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   How One Guy's Smoky Side Hustle Hit 6 Figures
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   Plus: Licenses vs certifications, the 1 skill leaders need in constant change, and 4 best industries to start a business in 2026. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   MARCH 23, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    Licenses vs certifications and why the difference matters for your career
                   </li>
                   <li>
                    The 1 skill leaders need most in an age of constant change
                   </li>
                   <li>
                    His six-figure-a-month side hustle landed in Costco
                   </li>
                   <li>
                    4 of the best industries for starting a business in 2026
                   </li>
                  </ul>
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                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: red;">
                     ▼ 1.7%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: red;">
                     ▼ 1.12%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: red;">
                     ▼ 2.11%
                    </span>
                   </li>
                  </ul>
                 </div>
                </div>
                <p>
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                      <a data-hs-link-id="0" data-hs-link-id-v2="HQb4Xdvr" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                       This Apple Offering Is Causing the Company to Lose Over $1 Billion a Year
                      </a>
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                  </span>
                 </h2>
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                 <p style="line-height:175%">
                  Apple TV+, Apple’s streaming service that scored 72 Emmy Award nominations and nine Golden Globe nominations last year, is reportedly costing the company billions of dollars.
                 </p>
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                  According to a report from
                  <a data-hs-link-id="0" data-hs-link-id-v2="F8MQE0+n" rel="follow" style="color:#2563eb" target="_self">
                   The Information
                  </a>
                  on Thursday, Apple has spent more than $5 billion annually creating high-quality prestige TV shows like the World War II miniseries “Masters of the Air” and the hit science fiction show “Severance.” The Information reported that despite Apple obtaining 45 million Apple TV+ subscribers, the company has lost more than $1 billion per year on the streaming service.
                 </p>
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                  The news aligns with previous reports. Bloomberg noted last year that Apple spent
                  <a data-hs-link-id="0" data-hs-link-id-v2="H4tJ4xg4" rel="follow" style="color:#2563eb" target="_self">
                   more than $20 billion
                  </a>
                  on original content from 2019 to 2024, but only attracted 0.2% of U.S. TV viewership overall.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Apple’s 45 million subscribers lag behind the number racked up by competitors. Industry leader Netflix has over 300 million subscribers while Disney+ has nearly
                  <a data-hs-link-id="0" data-hs-link-id-v2="FEI7HMLo" rel="follow" style="color:#2563eb" target="_self">
                   125 million
                  </a>
                  .
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                 <p style="line-height:175%">
                  <em>
                   This Q&amp;A features Jared Drinkwater, 50, of Dallas, Texas. Drinkwater co-founded wood-smoked snack brand
                  </em>
                  <a data-hs-link-id="0" data-hs-link-id-v2="DIGXW9it" style="color:#2563eb" target="_blank">
                   <em>
                    Low and Slow
                   </em>
                  </a>
                  <em>
                   with Mike Zbuchalski in 2019. Responses have been edited for length and clarity.
                  </em>
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  <strong>
                   What was your day job or primary occupation when you started your side hustle?
                   <br/>
                  </strong>
                  I was a
                  <a data-hs-link-id="0" data-hs-link-id-v2="qKeynD1L" style="color:#2563eb; font-style:normal" target="_blank">
                   brand marketer
                  </a>
                  at big companies for 20 years prior to starting Low and Slow, including seven at Frito-Lay. Most recently, I was the CMO of a portfolio company owned by Varsity Brands, the largest supplier of team sports gear in the U.S. I left that role in 2022 to work full-time on Low and Slow.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  <strong>
                   If you could go back in your business journey and change one process or approach, what would it be, and how do you wish you’d done it differently?
                  </strong>
                  <br/>
                  Hindsight is 20/20, and sometimes you can’t learn what works until you learn what doesn’t. But if I could go back in time, I would have made
                  <a data-hs-link-id="0" data-hs-link-id-v2="QLV1G/wY" style="color:#2563eb" target="_blank">
                   TikTok
                  </a>
                  my first sales channel. No retail. No trade shows. Not even Amazon. TikTok is the most powerful discovery engine on the planet for emerging brands. Getting millions of views before you earn a spot on a shelf is a much easier path to success than sitting in aisle seven hoping someone notices you.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  <strong>
                   What is your best piece of specific, actionable business advice?
                  </strong>
                  <br/>
                  Quitting a good job to
                  <a data-hs-link-id="0" data-hs-link-id-v2="6LYZ3IdY" style="color:#2563eb" target="_blank">
                   start a business
                  </a>
                  might sound simple, but the complexity is often overlooked. You should be able to describe how your product or service is different from everything else out there in three words or less. For us, it’s “We Smoke Snacks.” If your idea requires a ton of explanation, you’re going to have a tough time winning over consumers who are already overstimulated by information. In CPG it’s even harder, as your packaging needs to communicate this for you in a few seconds or less.
                 </p>
                 <p style="line-height:175%">
                 </p>
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                      Read the full story →
                     </strong>
                    </a>
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                    4 of the Best Industries for Starting a Business in 2026→
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                   Do This Today ✅
                  </span>
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                        <strong>
                         Take a step back from modern perfect branding.
                        </strong>
                        For a long time, brands tried to look perfect. They used sharp lines. They used very clean fonts. Everything was minimal, and this worked for a while. However, it started to feel cold. It felt like a robot made it.
                       </p>
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                       <p style="line-height:175%">
                        Gen Z does not trust robots. They do not trust big, nameless corporations. When a brand looks too polished, it feels fake to them and that it is trying too hard to sell something. If you're working on your website, social media or any other asset part of your business, look to add more imperfections. These “mistakes” are what make it feel human. For an entrepreneur, showing your “human” side is the fastest way to build trust.
                       </p>
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                  Make Your Next Move
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                   The Free Franchise Guide That Shows You How to Be Your Own Boss
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                   Unlock the step-by-step blueprint to franchise ownership — from evaluating opportunities to managing costs and thriving as a franchisee.
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