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   Is your fundraiser breaking privacy laws?
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   Data privacy is getting stricter. Here's what to check. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                 <h1 align="center" style="margin:0; text-align:center; font-size:24px; line-height:175%">
                  Are your donors feeling safe giving you their data?
                 </h1>
                 <p style="line-height:175%">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="font-weight: bold; color: #625ee9;">
                   Kentucky’s Consumer Data Protection Act
                  </span>
                  went into effect on January 1, 2026,
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  and while that specific law exempts nonprofit organizations,
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  it’s still a useful signal for fundraising teams.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  It’s a reminder that
                  <span style="color: #625ee9; font-weight: bold;">
                   privacy expectations keep rising
                  </span>
                  , and
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  donation forms, event pages, and vendor workflows often collect more information than teams realize.
                 </p>
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                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  Why this matters right now
                 </h2>
                 <p align="center" style="line-height:175%; text-align:center">
                  Nonprofits worry more about running campaigns, events, and appeals than about data systems. That’s exactly why privacy details get missed.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  Laws like Kentucky’s reflect the direction the broader privacy rules are moving in:
                 </p>
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                    Collect only what you need, be clear about how information is used, get consent where it matters, and know which vendors are handling donor data.
                   </em>
                  </span>
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                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #000000;">
                   Kentucky’s statute, for example, requires covered organizations to limit data collection to what is
                   <span style="font-weight: bold; color: #625ee9;">
                    adequate, relevant, and reasonably necessary,
                   </span>
                   provide a clear privacy notice, and obtain consent before processing sensitive data.
                  </span>
                 </p>
                </div>
               </div>
              </td>
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                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  <span style="color: #ffffff;">
                   Privacy golden rules for nonprofits
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
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                 <h2 align="left" style="margin:0; line-height:175%; font-size:22px; text-align:left">
                  1. Donation form fields
                 </h2>
                 <p align="left" style="line-height:175%; text-align:left">
                  Old fields tend to linger long after their purpose is forgotten.
                  <span style="font-weight: bold;">
                   Remove anything that doesn’t directly support the donation, receipt, stewardship, or follow-up
                  </span>
                  .
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17730557872864_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="left" style="margin:0; line-height:175%; font-size:22px; text-align:left">
                  2. Consent language
                 </h2>
                 <p align="left" style="line-height:175%; text-align:left">
                  Email and SMS opt-ins should be
                  <span style="font-weight: bold;">
                   clear, visible, and separate from transaction language
                  </span>
                  so donors understand exactly what they’re agreeing to.
                 </p>
                 <p align="left" style="line-height:175%; text-align:left">
                  Clear opt-ins support donor trust.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <img align="middle" alt="opt in" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252Fopt%2520in.webp%253Fwidth%253D420%2526upscale%253Dtrue%2526name%253Dopt%2520in.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3NzQwMjA2NzEuMDI4NTQzN30:1w3bod:CHqd5NCKNxVNhfQydFe_MXrIsZkhJWHLhqKACmlLKNs" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="210"/>
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                 <h2 style="margin:0; line-height:175%; font-size:22px">
                  3. Vendor review
                 </h2>
                 <p style="line-height:175%">
                  Payment processors, CRMs, event tools, and auction platforms all touch donor data. Kentucky law also requires
                  <span style="font-weight: bold;">
                   clear controller-processor contracts,
                  </span>
                  which is a useful compliance benchmark beyond the state.
                 </p>
                </div>
               </div>
              </td>
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                 <h2 style="margin:0; line-height:175%; font-size:22px">
                  4. Sensitive data collection
                 </h2>
                 <p style="line-height:175%">
                  Kentucky classifies data like
                  <span style="font-weight: bold;">
                   race or ethnicity
                  </span>
                  ,
                  <span style="font-weight: bold;">
                   religious beliefs, health information, sexual orientation, immigration status, biometric or genetic data, children’s data, and precise location
                  </span>
                  as sensitive.
                 </p>
                </div>
               </div>
              </td>
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                <img align="middle" alt="1000025553" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252F1000025553.webp%253Fwidth%253D420%2526upscale%253Dtrue%2526name%253D1000025553.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3NzQwMjA2NzEuMDI4NjQ1NX0:1w3bod:UF0JrwBnjd7sIM5mpYgOfavQvyIzUjuHH4228ZveF1w" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="210"/>
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                    </p>
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                <img align="middle" alt="donor info" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252Fdonor%2520info.webp%253Fwidth%253D972%2526upscale%253Dtrue%2526name%253Ddonor%2520info.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3NzQwMjA2NzEuMDI4NzU0Mn0:1w3bod:BaMXdikXRpyFolvN_mcZvKYG0R2JkmsTDLfbKCk1sWU" style="outline:none; text-decoration:none; max-width:100%; font-size:16px; border-radius:5%" width="486"/>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_177305617421910_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  A simple privacy check for fundraising teams
                 </h2>
                 <ul align="center" style="line-height:175%; text-align:center">
                  <li aria-level="1" style="text-align: left;">
                   Are we
                   <strong>
                    <span style="color: #625ee9;">
                     asking for any donor information
                    </span>
                   </strong>
                   we do not really need?
                  </li>
                  <li aria-level="1" style="text-align: left;">
                   Is our opt-in language
                   <strong>
                    <span style="color: #625ee9;">
                     clear and easy to spot
                    </span>
                   </strong>
                   ?
                  </li>
                  <li aria-level="1" style="text-align: left;">
                   Does our
                   <strong>
                    <span style="color: #625ee9;">
                     privacy language match what our forms and tools actually do
                    </span>
                   </strong>
                   ?
                  </li>
                  <li aria-level="1" style="text-align: left;">
                   Do we know
                   <strong>
                    <span style="color: #625ee9;">
                     which vendors receive donor data
                    </span>
                   </strong>
                   after submission?
                  </li>
                  <li aria-level="1" style="text-align: left;">
                   Are any
                   <strong>
                    <span style="color: #625ee9;">
                     events or campaign forms collecting information
                    </span>
                   </strong>
                   that feels more personal than necessary?
                  </li>
                 </ul>
                 <p align="center" style="line-height:175%; text-align:center">
                  For most nonprofits, that kind of review is enough to catch the big misses early.
                 </p>
                </div>
               </div>
              </td>
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                  For a more thorough direction
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                  If you’ve decided to take a look at your other policies,
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                  here are some resources to give you a headstart
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                     <strong style="color:#272756;font-weight:bold;text-decoration:none;font-style:normal;">
                      Your quick guide to nonprofit bylaws
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                      Transparency in fundraising efforts
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<![endif]-->
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                      How to run a successful silent auction
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<![endif]-->
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                  Silent auctions beyond the silence
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                  Silent auctions can bring a lot of moving parts into one fundraiser at once:
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                  <span style="color: #625ee9;">
                   bidder registration, payment details, mobile participation, item fulfillment,
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                 </p>
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                  <span style="color: #625ee9;">
                   and follow-up communication.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  That makes them one of those moments where cleaner data practices matter more.
                 </p>
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                 <tbody>
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                   <td align="center" bgcolor="#CDF378" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; border-radius:25px; cursor:auto; background-color:#CDF378; mso-padding-alt:13px 19px" valign="middle">
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                     <strong style="color:#272756;font-weight:bold;text-decoration:none;font-style:normal;">
                      Run auction events with RallyUp
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                   A few thoughts from our CEO
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                  <span style="color: #ffffff;">
                   Privacy work usually does not begin with a legal team. It starts when someone on the fundraising side looks at a form and thinks,
                  </span>
                 </p>
                 <p align="center" style="text-align:center; font-weight:bold; font-size:16px; line-height:175%">
                  <span style="color: #cdf378;">
                   <em>
                    “Do we actually need all of this?”
                   </em>
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   That instinct is usually a good one.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   We’ll be back next week!
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <ul style="line-height:175%">
                  <li>
                   <span style="color: #ffffff;">
                    <em>
                     - Steve Bernatt
                    </em>
                   </span>
                  </li>
                  <li>
                   <span style="color: #ffffff;">
                    <em>
                     CEO and Founder, RallyUp
                    </em>
                   </span>
                  </li>
                 </ul>
                </div>
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                     <strong style="color:#272756;font-weight:bold;text-decoration:none;font-style:normal;">
                      Keep your fundraising (and donor data) safe with RallyUp
                     </strong>
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                  <em>
                   <span style="color: #000000;">
                    <span style="font-weight: normal;">
                     Note
                    </span>
                    <strong>
                     :
                    </strong>
                    This is for informational purposes only, not legal advice. Consult a qualified lawyer, especially if you operate across multiple states, handle sensitive data, or run email or SMS programs.
                   </span>
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                   With the right information, there’s no stopping your organization. You can go right to the top.
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                     <strong style="color:#272756;font-weight:bold;text-decoration:none;font-style:normal;">
                      Start fundraising
                     </strong>
                    </a>
                   </td>
                  </tr>
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                    <p style="font-family:arial, helvetica, sans-serif;font-size:12px;font-weight:normal;text-decoration:none;font-style:normal;color:#23496d">
                     RallyUp.com, Inc., 11201 N Tatum Blvd Ste 300 85337, Phoenix, AZ 85028, United States
                    </p>
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