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   ⌚  'Micro-shifting,' explained
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                   If you’re reading this while you’re behind the wheel, cut it out.
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                  But in fairness, the road itself might partially be to blame for your dangerous decision? UConn researchers recently found that streets people labeled as boring generally yield more accidents than ones they rated as beautiful, in part because drab streetscapes lead disengaged drivers to reach for their phones more often. If only there was a podcast you could entertain yourself with instead…
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                   What’s going on with Starbucks’ CEO Brian Niccol  $500m "Back to Starbucks" experiment?
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                  to whoever the hell is drinking Michelob Ultras, as they’ve somehow turned their preferred low-carb brew into America’s favorite beer — the AB InBev brand claimed the throne from Modelo Especial this month. Other brewers may try to tell you they have the nation’s third most-cracked beer, but we all know that goes to your homebrewing buddy’s latest undrinkable, sourdough starter-esque concoction with a crude name cosplaying as a lager.
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                   How anime went from niche hobby to potential industry savior.
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-3" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
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                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-4" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-0-0-4_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-5" style="color: inherit; font-size: inherit; line-height: inherit;">
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             <tbody>
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               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="Norval Morrisseau (Photo by Jeff Goode/Toronto Star via Getty Images)" class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FNorval-Morrisseau.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DNorval-Morrisseau.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTg3MDY1MTkuNzI4Mjc5OH0:1v1LuB:S5ouEGZBmttuCJR_8y_T5hHUXTiNalQ7P3irgVl9AeE" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574389236785" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574389236785_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%; font-size:12px">
                  <em>
                   Norval Morrisseau
                  </em>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  🎨
                  <span style="font-weight: bold;">
                   The only way to fight art forgery is… way more art forgery?
                  </span>
                  Canadian startup Acrylic Robotics is
                  <a data-hs-link-id="0" data-hs-link-id-v2="hKwlEfpG" style="color:#192733" target="_blank">
                   training
                  </a>
                  an AI-led robotic painter to generate near-perfect dupes of late artist Norval Morrisseau’s catalog that will strengthen its forgery-detection model’s mettle. The goal you’d expect: use the tech to remove unauthorized reproductions from the market (the artist’s estate estimates forgers have sold $72m+ worth of fake Morrisseau paintings). The goal you may not expect: that’ll all clear the market for Acrylic’s authorized robot-made replicas, which the startup and the estate will team up to sell. The robo-art has gotten so good, they say, that it commands higher prices than standard prints. Quite the double dip.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🦠
                  <span style="font-weight: bold;">
                   A very literal interpretation of “breaking the mold”:
                  </span>
                  Health tech startup MoldCo raised capital to expand its virtual clinic specializing in mold toxicity across the US by next year. MoldCo’s telehealth care model speeds up diagnosis and treatment of mold-related illnesses estimated to impact millions of Americans, offering quicker access to environmental testing and biomarker screenings, and shipping therapeutics. Mold-related health issues are rarely screened in typical physicians' offices, as MoldCo’s founder, chemical engineer Ariana Thacker, found out the hard way — it took her more than half a year to start getting answers when she fell ill,
                  <a data-hs-link-id="0" data-hs-link-id-v2="66y8zsY6" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Fierce Healthcare
                  </span>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🤖
                  <span style="font-weight: bold;">
                   Does not compute:
                  </span>
                  In an episode of “Star Trek: The Original Series,” the Enterprise crew
                  <a data-hs-link-id="0" data-hs-link-id-v2="P49SGca4" style="color:#192733" target="_blank">
                   confuses
                  </a>
                  an android by presenting it with conflicting actions and paradoxes. You can similarly befuddle ChatGPT by asking if there’s an NFL team whose name doesn’t end with the letter ‘s’. There isn’t, but that doesn’t stop the bot from presenting a several-paragraph, contradictory explainer first. Other questions, like if there’s a seahorse emoji, result in similar odd responses.
                  <span style="font-style: italic;">
                   Futurism
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="BshMXIPR" style="color:#192733" target="_blank">
                   suggests
                  </a>
                  it’s a mix of sycophancy and GPT-5's use of two models: one for basic questions, and another for “reasoning.” Such answers may be the basic model getting stuck.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    Nvidia
                   </span>
                   will invest as much as
                   <a data-hs-link-id="0" data-hs-link-id-v2="RZPBQnCB" style="color:#192733" target="_blank">
                    $100B
                   </a>
                   in OpenAI for non-controlling shares, while OpenAI will pay Nvidia for chips. OpenAI CEO Sam Altman said the partnership will “create new AI breakthroughs and empower people and businesses with them at scale.”
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    The logical end point of America’s protein obsession:
                   </span>
                   Tyson Foods
                   <a data-hs-link-id="0" data-hs-link-id-v2="IkviM9Dx" style="color:#192733" target="_blank">
                    launched
                   </a>
                   its Chicken Cups line, which are little microwavable cups filled with li'l chicken nuggets you can heat up in less than two minutes (and can probably eat entirely in even less time).
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Nike and Kim K’s NikeSkims collab,
                   </span>
                   delayed due to production issues, will finally debut
                   <a data-hs-link-id="0" data-hs-link-id-v2="QPb/ZW1a" style="color:#192733" target="_blank">
                    Friday
                   </a>
                   . It includes 58 styles of athleticwear and a marketing campaign featuring athletes including Sha’Carri Richardson and Jordan Chiles.
                   <br/>
                   <br/>
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_174657085452410" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545246_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   STICK THE LANDING
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
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             <tbody>
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                <a data-hs-link-id="0" data-hs-link-id-v2="vmVbQhE7" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="AI-Prompts-for-Landing-Pages-2" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FAI-Prompts-for-Landing-Pages-2.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DAI-Prompts-for-Landing-Pages-2.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTg3MDY1MTkuNzI4MzkyMX0:1v1LuB:4TlnbY_4e8R3MCuL7D71f6wyFOL1jStGRhmD_c2CkC8" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%; font-weight:bold; font-size:20px">
                  The fast way to nail your next landing page
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  If you know how to copy and paste, then you’re qualified to make AI landing pages.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Congratulations. Take this
                  <a data-hs-link-id="1" data-hs-link-id-v2="1iOYltVC" style="color:#192733" target="_blank">
                   LP prompting guide
                  </a>
                  to begin testing one of your new professional superpowers.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold">
                  Why try AI?
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   <strong>
                    Time to publish:
                   </strong>
                   Instead of taking days or weeks on copy/design/development, execute in &lt; 1 hour.
                  </li>
                  <li aria-level="1">
                   <strong>
                    No knowledge, no problem:
                   </strong>
                   You don’t need conversion psychology chops when AI helps you fill in the gaps.
                  </li>
                  <li aria-level="1">
                   <strong>
                    Full workflow coverage:
                   </strong>
                   Eight proper prompts for your clipboard, from audience research to final mockup.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Bookmark this system to crush research, copy and visuals as often as you need.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 30px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545249" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="lXPGX63S" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Build LPs with AI
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
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             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="PXxVVfrv" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A young Asian woman lies on her stomach on a blanket in a park while working on her laptop." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fworking-outside.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dworking-outside.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTg3MDY1MTkuNzI4NDk0Nn0:1v1LuB:tuPfIbIJSwCK_vrVEiPIcNNDCXWteJFiOfzwHMalzpc" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   'Micro-shifting' is the new favorite way to work
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Workers love flexibility, with most preferring a greater work-life balance than the old model of sitting at a desk for eight hours (give or take a lunch break) provides.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  So it’s no surprise that “micro-shifting” is trending among employees, especially Gen Zers and millennials, per a
                  <a data-hs-link-id="0" data-hs-link-id-v2="W1RFI/ua" style="color:#192733" target="_blank">
                   survey
                  </a>
                  of 2k US employees by video conferencing company Owl Labs.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   “Micro-shifting”...
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  … involves breaking up work into shorter, non-linear blocks to allow for other activities during the traditional work day.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Nearly a fourth of survey respondents said they had no official end to their work day (and some report no start time either), while 59% schedule personal appointments during working hours.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Many of us probably already do this without calling it "micro-shifting." You go to work in the morning, take a break to go to the dentist or get a haircut, go back to work, leave to pick up your kids or walk your dog, have dinner and family time, and cram in a bit of work before bed. Congrats, you’re a micro-shifter.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   Meanwhile…
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  … employers are engaging in a move called “hybrid creep” that threatens the freedom micro-shifters enjoy.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Rather than risk employees balking at a full RTO mandate, some companies asked employees to work a hybrid schedule. But Owl Labs found that ~33% of employers switched up their hybrid policies in the last year.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Thirty-four percent of respondents said they now have to go into the office four days per week, up from 2023.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Some employees don’t mind the office — Owl Labs found the majority of respondents would accept two to three days in-office — but many still struggle, with 47% saying they have less flexibility than they desire.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   So why do employers creep?
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Employers who want to track their workers’ output or encourage face-to-face collaboration prefer them in-office, even if long commutes and stress can lead to burnout.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  And even in hybrid work, employees still push back against unnecessary meetings and wasted time due to technical difficulties or people who show up or log in late.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  This leads to Owl Labs’ most interesting finding: where RTO was once a battle over
                  <em>
                   where
                  </em>
                  employees worked, it’s now shifting into one that also includes
                  <em>
                   when
                  </em>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="6MsIxsiv" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                 <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                   <br/>
                   <br/>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   King of queens:
                  </span>
                  How one YouTuber
                  <a data-hs-link-id="0" data-hs-link-id-v2="+s2MbN3P" style="color:#192733" target="_blank">
                   took ant-keeping mainstream
                  </a>
                  — and built a million-dollar company. (This one also covers “the godfather of antkeeping,” the Canadian spinoff of "American Idol," and a cockroach Christmas tree, so c’mon just click already.)
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
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                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="Almost 9k" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FAlmost9k.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DAlmost9k.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTg3MDY1MTkuNzI4NTkyNH0:1v1LuB:6dBT7mYzbUzWVf1PwfxsVl6ngPTzvjQZdGkt4S3xWRg" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="wrzCc5LB" rel="noopener" style="color:#192733" target="_blank">
                   Number of
                  </a>
                  TikTok posts tagged with #NaturalFibers during the first half of 2025, a 230%+ year over year increase, per
                  <span style="font-style: italic;">
                   Axios
                  </span>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Natural fibers, which include fabrics like cotton, linen, wool, and silk, have become more appealing to consumers for numerous reasons. They last longer in your wardrobe rotation, are often more breathable and softer on the skin, are easier to recycle, and they come without the fear of microplastics often found in fast fashion made from synthetic materials.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  That said, there’s still a need for some synthetic fabrics in many people’s closets, including swim suits, activewear, and waterproof items.
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                   <br/>
                  </span>
                 </p>
                </div>
               </div>
              </td>
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            </tbody>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871921334" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507871921334_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   HOW YOU HUSTLE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619923533" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17489619923533_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <em>
                   Today, we’ll check in on another wild venture from our clever readers — and take some fair criticism right on the chin.
                  </em>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Who:
                  </span>
                  Gillian Walker
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   What:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="foO3Cd6+" style="color:#192733" target="_blank">
                   Hot Yoga Dome
                  </a>
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   The elevator pitch:
                  </span>
                  “Hot yoga at home. Your heat, your time, your schedule. No stinky student next to you, any class you want at any time, no commute.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   The origin story: “
                  </span>
                  My sister had twins and couldn’t get to the yoga studio anymore: so we created a way to do hot yoga at home. We launched six months before the pandemic when all studios closed.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   What entrepreneurial advice is BS:
                  </span>
                  “You. Your type of venture capital BS that you’re always hyping up and most of the companies haven’t made a dime. Self-funded, successful companies should get more airtime. Especially because most of the VC funded companies are in the red. It’s utter bullshit.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   What are you working on?
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="r14AecbA" style="color:#192733; font-style:italic" target="_blank">
                   Tell us here
                  </a>
                  <span style="font-style: italic;">
                   .
                   <span style="font-size: 12px; color: #000000;">
                    <br/>
                   </span>
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
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           </table>
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            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333035341" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574333035341_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333149673" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574333149673_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📆
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1789, the first US Supreme Court was
                  <a data-hs-link-id="0" data-hs-link-id-v2="QFIjDxuG" style="color:#192733" target="_blank">
                   established
                  </a>
                  .
                  <br/>
                  <br/>
                  😱
                  <span style="font-weight: bold;">
                   Useful:
                  </span>
                  Love scary movies but hate jump scares?
                  <a data-hs-link-id="0" data-hs-link-id-v2="VWjmrPnL" style="color:#192733" target="_blank">
                   This
                  </a>
                  is the site for you.
                  <br/>
                  <br/>
                  🤖
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  A reporter
                  <a data-hs-link-id="0" data-hs-link-id-v2="i3JflQU/" style="color:#192733" target="_blank">
                   details
                  </a>
                  the week she — and her 4-year-old — spent a with a “creepy” AI toy.
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="Sh86Irdr" rel="noopener" style="color:#192733" target="_blank">
                   Subscribe
                  </a>
                  to
                  <span style="font-style: italic;">
                   The AI Report
                  </span>
                  for daily AI insights, tools, and strategies.
                  <br/>
                  <br/>
                  🦜
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="K/B8Gs/Q" style="color:#192733" target="_blank">
                   Kiss
                  </a>
                  !
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   QUOTE OF NOTE
                  </span>
                 </h2>
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                <img align="middle" alt="That's cute." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FQuoteSept242025.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DQuoteSept242025.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTg3MDY1MTkuNzI4NjkwNn0:1v1LuB:_-ia9bp-x9bINtHzdQF2INyA4iPyZGmSsXTtOkFnUho" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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                 <p style="line-height:150%">
                  Frontier Airlines CEO Barry Biffle’s snarky response to United Airlines CEO Scott Kirby claiming this month that the budget airline model is dead in light of Spirit Airlines’ recent bankruptcy filing,
                  <a data-hs-link-id="0" data-hs-link-id-v2="awd+BBAS" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   CNBC
                  </span>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  It’s the latest round of shots fired in an ongoing feud between the two carriers — which has included other back-and-forths like “if he were good at math” and “because I’m good at math” — and, now that both airlines are competing for Spirit’s routes, it certainly won’t be the last.
                 </p>
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                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                   <br/>
                  </span>
                  <span style="font-style: italic;">
                   Saying “you’re quite self-aware” is a unique and fool proof compliment. If they are, they’ll agree. If they’re not, they won’t realize.
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                      SOURCE
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