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Subscribed 6 years, 9 months ago
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AI is no longer optional, it’s becoming a built-in marketing partner
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AI isn’t on the horizon; it’s here. And here to stay. That’s what made us curious about how marketers and small businesses are weathering the storm of AI adoption in campaign ideation, activation, and reflection. Where are they finding success? Where are they struggling? We ventured to find out.
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Our report,
<strong>
</strong>
<b>
13 Hours Back Each Week
</b>
<strong>
</strong>
, surveyed 1,000 marketing professionals and business owners with marketing responsibilities across the US. They’ve shared their perspective and outlook on AI, what marketing activities they’re using AI for most, their maturity levels, and how AI has become a strategic partner in their day-to-day.
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What will you learn in the report?
</h2>
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<b>
How much time and money AI can save you
</b>
</p>
<p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
Research finds that on average, AI is saving marketers 13 hours per week. Plus an average of $4,739 in cost savings per month.
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<b>
Small businesses are more confident when using AI
</b>
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<p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
77% say using AI tools increases their confidence in the quality of their work.
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<td align="left" style="padding:0;Margin:0;width:548px">
<table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
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<p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
<b>
The advantage AI Power Users have
</b>
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<p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
Of those who use AI at least once a day at work, 89% report feeling better equipped to compete with established brands.
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Unsurprisingly, Marketing leads the way with a whopping 82% of respondents saying they use AI specifically for marketing activities. That's 2.5 times more than any other department.
</p>
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<img alt="A chart showing different departments with the heading Marketing is the department that's using AI most effectively" class="adapt-img" data-cf-ir-is-resized="true" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.app-us1.com%252Fcdn-cgi%252Fimage%252Fdpr%253D2%252Cfit%253Dscale-down%252Cformat%253Dauto%252Conerror%253Dredirect%252Cwidth%253D650%252FMEmz%252F2025%252F07%252F14%252F44072fcc-633a-4030-9510-71af8760dca8.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmFwcCIsInRpbWUiOjE3NTI2MDI0MTAuMzg2MTYyOH0:1ubjwo:b28pa9AX5MB2WkQaOYT6tvZBmuDT8NEFjMLK9PysOD0" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" title="A chart showing different departments with the heading Marketing is the department that's using AI most effectively" width="600"/>
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How marketers are saving 13 hours a week… with AI
Download our report and discover how small businesses are using AI to compete against big brands ...