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           PLUS: What’s going on with Super Bowl ads? Brought to you by The Hustle together with Hewlett Packard Enterprise.
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                  January 28, 2021
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                  TOGETHER WITH
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   Apple reported a massive quarter, notching $100B+ for the first time ever… but its stock was down 3%+ after hours.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   GameStop has...been GameStop…and its stock is up nearly 20x since the start of the year. #YOLO
                  </p>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               The Big Idea
              </td>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Next on Made in the USA: EV batteries
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Close your eyes and imagine every single person in America rocketing from 0-60 in a super sweet electric vehicle.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                That reality may not be too far off: US EV sales are projected to make up
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 10%
                </a>
                of the American market by 2025, up from 2% today.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But before it happens, the US has a
                <em>
                 lot
                </em>
                of ground to cover in the production of the tech that makes EVs possible: lithium-ion batteries.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 At the moment, most batteries come from China
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Historically, North America has relied on
                <strong>
                 importing
                </strong>
                EV batteries --
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                and per the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  WSJ
                 </em>
                </a>
                , China pretty much owns the industry from start to finish. The country controls:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Chemical processing:
                 </strong>
                 lithium (57% share of total worldwide production) and graphite (100%)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Anode/cathode production:
                 </strong>
                 anode (86%) and cathode (70%)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Manufacturing:
                 </strong>
                 battery cells (75%)
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Industry execs say if the US wants its tech to keep up and costs to stay down, it’ll have to produce more batteries stateside.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 So the public and private sectors are working together
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In a bid to “slash the price of electric cars,” President Biden recently pledged to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 invest
                </a>
                $5B in battery tech over the next 5 years.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                On the other end, industry giants LG Chem, SK Innovation, and (of course) Tesla are leading a private-sector push.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This public-private funding tag team is
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 expected
                </a>
                to increase US EV battery production by
                <strong>
                 600%
                </strong>
                through 2030.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Enter a lineup of super-charged battery startups
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                All of this talk has spurred some movement among the major players in the space:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Romeo Power
                 </strong>
                 went public last year.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Lithium Americas
                 </strong>
                 recently sold
                 <strong>
                  $400m
                 </strong>
                 in stock to
                 <a style="color: #d62829; text-decoration: none;">
                  finance
                 </a>
                 a battery project in Nevada.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Novonix
                 </strong>
                 -- an Australian company with a factory in Tennessee -- has plans to make 25k
                 <a style="color: #d62829; text-decoration: none;">
                  tons
                 </a>
                 of synthetic graphite in 2025, up from 500 tons this year.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Sila Nanotechnologies
                 </strong>
                 , valued at $3.3B, has
                 <a style="color: #d62829; text-decoration: none;">
                  plans
                 </a>
                 to make a silicon-based anode factory to supply EVs with batteries starting in 2025.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                At this rate, America can be
                <em>
                 in charge
                </em>
                (sorry) of its own battery destiny.
               </p>
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            SNIPPETS
           </td>
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              <a style="color: #d62829; text-decoration: none;">
               <p>
                <strong>
                 Forget runways:
                </strong>
                Finesse raised $4.5m to expand its predictive platform for viral fashion trends.
               </p>
              </a>
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <a style="color: #d62829; text-decoration: none;">
               <p>
                <strong>
                 Boeing’s terrible, no good, very bad 2020
                </strong>
                continued into 2021 as the company reported a $6.5B Q4 charge against its troubled 777X wide-body program.
               </p>
              </a>
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <a style="color: #d62829; text-decoration: none;">
               <p>
                <strong>
                 PG streaming wars:
                </strong>
                In 2021, consumers are expected to drop $41B on streaming services, a 15% jump from 2020. Per
                <em>
                 Variety
                </em>
                , kids’ TV is a key driver.
               </p>
              </a>
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <a style="color: #d62829; text-decoration: none;">
               <p>
                <strong>
                 Tesla missed its earnings target
                </strong>
                , but forecasts a healthy auto delivery growth of 50% a year (while its Model Y crossover SUV is slated to start production in 2021).
               </p>
              </a>
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <a style="color: #d62829; text-decoration: none;">
               <p>
                <strong>
                 FaceBeef:
                </strong>
                Mark “Don’t call me Marky Mark” Zuckerberg used Facebook’s earnings call to blast Apple’s new privacy policy and called the iPhone maker “one of FB’s biggest competitors.”
               </p>
              </a>
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <a style="color: #d62829; text-decoration: none;">
               <p>
                <strong>
                 DirecTV went the wrong direction:
                </strong>
                AT&amp;T wrote down a $15.5B charge on its pay-TV business unit. The culprit, unsurprisingly, was cord-cutting.
               </p>
              </a>
             </li>
             <div style="display: none;">
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Advertising Biz
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <img alt="Tom Brady GIF" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftom_brady.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l56T1:oaq-0-3su1p0TWScc9QGgq43mVEI1Bvb0B0MpOpqBpE" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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              <td>
               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                This Tom Brady GIF has either triggered you or made you very happy (Source: Giphy)
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Big brands are dropping Super Bowl ads this year. Does the move make sense?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 To find out, we asked
                </em>
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  Jason Harris
                 </em>
                </a>
                <em>
                 , the CEO of ad agency Mekanism. Below is his take on this year’s Super Bowl LV (Tampa Bay Buccaneers vs. Kansas City Chiefs on Feb. 7).
                </em>
               </p>
               <center>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 ***
                </p>
               </center>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The Super Bowl will be missing some staple advertisers this year, including Coca-Cola, Budweiser, Hyundai, Olay, Little Caesars, and Ford.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                My agency has created several Super Bowl campaigns for clients over the years, with results up and down the ad meter.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                I’m left wondering: What are the brands doing this year?
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Super Bowl ads typically increase in cost...
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                ... but this year, the price flatlined at approximately
                <strong>
                 $5.6m for a 30-second spot
                </strong>
                (the rate was also $5.6m in 2019, up from $2.9m in 2010).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                COVID-19 has flipped the script on engagement, too. We are universally stuck at home, quarantined, in the cold. This should mean the biggest year yet for Super Bowl eyeballs and engagement.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Old brands look to be cutting costs for their balance sheets, though, which is creating an opportunity for newer brands.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 DoorDash, Vroom, and Fiverr are among the takers
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And, it’s a great investment to get quick, underpriced mass awareness on the biggest stage.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Have a multimillion-dollar hole in your pocket?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Well, unlike last year’s Super Bowl -- when all inventory was sold out in November --
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  Ad Age
                 </em>
                </a>
                reports that CBS still has an unsold inventory of about 20%.
               </p>
              </td>
             </tr>
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              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
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               SPONSORED
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              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 Fighting wildfires with AI and cloud computing
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Add this to the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 long list of ways
                </a>
                AI is transforming the world.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                By cataloging 20 data points from individual tree leaves -- including color, tree height, and tree species -- AI can
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 predict forest dryness
                </a>
                . This, in turn, provides the data to construct models that determine how fast a fire will spread and how big it will get…
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Yes, before the first spark.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                When a fire does start,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 drones become a second set of eyes in the air
                </a>
                , creating a birds-eye view of what a fire is doing so, in a flash, firefighters can change their ground efforts.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The end result? The latest in high-tech is helping firefighters save property and, more importantly, lives.
               </p>
              </td>
             </tr>
             <tr>
              <td align="center" style="padding: 10px 0px 15px; text-align: center;">
               <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;" target="_blank">
                Get the full story →
               </a>
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            </table>
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           </td>
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             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Q&amp;A
              </td>
             </tr>
             <tr>
              <td align="center" style="padding: 0 0 6px; text-align: center;">
               <img alt="Thai Randolph headshot" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FThai_Randolph.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l56T1:oaq-0-3su1p0TWScc9QGgq43mVEI1Bvb0B0MpOpqBpE" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 3px 0px;">
                Kevin Hart’s comedy network is making a big podcast push. Its president &amp; COO tells us why.
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Comedy dominates podcasting.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to a 2020 Stitcher
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 report
                </a>
                , the only genre with more total listening hours than comedy is true crime.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Now,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Laugh Out Loud (LOL)
                </a>
                -- a multiplatform global comedy brand co-founded by Kevin Hart -- is expanding its
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 podcast
                </a>
                footprint, starting with a new interview show called “Inside Jokes” (Jerry Seinfeld is the first guest).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                To find out more,
                <em>
                 The Hustle
                </em>
                spoke with LOL’s Thai Randolph, an industry vet who formerly worked at Facebook and Lionsgate Films.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 What is LOL’s strategy behind the audio push?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There’s an infographic in the office we often refer to. It looks at the day in the life of a consumer and how they are consuming media:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  In the morning:
                 </strong>
                 Check their phones and newsfeeds
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  At the gym:
                 </strong>
                 Listen to music or podcasts while jogging
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Driving to work:
                 </strong>
                 Listen to the radio
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  In the evening:
                 </strong>
                 Look at a second screen while watching TV
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We are competing [for these moments] and creating products to make sure our fans can get LOL content wherever or whenever they want it.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 How has LOL fared during the pandemic?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                LOL has a diversified business. [Even as our live events business went to zero], each of the other divisions -- network, studio, audio -- has contributed to the top line. We were actually very fortunate in 2020, with revenue doubling from the previous year.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 What is something people don’t know about Kevin?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Of course, you won’t leave a meeting with him without laughing, but he’s very, very serious when looking at the numbers as well as future expansion and opportunities.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                He studies the likes of Steve Jobs and Bill Gates to understand how people can sustain high performance for a long time.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 What’s the best advice you’ve been given?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                You can do it all. You just can’t do it all
                <em>
                 at once
                </em>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 (Read the full Q&amp;A
                </em>
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  here
                 </em>
                </a>
                <em>
                 )
                </em>
               </p>
              </td>
             </tr>
             <tr>
              <td align="center" style="padding: 5px 0px 6px; text-align: center;">
               <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fcold_as_balls.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l56T1:oaq-0-3su1p0TWScc9QGgq43mVEI1Bvb0B0MpOpqBpE" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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              <td>
               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Kevin Hart’s hilariously-named video series, Cold As Balls (Source: YouTube)
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
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                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l56T1:oaq-0-3su1p0TWScc9QGgq43mVEI1Bvb0B0MpOpqBpE" width="30"/>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                How Reddit (and GameStop) changed finance
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The GameStop saga continues, pitting retail traders of the Reddit forum r/WallStreetBets against traditional hedge funds (which, by one calculation, have lost a collective
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $25B
                </a>
                short-selling $GME).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Memes aside, this drama has real structural implications for the finance industry. A few of them, per
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  Bloomberg
                 </em>
                </a>
                ’s Cormac Mullen and Tracy Alloway:
               </p>
               <ol style="font-size: 16px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Trading flows are more important than fundamentals:
                 </strong>
                 In the Before Times, an investing edge was obtained through deep spreadsheet analysis. But with the rise of trading apps, the actual
                 <em>
                  flow
                 </em>
                 of money itself is a stronger determining factor in stock price.
                 <br/>
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Options trading is an “affordable” way to move markets:
                 </strong>
                 Options are the right (but not the obligation) to purchase a stock at a certain price. What this means is that someone can bet on a stock for less than they would if they bought it outright.
                 <br/>
                 <br/>
                 Despite a lower upfront cash outlay, options can still move the market because the financial institutions selling the options have to hedge their position by buying up the underlying stock.
                 <br/>
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Short-sellers are the target:
                 </strong>
                 In Before Times, hedge funds used to write up long reports and make big splashy announcements for why they were shorting a stock. Now, if a hedge fund reveals a short position, it can become a target of the r/WallStreetBets crowd.
                </li>
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 How much would you be up if you bought Netflix stock in 2007?
                </strong>
               </h2>
               <ol style="font-size: 16px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 2,803%
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 11,068%
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 20,493%
                </li>
               </ol>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Before we tell you, let’s take a minute to appreciate that
                <em>
                 all
                </em>
                of these answers are huge wins: A
                <strong>
                 $10,000
                </strong>
                investment that increases 2,803% would be worth
                <strong>
                 $290,300
                </strong>
                now.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But it’s not up 2,803%...
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  It’s up 20,493% (as of Jan 22nd, 2021).
                 </em>
                </a>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                That means your
                <strong>
                 $10,000
                </strong>
                investment would be worth
                <strong>
                 $2.06M
                </strong>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Both of the Motley Fool founders recommended Netflix in 2007. Now, they’re agreeing on a new stock -- and you can get the full report right here:
               </p>
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               Chart of the day
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This year, we’ll see a batch of first-time Super Bowl advertisers, including DoorDash, Fiverr, and Vroom.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The situation reminds us of the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 2000 Super Bowl
                </a>
                , when tech startups -- flush with dot-com VC money -- became first-time advertisers for the Big Game.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And, wow, were there some bangers back then: e-Stamp, Netpliance, OurBeginning and Pets.com (!!).
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