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   I Did $1M in Sales in 4 Minutes Using This Strategy
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   Plus: Why entrepreneurs panic under pressure, 5 mistakes execs make with their weaknesses, and how to run a personal investment thesis. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   FEBRUARY 18, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    Why most entrepreneurs panic under pressure
                   </li>
                   <li>
                    Top mistakes execs make managing their weaknesses
                   </li>
                   <li>
                    How a founder hit $1M in 4 minutes
                   </li>
                   <li>
                    A small exercise to help you make smarter business purchases
                   </li>
                  </ul>
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                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
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                   <li>
                    S&amp;P 500
                    <span style="color: green;">
                     ▲ 0.16%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: green;">
                     ▲ 0.12%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: green;">
                     ▲ 0.09%
                    </span>
                   </li>
                  </ul>
                 </div>
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                      <a data-hs-link-id="0" data-hs-link-id-v2="kxjenNJZ" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                       Most Entrepreneurs Never Practice This Skill — and It’s Why They Panic Under Pressure
                      </a>
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                    </span>
                   </span>
                  </span>
                 </h2>
                </div>
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                 <p style="line-height:175%">
                  Most of us grew up hearing the same phrase over and over again:
                  <em>
                   Practice makes perfect.
                  </em>
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  You heard it in sports, music lessons, school and any activity that required repetition. You weren't expected to be good the first time. Or even the tenth. The assumption was simple: The more you practiced, the more familiar it became — and the better you performed
                  <a data-cke-saved-href="https://www.entrepreneur.com/growth-strategies/17-ways-to-thrive-under-pressure/481250" data-hs-link-id="0" data-hs-link-id-v2="xC/YYE93" rel="" style="color:#2563eb" target="_self">
                   under pressure
                  </a>
                  . What's interesting is how that lesson completely disappears when we become entrepreneurs.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Suddenly, we expect ourselves to know how to handle things we've never experienced before. We judge ourselves harshly for
                  <a data-cke-saved-href="https://www.entrepreneur.com/growing-a-business/the-emotional-roller-coaster-of-entrepreneurship/329888" data-hs-link-id="0" data-hs-link-id-v2="m4MMKA+F" rel="" style="color:#2563eb" target="_self">
                   emotional reactions
                  </a>
                  to situations we've never rehearsed. And we mistake discomfort for incompetence.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  But the truth is this:
                  <em>
                   Most entrepreneurial struggle isn't about skill. It's about unfamiliar emotions.
                  </em>
                 </p>
                </div>
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                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Read the full story
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17671091819042_" style="color: inherit; font-size: inherit; line-height: inherit;">
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                  <p style="line-height:175%">
                   <!-- wp:paragraph -->
                  </p>
                  <div style="line-height:175%">
                   <p style="line-height:175%">
                    <em>
                     This as-told-to story is based on a conversation with Lindsey Carter, founder of
                     <a data-hs-link-id="0" data-hs-link-id-v2="Nh1fCm5V" style="color:#2563eb" target="_blank">
                      SET Active
                     </a>
                     , an activewear brand established in 2018.
                    </em>
                   </p>
                   <p style="line-height:175%">
                   </p>
                   <p style="line-height:175%">
                    I landed on the idea for SET Active in 2017 during a time when no one was really reframing the entire activewear category. Everyone was marketing to the
                    <a data-hs-link-id="0" data-hs-link-id-v2="pvSLcDh+" style="color:#2563eb" target="_blank">
                     fitness
                    </a>
                    girl or very technical niche worlds, and no one was speaking to the girl on the go and showing how activewear can move with her through the entire day. That worked until competitors caught on. Now, we differentiate through relentless innovation.
                   </p>
                   <p style="line-height:175%">
                   </p>
                   <p style="line-height:175%">
                    We don’t just
                    <a data-hs-link-id="0" data-hs-link-id-v2="XnI9nMyu" style="color:#2563eb" target="_blank">
                     set trends
                    </a>
                    , but evolve past them before the market saturates. For example, we did contrast activewear, then introduced tricolor and layered activewear. Now, we’re bringing unexpected patterns to the market. We always try to stay a couple of collections ahead of competitors. We plan drops eight months in advance.
                   </p>
                   <p style="line-height:175%">
                    Nowadays, “community” is such a buzzword. Since day one, though, community wasn’t just a strategy for SET Active — it’s something I value personally. I’m someone who has always been passionate about connecting with people, sharing my journey and listening to what people want. I brought that into my leadership too. For me, it’s not performative: It’s how I process and create.
                   </p>
                   <p style="line-height:175%">
                   </p>
                   <p style="line-height:175%">
                    We’re keeping our community front and center in 2026. We’re scaling
                    <a data-hs-link-id="0" data-hs-link-id-v2="Z4JI+KdI" style="color:#2563eb" target="_blank">
                     DTC
                    </a>
                    , perfecting our drop cadence and building infrastructure that can support aggressive growth without breaking what makes us special. We’ve cultivated a strong community across our social platforms and my personal broadcast channel Linny’s Circle, which launched about a year ago via Instagram. But we’re also going to focus on bringing our community into in-real-life events.
                   </p>
                  </div>
                  <p style="line-height:175%">
                   <!-- /wp:paragraph -->
                  </p>
                 </div>
                 <div data-message-author-role="assistant" data-message-id="a79120a5-797c-45ea-b495-d95a831a8588" data-message-model-slug="gpt-4o" style="line-height:175%">
                  <span style="color: #000000;">
                  </span>
                 </div>
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                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Read full story
                     </strong>
                    </a>
                   </td>
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               </div>
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            </tbody>
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                    </p>
                    <!--[if mso]>
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                  <span style="font-family: Tahoma, sans-serif;">
                   Quick Hits
                  </span>
                 </h2>
                </div>
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                  <li>
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                    Netflix and OpenAI Are Paying Up to $775,000 For This Job →
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                    The 10 Most In-Demand Bachelor’s Degrees →
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                    6 Powerful Leadership Lessons From Past U.S. Presidents →
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                    4 ChatGPT Prompts To Launch A $2,000 Per Month Side Hustle →
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                    <p style="font-size:1px;border-top:1px solid #CBD5E1;width:100%;margin:0 auto;">
                    </p>
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            <tbody>
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                  <span style="font-family: Tahoma, sans-serif;">
                   Do This Today ✅
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17712148750625_" style="color: inherit; font-size: inherit; line-height: inherit;">
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                  <div data-test-render-count="1" style="line-height:175%">
                   <div data-is-streaming="false" style="line-height:175%">
                    <p style="line-height:175%">
                     <strong>
                      Do an investment thesis.
                     </strong>
                     <span style="font-weight: normal;">
                      Every
                     </span>
                     purchase
                     <span style="font-weight: normal;">
                      you make as an entrepreneur is an investment decision, whether it’s for a one-time $500 software subscription or a $500,000 equipment lease. What differentiates the successful founders from the struggling ones is how they approach each decision.
                     </span>
                    </p>
                    <p style="line-height:175%">
                    </p>
                    <p style="line-height:175%">
                     Before evaluating any purchase, ask yourself three questions:
                    </p>
                    <ol style="line-height:175%">
                     <li>
                      <p style="line-height:175%">
                       <strong>
                        What problem does this solve?
                       </strong>
                       Be specific. Saying “we need better marketing” does not qualify as an investment thesis. “We need to reduce customer acquisition cost by 30%” does.
                      </p>
                     </li>
                     <li>
                      <p style="line-height:175%">
                       <strong>
                        What return do I expect?
                       </strong>
                       This should be defined in measurable terms: revenue growth, time saved, error reduction, customer satisfaction improvement, etc.
                      </p>
                     </li>
                     <li>
                      <p style="line-height:175%">
                       <strong>
                        What does success look like?
                       </strong>
                       Establish clear criteria before you start evaluating options, not after you have fallen in love with a solution.
                      </p>
                     </li>
                    </ol>
                    <p style="line-height:175%">
                     Investors never skip this step, and neither should you.
                     <a data-hs-link-id="0" data-hs-link-id-v2="lEEJ9Lw1" rel="noopener" style="color:#2563eb" target="_blank">
                      Read more on this topic.
                     </a>
                    </p>
                   </div>
                  </div>
                 </div>
                </div>
               </div>
              </td>
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            </tbody>
           </table>
          </div>
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                    If you’re tired of feeling behind or uncertain about money, this guide shows you how to take control.
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                     Download now →
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                    </p>
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