsGJ0lWGs" style="height: 35px; padding: 0px 10px 10px; width: auto;"/>
               </a>
               <br/>
               hate it
              </td>
              <td style="display: inline-block;">
               <a data-tags="feedback meh" style="color: #ff5a41; text-decoration: none;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fmeh_20191016175602.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ7:jwInA_TI3lKwKY1ymZMFIDKV4F6DwgIjl1OsGJ0lWGs" style="height: 35px; padding: 0px 10px 10px; width: auto;"/>
               </a>
               <br/>
               meh
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               <a data-tags="feedback smiley" style="color: #ff5a41; text-decoration: none;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Flove_20191016175447.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMQ7:jwInA_TI3lKwKY1ymZMFIDKV4F6DwgIjl1OsGJ0lWGs" style="height: 35px; padding: 0px 10px 10px; width: auto;"/>
               </a>
               <br/>
               love it
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            Today's email was brought to you by Michael Waters, Caroline Dohack and Trung Phan.
            <br/>
            Editing by: Zachary "What’s your $cashtag" Crockett, Kay C. Deech (Communications Specialist, Rome Office).
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                 JOBS
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                 CONTACT US
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            251 KEARNY ST. STE 300, SAN FRANCISCO, CA 94108, UNITED STATES • 415.506.7210
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