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           <td colspan="2" style="color: #ffffff; font-family: 'Helvetica', sans-serif; font-size: 1px; letter-spacing: 0px; line-height: 120%; padding: 0px;">
            PLUS: Products that received a viral TikTok boost.
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                  October 8, 2020
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                  <img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FThe_Hustle_glow_20200518211036.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFd:SaO_vtAKnP89U1t-5KSJKxa9s2B4v2cX_x0Xe_M41P4" style="width: 250px;" width="250"/>
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                  TOGETHER WITH
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                   <img alt="Marketo" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fmarketo.engage_20200928160107.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFd:SaO_vtAKnP89U1t-5KSJKxa9s2B4v2cX_x0Xe_M41P4" style="max-width: 150px; width: auto;"/>
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   An anonymous buyer just paid ~$32m for a complete T. rex fossil, making it the biggest dino fossil sale ever. The last record: ~$8m in 1997.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   We respect that the buyer doesn’t want their name disclosed. But if you just so happen to catch your neighbor hauling a massive T. rex out of a moving truck, please slide into our DMs.
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               The Big Idea
              </td>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Meet MacKenzie Scott, Amazon’s billionaire 1st employee
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The last time we heard from MacKenzie Scott, she had
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 pledged to give $1.7B
                </a>
                to 116 small-scale nonprofits.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While many wealthy philanthropists attach strings to their money (e.g., they want their name on a building, or need the organization to meet certain metrics), Scott’s contributions are essentially a blank check.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With a 4% stake in Amazon, Scott is worth
                <strong>
                 $60B+
                </strong>
                . But aside from her status as Jeff Bezos’ ex-wife, most people know little about her.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 A timeline of Scott’s life
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                An
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 in-depth
                 <em>
                  Marker
                 </em>
                 report
                </a>
                sheds a few details on her early life:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  1970
                 </strong>
                 : She was born into a wealthy San Francisco family (who later went bankrupt following an
                 <a style="color: #d62829; text-decoration: none;">
                  SEC investigation
                 </a>
                 ).
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Late ‘80s
                 </strong>
                 : She attended Princeton and studied writing under the famed novelist
                 <a style="color: #d62829; text-decoration: none;">
                  Toni Morrison
                 </a>
                 .
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Early ‘90s
                 </strong>
                 : She landed an assistant gig at the New York hedge fund D.E. Shaw.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  1993
                 </strong>
                 : She married Jeff Bezos, then an executive at the same firm.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In
                <strong>
                 1994
                </strong>
                , the newlywed couple drove cross-country -- and, in a Seattle garage, launched what is now Amazon.com.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Scott brought a literary flair to the new company
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                She started out handling contracts and bookkeeping. But while Bezos saw Amazon’s first product (books) in primarily financial terms, Scott loved the art of them.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While working at Amazon as an accountant, she wrote her own stories on the side:
                <em>
                 The Testing of Luther Albright
                </em>
                (2005) and
                <em>
                 Traps
                </em>
                (2013).
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Then she stepped out on her own
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Last year, after she and Bezos divorced, Scott signed the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Giving Pledge
                </a>
                , committing to donate most of her wealth to charity.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                She seems poised to become a philanthropist with a different spin -- one that wants to offer small orgs a financial lift without bogging them down in micromanagement.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Among the recipients of her donations:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Historically Black colleges like Howard University and Tuskegee University
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 An India-based nonprofit called Educate Girls
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The LGBTQ-focused Point Foundation
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Some people have criticized the secrecy of her approach
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                No one knows how Scott is giving -- through a foundation, LLC, or directly -- and that can have big implications for her tax status.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Amazon critics also aren’t too happy that the source of her wealth is a company that has paid
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 virtually nothing
                </a>
                in taxes.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Still, her commitments to charity currently dwarf
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 those made by
                </a>
                her ex.
               </p>
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            Snippets
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             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Speaking of Amazon, its upcoming Prime Day might rake in
              </strong>
              <a style="color: #d62829; text-decoration: none;">
               $10B
              </a>
              -- way more than last year’s ~$7B haul.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Don’t say all that Stalk Market knowledge
              </strong>
              was for nothing: Animal Crossing is
              <a style="color: #d62829; text-decoration: none;">
               minting
              </a>
              a new generation of stock traders.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Signal for Help is a Zoom-friendly
              </strong>
              <a style="color: #d62829; text-decoration: none;">
               hand signal
              </a>
              designed to let survivors indicate when they’re in an abusive situation.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               New York City doesn’t allow
              </strong>
              live studio audiences unless they’re employees -- so,
              <a style="color: #d62829; text-decoration: none;">
               to meet the restrictions
              </a>
              , every audience member of SNL is getting paid $150.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               A startup called Toopi would really like your urine
              </strong>
              : It’s trying to turn your pee into
              <a style="color: #d62829; text-decoration: none;">
               sustainable fertilizer
              </a>
              , part of its planned “peevolution.”
             </li>
            </ul>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               The Market is Huge
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FTAM_20201008020419.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFd:SaO_vtAKnP89U1t-5KSJKxa9s2B4v2cX_x0Xe_M41P4" style="height: auto; width: 100%;"/>
               </a>
              </td>
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              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Companies are talking about total addressable markets (TAMs) more than ever. Why?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to the
                <em>
                 Financial Times
                </em>
                ’
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Jamie Powell
                </a>
                , more and more investment theses are forecasting massive total addressable markets (TAMs).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In fact, research from data firm Sentio shows that “September saw a record number of companies using the term [TAM] in their pre-IPO S1 filings.”
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 TAM is going HAM
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Per Powell, here are some of the notable TAM projections:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Uber
                 </strong>
                 claims that the ride-sharing industry is a $5.7T opportunity.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Virgin Galactic
                 </strong>
                 -- Richard Branson’s baby -- forecasts the commercial space travel industry is worth $1.5T.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The definition of TAM is changing, too. Typically, TAM refers to the revenue opportunity of an industry.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In a new spin, Bank of America recently pegged the TAM for Russia’s finance industry at
                <strong>
                 $2.2T
                </strong>
                , including “retail wealth.” The problem is that the
                <em>
                 actual
                </em>
                revenue opportunity for managing retail wealth is a small % of the total dollar amount.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Big TAMs are a way to justify lofty valuations
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The classic move being: “If we can just capture X% of this huge $Y market, we’ll all be richer than MacKenzie Scott.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Professional investors (including the Shark Tank crew) have an adverse reaction to the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 phrase
                </a>
                , which comes off as 1) wildly optimistic; and 2) demonstrates a crude understanding of one’s actual business prospects.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With equities continuing to reach lofty heights, though, the hyperbolic nature of these TAM projections are kinda working.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFd:SaO_vtAKnP89U1t-5KSJKxa9s2B4v2cX_x0Xe_M41P4" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFd:SaO_vtAKnP89U1t-5KSJKxa9s2B4v2cX_x0Xe_M41P4" width="30"/>
                   </a>
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                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFd:SaO_vtAKnP89U1t-5KSJKxa9s2B4v2cX_x0Xe_M41P4" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFd:SaO_vtAKnP89U1t-5KSJKxa9s2B4v2cX_x0Xe_M41P4" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
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           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px; text-transform: uppercase;">
            SPONSORED
           </td>
          </tr>
          <tr id="sponsored">
           <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              Protect your marketing budget from being slashed in 2021 with these 2 words:
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <em>
              Marketing attribution.
             </em>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Perfect the art of connecting marketing spend to the company’s bottom line, and your budget will be safer than an all-beef hot dog at the National Vegetarian’s Day Parade.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Here’s a quick guide on how to get started doing it.
             </a>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Inside that ebook, you’ll learn:
            </p>
            <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              How to justify marketing as a revenue driver
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              What data to measure and models to implement to prove value
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              How to
              <a style="color: #d62829; text-decoration: none;">
               automate every attribution aspect around
              </a>
              (
              <em>
               say that 3x fast
              </em>
              )
             </li>
            </ul>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Whether you’re a seasoned pro who wants to perfect their process, or a newbie scrambling to keep their budget, this is a must-have as the end of the fiscal year rolls around.
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="padding: 10px 0px 15px; text-align: center;">
            <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
             Marketing attribution guide →
            </a>
           </td>
          </tr>
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           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
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           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Viral Products
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fjuice_20201008021508.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFd:SaO_vtAKnP89U1t-5KSJKxa9s2B4v2cX_x0Xe_M41P4" style="height: auto; width: 100%;"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                What products have viral TikTok videos shot to the moon?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                You know that viral TikTok video with the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 dude
                </a>
                skateboarding while drinking cran-raspberry juice and lip-synching Fleetwood Mac’s
                <em>
                 Dreams
                </em>
                ?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It has
                <strong>
                 26m
                </strong>
                views now -- and at least one of them came from Tom Hayes, the CEO of Ocean Spray.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Hayes made his
                <em>
                 own
                </em>
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 version
                </a>
                of the viral vid and gifted the skater dude (Nathan Apodaca) a red pick-up truck full of cranberry juice.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Ocean Spray likely got millions of dollars worth of exposure
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As Mae Karwowski, the founder of the influencer-marketing firm Obviously, told the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  Boston Globe
                 </em>
                </a>
                : “You are reaching millions of people and you have thousands of creators incorporating your juice into their videos.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Here are a few other products that have benefited from a TikTok
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 lift
                </a>
                :
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Bissell Portable Carpet Cleaner (video with
                 <a style="color: #d62829; text-decoration: none;">
                  19.1m
                 </a>
                 views)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Magic Fragrant Shaving Powder (video with
                 <a style="color: #d62829; text-decoration: none;">
                  9.9m
                 </a>
                 views)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The Ordinary Face Peeling Solution (video with
                 <a style="color: #d62829; text-decoration: none;">
                  7.1m
                 </a>
                 views)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Ecolution Micro-Pop Popcorn Popper (video with
                 <a style="color: #d62829; text-decoration: none;">
                  6.7m
                 </a>
                 views)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 BlissLight Sky Light (video with
                 <a style="color: #d62829; text-decoration: none;">
                  2.2m
                 </a>
                 views)
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Even under the cloud of a US ban, TikTok continues to grow
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The app topped
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 100m
                </a>
                users in Europe last month and -- in the US -- it surpassed Instagram to become the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 2nd
                </a>
                most popular social app, trailing only Snapchat.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And, as the examples above show, the app offers serious marketing potential.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFd:SaO_vtAKnP89U1t-5KSJKxa9s2B4v2cX_x0Xe_M41P4" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFd:SaO_vtAKnP89U1t-5KSJKxa9s2B4v2cX_x0Xe_M41P4" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFd:SaO_vtAKnP89U1t-5KSJKxa9s2B4v2cX_x0Xe_M41P4" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fweb_20200824020101.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFd:SaO_vtAKnP89U1t-5KSJKxa9s2B4v2cX_x0Xe_M41P4" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Tech-Lash
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftp_20201008022303.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFd:SaO_vtAKnP89U1t-5KSJKxa9s2B4v2cX_x0Xe_M41P4" style="height: auto; width: 100%;"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                How the EU wants to regulate Big Tech
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                On Tuesday, the US House Judiciary committee released a “
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 scathing
                </a>
                ” report on how Big Tech is abusing its monopoly power.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s frickin’ 449 pages, though.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Thankfully, as a stand in, we have a leaked 4-page PDF from the EU that outlines the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 unfair practices
                </a>
                from Big Tech that Europe plans to regulate.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The following practices would be blacklisted
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As summarized by veteran tech observer
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Cory Doctorow
                </a>
                :
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Using customer data to compete with them (e.g., Amazon selling bamboo toilet paper because
                 <em>
                  Taking A Shoot Triple Ply
                 </em>
                 is selling well)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Ranking its own services before competitors (e.g., the search results for “hotel near Carole Baskin’s
                 <em>
                  Big Cat Rescue
                 </em>
                 ” is a Google listing instead of Bookings.com)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Using email to tie yourself into other services (e.g., being able to create a Google Forms survey that literally no one will fill out, unless they have Gmail)
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 And here are ‘greylisted’ items…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                …which wouldn’t be banned but would receive extra scrutiny:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Interfering with your customer’s ability to collect data from a platform (e.g., Kindle not telling you how many copies of your erotic martian meets werewolf novel you sold last month)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Degrading services for 3rd-party apps (e.g., making your new search engine slower than Google’s own)
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Doctorow says his immediate reaction was that “
                <em>
                 all these rules sound good, but will be hard to enforce.
                </em>
                ” Translation: Everything is TBD!
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffb_20200824020124.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFd:SaO_vtAKnP89U1t-5KSJKxa9s2B4v2cX_x0Xe_M41P4" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftwitter_20200824020136.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFd:SaO_vtAKnP89U1t-5KSJKxa9s2B4v2cX_x0Xe_M41P4" width="30"/>
                   </a>
                  </td>
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                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Femail_20200824020149.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMFd:SaO_vtAKnP89U1t-5KSJKxa9s2B4v2cX_x0Xe_M41P4" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
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               </table>
              </td>
             </tr>
            </table>
           </td>
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           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 2px 0px; text-transform: uppercase;">
            The Hustle Says
           </td>
          </tr>
          <tr>
           <td>
            <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              <strong>
               Bad news: Your President’s Club trip to Cabo is probably getting canceled in 2021
              </strong>
              . On the bright side,
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               Blueboard is here
              </a>
              to let you choose your *own* bucket list experience, from in-home saunas to getting PADI-certified in Key West (don’t forget to try the pie).*
             </p>
            </div>
           </td>
          </tr>
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           <td>
            <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              <strong>
               Baboon bags are our latest obsession.
              </strong>
              Then again, can you blame us? We’re suckers for
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               bright lights and flashy colors
              </a>
              .
             </p>
            </div>
           </td>
          </tr>
          <tr>
           <td>
            <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              <strong>
               Forget $QQQ. If you’re into investing, you’re gonna want to get in on
              </strong>
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               <strong>
                Miso Robotics
               </strong>
              </a>
              <strong>
               while there’s still time.
              </strong>
              They doubled their revenue from 2018 to 2019 by
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               revolutionizing dining through automation
              </a>
              , and they’re showing no signs of slowing down.*
             </p>
            </div>
           </td>
          </tr>
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           <td>
            <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              <strong>
               Sometimes we try to write clever things here.
              </strong>
              Really nail down The Hustle’s voice and bring you a little joy. Other times we’re tired and just want some
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               keto nut butter
              </a>
              . Today is the latter.
             </p>
            </div>
           </td>
          </tr>
          <tr>
           <td>
            <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             </p>
             <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
              <strong>
               A whopping 1 in 2 people won’t return to jobs that don’t offer remote work after Covid-19.
              </strong>
              Get all the juicy details on how work has changed this year with Owl Labs’
              <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
               State of Remote Work 2020
              </a>
              report.*
             </p>
            </div>
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            <p style="font-family: arial, sans-serif; font-size: 12px; line-height: 120%; margin: 0px; padding: 0px 2px;">
             *This is a sponsored post.
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            JOBS
           </td>
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            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Senior Director of Marketing and Conversion,
              </strong>
              <em>
               <strong>
                Zazzle
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Are you a dazzling ecommerce marketing pro? Then you should be Zazzling in this leadership role.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Direct Response Copywriter,
              </strong>
              <em>
               <strong>
                BuddyBoss
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             This software solution has a hot need for a copywriter who can handle every step in a funnel.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Senior Content Marketing Manager,
              </strong>
              <em>
               <strong>
                Silverback Strategies
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Can you simultaneously spin plates as both a creative leader and project manager? Read on.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Sales Enablement Manager,
              </strong>
              <em>
               <strong>
                Viz.ai
               </strong>
              </em>
              <strong>
               :
              </strong>
             </a>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             What can’t AI do? This company wants to speed up the healthcare intake process with artificial intelligence. You’d be in a vital B2B sales role.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
             <a style="color: #d62829; text-decoration: none;">
              <strong>
               Director of Business Development,
              </strong>
              <em>
               <strong>
                Root
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             As a major player on the Emerging Tech team, you’d be leading product and partnership strategy. You know this sounds cool.
            </p>
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             See more →
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                  SHARE THE HUSTLE
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                   <strong>
                    GIVEAWAY:
                   </strong>
                   Share The Hustle for a chance to win a MacBook Pro
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                   Every referral you get gives you an additional entry in the giveaway. Here’s a message you can use to share with your friends:
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                   Hey! Do you read The Hustle? It’s the best daily business newsletter out there -- only takes 5 minutes to read. They're running a giveaway today so if you sign up using my link, we're both entered to win a MacBook Pro. Sign up here, it’s free: https://thehustle.co/?ref=950fce10a7
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               hate it
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            Today's email was brought to you by Michael Waters, Caroline Dohack, and Trung Phan.
            <br/>
            Editing by: Zachary "Giving it away" Crockett, Staff Caterer (Edith Ann Weepe).
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            2131 THEO DR. STE F, AUSTIN, TX 78723, UNITED STATES • 415.506.7210
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