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  <title>
   Marketing silos are costing you
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   Silos are leading to missed insights, disconnected messaging, and lower conversions. Let’s fix that with smarter SMS + email integration.
  </div>
  <img alt="" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Femailrpts.delivra.com%252Fdo%252F48045666%252F1780358297%252F1005715%252F1.gif%253Fx%253D48c273f3/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbHJwdHMuZCIsInRpbWUiOjE3NTQ3NTA1NjQuMzgxMjIxM30:1ukkmS:davqYBeMBqtc-fTlFexduodfrpz6QgFyBGQKx8MjWrY" width="1"/>
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                      <br/>
                      The definitive marketing 
email.
                     </h3>
                     <div style="text-align: center">
                      <br/>
                     </div>
                     <div style="text-align: center">
                      <span style="font-size:16px;font-family:DM Sans,sans-serif">
                       August 9, 2025
                      </span>
                     </div>
                    </td>
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             <div style="text-align: center; list-style-position: inside">
             </div>
             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             Hi there, savvy marketers 👋
             <br/>
             <br/>
             This week, we’re breaking down the
             <em>
              invisible
             </em>
             problem plaguing most marketing teams: silos.
             <br/>
             <br/>
             SMS lives over here, email lives over there, and social? That’s someone else’s problem. No wonder
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              47% of marketers say silos block access to useful insights
             </a>
             . Disconnected tools, data, and workflows make it harder to create a consistent customer journey, harder to prove ROI, and
             <em>
              much
             </em>
             harder to do your job well, especially if you’re a small team wearing too many hats.
             <br/>
             <br/>
             The good news: breaking those silos is possible. And it starts by integrating two of your most powerful tools—email and SMS.
             <br/>
             <br/>
             Let’s dig in.
             <br/>
             <br/>
             <strong>
              — The Inbox team
             </strong>
             <br/>
             <strong>
             </strong>
             <div style="text-align: left">
              <em style="font-size: 14px">
              </em>
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:48px 40px 12px;line-height:1.5;font-family:DM Sans,sans-serif;font-weight:bold;color:#16233E;width:100%;background-color:#E2E8F6;font-size:16px;mso-line-height-rule:exactly">
             <span style="font-size: 14px">
              SKIP THE SCROLL
             </span>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 
48px;background-color:#E2E8F6;width:100%;color:#0270DE;font-weight:normal;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
             <ul>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                What happens when SMS and email help each other?
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                How to build an SMS + email cross-channel flow
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                Your template for an abandoned cart recovery sequence
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                Data unleashed: How SMS + email unlock better insights together
               </a>
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="WhatHappensWhenSMSAndEmailHelpEach" name="WhatHappensWhenSMSAndEmailHelpEach" style="color:#FFF;" title="WhatHappensWhenSMSAndEmailHelpEach">
             </a>
             FEATURE 📝
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             What happens when SMS and email help each other?
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px 48px;mso-line-height-rule:exactly">
             <strong>
             </strong>
             Integrating email and SMS isn’t just a tactical upgrade, it’s a structural improvement.
             <br/>
             <ul>
              <li>
               Campaigns that include both SMS and email see
               <a style="color:#0270DE;text-decoration:underline;" target="_blank">
                up to 429% higher conversions
               </a>
               than email alone.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               SMS and email work better together because they offer a balance of immediacy and depth.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               Removing channel silos 
gives teams one customer view, one strategy, and better outcomes.
              </li>
             </ul>
             When channels operate in isolation, your team misses opportunities for timely, cohesive messaging. With aligned messaging, shared data, and collaborative workflows, your marketing becomes smarter and your results more measurable.
             <br/>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="HowToBuildAnSMSAndEmailFlow" name="HowToBuildAnSMSAndEmailFlow" style="color:#FFF;" title="HowToBuildAnSMSAndEmailFlow">
             </a>
             MARKETER’S 
PLAYBOOK 📚
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             How to build an SMS + email cross-channel flow
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px;width:100%;background-color:#FFF4CE;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fsms-and-email-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NTQ3NTA1NjQuMzgxODkzNH0:1ukkmS:BO0e1B9OC6kpHenLFqiPMMS94LoRCUe6AjPwchC5ZKo" style="width:520px;max-height:427px;vertical-align:middle;" width="520"/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;padding:12px 40px;mso-line-height-rule:exactly">
             <strong>
             </strong>
             This is where orchestration meets action. A well-timed SMS and email sequence helps you guide customers through their journey without overwhelming them or burning out your team.
             <br/>
             <br/>
             <strong>
              Key insights:
             </strong>
             <br/>
             <ul>
              <li>
               <strong>
                Start with a mapped funnel
               </strong>
               <br/>
               Outline where each message fits in. For 
example:
               <em>
                email invite → SMS reminder → email follow-up
               </em>
               . This ensures every touchpoint has a purpose and supports the next step.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Leverage the performance lift
               </strong>
               <br/>
               Campaigns using both channels see
               <a style="color:#0270DE;text-decoration:underline;" target="_blank">
                25% higher SMS click-through rates
               </a>
               and triple the cart recovery rates. When paired thoughtfully, these channels reinforce each other instead of competing for attention.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Segment and space your messages
               </strong>
               <br/>
               Respect consent, use behavioral triggers (like clicks or opens), and give subscribers breathing room between touchpoints. Oversaturation leads to opt-outs—pacing keeps engagement high.
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              <strong>
               Bottom line:
              </strong>
              SMS is your nudge. Email is your explanation. Together? They work smarter, not harder. Dive deeper into
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               why SMS
and email work better together
              </a>
              .
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="YourTemplateForAnAbandonedCart" name="YourTemplateForAnAbandonedCart" style="color:#FFF;" title="YourTemplateForAnAbandonedCart">
             </a>
             TRIED AND TRUE 💪
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             Your template for an abandoned cart recovery sequence
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;padding:12px 40px;mso-line-height-rule:exactly">
             <em>
             </em>
             <em>
             </em>
             <em>
             </em>
             Let’s build a high-performing recovery flow—delivered through both email and SMS—that taps into customer intent and nudges shoppers to return.
             <br/>
             <br/>
             <strong>
              Your cheat sheet
             </strong>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px;width:100%;background-color:#E2E8F6;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Frecovery-flow-table.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NTQ3NTA1NjQuMzgxOTg5NX0:1ukkmS:T9uYIlZoG5LstTR-maCVacf23dcDrCwZJDgeNnjGfhc" style="width:520px;max-height:155px;vertical-align:middle;" width="520"/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM 
Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;padding:12px 40px 48px;mso-line-height-rule:exactly">
             <em>
             </em>
             <em>
             </em>
             <em>
             </em>
             <strong>
              Step 1: Email 1–2 hours post-abandonment
             </strong>
             <br/>
             <br/>
             <div style="margin-left: 30px">
              <strong>
               Why:
              </strong>
              At this point, the purchase intent is still fresh, but shoppers might be distracted or need reassurance. A prompt reminder keeps you top of mind before they explore other options.
              <br/>
              <br/>
             </div>
             <strong>
              Step 2: SMS 4–12 hours 
later
             </strong>
             <br/>
             <br/>
             <div style="margin-left: 30px">
              <strong>
               Why:
              </strong>
              SMS commands far higher open rates (
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               98%
              </a>
              ) and faster responses compared to email. If email isn’t opened, SMS acts as a friendly tap on the shoulder. If the email was 
opened but not clicked, SMS reignites the opportunity.
              <br/>
              <br/>
             </div>
             <strong>
              Step 3: Email + incentive 24 hours later
             </strong>
             <br/>
             <br/>
             <div style="margin-left: 30px">
              <strong>
               Why:
              </strong>
              By day two, shoppers may need more motivation—whether it’s reassurance (returns policy), social proof, or a mild discount. Auto cart recovery reportedly drives
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               3.33% of lost sales
              </a>
              , and a multi-touch drip series can pull back
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               nearly 70% more orders
              </a>
              .
              <br/>
             </div>
             <br/>
             Follow this flow to win back carts with clarity, cadence, and real results. It’s not about adding more messages. It’s about using each one more intentionally.
             <strong>
             </strong>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="DataUnleashedHowSMSAndEmailUnlock" name="DataUnleashedHowSMSAndEmailUnlock" style="color:#FFF;" title="DataUnleashedHowSMSAndEmailUnlock">
             </a>
             SILVER LINING SLIP-UPS ⛅️
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             Data unleashed: How SMS + email unlock better insights together
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM 
Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <em>
              “We use both email and SMS, but we’re still not getting the full picture.”
             </em>
             <br/>
             <br/>
             If your platforms don’t talk to each other, you’re working off incomplete insight. That means underperforming personalization, disjointed campaign timing, and missed opportunities.
             <br/>
             <br/>
             <strong>
              The slip-up:
             </strong>
             <br/>
             Running two separate programs without syncing your data, KPIs, and marketing 
strategy.
             <br/>
             <br/>
             <strong>
              The fix:
             </strong>
             <br/>
             Use integration to track
             <em>
              shared
             </em>
             performance and trigger smarter automation.
             <br/>
             <br/>
             Here’s how to make the most of it:
             <br/>
             <ul>
              <li>
               Trigger SMS based on email opens—and vice versa
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               Track combined KPIs across SMS + email: opens, clicks, conversions, cart recovery
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               Use UTM links, CRM connections, and dashboards to unify performance tracking
              </li>
             </ul>
             Email drives higher ROI
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              at an average of $36 for every $1 spent
             </a>
             , while SMS has an
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              average open rate of 98%
             </a>
             . Campaigns that use multiple channels consistently outperform single-channel efforts. In fact, they drive up to
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              166% higher engagement
             </a>
             .
             <br/>
             <br/>
             Eliminate silos, sync your systems, and you’ll unlock all of these gains and more.
            </td>
           </tr>
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3 weeks, 3 days ago - marketing@delivra.com
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