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   🍟  McDonald’s passes go
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   Plus: Barnacle-scrubbing bots, an ultrasonic knife, verbose coffee orders, and more.
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              You've got 0 referrals,
         just
        
            3 away from earning a Hustle Essentials kit.
        
        Check out all of our
              <a data-hs-link-id="0" data-hs-link-id-v2="SmQ7BDlU" style="color:#192733; text-decoration:underline !important" target="_blank">
               prizes here
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              .
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               https://thehustle.co/?ref=950fce10a7
              </a>
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              Check your referral progress &amp; prizes
              <a data-hs-link-id="3" data-hs-link-id-v2="T/hBDVGM" style="color:#192733; text-decoration:underline !important" target="_blank">
               here
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                  View in browser
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                <a data-hs-link-id="0" data-hs-link-id-v2="BtznYW/L" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="The Hustle by HubSpot Media" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FCritical_Template_Imagery%252FThe_Hustle_HubSpot_media_glow_Final.png%253Fwidth%253D500%2526upscale%253Dtrue%2526name%253DThe_Hustle_HubSpot_media_glow_Final.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTkyMjUxMzEuMDgwMDIxOX0:1v3Wot:_kDk6jg5UuMV1jU-x8IgnQRAlHm9JeI4LeRXUHmhLcU" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="250"/>
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                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   👋  RIP, you legend.
                  </span>
                  Today’s the last hurrah for AOL dial-up internet, making it a weirdly sad day for everyone old enough to say “oof” every time they stand up. If the service’s discontinuation makes you nostalgic for its famed tone, the soundtrack to the early days of the internet for millions of people — or if you’re just sick of feeling mentally stable — here’s
                  <a data-hs-link-id="0" data-hs-link-id-v2="uZtfrND/" style="color:#192733" target="_blank">
                   a 10-hour loop
                  </a>
                  of AOL dial-up’s beeps and boops.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  🎧
                  <a data-hs-link-id="0" data-hs-link-id-v2="kRkTwoz0" rel="noopener" style="color:#192733; font-weight:bold" target="_blank">
                   On the pod
                  </a>
                  <span style="font-weight: bold;">
                   :
                  </span>
                  <span style="font-weight: normal; font-style: italic;">
                   <strong>
                    <span style="font-size: 12px; color: #000000;">
                    </span>
                   </strong>
                  </span>
                  <span style="font-style: italic;">
                   You can watch
                  </span>
                  The Wizard of Oz
                  <span style="font-style: italic;">
                   at home for free, so why exactly are people paying $114+ to watch it in Vegas?
                  </span>
                  <span style="font-weight: normal; font-style: italic;">
                   <strong>
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                     <span style="font-size: 11px; color: #000000;">
                      <br/>
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                    </span>
                   </strong>
                  </span>
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                   NEWS FLASH
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17313702092961_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%; font-size:12px">
                  <em>
                   (Xicoia)
                  </em>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: normal;">
                   🎭
                  </span>
                  <span style="font-weight: bold;">
                   She isn't real, but she's generating a lot of controversy:
                  </span>
                  Eline Van der Velden
                  <a data-hs-link-id="0" data-hs-link-id-v2="uLRMG9Ft" rel="noopener" style="color:#192733" target="_blank">
                   created
                  </a>
                  Tilly Norwood, an AI-generated character, for her AI talent studio, Xicoia, and once said she hoped for her to be “the next Scarlett Johansson or Natalie Portman.” She recently said that various talent agents had been interested in Tilly as an actress, which led to considerable and immediate backlash from real actors. Van der Velden has since said that Tilly is not meant as a replacement for people, but as “a new tool” akin to animation, puppetry, or CGI.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  🚢
                  <span style="font-weight: bold;">
                   Chuck these bots overboard:
                  </span>
                  Singaporean startup Neptune Robotics will
                  <a data-hs-link-id="0" data-hs-link-id-v2="zcOOtjpC" style="color:#192733" target="_blank">
                   expand
                  </a>
                  its ship-cleaning (billions-saving) robots to as many as 30 countries. Shippers estimate they lose up to $30B annually from marine life — barnacles, algae, and more — weighing them down and slowing them down, eating up time and fuel. Neptune’s robots can clear the underside of giant ships in under 24 hours, and through conditions that’d pull their diving human competition out of the water.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  🔪
                  <span style="font-weight: bold;">
                   Your knives should be shaking:
                  </span>
                  Seattle Ultrasonics’ new ultrasonic chef’s knife is, they say, the
                  <a data-hs-link-id="0" data-hs-link-id-v2="yeAPv3+y" style="color:#192733" target="_blank">
                   first of its kind
                  </a>
                  for home cooks. The rechargeable C-200 knife looks like standard kitchen fare minus the power button on the handle that makes it vibrate 40k+ times per second, apparently helpful for reducing friction, making for cleaner cuts that require less force. It also helps keep food from sticking to the blade, which sounds nice, if you have the required $399 hanging around (plus another $149 for their fancy charging tile).
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    A fruitful venture:
                   </span>
                   Sun World International (which claims the first seedless grapes and seedless watermelon) and Pairwise (maker of the world’s first seedless blackberry) are
                   <a data-hs-link-id="0" data-hs-link-id-v2="2+uqG/9y" style="color:#192733" target="_blank">
                    teaming up
                   </a>
                   on what’d become another first-to-market product: a pitless cherry.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Electronic Arts
                   </span>
                   agreed to be taken private in a
                   <a data-hs-link-id="0" data-hs-link-id-v2="kic5lgbw" style="color:#192733" target="_blank">
                    ~$55B
                   </a>
                   deal led by Public Investment Fund, Saudi Arabia’s sovereign wealth fund, as it diversifies investments from oil into gaming. If completed, it’ll be the largest-ever buyout of a public company, not adjusting for inflation, per
                   <span style="font-style: italic;">
                    The New York Times
                   </span>
                   .
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Surprise:
                   </span>
                   Neon, the app that pays users to record their phone calls to train AI, has been temporarily
                   <a data-hs-link-id="0" data-hs-link-id-v2="4wx6YBop" style="color:#192733" target="_blank">
                    taken offline
                   </a>
                   due to security vulnerabilities that exposed user data. Neon had cinched the No. 2 spot on the Apple App Store’s list of free apps before being removed.
                   <br/>
                   <br/>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17591669191932" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
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                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="BKvRnWza" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A red tray containing a McDonald's bag promoting its upcoming Monopoly game, a small box containing a hamburger, a paper cup and straw, and a paper container full of fries." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fmcdonalds-monopoly.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dmcdonalds-monopoly.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTkyMjUxMzEuMDgwNzA4M30:1v3Wot:IP0cb6FIFRludEgiUdGyrWv8lGIQOTc7hb7wEJPDsUE" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   McDonald’s is gamifying eating fries again
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Monopoly at McDonald’s, last seen in the US a decade ago, is back with prizes including airline miles, a Jeep, and $1m. And this time, like everything else, it’s mostly digital.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  As opposed to physical boards and stickers, the game will predominantly take place in McDonald’s app. Digital game pieces will appear for online orders. Any peel-off stickers on food packaging must also be scanned into the app to redeem,
                  <a data-hs-link-id="0" data-hs-link-id-v2="EyxFmAPf" rel="noopener" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   CNN
                  </span>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  In 1987…
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  McDonald’s launched its Monopoly promotion in the US before expanding globally.
                  <br/>
                  <br/>
                  The game, based on
                  <a data-hs-link-id="0" data-hs-link-id-v2="X5a7qzIJ" rel="noopener" style="color:#192733" target="_blank">
                   the board game
                  </a>
                  now owned by Hasbro, required players to collect stickers on packaging that peeled off to reveal an instant prize (usually a small food item) or a property listed on the game board.
                  <br/>
                  <br/>
                  Combinations of properties could be redeemed for larger prizes, including large sums of cash, but some pieces were very rare.
                  <br/>
                  <br/>
                  <span style="font-weight: bold; font-size: 18px;">
                   Which led to the scandal…
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  … known as
                  <a data-hs-link-id="0" data-hs-link-id-v2="llErJzC8" rel="noopener" style="color:#192733" target="_blank">
                   McMillions
                  </a>
                  . Jerry Jacobson was in charge of delivering the game’s most valuable pieces to various McDonald’s factories to keep the game secure, Yet for years, Jacobson pocketed the pieces and sold them to friends and relatives instead.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  All told, the fraud spiraled to involve 50+ co-conspirators and $24m+ in stolen prizes before Jacobson was caught. McDonald’s has since implemented an “independent promotions task force” to prevent fraud.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  So, why bring it back?
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Monopoly at McDonald’s has historically been a
                  <a data-hs-link-id="0" data-hs-link-id-v2="LUHtDUkM" rel="noopener" style="color:#192733" target="_blank">
                   boon
                  </a>
                  for sales, incentivizing customers to buy more food more often — something health activists
                  <a data-hs-link-id="0" data-hs-link-id-v2="FkdX4NV+" rel="noopener" style="color:#192733" target="_blank">
                   balked at
                  </a>
                  as McDonald’s isn’t exactly known for healthy food.
                  <br/>
                  <br/>
                  But McDonald’s needs to keep boosting. Its sales finally rose 2.5% in Q2 thanks to
                  <span style="font-style: italic;">
                   A Minecraft Movie
                  </span>
                  tie-ins, new items, and deeper discounts after two quarters of slipping sales, but customers are still cutting back on spending amid economic uncertainty.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The game also poses an opportunity to lure more customers to join McDonald's loyalty program and download its app. McDonald's CEO Chris Kempczinski said members more than doubled their visits after joining,  which not only increases sales and customer loyalty, but provides more insight into customer data and ordering behaviors.
                  <br/>
                  <br/>
                  And aside from McDonald’s, gamification is a known way for companies to boost sales and engagement, while the allure of free stuff — even a small fry —
                  <a data-hs-link-id="0" data-hs-link-id-v2="e4i2742y" rel="noopener" style="color:#192733" target="_blank">
                   makes people irrational
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="lphs7Z6E" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17591669401963" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Why do so many great sales reps burn out?
                  </span>
                  And how do you bring them back from the brink? These
                  <a data-hs-link-id="0" data-hs-link-id-v2="/Yf4gDFs" style="color:#192733" target="_blank">
                   lessons in sales leadership
                  </a>
                  apply beautifully to pretty much any other industry, too.
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="6.9" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F6.9.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D6.9.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTkyMjUxMzEuMDgwODI2NX0:1v3Wot:mfzNk2bKmdAYOH45Y28N_1rpnDGFEynky_zxRTVtfz0" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
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                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="gqiQaejU" style="color:#192733" target="_blank">
                   Average number of words
                  </a>
                  Americans use to place a coffee order, per a recent survey. Alabama residents used the most at an average of 8.8 words, while those in Virginia kept it brief at an average of 5.4.
                  <br/>
                  <br/>
                  The longest coffee order recorded in the survey came from a woman who identified as a boomer from Oklahoma.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Her 35-word request: “Venti iced Americano with 2 shots, light ice, extra coconut milk, line the cup sides and bottom with caramel drizzle and caramel crunch topping, and add extra caramel drizzle, caramel crunchies, and cinnamon on top.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Look, people like what they like, but the most interesting takeaway from the survey for us? Just over half of respondents wanted coffee shops to split queues into two lines: one for customers like her, and one for those of us who keep it simple.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
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                    </p>
                    <!--[if mso]>
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          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
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               </div>
              </td>
             </tr>
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           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871921334" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507871921334_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619923533" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17489619923533_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📆
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1954, the US
                  <a data-hs-link-id="0" data-hs-link-id-v2="Pb9x3Y+t" style="color:#192733" target="_blank">
                   commissioned
                  </a>
                  the USS Nautilus, the first nuclear submarine.
                  <br/>
                  <br/>
                  🧘
                  <span style="font-weight: bold;">
                   Chill out:
                  </span>
                  with
                  <a data-hs-link-id="0" data-hs-link-id-v2="gOTFKjXc" style="color:#192733" target="_blank">
                   ambient music
                  </a>
                  and answering machine messages.
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <span style="font-style: italic;">
                   The Goods
                  </span>
                  is
                  <span style="font-style: italic;">
                   InsideHook
                  </span>
                  ’s
                  <a data-hs-link-id="0" data-hs-link-id-v2="xBteiQ2F" style="color:#192733" target="_blank">
                   daily guide
                  </a>
                  to style, tech, and more, with expert-vetted picks for the smartest buys.
                  <br/>
                  <br/>
                  🧠
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  A
                  <a data-hs-link-id="0" data-hs-link-id-v2="XpFQFgKw" style="color:#192733" target="_blank">
                   word game
                  </a>
                  .
                  <br/>
                  <br/>
                  🐱
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  A
                  <a data-hs-link-id="0" data-hs-link-id-v2="kC01/ktx" style="color:#192733" target="_blank">
                   kitten
                  </a>
                  and a smaller kitten.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                 <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948180271" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   QUOTE OF NOTE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17399241210451" style="color: inherit; font-size: inherit; line-height: inherit;">
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              <tr>
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                <img align="middle" alt="We have given ourselves the power to amuse ourselves to death." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FQuoteSept302025.jpg%253Fwidth%253D1024%2526upscale%253Dtrue%2526name%253DQuoteSept302025.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTkyMjUxMzEuMDgwOTM2Mn0:1v3Wot:AxHfQjRA1yRDqOpOKBhf4HkN4cbZlQXtsZd4IQ9KftE" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="512"/>
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              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948365523" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948365523_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  Something
                  <span style="font-style: italic;">
                   Business Insider
                  </span>
                  ’s Lauren Edmonds overheard at a recent anti-tech rally in NYC. There, attendees dressed in gnome hats — “a symbol for the rally due to the mythical creatures' earthy, non-digital aesthetic,”
                  <a data-hs-link-id="0" data-hs-link-id-v2="L/JUzhNA" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   BI
                  </span>
                  — smashed Apple products and criticized AI while championing real-world connections and encouraging others to join the “Luddite Renaissance.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  If you want to learn more about what that is, Edmonds found you’ll have to do it IRL. Fittingly, there’s little information on the anti-tech movement online.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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            <td style="height:0;line-height:0">&nbsp;</td>
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           </table>
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                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                  </span>
                  <span style="font-style: italic;">
                   <br/>
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                 <p style="line-height:150%">
                  <em>
                   Holding a door is helpful. Holding a revolving door is unhelpful.
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                      SOURCE
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                    </p>
                    <!--[if mso]>
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