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   List hygiene and scrubbing are non-negotiable for email marketers. Here’s why.
  </div>
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                      <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fthe-inbox-logo-dark3x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDI5OTYwMTMuNzQ1MjAwMn0:1txQsv:heZWrJ00PgiJ6yHJAPHQTJDZKcUjeR_zuj5eq2_zFXE" style="padding:0;max-height:63px;width:360px;vertical-align:middle;" width="360"/>
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                     <h3 style="mso-line-height-rule:exactly;Margin:0;text-align:center;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
                      <br/>
                      The definitive marketing 
email.
                     </h3>
                     <div style="text-align: center">
                      <br/>
                     </div>
                     <div style="text-align: center">
                      <span style="font-size:16px;font-family:DM Sans,sans-serif">
                       March 26, 2025
                      </span>
                     </div>
                    </td>
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             </div>
             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             Hello fellow marketers!
             <br/>
             <br/>
             Welcome to your latest dose of email marketing wisdom. This week, we’re tackling spring cleaning: keeping email lists clean and scrubbed (and knowing the difference), getting creative with re-engagement campaigns that
             <em>
              actually
             </em>
             work, and why segmentation is your secret weapon for list hygiene and engagement (hint hint, segmented email campaigns have a
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              94% higher click-through rate
             </a>
             ).
             <br/>
             <br/>
             Why does this matter? Because great email marketing starts with a healthy list. Whether you’re scrubbing the dead weight or segmenting like a pro, these moves keep your open rates climbing and your ESPs 
cheering.
             <br/>
             <br/>
             Let’s get to it—you’re just a few tips away from email marketing glory! 🚀
             <br/>
             <br/>
             <strong>
              — The Inbox team
             </strong>
             <br/>
             <strong>
             </strong>
             <div style="text-align: left">
              <em style="font-size: 14px">
              </em>
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:48px 40px 12px;line-height:1.5;font-family:DM Sans,sans-serif;font-weight:bold;color:#16233E;width:100%;background-color:#E2E8F6;font-size:16px;mso-line-height-rule:exactly">
             <span style="font-size: 14px">
              SKIP THE SCROLL
             </span>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 
48px;background-color:#E2E8F6;width:100%;color:#0270DE;font-weight:normal;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
             <ul>
              <li>
               <a style="text-decoration:underline;color:#0270DE;" target="_self">
                Clean vs scrub: Let’s clear the air and your email list
               </a>
              </li>
              <a style="text-decoration:underline;color:#0270DE;" target="_self">
              </a>
              <a style="color:#0270DE;text-decoration:underline;" target="_self">
              </a>
              <a style="text-decoration:underline;color:#0270DE;" target="_self">
              </a>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                Swing for the fences with best practices for list hygiene
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                The segmentation secret sauce for list hygiene
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                A+ for creative re-engagement!
               </a>
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="CleanVsScrubLetsClearTheAir" name="CleanVsScrubLetsClearTheAir" style="color:#FFF;" title="CleanVsScrubLetsClearTheAir">
             </a>
             FEATURED 📝
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             Clean vs scrub: Let’s clear the air and your email list
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px;mso-line-height-rule:exactly">
             Are you mixing up “cleaning” and “scrubbing” when it comes to email lists? Don’t worry—you’re not alone. These terms get thrown around like confetti at a digital marketing party, but they’re not exactly the same thing. Here’s the 
lowdown:
             <br/>
             <ul>
              <li>
               <strong>
                Cleaning your list
               </strong>
               is like tidying up your inbox. You’re removing inactive, invalid, or outdated email addresses to reduce bounces and improve deliverability. Think Marie Kondo for data.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Scrubbing your list
               </strong>
               dives deeper. It’s about identifying and removing subscribers who aren’t engaging anymore—the ghosts haunting your engagement. Scrubbing keeps your list lean, mean, and performance-focused.
              </li>
             </ul>
             Both are critical for email list hygiene but target slightly 
different problem areas. Scrubbing helps boost engagement rates, improve sender reputation, and focus efforts on a responsive audience. List cleaning reduces bounce rates, avoids spam traps, and ensures your emails reach inboxes. Combined, keeping your list squeaky clean doesn’t just keep ESPs happy, it makes your email game stronger, faster, and inbox-friendlier.
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              Want to dig into the nitty-gritty?
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               Explore Email List Hygiene: 5 Tips to Keep Your Lists Squeaky Clean
              </a>
              .
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="SwingForTheFencesWithBestPractices" name="SwingForTheFencesWithBestPractices" style="color:#FFF;" title="SwingForTheFencesWithBestPractices">
             </a>
             MARKETER’S PLAYBOOK 📚
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             Swing for the fences with best practices for list hygiene
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;padding:12px 40px;mso-line-height-rule:exactly">
             Want a home run in email marketing? It all starts with a clean email list. Here are the bases you should cover to keep your email hygiene major-league worthy:
             <br/>
             <br/>
             <strong>
              #1 - Start by scrubbing your most active lists
             </strong>
             <br/>
             Focus your efforts where
it counts. Swing at your VIP lists first to maximize impact. Move subscribers who aren’t engaging into a separate segment.
             <br/>
             <br/>
             <strong>
              #2 - Remove or merge duplicates
             </strong>
             <br/>
             One email per player, please! Too many emails were the reason
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              52% of consumers unsubscribed
             </a>
             from email lists. Double-sending to subscribers is a straight shot to fatigue and irritation.
             <br/>
             <br/>
             <strong>
              #3 - Toss out spam addresses
             </strong>
             <br/>
             Say goodbye to "
             <span style="color:#16233E">
              asdf@fakeemail
             </span>
             <span style="color:#16233E">
              .com
             </span>
             " and all those curveball emails that hurt your deliverability.
             <br/>
             <br/>
             <strong>
              #4 - Fix obvious typos
             </strong>
             <br/>
             A slip of the finger shouldn’t send someone’s email to left field. Correct those
             <span style="color:#16233E">
              "
              <a style="color:#16233E;text-decoration:none;" target="_blank">
               gnail.com
              </a>
              "
             </span>
             and "
             <span style="color:#16233E">
              <a style="color:#16233E;text-decoration:none;" target="_blank">
               yaho.co
              </a>
              "
             </span>
             errors.
             <br/>
             <br/>
             <strong>
              #5 - Field your data correctly
             </strong>
             <br/>
             Keep your name, email, and preferences sorted like a pro lineup card. Organization means that your hard-earned data is actually triggering email flows like you want it to.
             <br/>
             <br/>
             <strong>
              #6 - Use 
the right tools upfront
             </strong>
             <br/>
             The right email list cleaning tools are like a trusty glove—make sure your ESP is doing the heavy lifting for you on hygiene tasks. For example, is it making your data organization easier or contact management smoother? If the answer is no it may be time to investigate further.
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              Hitting all these bases will make your email game smoother and approaching list hygiene a little less daunting. Ready to step up to the plate? Get more info on
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               How Email List Cleaning Can 
Give a New Lease of Life to your Email Marketing
              </a>
              .
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="TheSegmentationSecretSauceForList" name="TheSegmentationSecretSauceForList" style="color:#FFF;" title="TheSegmentationSecretSauceForList">
             </a>
             TRIED &amp; TRUE 💪
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             The segmentation secret sauce for list hygiene
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;padding:12px 40px;mso-line-height-rule:exactly">
             <em>
             </em>
             If your email list is growing fast, it’s time to talk segmentation. Keeping things clean and organized as you scale isn’t just nice, it’s non-negotiable. Why? When done right, segmentation ensures your emails are targeted, relevant, and 
inbox-worthy—all while making overall list hygiene easier. Here’s how the essentials work:
             <br/>
             <ul>
              <li>
               <strong>
                Segment by engagement during scrubbing
               </strong>
               <br/>
               Segment contacts based on activity—like frequent openers, occasional clickers, or completely inactive ones. Active users keep receiving your campaigns while inactive ones are sent into a re-engagement flow. Removing inactive subscribers sharpens your metrics by ensuring contacts are receiving relevant content.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Use re-engagement campaigns 
strategically
               </strong>
               <br/>
               Got a group of ghosts on your list? Segment them out and send targeted “We miss you!” campaigns. If they come back to life, great! If not, removing them prevents low engagement rates from dragging down your sender reputation.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Prioritize cleaning efforts on high-value segments
               </strong>
               <br/>
               Focus first on your top-performing groups—those with high engagement. Ensuring these segments stay clean helps maximize your results and maintain strong ESP signals, as these are the contacts most
likely to open and click your emails.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Isolate and deal with high-risk addresses
               </strong>
               <br/>
               Spam traps and invalid addresses can seriously harm your deliverability. Segmentation helps you identify and manage these risks without accidentally losing good contacts. By flagging suspicious groups for removal or verification, you protect the overall health of your list.
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 
48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              Why does this matter? ESPs like Gmail and Outlook evaluate sender reputation based on engagement. Segmentation lets you consistently hit the mark by improving open and click-through rates while reducing bounces and spam complaints. It’s the ultimate win-win: better results for your campaigns and a polished list that’s easy to manage. Take a look at
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               Email Segmentation: 10 Strategies &amp; How to Get Started
              </a>
              for more specific tricks and tips.
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="APlusForCreativeReEngagement" name="APlusForCreativeReEngagement" style="color:#FFF;" title="APlusForCreativeReEngagement">
             </a>
             KUDOS TO YOU 👏
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             A+ for creative re-engagement!
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fheights-email-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDI5OTYwMTMuNzQ1NTI3N30:1txQsv:-9QtV2zjPTLl2Y38R4Hk19VpG5Z017K1rBB49WraEzk" style="width:520px;max-height:957px;vertical-align:middle;" width="520"/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             Let’s hear it for Heights, they’re absolutely nailing the re-engagement game! They didn’t just 
send a “Hey, remember us?” email—they got creative. You can too! A re-engagement email doesn’t have to specifically remind subscribers they haven’t clicked on you for a while.
             <br/>
             What makes their campaign a winner?
             <br/>
             <ul>
              <li>
               A
               <strong>
                fun brain teaser
               </strong>
               that taps into people’s love for quizzes. Engagement? Secured.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               It’s
               <strong>
                on-brand and relevant
               </strong>
               , keeping messaging sharp and consistent.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Subtle product integration
               </strong>
               ties their offering to the teaser’s 
theme without being pushy—just a natural connection to brain health.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Curiosity fuels interaction
               </strong>
               . The teaser sparks interest, keeping readers engaged longer and increasing the chances they’ll take action.
              </li>
             </ul>
             Quizzes or interactive activities like this don’t just boost clicks, they remind your audience that your emails are more than just another thing to ignore. Kudos to Heights for keeping it fresh, fun, and focused while fostering that re-engagement! 🧠✨
            </td>
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               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
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16px;width:102%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
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                  <colgroup>
                   <col width="20%"/>
                   <col width="20%"/>
                   <col width="20%"/>
                   <col width="20%"/>
                   <col width="20%"/>
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                     <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDI5OTYwMTMuNzQ2ODc2Mn0:1txQsv:sbwLWfwkCB49AftJvUSXYutmwoVSttn8csybW98ggZo" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
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                     <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Ffred.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDI5OTYwMTMuNzQ2OTcxOH0:1txQsv:5Jre4im6Z-VIFlQxIGp_M01JVM9UP2gNJKfnFN_qi-U" style="width:88px;max-height:78px;vertical-align:middle;" width="88"/>
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Sans,sans-serif;font-size:16px;color:#16233E">
                     <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDI5OTYwMTMuNzQ3MDczfQ:1txQsv:VaaZmpCsOOsL8vp7Gy0DYlgJoc1l_WsI-JNK4rg1-Ns" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
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           <tr style="padding-top:40px;padding-bottom:10px">
            <!--[if !mso]><!-- -->
            <td class="desktophide td100" colspan="6" style="text-align:left;vertical-align:top;padding:40px 48px 10px;width:100%;font-size:1px;display:none;mso-hide:all;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Faff2a9713b777f8facf408023d52a6e0.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDI5OTYwMTMuNzQ3MTc3MX0:1txQsv:3xF_Dox5RoLgb7gBznGIetZwW16Xva3f04swMg3oB6k" style="width:504px;max-height:157px;vertical-align:middle;" width="504"/>
            </td>
            <!--<![endif]-->
           </tr>
           <tr style="padding-top:20px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:20px 24px 48px;background-color:#FEFEFE;width:100%;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
             <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
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               What does Delivra do again?
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             Good question. We help small teams pull off their best campaigns with world-class marketing automation. Create customer journeys in half the time with a full suite of powerful automation tools for email, SMS, forms, and landing pages.
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