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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: Cali grows ALOT of food.
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                  October 27, 2021
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   The cost of white truffles is now hovering around $4k per pound, up from ~$1.2k in 2019. At one upscale restaurant in New York, that means Parmesan grits and a sunny side up egg with 5 grams of white truffle now goes for $275, up from $175 in years past.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Today’s rundown:
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Crypto Boomers:
                    </strong>
                    Financial institutions, long wary, are helping crypto go mainstream.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Chart:
                    </strong>
                    California grows an absurd amount of produce.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Everytable:
                    </strong>
                    How they manage to sell healthy eats for less.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the Web:
                    </strong>
                    A site to calculate sleep schedules, how you’d sound on Mars, and more.
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The Big Idea
              </td>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Traditional financial institutions, long wary of crypto, are helping it go mainstream
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Over the past few weeks, we’ve seen a few interesting updates in the cryptocurrency space:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  ProShares
                 </strong>
                 ,
                 <strong>
                 </strong>
                 a financial services firm that offers a variety of exchange-traded products (and has
                 <strong>
                  $54B+
                 </strong>
                 under management),
                 <a style="color: #d62829; text-decoration: none;">
                  launched
                 </a>
                 the 1st exchange-traded fund* (ETF) based on bitcoin futures.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Mastercard
                 </strong>
                 <a style="color: #d62829; text-decoration: none;">
                  announced
                 </a>
                 a partnership with digital wallet app
                 <strong>
                  Bakkt
                 </strong>
                 that will let banks issue debit and credit cards that earn crypto rewards, per
                 <em>
                  The Wall Street Journal
                 </em>
                 .
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Both efforts aim to make crypto more accessible
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The ProShares ETF allows investors to get exposure to bitcoin without having to use crypto exchanges. Investors are already flocking to the concept:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The ETF brought in
                 <strong>
                  $550m
                 </strong>
                 on its 1st day, one of the largest 1st day totals on record for an ETF
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A similar fund, Valkyrie Bitcoin Strategy ETF, launched 3 days later
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The Mastercard partnership with Bakkt...
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                ...could accelerate crypto adoption in a couple of ways:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Cards powered by Bakkt will allow customers to pay merchants with cryptocurrency by converting the crypto into a currency the merchant accepts and executing the transaction over Mastercard’s network.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The partnership will also allow banks to issue cards that offer crypto rewards rather than traditional points programs.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                BlockFi, a popular cryptocurrency exchange and wallet, launched a credit card with bitcoin rewards earlier this year -- but Mastercard, with
                <strong>
                 2.8B
                </strong>
                cards in
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 circulation
                </a>
                , could bring crypto rewards to a much wider audience.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Not everyone is jumping on the hype train
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Earlier this month, Michael Burry -- a hedge fund manager and subject of “The Big Short” who predicted the housing market collapse --
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 wrote
                </a>
                a now-deleted tweet asking how to short cryptocurrency.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Additionally, Nassim Taleb, author of
                <em>
                 The Black Swan
                </em>
                , recently argued that bitcoin is a Ponzi scheme.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The crypto bulls claim these critics are blinded by their identification as “bears” and have underperformed the market for the past 13 years… ouch.
               </p>
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                <strong>
                 GLOSSARY
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 * Exchange-traded fund (ETF):
                </strong>
                A type of investment fund that trades on a stock exchange and gives investors exposure to a particular asset (e.g., indexes, sectors, commodities). For example, one of the most popular ETFs of all time is the SPDR S&amp;P 500 ETF Trust, which mirrors the S&amp;P 500, and gives investors exposure to the entire index.
               </p>
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               SNIPPETS
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 TikTok tics:
                </strong>
                After spotting a rise in teen girls with verbal and physical tics, medical researchers
                <a style="color: #d62829; text-decoration: none;">
                 found
                </a>
                the girls had all been watching TikTok videos by influencers with Tourette syndrome.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 NFTs for good:
                </strong>
                Jack Horner
                <strong>
                 ,
                </strong>
                famed paleontologist and consultant to “Jurassic Park,”
                <a style="color: #d62829; text-decoration: none;">
                 launched
                </a>
                an NFT collection to help fund scientific research.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Merch moves:
                </strong>
                Cameo
                <a style="color: #d62829; text-decoration: none;">
                 acquired
                </a>
                Represent, a platform that will allow Cameo’s celebrities to sell merchandise to fans on the platform.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Children of Prime:
                </strong>
                Walmart+, Walmart’s Amazon Prime-like subscription, is rumored to have already
                <a style="color: #d62829; text-decoration: none;">
                 exceeded
                </a>
                <strong>
                 10m
                </strong>
                subscribers.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 This job rocks:
                </strong>
                Spotify
                <a style="color: #d62829; text-decoration: none;">
                 claimed
                </a>
                the top spot in Newsweek’s inaugural “America’s Most Loved Workplaces” rankings.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Earnings madness
                </strong>
                :
                <a style="color: #d62829; text-decoration: none;">
                 Twitter’s
                </a>
                ad business was able to weather Apple’s privacy changes.
                <a style="color: #d62829; text-decoration: none;">
                 Google’s
                </a>
                ad revenue hit $53B (+43% YoY).
                <a style="color: #d62829; text-decoration: none;">
                 Microsoft
                </a>
                crossed $20B in quarterly profit for the first time.
                <a style="color: #d62829; text-decoration: none;">
                 Robinhood
                </a>
                had a huge earnings miss as its crypto trading business slowed.
               </p>
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              </td>
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            </table>
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           <td style="width: 100%;">
            <table style="width: 100%;">
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               Chart
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              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="California Agriculture" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-CA_produce_graphic_20211027022718.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mfgCt:gZjK3o6B7GZoHZicQiR4mKbfAWuTQV7cLFfgV3gy-nA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
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             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                What happens to the nation’s food supply in the event of a California crisis?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s legitimately nuts just how much food grows in California.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The state’s
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 $54B
                </a>
                agriculture industry is
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 responsible
                </a>
                for ⅔ of US fruits and nuts and more than ⅓ of its veggies. Which begs the question: Is it a problem to have so many eggs in one basket?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 cracks
                </a>
                in the food supply chain, and California’s persistent
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 drought
                </a>
                , farms are drying up while costs increase.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Federal and state governments are
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 investing
                </a>
                billions in infrastructure to combat this threat, but it’s sure to be a relevant subject for decades to come.
               </p>
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            <table style="width: 100%;">
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               Podcast
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               <center>
                <a style="color: #d62829; text-decoration: none;">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-MFM_10-27_20211026155612.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mfgCt:gZjK3o6B7GZoHZicQiR4mKbfAWuTQV7cLFfgV3gy-nA" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0px;" width="600"/>
                </a>
               </center>
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 12 startups with 5-10x stock grant potential
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 2016, Sam and Sara Parr created
                <strong>
                 Sara’s List:
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A dozen established tech startups positioned to absolutely skyrocket over the next 5 years. A job at one of them would result in a big pay day (she wisely chose Airbnb).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Well, it’s 2021 -- so Sam and Shaan updated the list:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  <strong>
                   Zapier
                  </strong>
                 </a>
                 <strong>
                  :
                 </strong>
                 the API connection king
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  <strong>
                   Uniswap
                  </strong>
                 </a>
                 <strong>
                  :
                 </strong>
                 the crypto project to believe in
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  <strong>
                   Airtable
                  </strong>
                 </a>
                 <strong>
                  :
                 </strong>
                 the shiny new spreadsheet player
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  <strong>
                   Figma
                  </strong>
                 </a>
                 <strong>
                  :
                 </strong>
                 the shiny new photoshopping platform
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Watch the pod for 8 more.
               </p>
              </td>
             </tr>
             <tr>
              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
               <a style="color: #ffffff; font-size: 16px; font-weight: bold; text-decoration: none; background-color: #D62829; border-radius: 15px; -webkit-text-fill-color: #ffffff; padding: 6px 20px;" target="_blank">
                See Sara’s List 2.0 →
               </a>
              </td>
             </tr>
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           </td>
          </tr>
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           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 10px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Food Tech
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="Everytable meals" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-everytable_20211027024024.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mfgCt:gZjK3o6B7GZoHZicQiR4mKbfAWuTQV7cLFfgV3gy-nA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                How Everytable sells healthy food for less
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Like many food startups, Everytable wants to supply healthy meals at affordable prices.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But it’s unique in that it offers its fare at sliding scale prices.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Everytable sells pre-made meals like salads and bowls
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Its customers are either subscribers (starting at $6/meal) or visitors to its 10 stores throughout LA County. It plans to open 30 additional stores in the Los Angeles area and 100 in New York over the next few years.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Store prices vary by location. For example, the Trap Kitchen Curry Chicken, a collab between Everytable and Compton’s Trap Kitchen, is $6.40 at some locations -- including several near college campuses -- but $8.35 in others.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In an
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 interview
                </a>
                with
                <em>
                 The New York Times
                </em>
                , founder and CEO Sam Polk compared Everytable’s logistics to Amazon’s:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Meals are prepared and packaged in bulk off-site in large kitchens.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Company-owned trucks deliver them to stores and subscribers.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Stores are small and stock meals in refrigerated cases. If meals are best enjoyed warm, customers pop them in the microwave.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This cuts the average production cost to ~$3.25/meal, while not having a kitchen reduces costs by 75% per store. Since its founding in 2016, Everyable has raised
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 $32m+
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 BTW:
                </strong>
                If you haven’t heard of
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Trap Kitchen
                </a>
                , it’s got a great origin story. Two men -- both ex-members of rival gangs -- started a backyard kitchen, then marketed it on Instagram to raving reviews.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
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                   <a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mfgCt:In6p60N0kJS9KdVnwRzA_-ibSBZc8SQlx6nhrirEHik" width="30"/>
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                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mfgCt:In6p60N0kJS9KdVnwRzA_-ibSBZc8SQlx6nhrirEHik" width="30"/>
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            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               TRENDS
              </td>
             </tr>
             <tr id="image">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <center>
                <a style="color: #d62829; text-decoration: none;">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-child_with_Arrow_20211027024407.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mfgCt:gZjK3o6B7GZoHZicQiR4mKbfAWuTQV7cLFfgV3gy-nA" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
               </center>
              </td>
             </tr>
             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 Potato milk, $700k/yr. EDM courses, and how to write an ad
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Have you visited Trends this week?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If you haven’t, you’re missing out on:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  A comprehensive guide
                 </a>
                 on how one Trends member built an EDM music production course that currently generates
                 <strong>
                  ~$700k/yr. in revenue
                 </strong>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 “How to Write Ads That Convert” --
                 <a style="color: #d62829; text-decoration: none;">
                  a slide deck and guide
                 </a>
                 from Bobby Durben (who wrote
                 <em>
                  hundreds
                 </em>
                 of ads for
                 <em>
                  The Hustle
                 </em>
                 )
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 How
                 <em>
                  potato milk
                 </em>
                 is set to disrupt the soon-to-be $54B alternative milk industry
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 And much more.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                To read the full reports,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  try one week of Trends for just $1
                 </strong>
                </a>
                .
               </p>
              </td>
             </tr>
             <tr>
              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
               <a style="color: #ffffff; font-size: 16px; font-weight: bold; text-decoration: none; background-color: #D62829; border-radius: 15px; -webkit-text-fill-color: #ffffff; padding: 6px 20px;" target="_blank">
                Get Access →
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               AROUND THE WEB
              </td>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🚇
                <strong>
                 On this day:
                </strong>
                In 1904, NYC’s 1st subway
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 opened
                </a>
                . The Interborough Rapid Transit Company (IRT) went 9.1 miles through 28 stations from lower Manhattan to Harlem. The fare was a nickel.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🛌
                <strong>
                 Useful:
                </strong>
                Tell
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 this website
                </a>
                when you need to wake up, and it will calculate when you should go to sleep to avoid waking up in the middle of a sleep cycle, which could leave you feeling groggy.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 👂 That’s interesting:
                </strong>
                NASA has
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 a tool
                </a>
                that lets you record a greeting, then hear how it would sound if you were on Mars.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🧺
                <strong>
                 How to:
                </strong>
                Black clothes can be flattering and professional, but they’re prone to fading. Here are some
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 tricks
                </a>
                for making them last.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🐺
                <strong>
                 Wild story:
                </strong>
                This extinct Japanese wolf may
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 reveal
                </a>
                where modern dogs came from. It was about the size of a border collie with short legs and little ears.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🏚️
                <strong>
                 That’s cool:
                </strong>
                Check out this
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 collection
                </a>
                of old haunted house attractions from the University of Sheffield’s National Fairground and Circus Archive.
               </p>
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               Meme of the day
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               <img alt="crypto meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-bitcoinmeme_20211027024004.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mfgCt:gZjK3o6B7GZoHZicQiR4mKbfAWuTQV7cLFfgV3gy-nA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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                It’s true -- crypto prices don’t sleep (Source:
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
                 Bitcoin.com
                </a>
                )
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                Adam Davidson, an award-winning
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                writer and creator of the “Planet Money” podcast, has joined the business newsletter bundle
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                 Every.
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                Today at 2pm ET, he’s spilling secrets on great storytelling that will help you improve your business or land your dream job.
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                Sign up
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                (it’ll cost you a buck -- but if it’s like everything else on
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            Today's email was brought to you by
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            ,
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            .
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            Editing by: Zachary “Can’t stop checking crypto prices” Crockett.
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