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   Make AI part of your content strategy this year
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                  <span style="color: #22496d;">
                   Hi Sarah,
                  </span>
                  <br/>
                  <br/>
                  It may not come as much of a surprise to hear that the world's leading brands are already
                  <span style="font-weight: bold;">
                   using AI to support their content production
                  </span>
                  . Undoubtedly, it's helping them get the leading edge over their competitors.
                  <br/>
                  <br/>
                  From optimizing marketing operations and enhanc
                  <em>
                   ing
                  </em>
                  creativity to driving huge business growth; in 2024 it will really pay to
                  <span style="font-weight: bold;">
                   understand how AI can positively impact your organization's content programme
                  </span>
                  .
                  <br/>
                  <br/>
                  So, this week, we're sharing an on-demand video to help with this.
                  <br/>
                  <br/>
                  In the
                  <span style="font-weight: bold;">
                   30-minute chat
                  </span>
                  , two of our directors chat about topics like:
                 </p>
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                   <li style="mso-line-height-rule:exactly">
                    How to invest smartly in AI
                   </li>
                   <li style="mso-line-height-rule:exactly">
                    How to navigate the common obstacles associated with it
                   </li>
                   <li style="mso-line-height-rule:exactly">
                    How to balance AI innovation with the 'human-centred' ethos
                   </li>
                  </ul>
                 </ul>
                 <p style="mso-line-height-rule:exactly; line-height:175%">
                  🔹
                  <a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd" target="_blank">
                   How To Consider AI In Your Content Strategy In 2024
                  </a>
                  <br/>
                  <br/>
                  Above all else, you'll quickly learn how AI's impact can be a
                  <span style="font-style: italic;">
                   game-changer
                  </span>
                  when it's used in the right way.
                  <br/>
                  <br/>
                  See you soon,
                  <br/>
                  <em>
                   Bynder's Content Workflow Team
                  </em>
                 </p>
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