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Plus: Bringing lost dogs home, ranking every apple, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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<em>
<span>
You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our
<a data-hs-link-id="0" data-hs-link-id-v2="tFSrbVUN" style="color:#192733; text-decoration:underline !important" target="_blank">
prizes here
</a>
.
</span>
<br/>
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Share your link:
</span>
<a data-contains-exactly-one-token="true" data-hs-link-id="1" data-hs-link-id-v2="Zygo4LuM" style="color:#192733; text-decoration:underline !important" target="_blank">
https://thehustle.co/?ref=950fce10a7
</a>
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Share The Hustle:
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</a>
</em>
<br/>
<span>
Check your referral progress & prizes
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here
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<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
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<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<p style="line-height:150%">
👋
<span style="font-weight: bold;">
Good morning.
</span>
If you think you’ve perfected your morning coffee, think again. An international team of mathematicians and scientists just published a study claiming to have cracked the code for the perfect espresso. Using physics and 3D imaging, the researchers found that factors like grind size, packing, and surface area all shape how water flows through a coffee puck — ultimately dictating the flavor. Personally, we think the perfect espresso is whichever one is already in your mouth.
</p>
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<p style="line-height:150%">
🚨 This September, HubSpot’s iconic marketing conference is back, with a twist – INBOUND is evolving into
<a data-hs-link-id="0" data-hs-link-id-v2="CSdjQlDs" style="color:#192733" target="_blank">
UNBOUND
</a>
. You’ll think bigger, move faster, and operate without limits, but if you need yet another nudge: Hustle readers can use code “GEM-HUSTLE” for 10% off. Hope to see y’all in Boston.
</p>
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</p>
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<tr>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434;">
NEWS FLASH
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
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<img align="middle" alt="An outline of the state of Maine with several lights blinking off." class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252FMaine-1.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DMaine-1.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzU2NDA3MzIuMDg4OTM0Mn0:1wAPGe:eee-LTjGh38kSUMoBilbRopdVp0pDfrc3FRREiTHQ-M" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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</tr>
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<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<p style="line-height:150%">
<span style="font-size: 12px; color: #1d1c1d;">
</span>
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #1d1c1d;">
</span>
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<p style="line-height:150%">
⛔
<span style="font-weight: bold;">
All eyes on Maine:
</span>
Maine could become the
<a data-hs-link-id="0" data-hs-link-id-v2="il98dIdj" style="color:#192733" target="_blank">
first state
</a>
to ban new data centers of 20 megawatts or more — that’s enough to power 15k homes — until November 2027, per
<span style="font-style: italic;">
The Wall Street Journal
</span>
, giving the state time to examine how such construction would impact the environment and its power grid. It’s a hot topic across the US as AI use fuels the need for more data centers, which use a lot of energy and water while potentially inflating energy costs for consumers.
<br/>
<br/>
</p>
<p style="line-height:150%">
✈️
<span style="font-weight: bold;">
It’s a bird, it’s a plane, it’s…
</span>
an unmanned hypersonic aircraft. It’s a mouthful, but if startup
<a data-hs-link-id="0" data-hs-link-id-v2="pBnCb8Ll" style="color:#192733" target="_blank">
Hermeus
</a>
has its way, it will be the future of defense. The Los Angeles-based startup — which raised $350m and hit a $1B valuation — claims it’s building the “fastest unmanned aircraft” and has already had two successful test flights. The startup is well-positioned to take off: VC investments in the defense tech industry surpassed $9B last year, per PitchBook data.
<br/>
<br/>
</p>
<p style="line-height:150%">
💸
<span style="font-weight: bold;">
Crypt-oh no:
</span>
Americans
<a data-hs-link-id="0" data-hs-link-id-v2="xqJiwcxO" style="color:#192733" target="_blank">
lost
</a>
$7.2B to crypto investment scams in 2025 — now the most costly form of fraud — according to the FBI’s 2025 IC3 report. The agency received 1,008,597 total complaints in 2025, up from 859,532 complaints in 2024, and the total amount stolen by scammers surpassed $20B.
<br/>
<br/>
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="color: #bf2434;">
MORE NEWS TO KNOW
</span>
</h2>
<ul style="line-height:115%">
<li>
<p style="line-height:150%">
<span style="color: #1d1c1d;">
</span>
<strong>
<span style="color: #1d1c1d;">
Child’s play:
</span>
</strong>
<span style="color: #1d1c1d;">
Netflix released
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="qVNcdWYP" style="color:#192733" target="_blank">
Playground
</a>
<span style="color: #1d1c1d;">
, a gaming app for young kids that’s free with any tier subscription
</span>
<em>
<span style="color: #1d1c1d;">
.
</span>
</em>
<span style="color: #1d1c1d;">
It has no ads or in-app purchases and works without Wi-Fi.
</span>
<span style="color: #1d1c1d;">
<br/>
<br/>
</span>
</p>
</li>
<li>
<p style="line-height:150%">
<strong>
<span style="color: #1d1c1d;">
Cutie alert:
</span>
</strong>
<span style="color: #1d1c1d;">
The Shedd Aquarium in Chicago’s new pea-sized resident,
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="z+8oNnr1" style="color:#192733" target="_blank">
Domino
</a>
<span style="color: #1d1c1d;">
, is believed to be the first warty frogfish born and raised in captivity. Senior aquarist Jenny Richards told
</span>
<em>
<span style="color: #1d1c1d;">
NPR
</span>
</em>
<span style="color: #1d1c1d;">
his birth could help raise other species, crucial amid climate change.
</span>
<span style="color: #1d1c1d;">
<br/>
<br/>
</span>
</p>
</li>
<li>
<p style="line-height:150%">
<strong>
<span style="color: #1d1c1d;">
That’s innovation:
</span>
</strong>
<span style="color: #1d1c1d;">
The Texas Rangers
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="+zr0g91Y" style="color:#192733" target="_blank">
debuted
</a>
<span style="color: #1d1c1d;">
new concession items for Globe Life Field, including the 9th Inning Rally Sombrero, or “nachos you can wear on your head.” That’s it. That’s the pitch.
</span>
<span style="color: #1d1c1d;">
<br/>
<br/>
</span>
</p>
</li>
<li style="line-height: 150%;">
<p style="line-height:150%">
<strong>
<span style="color: #000000;">
You’re in the game now:
</span>
</strong>
<span style="color: #000000;">
PlayStation fans can
</span>
<span style="font-size: 16px;">
<a data-hs-link-id="0" data-hs-link-id-v2="qh50MJQM" style="color:#192733" target="_blank">
apply
</a>
</span>
<span style="color: #000000;">
to be featured in games, starting with “Gran Turismo 7.” One winner will be scanned in an LA studio, then appear as an in-game character.
<br/>
<br/>
</span>
</p>
</li>
</ul>
<p style="line-height:115%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
</div>
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<div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
<!--[if (mso)|(IE)]>
<table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
<tr style="background-color:#ffeeeb;">
<![endif]-->
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<![endif]-->
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<table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
<div class="hse-column hse-size-12" id="column-1775140366843-0">
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17751403668432" style="color: inherit; font-size: inherit; line-height: inherit;">
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434;">
PROMPTS FOR PITCHING
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17751403668433" style="color: inherit; font-size: inherit; line-height: inherit;">
<table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
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<tr>
<td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
<a data-hs-link-id="0" data-hs-link-id-v2="otwkpiJJ" style="color:#00a4bd" target="_blank">
<img align="middle" alt="Elevator-Pitch-Templates" src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252FDaily%2520Newsletter%2520Images%252FDaily%2520Images%252FFeb%25203%25202025%252FElevator-Pitch-Templates.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DElevator-Pitch-Templates.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzU2NDA3MzIuMDg5MjkxOH0:1wAPGe:LXapoaJRsk5ZLGPK8c-MuTMJsHV43K9cCJ-2K_cSVcM" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
</a>
</td>
</tr>
</tbody>
</table>
</div>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17751403668434" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17751403668434_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%; font-weight:bold; font-size:16px">
<span style="font-size: 22px;">
Be honest: is your elevator pitch weak?
</span>
<br/>
<br/>
</p>
<p style="line-height:150%">
Do you even have an elevator pitch? Oh, Lord.
<br/>
<br/>
</p>
<p style="line-height:150%">
You never think you need a tight script detailing your business idea and value props until it’s too late, and the big fish is shining in front of you.
<br/>
<br/>
</p>
<p style="line-height:150%">
You’ve gotta be ready. Here are
<a data-hs-link-id="1" data-hs-link-id-v2="gTSSnSwg" style="color:#192733" target="_blank">
25 quick-hitting samples
</a>
for pitching like you’ve been there.
<br/>
<br/>
</p>
<p style="line-height:150%">
Inside are prompts for fundraising, networking, and more. Use them as fill-in-the-blank, or to kickstart inspiration.
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 30px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17751403668435" style="color: inherit; font-size: inherit; line-height: inherit;">
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
<tbody>
<tr>
<td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
<a data-hs-link-id="2" data-hs-link-id-v2="BGKM7Wi8" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
<strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
Pitch-perfect templates
</strong>
</a>
</td>
</tr>
</tbody>
</table>
</div>
</td>
</tr>
</tbody>
</table>
</div>
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<div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
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<tr style="background-color:#ffffff;">
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
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<h2 style="margin:0; font-size:13px; line-height:115%">
</h2>
<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
THE BIG IDEA
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
<table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
<tbody>
<tr>
<td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
<a data-hs-link-id="0" data-hs-link-id-v2="CPaoIKHi" style="color:#00a4bd" target="_blank">
<img align="middle" alt="A bed sits at the foot of an escalator in a shopping mall." src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252FMall.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DMall.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzU2NDA3MzIuMDg5NDExM30:1wAPGe:mIZzp1oBzuAwKDZ2TV_2KtyIuXA623hAbtv7F5ZHyi0" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
</a>
</td>
</tr>
</tbody>
</table>
</div>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<ul style="line-height:150%">
</ul>
<ul style="line-height:150%">
</ul>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<h2 style="margin:0; line-height:150%; font-size:22px">
Not-so-secret mall apartments
</h2>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Food courts and multiplexes. Your friends and favorite stores. Minimal adult supervision. As a teenager, the mall had it all. So much so, that
<a data-hs-link-id="0" data-hs-link-id-v2="ipIHV80i" style="color:#192733" target="_blank">
living at the mall
</a>
sounded pretty rad.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Well, now you can live that mall rat dream.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
The Arcade in Providence, Rhode Island — considered America's oldest shopping mall — has been reimagined with affordable micro-apartments,
<a data-hs-link-id="0" data-hs-link-id-v2="8TuaAynL" style="color:#192733" target="_blank">
per
</a>
<span style="font-style: italic;">
GoodGoodGood
</span>
.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
The Arcade's adaptive reuse is part of a growing trend of repurposing malls, offices, and factories to address the country's housing crisis and breathe new life into sprawling, underutilized real estate.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%; font-weight:bold; font-size:18px">
The mall is dead. Long live the mall.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
We've heard plenty about the demise of malls, including one report suggesting that
<a data-hs-link-id="0" data-hs-link-id-v2="EfbqtmsL" style="color:#192733" target="_blank">
87%
</a>
of large malls could shutter over the next decade.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Rather than face extinction, some malls are fighting their way up the down escalator.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
The Arcade saw the writing on the
<span style="text-decoration: line-through;">
mall
</span>
wall and converted the upper levels of an 1828 Greek revival building into
<a data-hs-link-id="0" data-hs-link-id-v2="c+nx1gRu" style="color:#192733" target="_blank">
48 tiny apartments
</a>
starting at $550/month. Perched above shops, the development has a charming
<a data-hs-link-id="0" data-hs-link-id-v2="gSeL4blk" style="color:#192733" target="_blank">
city-within-a-city
</a>
vibe.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Converting zombie malls into housing isn't new, but the pandemic accelerated the trend. At least 33 malls added housing, and roughly
<a data-hs-link-id="0" data-hs-link-id-v2="b4tDuESQ" style="color:#192733" target="_blank">
192
</a>
have similar plans.
</p>
<ul style="line-height:150%">
<li aria-level="1">
A historic Milwaukee mall
<a data-hs-link-id="0" data-hs-link-id-v2="/erSPDKq" style="color:#192733" target="_blank">
converted
</a>
into apartments with pickleball courts and a doggy wellness center because, of course.
<br/>
<br/>
</li>
<li aria-level="1">
Malls in New Jersey are adding
<a data-hs-link-id="0" data-hs-link-id-v2="D+xSzfaQ" style="color:#192733" target="_blank">
hundreds
</a>
of apartments, spurred by the state's affordable housing mandate.
<br/>
<br/>
</li>
<li aria-level="1">
A Colorado shopping mall is adding
<a data-hs-link-id="0" data-hs-link-id-v2="JUlDSd6Q" style="color:#192733" target="_blank">
347
</a>
units including luxury and affordable options.
</li>
</ul>
<p style="line-height:150%; font-weight:bold; font-size:18px">
Skyscrapers and everything
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Beyond the valley of the malls, developers are transforming office buildings, factories, and other vacant buildings into housing.
</p>
<ul style="line-height:150%">
<li aria-level="1">
A new
<a data-hs-link-id="0" data-hs-link-id-v2="+SanH1+c" style="color:#192733" target="_blank">
city-wide ordinance
</a>
in LA streamlines converting underutilized offices, industrial buildings, and even parking garages.
<br/>
<br/>
</li>
<li aria-level="1">
A former Japanese
<a data-hs-link-id="0" data-hs-link-id-v2="wOkJdIzx" style="color:#192733" target="_blank">
cracker factory
</a>
recently transformed into a 175-unit affordable and supportive housing complex.
<br/>
<br/>
</li>
<li aria-level="1">
From Massachusetts' mills to Illinois' schools, adaptive reuse projects are
<a data-hs-link-id="0" data-hs-link-id-v2="8gnvPHvl" style="color:#192733" target="_blank">
converting
</a>
factories into affordable housing.
<br/>
<br/>
</li>
<li aria-level="1">
Cities across the country are fast-tracking office-to-residential
<a data-hs-link-id="0" data-hs-link-id-v2="I6u6k1T6" style="color:#192733" target="_blank">
conversions
</a>
with New York and D.C. leading the pack.
</li>
</ul>
<p style="line-height:150%">
Here's hoping some of those mall conversions also revive Orange Julius and The Magic Pan.
</p>
<p style="line-height:150%">
</p>
<p align="right" style="line-height:150%; text-align:right">
<a data-hs-link-id="1" data-hs-link-id-v2="Zqw6GqRd" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
🔗
</a>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tr>
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<tbody>
<tr>
<td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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</tbody>
</table>
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<tbody>
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="color: #bf2434;">
HIGHLY RECOMMENDED
<br/>
</span>
</h2>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<span style="font-weight: bold;">
It’s a gamble:
</span>
Prediction markets like Kalshi are booming — but loose regulations are making analysts nervous. Here’s the
<a data-hs-link-id="0" data-hs-link-id-v2="LbSuNbGK" style="color:#192733" target="_blank">
whole story
</a>
.
<span style="font-size: 12px; color: #1d1c1d;">
</span>
<br/>
<br/>
</p>
</div>
</div>
</td>
</tr>
</tbody>
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<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
NEWSWORTHY NUMBER
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<img align="middle" alt="Over 200,000" src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252FOver%2520200%252C000.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DOver%2520200%252C000.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzU2NDA3MzIuMDg5NTM1NX0:1wAPGe:BDR6jQjFnQ0R4hb1n8CVsv6Exu-9i9yUds3MB5fmUe0" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
</td>
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</div>
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<p style="line-height:150%">
How many lost dogs have been reunited with their owners since 2021 thanks to Petco Love, a nonprofit associated with the pet store giant,
<a data-hs-link-id="0" data-hs-link-id-v2="XzYBLscj" style="color:#192733" target="_blank">
per
</a>
<span style="font-style: italic;">
The Washington Post
</span>
. Its AI-powered Lost tool scans photos of missing pets from social media and 3k+ animal shelters and rescues, and compares them against photos uploaded by owners, who are notified if a match is found.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Looks like AI and facial recognition tech can, in fact, be used for good — assuming those dogs wanted to be found, anyway.
<br/>
<br/>
</p>
</div>
</div>
</td>
</tr>
</tbody>
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</p>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434;">
HOW YOU HUSTLE
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
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<p style="line-height:150%">
<em>
Our readers are always dreaming up cool ideas. Here’s our weekly spotlight on a Hustle reader working on something big.
</em>
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<span style="font-weight: bold;">
Who:
</span>
Fernando Leon
<br/>
<br/>
<span style="font-weight: bold;">
What:
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="h11dqWpS" style="color:#192733" target="_blank">
Acaso
</a>
</p>
<p style="line-height:150%">
<br/>
<span style="font-weight: bold;">
The elevator pitch:
</span>
“Acaso is a social app where friends share their closets and try on each other's style using AI. Think of it as the digital version of raiding your roommate's closet before going out.”
<br/>
<br/>
</p>
<p style="line-height:150%">
<span style="font-weight: bold;">
One truly innovative thing they’re doing:
</span>
“We're using AI virtual try-on not as a shopping tool but as a social feature. When you try on something from a friend's closet, you're not browsing a catalog — you're exploring someone's taste. That interaction generates a signal about how style actually spreads between people, which no one else is capturing.”
<br/>
<br/>
</p>
<p style="line-height:150%">
<span style="font-weight: bold;">
Biggest win in the last year:
</span>
“Launching the closet feature and watching engagement depth grow 56x in three weeks — with zero paid acquisition. People started uploading their closets and inviting friends on their own. That organic pull told us we'd found the right behavior to build around.”
<br/>
<br/>
</p>
<p style="line-height:150%">
<span style="font-style: italic;">
What are you working on?
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="dgl8QrYV" style="color:#192733; font-style:italic" target="_blank">
Tell us here
</a>
<span style="font-style: italic;">
.
</span>
<br/>
<br/>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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</p>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
AROUND THE WEB
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
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<p style="line-height:150%">
📅
<span style="font-weight: bold;">
On this day:
</span>
in 1993, Ellen Ochoa
<a data-hs-link-id="0" data-hs-link-id-v2="juGPTak8" style="color:#192733" target="_blank">
became
</a>
the first Hispanic woman in space as an astronaut aboard the space shuttle Discovery.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
🌍
<span style="font-weight: bold;">
That’s cool:
</span>
Monitor a bunch of stuff
<a data-hs-link-id="0" data-hs-link-id-v2="nZN5cq+C" style="color:#192733" target="_blank">
happening around the world
</a>
all at once.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
🍎
<span style="font-weight: bold;">
Haha:
</span>
Every apple,
<a data-hs-link-id="0" data-hs-link-id-v2="XEWI1ryy" style="color:#192733" target="_blank">
ranked
</a>
.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
🐈
<span style="font-weight: bold;">
Game:
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="gOvCTeSf" style="color:#192733" target="_blank">
Find
</a>
the cat.
</p>
<p style="line-height:150%">
<br/>
🐹
<span style="font-weight: bold;">
Aww:
</span>
Look at this
<a data-hs-link-id="0" data-hs-link-id-v2="xN8GJbuR" style="color:#192733" target="_blank">
majestic hamster
</a>
.
<br/>
<br/>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tr>
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<tbody>
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</p>
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</div>
</td>
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</tbody>
</table>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<p style="line-height:150%">
<span style="font-size: 13px; font-weight: bold; color: #bf2434;">
SHOWER THOUGHT
</span>
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<em>
People do not get bored anymore, they get interrupted.
</em>
<span style="font-size: 13px; font-weight: bold; color: #bf2434;">
<span style="color: #192733;">
<span style="font-size: 9px;">
<a data-hs-link-id="0" data-hs-link-id-v2="wEcZeluv" rel="noopener" style="color:#192733" target="_blank">
SOURCE
</a>
<br/>
<br/>
</span>
</span>
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
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</p>
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<![endif]-->
</td>
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</div>
</td>
</tr>
</tbody>
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<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 10px 5px">
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<p align="center" style="text-align:center; line-height:150%">
<span style="font-size: 14px; color: #192733;">
Today's email was brought to you
</span>
<span style="font-size: 14px;">
by
<a data-hs-link-id="0" data-hs-link-id-v2="LWZQnTZv" rel="noopener" style="color:#192733" target="_blank">
Juliet Bennett Rylah
</a>
<span style="text-decoration: none;">
,
<span style="font-size: 14px;">
<a data-hs-link-id="0" data-hs-link-id-v2="lA8WxR5B" style="color:#192733" target="_blank">
Danny Jensen
</a>
,
</span>
</span>
<span style="font-size: 16px;">
<span style="font-size: 14px;">
a
</span>
</span>
nd Singdhi Sokpo.
</span>
</p>
<p align="center" style="text-align:center; line-height:150%">
<span style="font-size: 14px;">
</span>
<span style="font-size: 14px; color: #192733;">
Editing by: Sara "Reformed mall rat" Friedman
</span>
<span style="font-size: 14px; color: #192733;">
.
</span>
</p>
<p align="center" style="text-align:center; line-height:115%">
<span style="color: #192733; font-size: 14px;">
</span>
</p>
<p align="center" style="text-align:center; line-height:115%">
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3 days, 15 hours ago - news@thehustle.co
Plus: Bringing lost dogs home, ranking every apple, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏...