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   It's never too early to plan for the future
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   With holidays on the horizon, prepare and organize so you can conquer the season and make the best of an unexpected year.
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                      <span style="color:#222">
                       What the 2020 Holiday Shopping Season Has in Store
                      </span>
                     </a>
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                     It's been an unprecedented year, and the holiday season promises to be no different. Plan now to be ready for the coming months.
                    </p>
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                     Ready, Set...
                    </a>
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                    <h3 style="color: #222;font-size: 36px;font-weight: bold;font-family: -apple-system,system-ui,blinkmacsystemfont,segoe ui,sans-serif;line-height: 42px;text-decoration: none;text-align: center;display: block;margin: 0;padding: 0;font-style: normal;letter-spacing: normal;">
                     <a style="color: #fff;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;font-weight: bold;" target="_blank">
                      <span style="color:#222">
                       Holiday Rush Calendar
                      </span>
                     </a>
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                <!--[if mso]>
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                     The end of the year can go by in a flash, so keep this rundown of important dates in your back pocket (and start preparing now).
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                     Here come the holidays
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                      <span style="color:#222">
                       Subscriptions in Action
                      </span>
                     </a>
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                     See how shops are using subscriptions to strengthen customer relationships and help sustain their businesses.
                    </p>
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                     Plan for the long haul
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             </tbody>
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                 <tbody>
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                   <td class="mcnTextContent" style="padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: #222222;font-family: 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif;font-size: 18px;line-height: 150%;text-align: left;" valign="top">
                    <h4 style="font-family: -apple-system,system-ui,blinkmacsystemfont,segoe ui,sans-serif;font-weight: bold;text-align: center;display: block;margin: 0;padding: 0;color: #222222;font-size: 24px;font-style: normal;line-height: 125%;letter-spacing: normal;">
                     Read on
                    </h4>
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                        <a class="" style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank" title="">
                         <img alt="Legs walking. One person's arm can be seen, holding a book that says &quot;Unity.&quot;" class="mcnImage" src="https://inboxflows.com/_/image/https%253A%252F%252Fmcusercontent.com%252Fe1bfd4a1f861fda6e5548e22f%252Fimages%252F5f7e612c-efff-4fa9-8a93-8ed15952e9c0.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtY3VzZXJjb250ZSJ9:1kXMKz:vGwwcQTdGD3obzfdII8qHIbuVJ6JFvZU8gcD8dR1YyI" style="max-width: 1080px;border-top-left-radius: 0%;border-top-right-radius: 0%;border-bottom-right-radius: 0%;border-bottom-left-radius: 0%;border: 0;height: auto;outline: none;text-decoration: none;-ms-interpolation-mode: bicubic;vertical-align: bottom;" width="176"/>
                        </a>
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                       <td class="mcnTextContent" style='font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;font-size: 16px;font-style: normal;font-weight: normal;line-height: 150%;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: #222222;' valign="top">
                        <h4 class="null" style="font-family: -apple-system,system-ui,blinkmacsystemfont,segoe ui,sans-serif;font-size: 20px;font-weight: bold;display: block;margin: 0;padding: 0;color: #222222;font-style: normal;line-height: 125%;letter-spacing: normal;text-align: left;">
                         What We Wish to See in This World
                        </h4>
                        <p style='font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;font-size: 16px;font-style: normal;font-weight: normal;line-height: 150%;text-align: left;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #222222;'>
                         Jeannine A. Cook of Harriet’s Bookshop shares the three most important things she's doing to make sure her business thrives while continuing to stand for the future she hopes to see.
                         <br/>
                         <br/>
                         <a style="font-family: -apple-system,system-ui,blinkmacsystemfont,segoe ui,sans-serif;font-weight: bold;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #000000;text-decoration: underline;" target="_blank">
                          Invest in a Better Future.
                         </a>
                        </p>
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                        <a class="" style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank" title="">
                         <img alt="Directional arrow signs all pointing in the same direction." class="mcnImage" src="https://inboxflows.com/_/image/https%253A%252F%252Fmcusercontent.com%252Fe1bfd4a1f861fda6e5548e22f%252Fimages%252Fe629683b-2b6f-40a9-9e0b-33440a7e4be9.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtY3VzZXJjb250ZSJ9:1kXMKz:vGwwcQTdGD3obzfdII8qHIbuVJ6JFvZU8gcD8dR1YyI" style="max-width: 1080px;border-top-left-radius: 0%;border-top-right-radius: 0%;border-bottom-right-radius: 0%;border-bottom-left-radius: 0%;border: 0;height: auto;outline: none;text-decoration: none;-ms-interpolation-mode: bicubic;vertical-align: bottom;" width="176"/>
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                        <h4 class="null" style="font-family: -apple-system,system-ui,blinkmacsystemfont,segoe ui,sans-serif;font-size: 20px;font-weight: bold;display: block;margin: 0;padding: 0;color: #222222;font-style: normal;line-height: 125%;letter-spacing: normal;text-align: left;">
                         Drive Traffic to Your Online Store
                        </h4>
                        <p style='font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;font-size: 16px;font-style: normal;font-weight: normal;line-height: 150%;text-align: left;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #222222;'>
                         Don't let the words "content strategy" scare you. We're sharing manageable tips on our Instagram.
                         <br/>
                         <br/>
                         <a style="font-family: -apple-system,system-ui,blinkmacsystemfont,segoe ui,sans-serif;font-weight: bold;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #000000;text-decoration: underline;" target="_blank">
                          Build Your Audience.
                         </a>
                        </p>
                       </td>
                      </tr>
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                        <a class="" style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank" title="">
                         <img alt="Circles with shop names handwritten in each: Brass Arrow, Reveal Records, Sophie and Lili, and Seven Sisters Spices Larder." class="mcnImage" src="https://inboxflows.com/_/image/https%253A%252F%252Fmcusercontent.com%252Fe1bfd4a1f861fda6e5548e22f%252Fimages%252F7f7b4491-a0fc-49c9-a1c3-2b13ee49e7f6.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtY3VzZXJjb250ZSJ9:1kXMKz:vGwwcQTdGD3obzfdII8qHIbuVJ6JFvZU8gcD8dR1YyI" style="max-width: 1080px;border-top-left-radius: 0%;border-top-right-radius: 0%;border-bottom-right-radius: 0%;border-bottom-left-radius: 0%;border: 0;height: auto;outline: none;text-decoration: none;-ms-interpolation-mode: bicubic;vertical-align: bottom;" width="176"/>
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                        <h4 class="null" style="font-family: -apple-system,system-ui,blinkmacsystemfont,segoe ui,sans-serif;font-size: 20px;font-weight: bold;display: block;margin: 0;padding: 0;color: #222222;font-style: normal;line-height: 125%;letter-spacing: normal;text-align: left;">
                         How Stores Have Adapted in 2020
                        </h4>
                        <p style='font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;font-size: 16px;font-style: normal;font-weight: normal;line-height: 150%;text-align: left;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #222222;'>
                         This year companies have had to adapt and carefully consider their priorities faster than ever. See how some shops are finding their way through.
                         <br/>
                         <br/>
                         <a style="font-family: -apple-system,system-ui,blinkmacsystemfont,segoe ui,sans-serif;font-weight: bold;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #000000;text-decoration: underline;" target="_blank">
                          Weather the storm.
                         </a>
                        </p>
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                    <div style="color:#222; font-family:-apple-system,system-ui,blinkmacsystemfont,segoe ui,sans-serif;">
                     <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #000000;font-weight: bold;text-decoration: underline;" target="_blank">
                      Open your own store
                     </a>
                     <span>
                      and join over a million makers, designers, musicians, and other artists.
                      <br/>
                      362 W Pierpont Ave, Salt Lake City, UT 84101
                     </span>
                    </div>
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                                        <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                                         <img alt="Instagram" class="" height="24" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn-images.mailchimp.com%252Ficons%252Fsocial-block-v2%252Fdark-instagram-48.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4taW1hZ2VzLiJ9:1kXMKz:sR7QkFEUZ8PZMLGZNhjCP-P0a04-jEJxhnsY6tzPRKU" style="display: block;border: 0;height: auto;outline: none;text-decoration: none;-ms-interpolation-mode: bicubic;" width="24"/>
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