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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: Rivian’s $80B IPO plans.
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                  October 5, 2021
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Last week, Slack went down. Yesterday, Facebook went down. For all we know, tomorrow, Google Docs could go down. And if that happens, God save us.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Today’s rundown:
                  </p>
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                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Building blocks:
                    </strong>
                    How Lego keeps growing.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Chart:
                    </strong>
                    Forget $5. Subway’s in the process of a $1B turnaround.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Future meme stock:
                    </strong>
                    EV truck maker Rivian -- backed by Bezos and Amazon -- is eyeing an $80B IPO.
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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               The Big Lead
              </td>
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                <img alt="toys" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftoy_gif.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mXieZ:kmZOsmgy6nBZ1h0nRrIVEGwxfTSsTzIMzSvxn-uYYBI" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Lego is proving toys are still big business
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Playtime has been moving online for years now. In January 2020, the CDC
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 reported
                </a>
                the following screen time statistics:
               </p>
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 US children between 8-10 spend an average of 6 hours per day in front of a screen
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 US children between 11-14 spend an average of 9 hours per day in front of a screen
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Despite the pandemic
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 accelerating
                </a>
                the trend, Lego is proving that kids still have an appetite for analog toys.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The company is already considered the top toymaker in the world...
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … and cemented that status after
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 posting
                </a>
                a 46% jump in first half sales, according to
                <em>
                 The Wall Street Journal
                </em>
                . The firm attributes its success largely to holding firm to a long-term multichannel strategy that includes:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Ramping up improvements to its digital platforms (digital sales increased 50%)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Continuing to open brick-and-mortar stores, including a new immersive format that recently piloted in New York
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The growth comes despite supply chain issues that are rattling the industry. Hasbro -- makers of Transformers, My Little Pony, and Play-Doh -- recently raised prices due to supply chain issues.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Lego not only hasn’t raised prices but also expects to meet demand across all its markets for the holidays.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The firm also has ambitious goals on the horizon
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In June, Lego
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 released
                </a>
                a fully sustainable brick prototype made out of recycled plastic bottles as part of a plan to use fully sustainable materials by 2030.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The company is also growing like crazy in China, which recently
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 set
                </a>
                a ban on video games for children under 18 -- meaning Lego’s target customers in the region have a lot more time on their hands.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In other words, for Lego, everything is
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 awesome
                </a>
                .
               </p>
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               SNIPPETS
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                 <strong>
                  NEW!
                 </strong>
                 Introducing our new and improved
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                  Snippets
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                 . You can now get extra snippets on your favorite topics. Follow the button below to get started.
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 FB’s wild day:
                </strong>
                On Monday, Facebook experienced a massive
                <a style="color: #d62829; text-decoration: none;">
                 outage
                </a>
                -- the largest since 2008 -- taking down its main app, Instagram, and WhatsApp (internal
                <a style="color: #d62829; text-decoration: none;">
                 employee
                </a>
                tools also went down). This happened a day after former employee Frances Haugen
                <a style="color: #d62829; text-decoration: none;">
                 stepped
                </a>
                forward as the Facebook Files whistleblower.
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Switch it up:
                </strong>
                Nintendo
                <a style="color: #d62829; text-decoration: none;">
                 announced
                </a>
                plans to launch a new Nintendo Switch OLED model with a 7-inch screen later this week for
                <strong>
                 $349.99
                </strong>
                .
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Squid problems:
                </strong>
                A broadband firm in South Korea
                <a style="color: #d62829; text-decoration: none;">
                 sued
                </a>
                Netflix after a surge in traffic due to its Squid Game title.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Inbox anxiety:
                </strong>
                A new report
                <a style="color: #d62829; text-decoration: none;">
                 found
                </a>
                <strong>
                 36%
                </strong>
                of workers assume they need to respond to off-hour emails faster than the sender expects -- a possible solution is setting clear expectations.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Windows evolves:
                </strong>
                Windows 11 launches today -- here’s a
                <a style="color: #d62829; text-decoration: none;">
                 list
                </a>
                of highlights from the update.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 UPDATE:
                </strong>
                Yesterday, we reported that embattled startup Ozy Media is
                <a style="color: #d62829; text-decoration: none;">
                 shutting down
                </a>
                . In an interview with the “
                <a style="color: #d62829; text-decoration: none;">
                 Today Show
                </a>
                ,” Ozy’s CEO Carlos Watson now says the media startup will keep going (it’s unclear how many employees will stay with the scandal-ridden firm).
               </p>
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                <strong>
                 Join the 108,004 others
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                who are now enjoying extra, personalized snippets. Click the button👇 to choose your favorite topics and see your list grow in tomorrow’s email.
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                Visual: Zachary Crockett
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Forget $5 -- Subway just found the right ingredients for a $1B turnaround
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 “Five. 5 dollar. 5-dollar footloooong.”
                </em>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                About a decade ago, that jingle worked magic for Subway. But over time, stiff competition and overexpansion put sales out of tune.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This year, though, Subway
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 launched
                </a>
                digital upgrades and menu updates, and the business is back to slicin’ and dicin’:
               </p>
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                 Over 5k Subways have seen a 33% increase in sales
                </li>
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                 August sales in the US were the strongest since 2013
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The company expects to beat 2021 targets by $1B+
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 “Billion. Billion-dollar. Billion-dollar footloooong.”
                </em>
                Damn, that’s a
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 good jingle
                </a>
                .
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                <strong>
                 The growth hack kit for scaling businesses
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                We love bootstrappers and side hustlers.
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                We want to equip y’all to thrive. That means launching your business using the best scalable infrastructures.
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                That’s why we’re sharing
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                </a>
                , a collection of 9 exclusive behind-the-scenes resources made with senior strategists at Google, AWS, Hopin, and HubSpot.
               </p>
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                Take better care of your business:
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  7 ways to scale for funding,
                 </strong>
                 by HubSpot founder Dharmesh Shah
                </li>
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                 <strong>
                  How to globalize your brand,
                 </strong>
                 by Google’s head of startups
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                 <strong>
                  The customer-centric sales blueprint,
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                 by AWS’s principal startup advocate
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                 <strong>
                  Virtual/hybrid event best practices,
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                 by Hopin’s head of content
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               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                Bookmark these foundational reads.
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               EV News
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                <img alt="Amazon trucks" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FRivian_1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mXieZ:kmZOsmgy6nBZ1h0nRrIVEGwxfTSsTzIMzSvxn-uYYBI" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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                Amazon-backed Rivian is going public
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                When it comes to the Bezos vs. Musk billionaire beef, space is the main event -- pitting Blue Origin against SpaceX.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Back on earth, there’s another battle brewing: electric vehicles.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 While Musk has Tesla…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … Bezos is backing EV truck maker Rivian, in which Amazon owns a ~5% stake, per
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  CNBC
                 </em>
                </a>
                . Rivian filed its IPO papers last week and currently sports $0 revenue and a loss of $994m through the first half of 2021.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For the company -- which is eyeing an
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 ~$80B
                </a>
                valuation -- it’s all about the future. Here are some plans, per
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  TechCrunch
                 </em>
                </a>
                :
               </p>
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Something for everyone:
                 </strong>
                 Rivian will roll out both a consumer product (pickup truck) and a commercial product (van)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  The Amazon assist:
                 </strong>
                 The ecommerce giant has committed to ordering 100k of Rivian’s electric delivery vans (presumably, this will help increase revenue from $0)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Ford in the mix, too:
                 </strong>
                 The US car manufacturer also has a ~5% stake in Rivian, and the 2 companies have swapped car manufacturing know-how
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Rivian has a $1T serviceable addressable market…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … per
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 company
                </a>
                filings, which refers to business it can serve in the next 3 years. The company employs 6k+ people and currently operates an assembly plant out of Illinois.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Unlike Tesla’s Cybertruck, Rivian’s pickup truck (R1T) has already hit the market. Priced at $67k+, reviews so far are positive -- per
                <em>
                 CNBC
                </em>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The first iteration of the van is expected by the end of 2021… and the next
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 subtweet
                </a>
                from Musk is probably coming any day now.
               </p>
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               AROUND THE WEB
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🤵 On this day:
                </strong>
                In 1962, “Dr. No” -- the 1st of 25 James Bond films --
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 debuted
                </a>
                in London. To learn about the family business that owns a share of the $7B franchise, check out our Sunday story
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 here
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🧜‍♀️
                <strong>
                 Art:
                </strong>
                Not 1 but
                <em>
                 2
                </em>
                US
                <em>
                </em>
                mermaid museums
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 opened
                </a>
                independently of one another in March. Both are self-funded, women-led projects on opposite coasts.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🥽
                <strong>
                 That’s interesting:
                </strong>
                For just
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 $11m
                </a>
                , this abandoned 250-acre water park in California’s Mojave Desert could be yours! It originally opened in 1962, but has been plagued with bad luck ever since.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🚌
                <strong>
                 Haha:
                </strong>
                An NYC woman who rented out vans with expired tags on Airbnb for $97/night has been
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 removed
                </a>
                from the platform. The shady operation had few reviews, but
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 this one
                </a>
                is pretty funny.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🧠
                <strong>
                 How to:
                </strong>
                Neuroscientists say you can use
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 pleasant experiences
                </a>
                , such as a favorite treat or other reward, to help your brain retain information.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 5px;">
                🦦
                <strong>
                 Aww:
                </strong>
                And now,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 an otter
                </a>
                living its best life, juggling a single rock.
               </p>
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               Meme of the day
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