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   And major mistakes people make
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   ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌     
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                  <p style="margin:0;margin-bottom:14px">
                   900 million people are expected to use Buy Now Pay Later by 2027 (Juniper Research).
                  </p>
                  <p style="margin:0;margin-bottom:14px">
                   The question is whether people can use it with you.
                  </p>
                  <p style="margin:0;margin-bottom:14px">
                   There's a version of your business where students can pay the way they want, you get paid in full, and your B2B clients manage their own learners without you lifting a finger.
                  </p>
                  <p style="margin:0;margin-bottom:14px">
                   None of it requires building from scratch.
                  </p>
                  <p style="margin:0">
                   Today, we’ll explore how you can set up all of that and more on Teachable.
                  </p>
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                  <p style="margin:0">
                   <strong>
                    In this edition:
                   </strong>
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                  <ul start="1" style="margin-top:0;margin-bottom:0;list-style-type:revert">
                   <li aria-level="1" style="Margin:0 0 12px 0">
                    <a data-mce-attributes-count="1" rel="noopener" style="text-decoration: underline; color: #1c4774;" target="_blank">
                     [Invite] Weekly AMAs every Friday with Monique
                    </a>
                   </li>
                   <li aria-level="1" style="Margin:0 0 12px 0">
                    <a data-mce-attributes-count="1" rel="noopener" style="text-decoration: underline; color: #1c4774;" target="_blank">
                     How to use BNPL to get a 60% higher AOV
                    </a>
                    <a data-mce-attributes-count="1" rel="noopener" style="text-decoration: underline; color: #1c4774;" target="_blank">
                    </a>
                   </li>
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                    <a data-mce-attributes-count="1" rel="noopener" style="text-decoration: underline; color: #1c4774;" target="_blank">
                     How to choose the right course hosting platform
                    </a>
                   </li>
                  </ul>
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                  <p style="margin:0;margin-bottom:14px">
                   Got questions? We have answers.
                  </p>
                  <p style="margin:0;margin-bottom:14px">
                   Our weekly AMAs on Friday are wide open for any advice you need for your business (Teachable or non-Teachable related questions are welcome).
                  </p>
                  <p style="margin:0;margin-bottom:14px">
                   We know how helpful a second set of eyes can be when you’re facing pressing problems in your business and we’re here to help.
                  </p>
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                   Click below to register for the weekly AMA session and we’ll see you there!
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                  <p style="margin:0;margin-bottom:14px">
                   Most creators spend weeks agonizing over their curriculum, their pricing, their launch strategy.
                  </p>
                  <p style="margin:0;margin-bottom:14px">
                   The platform decision gets about 20 minutes of research (ChatGPT-ing) and a quick sign-up.
                  </p>
                  <p style="margin:0;margin-bottom:14px">
                   That's backwards. The platform you choose determines how reliably students can access your content, how securely your intellectual property is protected, and whether your school lives at
                   <em>
                    yourname.com
                   </em>
                   or
                   <em>
                    yourname.someplatformyoupayfor.com
                   </em>
                   .
                  </p>
                  <p style="margin:0;margin-bottom:14px">
                   Get it wrong and you're rebuilding from scratch six months into your business.
                  </p>
                  <p style="margin:0;margin-bottom:14px">
                   Marketplaces like Udemy or Skillshare host your content, but they also set your pricing, take 30–50% of revenue, and own your student relationships.
                  </p>
                  <p style="margin:0">
                   Read the full platform evaluation guide, including a checklist to run through before you commit.
                  </p>
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                  <p style="margin:0;margin-bottom:14px">
                   What if you could tap a few buttons and raise your AOV by an extra 60%?
                  </p>
                  <p style="margin:0;margin-bottom:14px">
                   When most people think of Buy Now Pay Later (BNPL), they think of retail therapy: Klarna for sneakers and Afterpay for furniture.
                  </p>
                  <p style="margin:0;margin-bottom:14px">
                   BNPL is one of the most underutilized revenue tools in the creator economy.
                  </p>
                  <p style="margin:0;margin-bottom:14px">
                   BNPL is expected to reach 900 million users by 2027, meaning your students are already using it somewhere.
                  </p>
                  <p style="margin:0;margin-bottom:14px">
                   The question is whether they can use it with you.
                  </p>
                  <p style="margin:0">
                   See how you can use BNPL to grow your business. 👇
                  </p>
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                                       How much do you know about your average order value (AOV)?
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                                        I track it closely
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                                       <a style="font-family:'DM Sans',Helvetica,Arial;color:#FFFFFF;display:block;font-size:16px;line-height:18px;text-decoration:none;text-align:left;padding:10px 20px;border:1px solid #FFFFFF;border-radius:3px;background-color:rgba(0, 0, 0, 0.1)">
                                        I have a rough idea
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                                      <div style="font-family:Ubuntu,Helvetica,Arial,sans-serif;font-size:13px;line-height:1;text-align:left;color:#FFFFFF">
                                       <a style="font-family:'DM Sans',Helvetica,Arial;color:#FFFFFF;display:block;font-size:16px;line-height:18px;text-decoration:none;text-align:left;padding:10px 20px;border:1px solid #FFFFFF;border-radius:3px;background-color:rgba(0, 0, 0, 0.1)">
                                        I honestly don't know
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                                       <a style="font-family:'DM Sans',Helvetica,Arial;color:#FFFFFF;display:block;font-size:16px;line-height:18px;text-decoration:none;text-align:left;padding:10px 20px;border:1px solid #FFFFFF;border-radius:3px;background-color:rgba(0, 0, 0, 0.1)">
                                        I'm not sure what AOV means
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                                        Other
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