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   Making a meal of AI in support
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   Don't let snobbery get in the way of support quality
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                      HelloBlueFactorFresh
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                      $14 billion. That’s how much will be
                      <a data-hs-link-id="0" data-hs-link-id-v2="8ufuBf/P" rel="noopener" style="color:#304ddb; text-decoration:none !important" target="_blank">
                       spent on home-delivered meal kits
                      </a>
                      in 2025. Subscription boxes of pre-portioned ingredients matched to recipes, all packaged up, and dropped at your door. You do the cooking, they do some of the chopping, and all of the shopping.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      Whether you consider it “
                      <a data-hs-link-id="0" data-hs-link-id-v2="qOD9sDld" style="text-decoration:none !important; color:#0d6ea1" target="_blank">
                       real cooking
                      </a>
                      ” or not, meal kits are undeniably popular, sitting somewhere on the home cooking scale between frozen microwave dinners and the hand-made-fresh-pasta-with-herbs-from-my-garden crowd.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      If you have the money, they can be convenient, time saving,
                      <a data-hs-link-id="0" data-hs-link-id-v2="Bpo/6B23" style="text-decoration:none !important; color:#0d6ea1" target="_blank">
                       anxiety-reducing
                      </a>
                      options which still allow you to make customizations to the ingredients and the manner of cooking. Meal kits can also be a gateway into more complex cooking by introducing new flavors and techniques with clear guidance, acting as an interim step between “can’t boil water” and “I’ll just see what’s in the fridge and whip something up”.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      There are downsides too, of course, including
                      <a data-hs-link-id="0" data-hs-link-id-v2="ivDEUYzK" style="text-decoration:none !important; color:#0d6ea1" target="_blank">
                       wasteful packaging
                      </a>
                      ,
                      <a data-hs-link-id="0" data-hs-link-id-v2="/Moawbc8" style="text-decoration:none !important; color:#0d6ea1" target="_blank">
                       nutritional flaws
                      </a>
                      , and
                      <a data-hs-link-id="0" data-hs-link-id-v2="YUUZOjuB" style="text-decoration:none !important; color:#0d6ea1" target="_blank">
                       cost
                      </a>
                      .
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      Meal kits are not a replacement for home cooking, but they do fill a real need for millions of people. On balance, they will probably raise the average level of home meals by replacing lower quality frozen alternatives.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      Still, they may not be for you. You may already have those cooking skills, or have allergy restrictions, or taste preferences that meal kits cannot meet.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      That’s true for my own family. We have enough specific requirements and cooking experience that a kit wouldn’t save us time or money on most nights.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      It’s also how I feel about AI in support. I’m old; I’ve answered tens of thousands of conversations. I don’t need an AI telling me how to phrase something. But when I get into the Help Scout support queue and there’s a complicated question about a feature I’ve rarely used, well that AI draft can put me on the right track much more quickly.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      I don’t just take the draft and send it. I modify it, leaving out some elements, adding a dash of the Divisive Worcestershire Sauce of Personality and some other flavors I've learned usually work well.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      If I was new to support, short on experience, that same draft might take me all the way from “no clue” to “ok, I think I get it”. I might closely follow the AI's draft, and the final reply will be palatable, if perhaps not as good as it could be.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      But I’d learn something, I’d develop my skills and tastes, and soon I’d feel brave enough to go off-recipe. I think that’s the positive path for generative AI support tools. That they raise the average level of quality and get new support staff up to speed more quickly, bridging people across the knowledge gap into expertise.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      Experienced support pros might not need AI often, but when there’s a gap in their knowledge or a rush of basic questions, they might lean on AI help a little more, like parents pulling out a meal kit after yet another all-day-dance-recital.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      The challenge we’ll face, as an industry, is how to put those generative AI tools to use in the most healthy, consistent, and accurate ways. To pick the equivalent of high quality ingredients and well-tested recipes, and to know when to add our own flavors and recipe tweaks. Not all meal kits are alike.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      What do you think?
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                     </p>
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                      p.s Thanks to reader Ita for responding to
                      <a data-hs-link-id="0" data-hs-link-id-v2="P22qiKkp" rel="noopener" style="color:#304ddb; text-decoration:none !important" target="_blank">
                       a past newsletter
                      </a>
                      with a great question. I answered Ita on the podcast, which you can
                      <a data-hs-link-id="0" data-hs-link-id-v2="SZ3y/21n" rel="noopener" style="color:#304ddb; text-decoration:none !important" target="_blank">
                       see in video form here
                      </a>
                      .
                     </p>
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  }
  @media all and (min-width: 480px) {
    .hs-richtext-wrapper {
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            </style>
           </div>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_16750259310405" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - Signature Module -->
            <!-- Uses https://www.goodemailcode.com/email-enhancements/faux-absolute-position -->
            <!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
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            <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; border-collapse: collapse;">
             <tbody>
              <tr>
               <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0 10px">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="max-width: 600px; width: 100%; border-collapse: collapse;
        
        
        
        ">
                 <tbody>
                  <tr>
                   <td class="hs-signature-wrapper" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0px 50px 30px 50px">
                    <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; border-collapse: collapse; 
               
               ">
                     <tbody>
                      <tr>
                       <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
                        <!-- Signature image 1 75px x 75px -->
                        <img alt="patto-headshot" height="75" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252Fpatto-headshot.png%253Fwidth%253D300%2526upscale%253Dtrue%2526name%253Dpatto-headshot.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NTMzNjI0OTAuODYyOTgyNX0:1uevgA:UvpQrcL767oFRCwThId3H9MXDBX2IUcdRa_BMjzYdu0" style="outline:none; text-decoration:none; height:75px; width:auto" width="auto"/>
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                       <!-- If statement for conditional second image -->
                       <td style="word-break:break-word; width:100%; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:16px; color:#292F33; vertical-align:middle; line-height:1.4; padding-left:12px" valign="middle" width="100%">
                        Mat Patterson
                        <br/>
                        <span style="color: #405261; font-size: 15px; font-style: italic; font-weight: 400;">
                         Help Scout
                        </span>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
            </table>
            <!--[if true]>
</td></tr></table>
<![endif]-->
            <style type="text/css">
             /* Increase the horizontal padding in the mobile view above 480px */
  @media all and (max-width: 479px) {
      .hs-signature-script-wrapper {padding: 0px 25px 30px 25px !important;}
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      @media all and (min-width: 480px) {
      .hs-signature-script-wrapper {padding: 0px 50px 30px 50px !important;}
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           </div>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17452764270862" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - 30px Spacer Module -->
            <!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
<![endif]-->
            <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;
  
  
  
  ">
             <tbody>
              <tr>
               <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
                <div class="spacer" style="line-height:30px; height:30px; mso-line-height-rule: exactly; width: 100%;">
                </div>
               </td>
              </tr>
             </tbody>
            </table>
            <!--[if true]>
</td></tr></table>
<![endif]-->
           </div>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17524469639373" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - Row Module -->
            <!-- Notes: -->
            <!--
- Image is 285px wide - but flexible height
-->
            <!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
<![endif]-->
            <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; border-collapse: collapse;">
             <tbody>
              <tr>
               <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0 10px">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;
        
        
        
        ">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px">
                    <div style="text-align: center; direction: rtl; max-width: 600px; font-size: 0;">
                     <!--[if mso]>
              <table role="presentation" width="100%" dir="rtl">
              <tr>
              <td style="width: 300px; padding: 25px;" valign="middle" dir="ltr">
              <![endif]-->
                     <div class="hs-row-image-column" style="width: 100%; max-width: 286px; display: inline-block; vertical-align: middle; direction: ltr;">
                      <div class="hs-row-image-wrapper">
                       <a data-hs-link-id="0" data-hs-link-id-v2="l3LS+C87" style="color:#304ddb; text-decoration:none !important" target="_blank">
                        <img alt="the-supportive-yellow" class="hs-row-image" height="auto" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252Fthe-supportive-yellow.jpg%253Fwidth%253D1120%2526height%253D630%2526upscale%253Dtrue%2526name%253Dthe-supportive-yellow.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NTMzNjI0OTAuODYzMDg5M30:1uevgA:PTR2CwvTdXNDY3FS0EGZyUcpaJal43KNkDhTO5gwYWo" style="outline:none; text-decoration:none; border:none; display:block; width:285px; height:auto; border-radius:4px" width="285"/>
                       </a>
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                     </div>
                     <!--[if mso]>
              </td>
              <td style="width:50%; padding: 25px 25px 0px 25px;" valign="middle" dir="ltr">
              <![endif]-->
                     <div class="hs-row-text-column" style="width:100%; max-width: 296px; display:inline-block; vertical-align: middle; direction: ltr;">
                      <div class="hs-row-text-wrapper" style="padding: 25px 25px 0px 25px; display:inline-block; vertical-align: middle; width: 100%; max-width: 231px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-style: normal; font-weight: 500; font-size: 18px; color: #1d2b36; line-height: 1.4; text-align:left;">
                       <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_text" data-hs-cos-field="row_text" data-hs-cos-general-type="widget" data-hs-cos-type="inline_text" id="hs_cos_wrapper_module_17524469639373_" style="color: inherit; font-size: inherit; line-height: inherit;">
                        Writing Your Own Customer Service Recipe Book
                       </div>
                       <a class="read-more-link" data-hs-link-id="1" data-hs-link-id-v2="qSLZoau3" style="margin-top:20px; display:inline-block; vertical-align:middle; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:15px; color:#304DDB; text-decoration:none !important" target="_blank">
                        Not Patto's 15m dinners
                        <span style="display: inline-block; vertical-align: middle; height: 33px; font-size: 20px;">
                         ›
                        </span>
                       </a>
                      </div>
                     </div>
                     <!--[if mso]>
              </td>
              </tr>
              </table>
              <![endif]-->
                    </div>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
            </table>
            <!--[if true]>
</td></tr></table>
<![endif]-->
            <style type="text/css">
             .hs-row-text-wrapper a:hover, .hs-row-text-wrapper a:focus, .hs-row-text-wrapper a:active {color: #263AAD !important;}
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      .hs-row-image-column {max-width: 450px !important;}
      .hs-row-image-wrapper {padding: 0 10px !important;}
      .hs-row-image {width: 100% !important;}  
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  @media all and (min-width: 600px) {
      .hs-row-text-wrapper {padding: 0px 25px 0px 40px !important;}
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            </style>
           </div>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17524481371014" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - Row Module -->
            <!-- Notes: -->
            <!--
- Image is 285px wide - but flexible height
-->
            <!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
<![endif]-->
            <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; border-collapse: collapse;">
             <tbody>
              <tr>
               <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0 10px">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;
        
        
        
        ">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px">
                    <div style="text-align: center; direction: rtl; max-width: 600px; font-size: 0;">
                     <!--[if mso]>
              <table role="presentation" width="100%" dir="rtl">
              <tr>
              <td style="width: 300px; padding: 25px;" valign="middle" dir="ltr">
              <![endif]-->
                     <div class="hs-row-image-column" style="width: 100%; max-width: 286px; display: inline-block; vertical-align: middle; direction: ltr;">
                      <div class="hs-row-image-wrapper">
                       <a data-hs-link-id="0" data-hs-link-id-v2="clWGAEqd" style="color:#304ddb; text-decoration:none !important" target="_blank">
                        <img alt="museum-customer-support" class="hs-row-image" height="auto" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252Fmuseum-customer-support.png%253Fwidth%253D1920%2526height%253D1080%2526upscale%253Dtrue%2526name%253Dmuseum-customer-support.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NTMzNjI0OTAuODYzMTkzfQ:1uevgA:Nk-1j7SyJEnPZUJyCsCtCL7WNQjbgZS4rkXMTpNlmZc" style="outline:none; text-decoration:none; border:none; display:block; width:285px; height:auto; border-radius:4px" width="285"/>
                       </a>
                      </div>
                     </div>
                     <!--[if mso]>
              </td>
              <td style="width:50%; padding: 25px 25px 0px 25px;" valign="middle" dir="ltr">
              <![endif]-->
                     <div class="hs-row-text-column" style="width:100%; max-width: 296px; display:inline-block; vertical-align: middle; direction: ltr;">
                      <div class="hs-row-text-wrapper" style="padding: 25px 25px 0px 25px; display:inline-block; vertical-align: middle; width: 100%; max-width: 231px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-style: normal; font-weight: 500; font-size: 18px; color: #1d2b36; line-height: 1.4; text-align:left;">
                       <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_text" data-hs-cos-field="row_text" data-hs-cos-general-type="widget" data-hs-cos-type="inline_text" id="hs_cos_wrapper_module_17524481371014_" style="color: inherit; font-size: inherit; line-height: inherit;">
                        Museum of Customer Support: Ancient Fast Food
                       </div>
                       <a class="read-more-link" data-hs-link-id="1" data-hs-link-id-v2="SqmyvE/O" style="margin-top:20px; display:inline-block; vertical-align:middle; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:15px; color:#304DDB; text-decoration:none !important" target="_blank">
                        Eating out in Pompeii
                        <span style="display: inline-block; vertical-align: middle; height: 33px; font-size: 20px;">
                         ›
                        </span>
                       </a>
                      </div>
                     </div>
                     <!--[if mso]>
              </td>
              </tr>
              </table>
              <![endif]-->
                    </div>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
            </table>
            <!--[if true]>
</td></tr></table>
<![endif]-->
            <style type="text/css">
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      .hs-row-text-column {max-width: 450px !important;}
      .hs-row-image-column {max-width: 450px !important;}
      .hs-row-image-wrapper {padding: 0 10px !important;}
      .hs-row-image {width: 100% !important;}  
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  @media all and (min-width: 600px) {
      .hs-row-text-wrapper {padding: 0px 25px 0px 40px !important;}
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            </style>
           </div>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17530586444041" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - Row Module -->
            <!-- Notes: -->
            <!--
- Image is 285px wide - but flexible height
-->
            <!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
<![endif]-->
            <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; border-collapse: collapse;">
             <tbody>
              <tr>
               <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0 10px">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;
        
        
        
        ">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px">
                    <div style="text-align: center; direction: rtl; max-width: 600px; font-size: 0;">
                     <!--[if mso]>
              <table role="presentation" width="100%" dir="rtl">
              <tr>
              <td style="width: 300px; padding: 25px;" valign="middle" dir="ltr">
              <![endif]-->
                     <div class="hs-row-image-column" style="width: 100%; max-width: 286px; display: inline-block; vertical-align: middle; direction: ltr;">
                      <div class="hs-row-image-wrapper">
                       <a data-hs-link-id="0" data-hs-link-id-v2="jbD4vWSS" style="color:#304ddb; text-decoration:none !important" target="_blank">
                        <img alt="the-supportive-3" class="hs-row-image" height="auto" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FImported%2520sitepage%2520images%252Fthe-supportive-3.png%253Fwidth%253D560%2526height%253D316%2526upscale%253Dtrue%2526name%253Dthe-supportive-3.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NTMzNjI0OTAuODYzNTgzOH0:1uevgA:rw-fY9UKcdW2RVedz1GqEjiv7W34ByIUyRhbStVsZi8" style="outline:none; text-decoration:none; border:none; display:block; width:285px; height:auto; border-radius:4px" width="285"/>
                       </a>
                      </div>
                     </div>
                     <!--[if mso]>
              </td>
              <td style="width:50%; padding: 25px 25px 0px 25px;" valign="middle" dir="ltr">
              <![endif]-->
                     <div class="hs-row-text-column" style="width:100%; max-width: 296px; display:inline-block; vertical-align: middle; direction: ltr;">
                      <div class="hs-row-text-wrapper" style="padding: 25px 25px 0px 25px; display:inline-block; vertical-align: middle; width: 100%; max-width: 231px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-style: normal; font-weight: 500; font-size: 18px; color: #1d2b36; line-height: 1.4; text-align:left;">
                       <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_text" data-hs-cos-field="row_text" data-hs-cos-general-type="widget" data-hs-cos-type="inline_text" id="hs_cos_wrapper_module_17530586444041_" style="color: inherit; font-size: inherit; line-height: inherit;">
                        Visit Sea Sat, the Customer Service Restaurant
                       </div>
                       <a class="read-more-link" data-hs-link-id="1" data-hs-link-id-v2="dhKzaKp1" style="margin-top:20px; display:inline-block; vertical-align:middle; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:15px; color:#304DDB; text-decoration:none !important" target="_blank">
                        Make a reservation
                        <span style="display: inline-block; vertical-align: middle; height: 33px; font-size: 20px;">
                         ›
                        </span>
                       </a>
                      </div>
                     </div>
                     <!--[if mso]>
              </td>
              </tr>
              </table>
              <![endif]-->
                    </div>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
            </table>
            <!--[if true]>
</td></tr></table>
<![endif]-->
            <style type="text/css">
             .hs-row-text-wrapper a:hover, .hs-row-text-wrapper a:focus, .hs-row-text-wrapper a:active {color: #263AAD !important;}
 @media all and (max-width: 599px) {
      .hs-row-text-wrapper {padding: 25px 25px 0px 25px !important;  width: 100% !important; max-width: 85% !important;}
      .hs-row-text-column {max-width: 450px !important;}
      .hs-row-image-column {max-width: 450px !important;}
      .hs-row-image-wrapper {padding: 0 10px !important;}
      .hs-row-image {width: 100% !important;}  
    }
  @media all and (min-width: 600px) {
      .hs-row-text-wrapper {padding: 0px 25px 0px 40px !important;}
    }
            </style>
           </div>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17524482093395" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - 30px Spacer Module -->
            <!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
<![endif]-->
            <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;
  
  
  
  ">
             <tbody>
              <tr>
               <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
                <div class="spacer" style="line-height:30px; height:30px; mso-line-height-rule: exactly; width: 100%;">
                </div>
               </td>
              </tr>
             </tbody>
            </table>
            <!--[if true]>
</td></tr></table>
<![endif]-->
           </div>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17421670910719" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - Secondary Module -->
            <!-- Notes: -->
            <!-- 
- This is a combination of the text module and button module
- The illustrations had whitespace around them so custom padding is used to make it appear aligned
- The button only supports left alignment
-->
            <!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
<![endif]-->
            <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="margin-bottom: 30px; width: 100%; border-collapse: collapse;">
             <tbody>
              <tr>
               <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0 10px">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; padding: 0px 10px; border-radius: 4px; border-collapse: collapse;
        
          background-color: #faf8f7;          
        
        
        
        ">
                 <tbody>
                  <tr>
                   <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
                    <!-- Text Module -->
                    <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;">
                     <tbody>
                      <tr>
                       <td class="hs-richtext-wrapper" style="word-break:break-word; width:100%; padding:0px 35px 12px 35px; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.6 !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important" width="100%">
                        <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" data-hs-cos-field="richtext_field" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" id="hs_cos_wrapper_module_17421670910719_" style="color: inherit; font-size: inherit; line-height: inherit;">
                         <h2 style="margin:0; mso-line-height-rule:exactly; line-height:1.3 !important; font-size:24px !important; margin-top:30px; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#131b24 !important; font-style:normal; font-weight:500 !important; margin-bottom:12px !important">
                          Want to share this newsletter?
                         </h2>
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                   <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
                    <!-- Buttons Module -->
                    <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="max-width: 600px; width: 100%; border-collapse: collapse;">
                     <tbody>
                      <tr>
                       <td class="hs-buttons-wrapper" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0px 35px 12px 35px">
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                           <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
                            <!-- CTA Button 1 -->
                            <!--Uses a "bulletproof" button design from https://buttons.cm/ as a fallback for Outlook -->
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                            <center>
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                            <a bgcolor="#304DDB" class="hs-primary-button" data-hs-link-id="0" data-hs-link-id-v2="+YrXhjiz" style="display:inline-block; padding:17px 30px; margin-bottom:18px; background-color:#304DDB; border-radius:4px; color:#ffffff !important; transition:all 0.2s ease-in; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:16px; line-height:1; text-decoration:none !important" target="_blank">
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                 </tbody>
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            <!--[if true]>
</td></tr></table>
<![endif]-->
            <style type="text/css">
             .hs-richtext-wrapper p {margin-bottom: 18px !important; }
    .hs-richtext-wrapper a { color: #304DDB; text-decoration: none !important; }
    .hs-richtext-wrapper a:hover, .hs-richtext-wrapper a:focus, .hs-richtext-wrapper a:active {color: #263AAD !important;}
    .hs-richtext-wrapper h1 {line-height: 1.2 !important;  font-size: 32px !important; margin-top: 30px; margin-bottom: 30px !important; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif !important;  color: #131B24 !important; font-style: normal; font-weight: 500 !important; }
    .hs-richtext-wrapper h2 {line-height: 1.3 !important;  font-size: 24px !important; margin-top: 30px; margin-bottom: 30px !important; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif !important;  color: #131B24 !important; font-style: normal; font-weight: 500 !important; }
    .hs-richtext-wrapper li {margin-bottom: 20px !important; padding-left: 10px;}
    .hs-richtext-wrapper h1 em { font-weight: 500 !important; }
    .hs-primary-button:hover, .hs-primary-button:active, .hs-primary-button:focus {
        background-color: #263AAD !important;
      }
    .hs-secondary-button:hover, .hs-secondary-button:active, .hs-secondary-button:focus {
        color: #263AAD !important;
      }
  
  @media all and (max-width: 479px) {
    .hs-richtext-wrapper { padding: 0px 25px 12px 25px !important; }
    .hs-buttons-wrapper {padding: 0px 25px 12px 25px !important;}
    .hs-illustration-wrapper {padding: 15px 25px 0px 13px !important;}
  }
  @media all and (min-width: 480px) {
    .hs-richtext-wrapper { padding: 0px 50px 12px 50px !important; }
    .hs-buttons-wrapper {padding: 0px 50px 12px 50px !important;}
    .hs-illustration-wrapper {padding: 15px 50px 0px 38px !important;}
  }
  
  @media (prefers-color-scheme: dark ) {
      .hs-primary-button  {
        color: #ffffff !important;
      }
    }
  [data-ogsc] .hs-primary-button {color: #ffffff !important;}
            </style>
           </div>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - Footer Module -->
            <!-- Notes: -->
            <!-- 
Multiple tables are used to control the responsive layout. With custom media queries for
some limited changes in dark mode where it is supported.
See https://css-tricks.com/ideas-behind-responsive-emails/ 
-->
            <!--1st table is a container table giving the full width background color primarily -->
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                <!-- Container table which primarily gives us the 500px container width -->
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                    <!-- Two tables here to manage the address area and social media graphics -->
                    <!-- Table one has the address, unsubscribe and view as webpage links -->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 76.2%; min-width: 300px; border-collapse: collapse;">
                     <tbody>
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                       <td class="hs-footer-address" style="word-break:break-word; padding-bottom:30px; color:#314351; font-size:13px !important; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.6">
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                    <!-- Table two has the Social Media Logos -->
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                        <!-- Instagram logo-->
                        <a data-hs-link-id="0" data-hs-link-id-v2="V7abSKZq" style="color:#304ddb; text-decoration:none !important" target="_blank">
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                   <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; width:100%; padding-top:20px" width="100%">
                    <!-- Three tables to manage the Scribble image, Made by... and the copyright text -->
                    <!-- Table one has the scribble image (Commented out for Evolution Project)
        <table role="presentation" border="0" cellpadding="0" cellspacing="0" align="left" style="margin-top: 4px; width: 10%; min-width: 60px; border-collapse: collapse;">
          <tr>
            <td>
                
                
                
                 
                <img src="https://fs.hubspotusercontent00.net/hubfs/2760806/hs-scribble.png" alt="hs-scribble" loading="lazy" width="222" height="61" style="height: 15px; width: auto;">
              
            </td>
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        -->
                    <!-- Table two has the Created by text -->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 67.3%; min-width: 310px; border-collapse: collapse;">
                     <tbody>
                      <tr>
                       <td class="hs-footer-madeby" style="word-break:break-word; padding-bottom:10px; color:#405261; font-weight:600; font-size:13px !important; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.6">
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                    <!-- Table three has the copyright text -->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" class="hs-footer-copyright-table" role="presentation" style="min-width: 120px; width: 32%; border-collapse: collapse;">
                     <tbody>
                      <tr>
                       <td class="hs-footer-copyright" style="word-break:break-word; padding-bottom:10px; color:#405261; font-size:13px !important; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.6">
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            </table>
            <style type="text/css">
             @media (prefers-color-scheme: dark ) {
      .hs-footer-container {
        background-color: #1E1E1E;
      }
      .hs-footer-address {
        color: #A7B3BE;
      }
      .hs-footer-madeby {
        color: #D1DAE3;
      }
      .hs-footer-copyright {
        color: #A7B3BE;
      }
    }
  /* data-ogsc tag targets Outlook email clients */    
    [data-ogsc] .hs-footer-container {
        background-color: #1E1E1E;
      }
    [data-ogsc] .hs-footer-address {
        color: #A7B3BE;
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    [data-ogsc] .hs-footer-madeby {
        color: #D1DAE3;
      }
    [data-ogsc] .hs-footer-copyright {
        color: #A7B3BE;
      }
    [data-ogsc] .hs-footer-address-wrapper {
        border-bottom: 1px solid #000000;
      }
  /* Tweak the padding up on screens larger than 600px */
  @media all and (min-width: 600px) {
    .hs-footer-address {
        padding-bottom: 40px !important;
      }
    .hs-footer-copyright {
        text-align: right !important;
      }
  }
            </style>
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          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
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