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                  <div align="left" class="intercom-container intercom-align-left" style="margin-bottom: 16px; margin-top: 0; padding-top: 0; text-align: left !important">
                   <a style="color: #1251ba" target="_blank">
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fuploads.intercom-mail-200.com%252Fi%252Fo%252F1228521%252Fb12ef09523b09752c17932a7%252Fhotjar-small-tall%2525E2%252580%252593training.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1cGxvYWRzLmludCJ9:1kXPPT:nyPmSQZGj-r4ARPI5E9F-40Ipbzrjld-2KRynjd31lk" style="margin: 17px 0; max-width: 100%"/>
                   </a>
                  </div>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Hi User,
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Today in the Hotjar Action Plan, we'll look at one of the most important steps towards identifying your hottest opportunities for growth: Surveys.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Over the coming days, I'll be sending you tips and training based on tools you
                   <i>
                    haven't
                   </i>
                   used yet in your account. But you can always access the entire
                   <a style="color: #1251ba" target="_blank">
                    10 step Hotjar Action Plan here
                   </a>
                   .
                  </p>
                  <h1 align="left" class="intercom-align-left" style="color: #282F33; font-size: 26px; font-weight: normal; line-height: 33px; margin-bottom: 7px; margin-top: 30px; text-align: left !important">
                   Survey your customers
                  </h1>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   <i>
                    Estimated time: 1 hour
                    <br/>
                    Difficulty: Medium
                   </i>
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Sending a survey via email to your existing customers (or signed up users) is the fastest and most effective way to understand why visitors are abandoning your site.
                  </p>
                  <div align="left" class="intercom-container intercom-align-left" style="margin-bottom: 16px; text-align: left !important">
                   <a style="color: #1251ba" target="_blank">
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fuploads.intercom-mail-200.com%252Fi%252Fo%252F1242664%252F0f3cdd1470f3b454dec0896a%252FSurvey.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1cGxvYWRzLmludCJ9:1kXPPT:nyPmSQZGj-r4ARPI5E9F-40Ipbzrjld-2KRynjd31lk" style="margin: 17px 0; max-width: 100%"/>
                   </a>
                  </div>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   <br/>
                   <a style="color: #1251ba" target="_blank">
                    Create a Survey
                   </a>
                   that includes the following 4 open ended (‘Long text answer’) questions:
                  </p>
                  <ol style="list-style-type: decimal; margin: 0 0 20px 40px; padding: 0">
                   <li>
                    <b>
                     "What led you to look for [service / product type]? Explain in as much detail as possible how it can make a difference to you."
                    </b>
                   </li>
                   <li>
                    <b>
                     "What nearly stopped you from using us? List as many items as you can think of."
                    </b>
                   </li>
                   <li>
                    <b>
                     "What persuaded you to [action e.g. buy / signup]. List as many items you can think of."
                    </b>
                   </li>
                   <li>
                    <b>
                     "What could we have done to make your decision easier?"
                    </b>
                   </li>
                  </ol>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Here are 2 other great questions to ask:
                  </p>
                  <ol style="list-style-type: decimal; margin: 0 0 20px 40px; padding: 0">
                   <li>
                    <b>
                     "How would you describe yourself? e.g. I am a 30 year old male designer that loves cars and poker."
                    </b>
                   </li>
                   <li>
                    <b>
                     "How would you describe us to a friend?"
                    </b>
                    <i>
                     (This is a great way to get testimonials for your site!)
                    </i>
                   </li>
                  </ol>
                  <table align="center" class="intercom-container intercom-align-center" style="margin: 17px auto 16px; text-align: center !important">
                   <tbody>
                    <tr>
                     <td bgcolor="#f4364c" style="background-color: #f4364c; border-radius: 3px; font-family: Helvetica, Arial, sans-serif; margin: 0; padding: 12px 35px">
                      <a class="intercom-h2b-button" style="background-color: #f4364c; border: 1px none rgba(0,0,0,0.2); border-radius: 5px; color: #FFF; display: inline-block; font-size: 14px; font-weight: bold; min-height: 20px; text-decoration: none" target="_blank">
                       Setup a Survey Now
                      </a>
                     </td>
                    </tr>
                   </tbody>
                  </table>
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                   Important tips...
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                   <li>
                    Give an incentive by offering a gift or a prize to one lucky winner.
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                   <li>
                    Give a short deadline to receive responses to add urgency.
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                   <li>
                    If you don’t have many existing customers / users then setup your survey to appear on your ‘thank you’ page.
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                   Here’s an example email you can copy:
                   <br/>
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                       Setup a Survey Now
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                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   <br/>
                   Over the coming days I will be sharing the next steps in the action plan – as well as my personal tips on how to get the best results.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   If you would rather not receive these 'training and tips' emails just drop me a reply and I will take you off this list.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Best,
                   <br/>
                   David
                   <br/>
                   Hotjar CEO &amp; Founder
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                  <b style="color: #6f6f6f">
                   David
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                  from Hotjar
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