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   🤖  How people really use AI
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   Plus: Halloween double-dippers, why redwoods are so tall, and more.
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              You've got 0 referrals,
         just
        
            3 away from earning a Hustle Essentials kit.
        
        Check out all of our
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               prizes here
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              .
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: bold;">
                   Think of every song you’ve ever hated
                  </span>
                  — and then issue each of the songwriters an apology? At least they were real people. AKB48, one of Japan's biggest girl groups, has released a new AI-penned single, though they’re only partially to blame. The band put on a TV contest for their latest release, pitting a song from legendary human composer Yasushi Akimoto against one from an AI trained on his work... and so much for species solidarity.
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                  🎧
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                   <strong>
                    On the pod
                   </strong>
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                   :
                  </span>
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                   <em>
                    Why launch a startup when you can buy an existing niche business?
                   </em>
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                   <br/>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
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                   NEWS FLASH
                  </span>
                 </h2>
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                 <p style="line-height:150%; font-size:12px">
                  <em>
                   (Supercal)
                  </em>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  🎙
                  <span style="font-weight: bold;">
                   Slop factory or brilliant business model? Maybe both?
                  </span>
                  As other podcast studios grapple with the ol’ “quality vs. quantity” debate, Inception Point AI unabashedly favors quantity. The AI-led studio produces 3k+ episodes per week across the 5k+ shows in its network — all fronted by AI “talent,” though its CEO Jeanine Wright insists any dings on the network’s quality aren’t fair. She
                  <a data-hs-link-id="0" data-hs-link-id-v2="VRMB4mdE" style="color:#192733" target="_blank">
                   told
                  </a>
                  <span style="font-style: italic;">
                   The
                  </span>
                  <span style="font-style: italic;">
                   Hollywood Reporter
                  </span>
                  that those “still referring to all AI-generated content as AI slop are probably lazy luddites,” adding that “there’s a lot of really good stuff out there.” Maybe she’s on to something? Inception Point AI has hit 10m total downloads and its episodes cost $1 or less to produce.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   Well, that’s aggressive:
                  </span>
                  Paul English, co-founder of travel booking pioneer Kayak, has a new tool on the market: Supercal, a scheduling platform that does pretty much everything Calendly does, except — shots fired — it’s free to use. Naturally, the tool for coordinating schedules and booking meetings isn’t a wholly altruistic act (there are forthcoming premium features Supercal will look to monetize), but the undercutting “basically the same thing, but free” makes for a strong opening salvo. English
                  <a data-hs-link-id="0" data-hs-link-id-v2="Y4mb5hRb" style="color:#192733" target="_blank">
                   says
                  </a>
                  his goal with SuperCal is to help people cut down on meetings, so we’re officially on his side.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🤔
                  <span style="font-weight: bold;">
                   The buyer of Fyre Festival has been revealed:
                  </span>
                  And it’s
                  <a data-hs-link-id="0" data-hs-link-id-v2="7tTnp83M" style="color:#192733" target="_blank">
                   LimeWire
                  </a>
                  , the early-aughts file sharing platform. It paid $245k, outbidding actor/entrepreneur Ryan Reynolds, for the rights to Billy McFarland’s epic disaster, but LimeWire CEO Julian Zehetmayr clarified that it won't bring the festival back. “We’re bringing the brand and the meme back to life. This time with real experiences, and without the cheese sandwiches,” he said. Zehetmayr relaunched LimeWire, which shut down in 2010 due to copyright infringement, in 2022 with his brother, Paul Zehetmayr, as a crypto market.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   MORE NEWS TO KNOW
                   <br/>
                  </span>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    Will Qs get DQ’d?
                   </span>
                   The Trump administration
                   <a data-hs-link-id="0" data-hs-link-id-v2="NrJUgt3r" style="color:#192733" target="_blank">
                    wants
                   </a>
                   the Securities and Exchange Commission to stop requiring companies to report earnings quarterly, seeking semiannual updates instead, saying it’ll save money and time. No word yet from the SEC.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    SMH:
                   </span>
                   A 57-year-old man was hit with
                   <a data-hs-link-id="0" data-hs-link-id-v2="z6xIrfn+" style="color:#192733" target="_blank">
                    14 days
                   </a>
                   in prison, a month’s home detention, ~$156k in fines, and 150 hours of community service for crashing a drone into a Super Scooper aircraft fighting Southern California’s Palisades Fire. He said he was driven by curiosity and concern for a friend’s home, but lost signal with the drone.
                   <br/>
                   <br/>
                  </li>
                  <li style="line-height: 150%;">
                   <span style="font-weight: bold;">
                    Ben &amp; Jerry’s co-founder Jerry Greenfield
                   </span>
                   is
                   <a data-hs-link-id="0" data-hs-link-id-v2="ghfhUgxi" rel="noopener" style="color:#192733" target="_blank">
                    quitting
                   </a>
                   after 47 years, citing disagreements with parent company Unilever, which acquired the ice cream brand in 2000. Ben &amp; Jerry’s has long been outspoken about social issues, which Unilever initially agreed to allow, but Greenfield now claims “Ben &amp; Jerry’s has
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                   been silenced.”
                   <br/>
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                   <br/>
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17581414869221" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="AW2jvnEy" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Hands typing on a laptop keyboard." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fhands-typing.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dhands-typing.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTgxODgwMjQuNTAwMTM1Mn0:1uzB1M:SC4oGoUmxdcMYNJJ2kIL5YjCud_JiwSXi34czzcFIls" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17301541546871" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17301541546871_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   Most people use ChatGPT for ‘practical guidance’
                  </span>
                  <br/>
                  <br/>
                  There’s a lot of things people supposedly use AI for — vibe coding, looksmaxxing, trying to
                  <a data-hs-link-id="0" data-hs-link-id-v2="8OIeP+Zb" style="color:#192733" target="_blank">
                   understand elephants
                  </a>
                  — but what do people
                  <span style="font-style: italic;">
                   actually
                  </span>
                  use it for?
                  <br/>
                  <br/>
                  OpenAI released a
                  <a data-hs-link-id="0" data-hs-link-id-v2="3gWT61q8" style="color:#192733" target="_blank">
                   64-page study
                  </a>
                  this week with the National Bureau of Economic Research,
                  <a data-hs-link-id="0" data-hs-link-id-v2="s9TNUmbq" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Entrepreneur
                  </span>
                  . It detailed who’s using ChatGPT and what they’re using it for based on 1.5m+ messages the chatbot received from 130k users, the largest such study so far.
                  <br/>
                  <br/>
                  <span style="font-weight: bold; font-size: 18px;">
                   Here’s what it found
                  </span>
                  <br/>
                  <br/>
                  Who’s using ChatGPT has changed. While 80% of ChatGPT’s users were men at launch in 2022, that’s since declined to 48%. Users also skew younger, with nearly 50% of messages sent by people under 26.
                  <br/>
                  <br/>
                  In terms of what, ~80% of conversations fell under three categories:
                 </p>
                 <ul style="line-height:115%">
                  <li style="line-height: 150%;">
                   <span style="font-weight: bold;">
                    Practical guidance:
                   </span>
                   This was the most common use case. Users asked for tutoring or teaching help, how-to guides, or assistance coming up with creative ideas.
                   <br/>
                   <br/>
                  </li>
                  <li style="line-height: 150%;">
                   <span style="font-weight: bold;">
                    Seeking information:
                   </span>
                   Essentially using ChatGPT for web search activities.
                   <br/>
                   <br/>
                  </li>
                  <li style="line-height: 150%;">
                   <span style="font-weight: bold;">
                    Writing:
                   </span>
                   This included generating new text, but ~66% of writing requests asked the bot for help editing, summarizing, translating, or critiquing existing text. This was the most common use case among people using ChatGPT at work, accounting for 40% of work-related requests in June 2025.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   Interestingly…
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  … people weren’t actually using ChatGPT much for coding or companionship.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Just 4.2% of ChatGPT messages were related to coding, while a scant 1.9% of messages were related to relationships or personal reflection.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  That doesn’t necessarily mean that people
                  <em>
                   aren’t
                  </em>
                  using AI for those purposes. It could just indicate that people are using tools other than ChatGPT.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Anthropic
                   <a data-hs-link-id="0" data-hs-link-id-v2="+2NY0IU1" style="color:#192733" target="_blank">
                    found
                   </a>
                   that 36% of messages to its LLM, Claude, are related to coding.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  And while one survey found that
                  <a data-hs-link-id="0" data-hs-link-id-v2="hL//5D38" style="color:#192733" target="_blank">
                   72%
                  </a>
                  of US teens said they have used AI for companionship, there are other — often controversial — platforms for that specific purpose.
                  <br/>
                  <br/>
                  All things considered, perhaps it’s nice that most people are being boring with AI. Maybe just don’t ask it for a
                  <a data-hs-link-id="0" data-hs-link-id-v2="sCT3TW+I" style="color:#192733" target="_blank">
                   recipe
                  </a>
                  .
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <ul style="line-height:150%">
                 </ul>
                 <ul style="line-height:150%">
                 </ul>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="noop925y" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                   <br/>
                   <br/>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Al Iverson (not the basketball player)
                  </span>
                  has been working in email deliverability since the dawn of the mainstream internet. Allow
                  <a data-hs-link-id="0" data-hs-link-id-v2="X07QFiCS" style="color:#192733" target="_blank">
                   his tips and tricks
                  </a>
                  to spare your next email a trip to the depths of spam hell.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="30%" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F30%2525.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D30%2525.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTgxODgwMjQuNTAwNDg5fQ:1uzB1M:bIy1c301hZTYj5vFhhFn_g9f-n5oqMxj38s6VTpfMJY" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="lmMGo8gO" style="color:#192733" target="_blank">
                   Share of Americans
                  </a>
                  who have two or more Halloween costumes planned for this year, indicating an increase in parties and other events where one would be worn, according to HalloweenCostumes.com’s annual survey.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  We admit this makes sense, as your Shai-Hulud costume might crush at your friend’s party, but be very difficult to work in. Plus, you’d have to explain to all your co-workers who’ve never seen
                  <em>
                   Dune
                  </em>
                  that you’re a big sandworm and it’d be a whole thing.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  The survey also found that 51% of respondents’ workplaces hand out candy on Halloween, so if yours doesn’t, well… you can show them this newsletter.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
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                    </p>
                    <!--[if mso]>
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          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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      <![endif]-->
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           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357737584105" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357738134756" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357738134756_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📆
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1981, Canada’s West Edmonton Mall set a world record for what was then the world’s largest
                  <a data-hs-link-id="0" data-hs-link-id-v2="AWenZT4S" style="color:#192733" target="_blank">
                   parking lot
                  </a>
                  , accommodating 20k cars.
                  <br/>
                  <br/>
                  🌲
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  Why
                  <a data-hs-link-id="0" data-hs-link-id-v2="0pis9+wp" style="color:#192733" target="_blank">
                   redwood trees
                  </a>
                  are so tall.
                  <br/>
                  <br/>
                  <span style="font-size: 16px;">
                   <span style="color: #000000;">
                    <span style="font-weight: bold;">
                     😠  Haha:
                    </span>
                    Increasingly irritating
                    <a data-hs-link-id="0" data-hs-link-id-v2="xvNPQje+" rel="noopener" style="color:#192733" target="_blank">
                     CAPTCHAs
                    </a>
                    .
                   </span>
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  👀
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  A
                  <a data-hs-link-id="0" data-hs-link-id-v2="KbKrVXhj" style="color:#192733" target="_blank">
                   virtual tour
                  </a>
                  of Tasmania.
                  <br/>
                  <br/>
                  🐕
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="LrwXtvI4" style="color:#192733" target="_blank">
                   All in
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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      <![endif]-->
                   </td>
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                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   QUOTE OF NOTE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <img align="middle" alt="They're surveilling us. You have no choice." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FQuoteSept182025.jpg%253Fwidth%253D1024%2526upscale%253Dtrue%2526name%253DQuoteSept182025.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTgxODgwMjQuNTAwNjAwNn0:1uzB1M:QSyXOQnACvgFM6BK_uTXAyhwQvmG4_NtnptBLYR6QMQ" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="512"/>
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              </tr>
             </tbody>
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           </div>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948365523" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Nothing like the threat of unemployment to bring out good vibes:
                  </span>
                  In the year since Brian Niccol took over as Starbucks CEO, he’s implemented several changes to make the brand’s cafes cozier, more welcoming spaces for customers. But for staff, they’ve only made things more hostile,
                  <a data-hs-link-id="0" data-hs-link-id-v2="dcRKky0o" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   The New York Times.
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Exhibit A: Employees are required to greet and make eye contact with each customer, oblige their complicated drink orders, and write personalized messages on every single cup — all under four minutes, even during peak hours and despite many stores being understaffed.
                  <br/>
                  <br/>
                  Failing to do so, one Starbucks worker told
                  <em>
                   NYT
                  </em>
                  , could mean kissing that green apron goodbye.
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: normal;">
                   <br/>
                  </span>
                 </p>
                </div>
               </div>
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                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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                   SHOWER THOUGHT
                   <br/>
                  </span>
                  <br/>
                  <em>
                   People who rent storage lockers probably end up paying several times the cost of the contents.
                  </em>
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                    SOURCE
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