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   Map My Gut/PREDICT first results &amp; introducing ZOE
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                    <div style="text-align: center;">
                     <span style="font-size:16px">
                      We wanted to share the first results from the PREDICT study and introduce ZOE, the nutritional science company we've just launched by bringing together Map My Gut and PREDICT, to help everyone eat with confidence by understanding their unique responses to food.
                     </span>
                    </div>
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                     PREDICT first results
                    </h4>
                    <p dir="ltr" style="text-align: center;line-height: 200%;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #565a5c;font-family: 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif;font-size: 14px;">
                     <span style="font-size:16px">
                      <span style="color:#565A5C">
                       We gathered more than 2 million datapoints from 1,100 volunteers, including hundreds of twins – the largest study of its kind in the world. This included two weeks monitoring of blood sugar (glucose), insulin, fat levels (triglycerides) i
                       <span style="font-family:roboto,helvetica neue,helvetica,arial,sans-serif">
                        n response t
                       </span>
                       o meals, plus data on microbiome diversity, activity, sleep and mood.
                      </span>
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                         <span style="font-size:16px">
                          <span style="color:#E4E8FF">
                           Even identical twins have different responses to food.
                          </span>
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                        <div style="text-align: center;">
                         Identical twins shared just
                         <br/>
                         <br/>
                         <br/>
                         <br/>
                         <span style="font-size:64px">
                          37%
                         </span>
                         <br/>
                         <br/>
                         <br/>
                         of their gut microbes
                         <br/>
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                        Genes explain less than
                        <br/>
                        <br/>
                        <br/>
                        <br/>
                        <span style="font-size:64px">
                         30%
                        </span>
                        <br/>
                        <br/>
                        <br/>
                        of the variation in food responses
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                     What’s next?
                    </h4>
                    <p dir="ltr" style="text-align: center;line-height: 200%;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #565a5c;font-family: 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif;font-size: 14px;">
                     <span style="font-size:16px">
                      <span style="font-family:helvetica neue,helvetica,arial,verdana,sans-serif">
                       ZOE is now using machine learning tools to analyze the data from PREDICT, developing an at-home test and app that helps people find the foods their body loves and optimize their metabolism.
                      </span>
                     </span>
                    </p>
                    <p dir="ltr" style="text-align: center;line-height: 200%;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #565a5c;font-family: 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif;font-size: 14px;">
                     <span style="font-size:16px">
                      <span style="font-family:helvetica neue,helvetica,arial,verdana,sans-serif">
                       As part of your existing consent when you signed up to Map My Gut/PREDICT, you will continue to receive emails from ZOE with the latest nutrition insights and updates.
                      </span>
                     </span>
                    </p>
                    <p dir="ltr" style="text-align: center;line-height: 200%;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #565a5c;font-family: 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif;font-size: 14px;">
                     <span style="font-size:16px">
                      <span style="font-family:helvetica neue,helvetica,arial,verdana,sans-serif">
                       Thank you for coming with us on this journey so far. You’re part of a community developing the next frontier of nutritional science and we’re excited to collaborate more with you as we move into the next phase.
                      </span>
                     </span>
                    </p>
                   </td>
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                     <span style="font-family:helvetica neue,helvetica,arial,verdana,sans-serif">
                      <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #fa7268;font-weight: normal;text-decoration: none;">
                       ZOE co-founders
                      </a>
                     </span>
                    </h4>
                    <p dir="ltr" style='font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;font-style: normal;font-weight: normal;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #565a5c;font-size: 14px;line-height: 150%;text-align: center;'>
                     <span style="font-size:16px">
                      <span style="color:#565A5C">
                       Tim, Jonathan and George
                      </span>
                     </span>
                    </p>
                   </td>
                  </tr>
                 </tbody>
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                    <h4 class="null" style="text-align: center;display: block;margin: 0;padding: 0;color: #565a5c;font-family: 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;">
                     <strong>
                      "Stalking the dream of personalized nutrition"
                     </strong>
                    </h4>
                    <p style="text-align: center;font-size: 14px;line-height: 200%;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #656565;font-family: 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif;">
                     <span style="font-size:16px">
                      Read our press coverage in the
                      <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #fa7268;font-weight: normal;text-decoration: none;" target="_blank">
                       New York Times
                      </a>
                      ,
                      <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #fa7268;font-weight: normal;text-decoration: none;" target="_blank">
                       The Guardian
                      </a>
                      ,
                      <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #fa7268;font-weight: normal;text-decoration: none;" target="_blank">
                       New Scientist
                      </a>
                      ,
                      <br/>
                      <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #fa7268;font-weight: normal;text-decoration: none;" target="_blank">
                       The Times
                      </a>
                      ,
                      <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #fa7268;font-weight: normal;text-decoration: none;" target="_blank">
                       CNBC
                      </a>
                      and
                      <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #fa7268;font-weight: normal;text-decoration: none;" target="_blank">
                       Business Insider
                      </a>
                      .
                     </span>
                    </p>
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Map My Gut/PREDICT first results & introducing ZOE
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