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           <td align="left" style="color: #000000; font-family: 'Courier New',courier,monospace; font-size: 18px; letter-spacing: -1px; line-height: 120%; padding: 20px 0; text-align: left;">
            Our founder shares how much he paid himself when he started The Hustle.
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                The Hustle
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               Sponsored by
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            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Dear Hustle readers,
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Welcome to the new year!
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             ’Tis the time for your 2019 planning. Your resolutions, the year’s financial goals, fitness commitments… those types of things.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But inevitably, in about 60 days, many of you will have given up on the stuff you’re about to write out and commit to. Maybe things were too hard or unrealistic.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             So, since The Hustle is all about giving you business news and highlighting entrepreneurship, I want to give the folks out there who want to start a business in 2019 some fuel.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             A look into my early journey.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Below is my annual company salary during the first two years of The Hustle’s existence:
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Year 1: ~$20,000
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Year 2: ~$33,000
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             We got lucky. Because we didn’t take funding early on, our business was (mildly) profitable right away. But still, my company salary was… lean.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Thankfully, I started working on the business when I was a single 24-year-old, so my expenses were super low. And while I lived in San Francisco I lived like a spartan, owning and spending very little.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But, based on hundreds of conversations I’ve had with other product-based (not consulting) entrepreneurs who didn’t take funding early on, those numbers are typical. Some of them had families, some were older, some were younger, whatever, but my story is common.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In fact, many early-stage entrepreneurs I know paid themselves even less than what I paid myself. If you’re bootstrapping a business, $0 in salary in the first year isn’t uncommon. Other times, salaries can be a bit higher. $30,000 the first year, $60,000 the second. But still, nothing huge.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Maybe the low salaries are out of necessity because the revenue just isn’t there. It took 1-800-GOT-JUNK? 10 years until they hit $1m in revenue.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Or maybe because the owners want to reinvest as much as possible into hiring others, growing revenue, and creating a foundation to make more money later on (as we did with The Hustle).
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             My point in telling you these numbers isn’t to discourage you. I still think now’s the time to take a risk. But I want you to know what to expect. Plan for the worst. Hope for the best. Save your money and embrace the grind. It’s going to be a hard as hell 2019. If you’re in love with it, do it anyway.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Don’t expect results to come fast. Plan for the worst. In fact, don’t make 2019 resolutions. Make 2021 resolutions… but start working on them now.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Sam, CEO of The Hustle
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             PS: Have a story like mine?
             <a style="color: #ed4d1f; text-decoration: none;">
              Tweet at me
             </a>
             … will reshare.
            </p>
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            Play the long game
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              New year, new news
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Here are the tech and business headlines you missed under the mistletoe.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Netflix Bird Boxes out theaters
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             If you stuffed your eyeholes with Netflix movies this holiday season, you’re not alone --
             <a style="color: #ed4d1f; text-decoration: none;">
              Netflix
             </a>
             reported that over
             <em>
              45m viewers
             </em>
             (of its 130m accounts worldwide) tuned in to watch “Bird Box.” It’s tough to compare that to box office revenue, but it
             <em>
              is
             </em>
             clear that consumer behavior is changing.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Stocks tanked -- but don’t freak
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Headlines abound about the stock market ending 2018 with its worst performance since the 2008 financial crisis: The S&amp;P 500 and Dow Jones were down
             <a style="color: #ed4d1f; text-decoration: none;">
              6.2% and 5.6%
             </a>
             , respectively. But, analysts are quick to point out that this does not a crisis make, and many are
             <a style="color: #ed4d1f; text-decoration: none;">
              optimistic about 2019
             </a>
             .
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Billionaires win some and lose some
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <em>
              Bloomberg
             </em>
             released its year-end billionaire rankings for 2018, along with the biggest “winners” and “losers” (of net worth). Coming out on top? Who else but Bezos, whose net worth
             <a style="color: #ed4d1f; text-decoration: none;">
              grew $24B to $123B
             </a>
             . Zuck, on the other hand, lost a whopping $20B, to settle at $53B. Cash for tears, anyone?
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Canada Goose stock takes flight
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Back in June, we reported on luxury outerwear-maker Canada Goose’s
             <a style="color: #ed4d1f; text-decoration: none;">
              big push into China
             </a>
             with a brick-and-mortar storefront. Now, after the store’s grand opening drew big crowds, the company’s
             <a style="color: #ed4d1f; text-decoration: none;">
              stock surged another 6%
             </a>
             (up 173% since it debuted on the NYSE in March 2017).
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Deepfakes are out of control
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Although AI-generated “deepfake” porn videos that swap in other people’s faces have been
             <a style="color: #ed4d1f; text-decoration: none;">
              banned
             </a>
             on Google, Reddit, and Pornhub, they’re still becoming more common. Scarlett Johansson
             <a style="color: #ed4d1f; text-decoration: none;">
              summed it up
             </a>
             pretty well: “The internet is a vast wormhole of darkness that eats itself.”
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              The war against Waymo
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The people of Chandler, Arizona, (where Google began testing its driverless cars in 2017) are raging against the machine: Chandlerites have attacked or harassed Waymo cars at least
             <a style="color: #ed4d1f; text-decoration: none;">
              21
             </a>
             times with, among other things, rocks, knives, and PVC pipes.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              People are making fortunes on Fortnite
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The professional gamer Ninja made
             <a style="color: #ed4d1f; text-decoration: none;">
              $10m
             </a>
             streaming Fortnite games on Youtube and Twitch last year. Fortnite’s parent company, Epic Games, turned a $3B profit last year -- and bumped CEO Tim Sweeney’s personal fortune to
             <a style="color: #ed4d1f; text-decoration: none;">
              $7.2B
             </a>
             (the 194th-largest on
             <em>
              Bloomberg’s
             </em>
             list).
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Smart speakers hit a ‘critical mass’
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Just 2 years ago, only 21.5% of US consumers owned a smart speaker. Today, Alexa
             <em>
              alone
             </em>
             is in
             <a style="color: #ed4d1f; text-decoration: none;">
              31%
             </a>
             of homes -- and the overall market nearly doubled, hitting 41%.
            </p>
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                 »
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                 Canada Goose is down with the sickness
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               SPONSORED
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Over the crowds at the gym already?
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             You went one whole day. Now it’s time to relax and let the resolution-makers get their fill (don’t worry, the gym will still be there in a few months).
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             What you need right now, in the deep depths of the winter cold, is a sofa from
             <a style="color: #ed4d1f; text-decoration: none;">
              Burrow
             </a>
             -- the most comfortable, customizable couch you can possibly imagine.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             That exorbitant gym membership fee you planned on paying? Put it toward their holiday sale, where you can get up to $500 off through January 6th.
            </p>
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             <br/>
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            <br/>
            <br/>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <del>
              <strong>
               Frankie
              </strong>
             </del>
             <strong>
              Burrow says relax
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             And relax you will, because this ain’t your grandpa’s sofa.
            </p>
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             Unlike Ol’ Pappy Eldrich’s twelve-ton monstrosity that took a whole team of oxen just to nudge,
             <a style="color: #ed4d1f; text-decoration: none;">
              Burrow
             </a>
             couches set up, break down, and move with the utmost of ease -- like a warm spoon through a soft pint of Ben &amp; Jerry’s.
            </p>
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             Plus, their products feature US-made, sustainably-sourced, North American hardwood frames wrapped in Earth-friendly fabrics.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Don’t think that means they’re not comfy, either. Our friend laid down on one and didn’t wake up for 20 years. That man’s name? Rip Van Winkle.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Their sale runs until January 6th, so use code
             <strong>
              HELLO2019
             </strong>
             and get up to
             <a style="color: #ed4d1f; text-decoration: none;">
              $500 off
             </a>
             . Get your butt in a Burrow before it’s too late.
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             Up to $500 off →
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               . Moonwalk into 2019 with this velvety groove.
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