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   🏋️  Luxury sweat
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   Plus: A startup trying to prove it isn’t some eugenics thing, climbing for cash, and more.
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              You've got 0 referrals,
         just
        
            3 away from earning a Hustle Essentials kit.
        
        Check out all of our
              <a data-hs-link-id="0" data-hs-link-id-v2="SmQ7BDlU" style="color:#192733; text-decoration:underline !important" target="_blank">
               prizes here
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              .
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              Check your referral progress &amp; prizes
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                  View in browser
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                  👋
                  <span style="font-weight: bold;">
                   Hey, or as they’d say in Finland,
                   <em>
                    hei
                   </em>
                   .
                  </span>
                  And if you were in Helsinki right now, you’d be hearing that plenty because you’d be very alive. The Finnish capital, the center of a metro area with 1.6m+ people, remarkably hasn’t recorded a single traffic-related death in over a year, credited to lower speed limits, redesigned streetscapes, increased traffic enforcement, and people honestly just doing a pretty good job driving over there.
                 </p>
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                  <br/>
                  🎧
                  <span style="font-weight: bold;">
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="kRkTwoz0" rel="noopener" style="color:#192733; font-weight:normal" target="_blank">
                   <strong>
                    On the pod
                   </strong>
                  </a>
                  <span style="font-weight: bold;">
                   :
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                  </span>
                  <span style="font-style: italic;">
                   Why younger fitness enthusiasts are into expensive, exclusive gyms.
                  </span>
                 </p>
                </div>
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                   NEWS FLASH
                  </span>
                 </h2>
                </div>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17313702092961_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-size: 12px;">
                   <em>
                    (PoltergeistHouse.com)
                   </em>
                  </span>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  👶
                  <span style="font-weight: bold;">
                   How to bake one smart cookie:
                  </span>
                  Two geneticists
                  <a data-hs-link-id="0" data-hs-link-id-v2="QModU7g1" style="color:#192733" target="_blank">
                   unveiled
                  </a>
                  Herasight, an embryonic screening startup they say can predict the likelihood of 17 diseases better than rival services — and also predict a baby’s intelligence. Pre-IVF genetic tests looking for Alzheimer’s, cancers, glaucoma, gout, etc. are pretty standard; the inclusion of a projected IQ range is not. Ethically, it is… controversial (see: Herasight already dropping a research paper distancing its work from eugenics). Launching a startup? Hard. Launching one while dodging eugenics allegations? Definitely harder.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  🫀
                  <span style="font-weight: bold;">
                   This VC funding round may save your life:
                  </span>
                  … actually, though. UK-based medtech startup Ultromics raised
                  <a data-hs-link-id="0" data-hs-link-id-v2="2Qg4o+d0" style="color:#192733" target="_blank">
                   $55m
                  </a>
                  to expand its AI-powered cardiac diagnostic tool, which can help detect hidden heart conditions just by analyzing a routine echocardiogram. Ultromics, which already has two FDA clearances under its belt, wouldn’t require providers to splurge on expensive new hardware; it’d just be squeezing more life out of already-existing data — and also, maybe, out of you.
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                   <br/>
                  </span>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  👻
                  <span style="font-weight: bold;">
                   They’re here… to vacation:
                  </span>
                  The Freeling home in Simi Valley, California, is available to
                  <a data-hs-link-id="0" data-hs-link-id-v2="54t8Jsqc" style="color:#192733" target="_blank">
                   book on Airbnb
                  </a>
                  . It’s famously where 1982’s
                  <span style="font-style: italic;">
                   Poltergeist
                  </span>
                  was shot, and fans of the film will likely enjoy optional add-ons including “static-lit portraits, tours, movie screenings, or a night that feels… watched.” Whatever that means. The home accommodates up to eight guests per night and bookings start at a surprisingly reasonable
                  <a data-hs-link-id="0" data-hs-link-id-v2="FigyG5Vi" rel="noopener" style="color:#192733" target="_blank">
                   $800
                  </a>
                  per night. There’s also a pool, hot tub, and, of course, a clown doll.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:150%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   MORE NEWS TO KNOW
                   <br/>
                  </span>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </h2>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    Uzbekistan’s first-ever unicorn,
                   </span>
                   Uzum, has already upped its value by 30% since crossing the $1B valuation mark last March. How? By doing
                   <a data-hs-link-id="0" data-hs-link-id-v2="uJOTN98k" style="color:#192733; font-style:italic" target="_blank">
                    everything
                   </a>
                   . What started as an ecommerce business expanded into next-day deliveries, then tacked on a robust fintech wing, then for good measure, added an express food-delivery service. Uzum is just three years old.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    The Walt Disney Co.
                   </span>
                   <a data-hs-link-id="0" data-hs-link-id-v2="7Q8a2dHb" style="color:#192733" target="_blank">
                    announced
                   </a>
                   that it will fold Hulu into its Disney+ app in 2026. Disney finally fully acquired Hulu in June after paying Comcast $9B for NBCUniversal’s 33% stake.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Hinge is “crushing it,”
                   </span>
                   per Match Group CEO Spencer Rascoff. The dating app generated
                   <a data-hs-link-id="0" data-hs-link-id-v2="znFiqSgI" style="color:#192733" target="_blank">
                    $168m
                   </a>
                   in Q2 revenue, up 25% year over year, and saw an 18% bump in paid users. Rascoff attributed the app’s success to its focus on “intentionality” and AI tools that help users write better responses.
                   <br/>
                   <br/>
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_17538911858846" style="padding-left:10px; padding-right:10px">
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      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#eaf0f6">
      <tr style="background-color:#eaf0f6;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1753891185884-0">
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17538911858842" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17538911858842_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   FROM OUR FRIENDS AT MINDSTREAM
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17538911858843" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <a data-hs-link-id="0" data-hs-link-id-v2="YwHSsHtv" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A confused man sits at a classroom table next to a robot in front of a computer." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fmindstream-promo_8-7-25.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dmindstream-promo_8-7-25.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTQ1NjM0MDQuNzQ2OTcyfQ:1ujy5k:1ogq_gC7p4GIpIVmjzGE7IQTWRsCBQoU8m73DEc3hbg" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17538911858844" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17538911858844_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-weight: bold; font-size: 20px;">
                   Students, AI is done helping you cheat
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  … if you activate Study Mode in ChatGPT, that is. OpenAI introduced the new feature, meant to push students to —
                  <em>
                   [overly dramatic gasp]
                  </em>
                  — think for themselves.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  With the mode enabled, the chatbot comes back with follow-up questions, nudges students to explain their thinking, and might even refuse to give a direct answer unless their tech-addled little brains actually engage with the subject matter.
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:115%">
                  👉
                  <a data-hs-link-id="1" data-hs-link-id-v2="y194T0hR" style="color:#192733; font-weight:bold" target="_blank">
                   Read on for more about Study Mode
                   <br/>
                  </a>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:115%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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          <!--[if (mso)|(IE)]>
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      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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             <tbody>
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                <a data-hs-link-id="0" data-hs-link-id-v2="K9LbFoFQ" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A woman in fitness gear performs a V-sit holding a weight plate." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fgym.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dgym.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTQ1NjM0MDQuNzQ3MDg4N30:1ujy5k:z3d-8lQAkrJrNf8P8gpvQLj9dcBgoWTS6-VpcAtmH9o" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
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           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17301541546871" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17301541546871_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   Gyms were already bougie, now they’re exclusive, too
                  </span>
                  <br/>
                  <br/>
                  Planet Fitness just won’t cut it for younger gym rats: They love a luxury gym or fitness studio and are apparently willing to pay for it.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  And we’re not talking about Equinox or Life Time, where memberships range between $100 and $400 per month compared to the
                  <a data-hs-link-id="0" data-hs-link-id-v2="Dp0L39r0" style="color:#192733" target="_blank">
                   $40-$70
                  </a>
                  average monthly fee for a US gym.
                  <br/>
                  <br/>
                  We’re talking about clubs so exclusive they have a waitlist.
                  <br/>
                  <br/>
                  <span style="font-weight: bold; font-size: 18px;">
                   Why?
                  </span>
                  <br/>
                  <br/>
                  Millennials and Gen Z now make up 80%+ of members,
                  <a data-hs-link-id="0" data-hs-link-id-v2="2fMmDh+b" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Business Insider
                  </span>
                  , and they’re crowding traditional gyms.
                  <br/>
                  <br/>
                  Those serious about getting swole now want exclusive gyms, which has led to a rise in invite-only establishments.
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li aria-level="1">
                   NYC’s Tera Studio &amp; Pilates Club is accessible only if one of its 300 members refers you. Then it’s $65 for a 55-minute session.
                  </li>
                 </ul>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-weight: bold;">
                   That exclusivity…
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  … ensures that students receive enough attention from trainers, encourages socialization, and protects the “vibe” — if you care about that kinda thing.
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li aria-level="1">
                   Heimat, in the Los Angeles area, is $350+ a month, but offers a gym, co-working space, pool, restaurant, and more. Its membership is
                   <a data-hs-link-id="0" data-hs-link-id-v2="vXUKoJc1" style="color:#192733" target="_blank">
                    curated
                   </a>
                   to like-minded people who want to socialize.
                  </li>
                 </ul>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  But it can also serve as a boon for celebrity clientele who don’t want their deadlift face on TikTok.
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li aria-level="1">
                   <em>
                    BI
                   </em>
                   checked out Dogpound, which recently added an unlimited annual pass for $100k. The gym is popular with celebrities, who can work out in peace, despite the fact that it doesn’t even have showers.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   The Alo Gym, located in the fitness brand’s HQ in Beverly Hills, California,
                   <a data-hs-link-id="0" data-hs-link-id-v2="cNPTYy9K" style="color:#192733" target="_blank">
                    requires an invitation
                   </a>
                   . Maybe you’ve seen a celebrity post about it on Instagram. Maybe that celebrity is
                   <a data-hs-link-id="0" data-hs-link-id-v2="wSsHPsB2" style="color:#192733" target="_blank">
                    Sarah Michelle Gellar
                   </a>
                   .
                  </li>
                 </ul>
                 <p style="mso-line-height-rule:exactly; line-height:150%; font-weight:bold">
                  The trend…
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  … provides an avenue for fitness pros who want to build their own thing.
                  <br/>
                  <br/>
                  NYC’s The Ness is a trampoline dance gym founded by two trainers, Aly Giampolo and Colette Dong. They vet members, and don't tolerate talk that isn't body positive.
                  <br/>
                  <br/>
                  “We don’t want any of that energy in our community,” Dong told
                  <em>
                   BI
                  </em>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Ness members pay $160 for four classes, plus one cold plunge or sauna session, per month. Those who want to take 20 classes must spend $720/month, though drop-in classes are available to anyone for $48.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   BTW:
                  </span>
                  If you really want to splurge, you could go to Exos. It’s
                  <a data-hs-link-id="0" data-hs-link-id-v2="kJMY3zj4" style="color:#192733" target="_blank">
                   $30k a year
                  </a>
                  — but geared toward pro athletes.
                  <br/>
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p align="right" style="mso-line-height-rule:exactly; line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="W887W5hK" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
             <tr>
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                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
                  </tr>
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                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                  </span>
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%; font-weight:normal">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-weight: normal;">
                   <strong>
                    "It's a very scrappy team. It's me."
                   </strong>
                  </span>
                  This is relatable no matter where it’s from. (Where it actually
                  <span style="font-style: italic;">
                   is
                  </span>
                  from: an
                  <a data-hs-link-id="0" data-hs-link-id-v2="UJ8Cmj+J" style="color:#192733" target="_blank">
                   inside look
                  </a>
                  at some clever marketing strategies behind Selena Gomez’s cosmetics juggernaut Rare Beauty.)
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735564883" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
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               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="$540" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F540.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D540.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTQ1NjM0MDQuNzQ3MTk5OH0:1ujy5k:PuCtHEB-v0uoxYK0tj_D8cimW41aEQl0CSFQkTOrDzc" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="yLc5akA7" style="color:#192733" target="_blank">
                   How much
                  </a>
                  students can receive in scholarship money from South Korea’s Seoul National University if they climb six mountains by year’s end.
                  <br/>
                  <br/>
                  The school says 1.4k+ students have applied for its Misan Mountain Hiking Scholarship, which will also award students who climb three mountains $216. Students submit proof of their adventures using the Korean retail brand Black Yak’s app.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  That might not seem like a significant scholarship by US standards, but the average annual tuition at Seoul National University is
                  <a data-hs-link-id="0" data-hs-link-id-v2="60kUh6p7" style="color:#192733" target="_blank">
                   ~$4.4k
                  </a>
                  , so six mountains gets you ~12% of the way there.
                  <span style="font-size: 12px; color: #151719;">
                  </span>
                  <br/>
                  <span style="font-size: 12px; color: #151719;">
                   <br/>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-20" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357737584105" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357737584105_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357738134756" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357738134756_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  🛶
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1947, Norwegian explorer Thor Heyerdahl
                  <a data-hs-link-id="0" data-hs-link-id-v2="iiO3cc3m" style="color:#192733" target="_blank">
                   finished
                  </a>
                  a 4.3k-mile journey from Peru to Raroia, an island in the Tuamotu Archipelago near Tahiti. His goal was to prove that prehistoric South Americans could have come to the Polynesian island on a wooden raft.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  🔎
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  You know those scammy texts you get offering you a random job? One reporter wondered what would happen if they
                  <a data-hs-link-id="0" data-hs-link-id-v2="GRJa3OuW" style="color:#192733" target="_blank">
                   accepted the gig
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  💻
                  <span style="font-weight: bold;">
                   FYI:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="9I41mRi1" style="color:#192733" target="_blank">
                   Registration is open
                  </a>
                  for Sept. 12’s First-Gens in Tech event, put on by some lovely HubSpot colleagues of ours in support of first-generation professionals breaking barriers in tech.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  🎮
                  <span style="font-weight: bold;">
                   Video:
                  </span>
                  What does it mean to play a
                  <a data-hs-link-id="0" data-hs-link-id-v2="T4w24CDJ" style="color:#192733" target="_blank">
                   perfect game
                  </a>
                  of “Tetris”?
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  🐯
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  Just
                  <a data-hs-link-id="0" data-hs-link-id-v2="NSlbNFIG" style="color:#192733" target="_blank">
                   a tiger
                  </a>
                  and his ball.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357737503584" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948180271" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948180271_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   QUOTE OF NOTE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17399241210451" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <img align="middle" alt="First thing? Coffee... Then I scroll through news summaries... After that, I do something a little ridiculous but very fun: I go meme-hunting." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FQuoteAugust72025.jpg%253Fwidth%253D1024%2526upscale%253Dtrue%2526name%253DQuoteAugust72025.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTQ1NjM0MDQuNzQ3MzE1Mn0:1ujy5k:tpR64ceACQU61ZKwefLqkQkViRxPHAYNRp-7vimnqL4" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="512"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948365523" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948365523_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-weight: bold;">
                   <em>
                    Almost
                   </em>
                   your typical executive morning:
                  </span>
                  Jim Holthouser is the CEO of GoTo Foods, the $5B+ parent company behind brands like Cinnabon and Auntie Annes. He shares the habits of many high-performing professionals, like waking up early, carving out time to exercise and read the news, and clearing all his emails before bed. But unlike the rest, the exec starts his 12-hour workdays with something a little less conventional: lots of memes.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Scouting and sending them around every morning, Holthouser
                  <a data-hs-link-id="0" data-hs-link-id-v2="R6q9nE9L" style="color:#192733" target="_blank">
                   told
                  </a>
                  <span style="font-style: italic;">
                   Business Insider
                  </span>
                  , is how he likes to keep in touch with old friends. CEOs, they’re just like us.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                  </span>
                  <br/>
                  <em>
                   Your kitchen is probably the room in your house with the most clocks.
                  </em>
                  <span style="font-style: italic;">
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                  </span>
                  <span style="font-size: 12px;">
                   <a data-hs-link-id="0" data-hs-link-id-v2="poe4F76L" rel="noopener" style="color:#192733" target="_blank">
                    <span style="font-size: 10px;">
                     SOURCE
                     <br/>
                    </span>
                   </a>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:0px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 10px 5px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17443876257693" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17443876257693_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="mso-line-height-rule:exactly; text-align:center; line-height:115%">
                  <span style="font-size: 14px; color: #192733;">
                   Today's email was brought to you
                  </span>
                  <span style="font-size: 14px;">
                   by
                   <a data-hs-link-id="0" data-hs-link-id-v2="fDSI2AcA" style="color:#192733" target="_blank">
                    Juliet Bennett Rylah,
                   </a>
                   <a data-hs-link-id="0" data-hs-link-id-v2="Z5VjuPDY" style="color:#192733" target="_blank">
                    Sara Friedman
                   </a>
                   , and Singdhi Sokpo.
                   <span style="color: #192733;">
                   </span>
                  </span>
                  <span style="font-size: 14px; color: #192733;">
                   <br/>
                   Editing by: Ben “Finnish on a high note” Berkley.
                  </span>
                 </p>
                 <p align="center" style="mso-line-height-rule:exactly; text-align:center; line-height:115%">
                  <span style="color: #192733; font-size: 14px;">
                  </span>
                 </p>
                 <p align="center" style="mso-line-height-rule:exactly; text-align:center; line-height:115%">
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