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   searchmetrics
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   Attract the right traffic with the right content, using this free resource.
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                  Hi James,
                  <br/>
                  <br/>
                  When was the last time you updated your buyer personas? What about your content plan for different stages of the buyer journey?
                  <br/>
                  <br/>
                  Ensure you’ve got the right content with this
                  <a style="border-collapse: collapse; mso-line-height-rule: exactly; color: #00b21d; text-decoration: none; font-weight: bold;">
                   free downloadable template
                  </a>
                  from Conductor.
                  <br/>
                  <br/>
                  What do you get?
                  <ul>
                   <li style="color: #00b21d;">
                    <span style="color: #666;">
                     Detailed explanations of how to build B2C and B2B personas
                    </span>
                   </li>
                   <li style="color: #00b21d;">
                    <span style="color: #666;">
                     Recommendations for creating content at each stage of their buyer journeys
                    </span>
                   </li>
                   <li style="color: #00b21d;">
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                     A template (with examples) to help you update your plans
                    </span>
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                                  <a style="border-collapse: collapse; mso-line-height-rule: exactly; text-decoration:none;color:#ffffff;line-height:40px;text-align:center;" target="_blank">
                                   Download the template
                                  </a>
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                               </tbody>
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                           </tr>
                          </tbody>
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                 <div class="mktoText" id="aContent_text1591eb5ffa-adaa-4b4f-a515-ade7bcf3ce6e">
                  Cheers,
                  <br/>
                  <br/>
                  The Searchmetrics Team
                  <a style="color: #00b21d; text-decoration: none;">
                   (now part of Conductor)
                  </a>
                  <br/>
                  <br/>
                  <br/>
                  P.S. If you’re managing content for thousands of keywords, you need a platform that helps your writers get it right (at scale).
                  <a style="color: #00b21d; text-decoration: none;">
                   Conductor’s AI-driven content module
                  </a>
                  is user-friendly for writers and guarantees that your SEO strategy is implemented correctly.
                 </div>
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