Inboxes List

Create an inbox to save and track emails. It's free!

+New inbox
Back
Back
Back 
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "//www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="//www.w3.org/1999/xhtml">
 <head>
  <title>
  </title>
  <meta content="text/html; charset=utf-8" http-equiv="Content-Type"/>
  <meta content="width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1" name="viewport"/>
  <!--[if !mso]><!-->
  <meta content="IE=Edge" http-equiv="X-UA-Compatible"/>
  <!--<![endif]-->
  <!--[if (gte mso 9)|(IE)]>
          <style type="text/css">
            table {border-collapse: collapse;}
            table, td {mso-table-lspace: 0pt;mso-table-rspace: 0pt;}
            img {-ms-interpolation-mode: bicubic;}
          </style>
          <![endif]-->
 </head>
 <body bgcolor="#FFFFFF" data-attributes="%7B%22dropped%22%3Atrue%2C%22bodybackground%22%3A%22%23FFFFFF%22%2C%22bodyfontname%22%3A%22arial%2Csans-serif%22%2C%22bodytextcolor%22%3A%22%23000000%22%2C%22bodylinkcolor%22%3A%22%231188e6%22%2C%22bodyfontsize%22%3A%2214px%22%7D" style="background: #FFFFFF; color: #000000; font-family: arial,sans-serif; font-size: 14px; margin: 0; min-width: 100%; padding: 0;" yahoofix="true">
  <center class="wrapper">
   <div class="webkit" style="font-family: arial, sans-serif;">
    <table bgcolor="#FFFFFF" border="0" cellpadding="0" cellspacing="0" class="wrapper" style="-moz-text-size-adjust: 100%; -ms-text-size-adjust: 100%; -webkit-font-smoothing: antialiased; -webkit-text-size-adjust: 100%; table-layout: fixed; width: 100% !important;" width="100%">
     <tbody>
      <tr>
       <td bgcolor="#FFFFFF" valign="top" width="100%">
        <!--[if (gte mso 9)|(IE)]>
                        <table width="600" align="center" cellpadding="0" cellspacing="0" border="0">
                          <tr>
                            <td>
                              <![endif]-->
        <table align="center" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="module footer" data-attributes="%7B%22dropped%22%3Atrue%2C%22columns%22%3A1%2C%22padding%22%3A%2210%2C5%2C10%2C5%22%2C%22containerbackground%22%3A%22%23ffffff%22%7D" data-type="footer" role="module" style="color: #000000; max-width: 600px; padding: 10px 5px;" width="100%">
         <tbody>
          <!-- START DYNAMIC CONTENT -->
          <!-- START SUNDAY MASTHEAD -->
          <tr role="module-content">
           <td align="center" class="templateColumnContainer" valign="top" width="100%">
            <table border="0" cellpadding="0" cellspacing="0" width="100%">
             <tbody>
              <tr id="intro">
               <td colspan="2" style="color: #ffffff; font-family: 'Courier New',courier,monospace; font-size: 1px; letter-spacing: -1px; line-height: 120%; padding: 20px 0;">
                Last August, Todd Westby’s employees were implanted with microchips. How did they get there? And what the heck does it have to do with vending machines?
               </td>
              </tr>
              <tr>
               <td align="center" colspan="2" style="font-family: 'Courier New',serif; font-size: 16px; font-weight: bold; text-align: center;">
                This edition of The Hustle was brought to you by
                <a style="color: #ed4d1f; text-decoration: none;">
                </a>
                ...
               </td>
              </tr>
              <tr>
               <td colspan="2" style="padding-bottom: 10px;">
                <center>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fevents.com_20181001173030.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXP6W:7mhkM9NwpZL_We298eQLHxgp6VXT23s-Wc-tuOqkc-w" style="height: 100px; width: 250px;"/>
                 </a>
                </center>
               </td>
              </tr>
              <!-- END SUNDAY MASTHEAD -->
              <!-- START SUNDAY HEADER -->
              <tr role="module-content">
               <td align="center" class="templateColumnContainer" valign="top" width="100%">
                <table border="0" cellpadding="0" cellspacing="0" width="100%">
                 <tbody>
                  <tr style="vertical-align: bottom;">
                   <td bgcolor="#000000" class="leftColumnContent" role="column-one" style="background: #000000; height: 100%; padding-bottom: 20px; padding-left: 20px; padding-top: 20px;">
                    <a style="color: #ffffff; font-family: 'Courier New',courier,monospace; font-size: 24px; font-weight: bold; line-height: 100%; text-decoration: none;">
                     The Hustle
                    </a>
                   </td>
                   <td align="right" bgcolor="#000000" class="rightColumnContent" role="column-two" style="background: #000000; color: #ffffff; font-family: 'Courier New',courier,monospace; font-size: 16px; font-weight: bold; height: 100%; line-height: 18px; padding-bottom: 20px; padding-right: 20px; text-align: right;">
                    Issue #25
                   </td>
                  </tr>
                 </tbody>
                </table>
                <table border="0" cellpadding="0" cellspacing="0" class="module" data-attributes="%7B%22dropped%22%3Atrue%2C%22child%22%3Afalse%2C%22padding%22%3A%220%2C0%2C0%2C0%22%2C%22containerbackground%22%3A%22%23ffffff%22%7D" data-type="text" role="module" style="table-layout: fixed;" width="100%">
                 <tbody>
                  <tr>
                   <td>
                    <a style="color: #ed4d1f; text-decoration: none;">
                     <img alt="The Hustle, Sunday, October 7, 2018" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fsurveillance_20181006004455.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXP6W:7mhkM9NwpZL_We298eQLHxgp6VXT23s-Wc-tuOqkc-w" style="display: block; height: auto; width: 100%;"/>
                    </a>
                   </td>
                  </tr>
                  <tr>
                   <td align="center" bgcolor="#000000" style="background: #000000; color: #ffffff; font-family: 'Courier New',courier,monospace; font-size: 16px; font-weight: bold; padding: 10px 0; text-align: center;">
                    Sunday, October 7, 2018
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
              <!-- END SUNDAY HEADER -->
              <tr>
               <td>
                <h2 style="font-family: arial, sans-serif; font-size: 30px; font-weight: bold; line-height: 120%; margin-bottom: 6px; margin-top: 36px;">
                 <strong>
                  Meet the Minnesota family that turned a soda machine company into a surveillance empire
                 </strong>
                </h2>
                <p style="color: #737373; font-family: arial, sans-serif; font-size: 18px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 10px;">
                 Last August, Todd Westby’s employees got ‘microchipped.’ How did they get there? And what’s the connection between diet sodas, prisons, and tracking apps?
                </p>
                <p style="font-family: arial, sans-serif; font-size: 13px; line-height: 120%; margin: 0; padding-bottom: 24px;">
                 <strong>
                  BY
                  <a style="color: #ed4d1f; text-decoration: none; text-transform: uppercase;">
                   Conor Grant
                  </a>
                 </strong>
                </p>
               </td>
              </tr>
              <!-- START BODY TEXT -->
              <tr>
               <td>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Todd Westby never meant to build a global surveillance empire — he was just sick and tired of his soda machines breaking down on him.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Yet on August 1st, 2017, employees of Westby’s vending-machine business, Three Square Market, gathered around a small table at their River Falls, Wisconsin headquarters. On it were three objects: A laptop, a bowl of tortilla chips, and a hypodermic microchip implantation needle.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Dozens of cheerful Midwesterners in blue-collared company shirts had volunteered to let their employer implant tiny microchips under the skin of their left hands. The chips let employees open doors, log into computers, and pay for snacks using the company’s proprietary vending machines.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 By the end of the day, 50 of the company’s 80 employees had received RFID chip implants.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 According to Westby, the process
                 <a style="color: #ed4d1f; text-decoration: none;">
                  felt
                 </a>
                 “like somebody stepping on [your] pinky toe with a dress shoe on.” What soon came to be known as the “chip party” made headlines everywhere from
                 <em>
                  The River Falls Journal
                 </em>
                 to
                 <em>
                  The New York Times
                 </em>
                 .
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 But most media coverage neglected an important question: Why was a small vending machine company developing microchip tech in the first place?
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  A man with a taste for opportunity
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Westby’s path to building a surveillance empire started with a margarita in a hot tub on vacation in Huatulco, Mexico, in 1998.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 At the time, Westby worked at a 200-person student loan collections agency. But, he had an idea for a side-hustle that would give his coworkers something to snack on, and make Westby a few bucks in the process: A vending machine franchise.
                </p>
               </td>
              </tr>
              <!-- END BODY TEXT -->
              <tr>
               <td>
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftoddwestby_20181006004813.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXP6W:7mhkM9NwpZL_We298eQLHxgp6VXT23s-Wc-tuOqkc-w" style="height: auto; padding-top: 10px; width: 100%;"/>
                <p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
                 Todd Westby contemplates life (YouTube)
                </p>
               </td>
              </tr>
              <!-- START BODY TEXT -->
              <tr>
               <td>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Intoxicated by his entrepreneurial vision, Westby asked the waiter to bring him a calculator with his next round of tequila.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 “I punch[ed] in some simple numbers,” Westby later
                 <a style="color: #ed4d1f; text-decoration: none;">
                  told
                 </a>
                 a business partner. “Fifty cents times 24 cans times 10 cases — and I said, ‘Wow.’”
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 When he got home, Westby immediately asked his boss if he could install some vending machines at work. Westby installed 50 machines in 6 months, at a cost of around $20k. Before he knew it he had incorporated his eponymous business, TW Vending.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  A business built on captive audience
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Business was good, but not all vending machines were created equal.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Profit margins for normal vending machines were slim. But after Westby learned that prison commissaries (jail-speak for ‘food stores’), mark up basic items like cereal as much as
                 <a style="color: #ed4d1f; text-decoration: none;">
                  5x
                 </a>
                 simply because they can, he knew he had arrived at the right
                 <a style="color: #ed4d1f; text-decoration: none;">
                  $1.6B
                 </a>
                 market.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 By aggressively courting prisons, Westby soon automated decades-old prison systems with new software for RFID vending machines, video visitation, inmate email, money management, documentation, and intra-facility communication.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 “Are you ready to create efficiency and revenue for your jail?” asked TurnKey’s LinkedIn
                 <a style="color: #ed4d1f; text-decoration: none;">
                  page
                 </a>
                 . “Take all those extra tasks such as commissary, communications, and accounting and completely [sic] automated your jail! With TurnKey Corrections, you can!”
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Between 2010 and 2017, TurnKey Corrections grew from a tiny vendor in 4 Midwestern states to a for-profit prison powerhouse across
                 <a style="color: #ed4d1f; text-decoration: none;">
                  25
                 </a>
                 states. But as the company grew into a complex prison-tech company, Westby stayed true to his roots.
                </p>
               </td>
              </tr>
              <!-- END BODY TEXT -->
              <tr>
               <td>
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fmachine_20181006004843.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXP6W:7mhkM9NwpZL_We298eQLHxgp6VXT23s-Wc-tuOqkc-w" style="height: auto; padding-top: 10px; width: 100%;"/>
                <p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
                 Tim Westby scans food items at Dakota County Jail (via Inforum)
                </p>
               </td>
              </tr>
              <!-- START BODY TEXT -->
              <tr>
               <td>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Instead of assembling a team of engineering prodigies who went Stanford and Harvard, Westby picked his executives the same way he would have drafted a pickup football team.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Who did Westby choose for his CFO? His older brother, Tim. For COO? His brother-in-law, Patrick McMullan. Director of Sales? Who else but his son’s beloved high school football coach, Tony ‘Coach’ Danna.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 But, as the family business grew, so did public scrutiny: TurnKey Corrections started appearing on
                 <a style="color: #ed4d1f; text-decoration: none;">
                  watchlists
                 </a>
                 created by human rights organizations.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 As for-profit prison providers started
                 <a style="color: #ed4d1f; text-decoration: none;">
                  taking heat
                 </a>
                 for hiking prices, Westby began exploring new revenue streams — and the search took the company somewhere Westby couldn’t have imagined.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  Hiding prisons behind playgrounds
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 In 2012, Westby went from CEO of a massive prison software business to CEO of a commercial IT company — at least, according to the internet.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 If it seems confusing, it’s meant to be. Westby’s operations all technically fall under one umbrella company, TurnKey Corrections-Three Square Market (‘TKC32M’ for short). But Westby split the company in half in 2012 to use the new Three Square Market as a smokescreen for the original, hush-hush half of the business, TurnKey Corrections.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Westby’s new public-facing brand, Three Square Market, started marketing the same smart vending machines to retail clients that TurnKey had been selling to prisons for years.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 To keep things safely separate, Three Square Market’s
                 <a style="color: #ed4d1f; text-decoration: none;">
                  page
                 </a>
                 doesn’t disclose the company’s relationship with its prison parent company
                 <em>
                  anywhere
                 </em>
                 on the site.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 With attention successfully diverted from the prison business, Westby and McMullan launched yet
                 <em>
                  another
                 </em>
                 shell company focused specifically on tracking systems, Three Square Chip.
                </p>
               </td>
              </tr>
              <!-- END BODY TEXT -->
              <tr>
               <td>
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fchart_20181006004906.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXP6W:7mhkM9NwpZL_We298eQLHxgp6VXT23s-Wc-tuOqkc-w" style="height: auto; padding-top: 10px; width: 100%;"/>
                <p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
                 Much of Turnkey’s operation lies beneath the surface of the public eye (The Hustle)
                </p>
               </td>
              </tr>
              <!-- START BODY TEXT -->
              <tr>
               <td>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Last month, Three Square Chip announced its first
                 <em>
                  public
                 </em>
                 app. The tracking app, called ‘
                 <em>
                  Mom I Am OK
                 </em>
                 ,’ helps parents monitor children with ping notifications and geo-fences that keep kids from leaving pre-defined areas.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 But, Three Square’s press release failed to mention that the new app was, in fact, already being used in 3 counties, on several thousand prisoners. (“We rolled it out last spring,” McMullan confirmed to
                 <em>
                  The Hustle
                 </em>
                 .)
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  “Why not us?”
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 If the last year is any indicator, employee tracking is just the tip of the iceberg.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 According to McMullan, representatives from organizations ranging from foreign governments to national health insurers have requested custom surveillance solutions.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Three Square Chip plans to launch a new, body heat-powered chip featuring GPS and voice activation in 2019. Publicly, the company is developing systems for child care providers, healthcare systems, and city planners. Less publicly, it’s also building systems for prisons, gun manufacturers, and the military.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 So, how did these Midwestern dads and football coaches transform a prison services company into a surveillance empire without outside funding, experienced technical expertise, or access to tech’s most elite talent?
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Because there was nothing to stop them.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 “We came across this [technology] and we saw it being used in other societies,” McMullan told reporters when they asked about the new chip business. “And we said, ‘why not us?’”
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 If Westby’s success proves anything, it’s that that digital surveillance technology is now so cheap -- and so unregulated -- that almost anyone can sell it.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  A ‘get-rich-quick’ scheme for the age of big data
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Westby’s strategy for selling sodas to inmates and selling tracking systems to parents were strikingly similar: Find a niche market and pump it with marked-up wholesale products for a huge profit.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 The market for surveillance technology meets every precondition for a Grade-A get-rich-quick scheme: Cheap inventory, little regulation, and high demand.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 First, surveillance tech is surprisingly cheap. According to the
                 <em>
                  Yale Law Journal
                 </em>
                 , the cost of location tracking
                 <a style="color: #ed4d1f; text-decoration: none;">
                  dropped
                 </a>
                 from $105/hour to $0.36/hour when the portable GPS was invented, and then fell to to $0.04/hour at most when smartphone GPS became roughly
                 <a style="color: #ed4d1f; text-decoration: none;">
                  equivalent
                 </a>
                 to professional receivers.
                </p>
               </td>
              </tr>
              <!-- END BODY TEXT -->
              <tr>
               <td>
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FGPS_20181006004930.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXP6W:7mhkM9NwpZL_We298eQLHxgp6VXT23s-Wc-tuOqkc-w" style="height: auto; padding-top: 10px; width: 100%;"/>
                <p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
                 Portable GPS devices have dramatically lowered the cost of surveillance tech (via Grand Forks Air Force Base)
                </p>
               </td>
              </tr>
              <!-- START BODY TEXT -->
              <tr>
               <td>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Using tracking technology already built into smartphones, Three Square’s
                 <a style="color: #ed4d1f; text-decoration: none;">
                  new
                 </a>
                 <em>
                  Mom I Am Ok
                 </em>
                 app will cost consumers just $9 per month. A small sum to most buyers, but  a huge markup on how much it will cost Westby to maintain the service.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Second, there are no rules. No federal law prohibits person-to-person location tracking, and while some states have tried to regulate digital surveillance with stalking laws, there are still very few rules for private tracking apps and the data they process.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Finally, and most importantly, tracking software is in high demand. More than 200 apps — some of which have more than 27k subscribers — use GPS and covert camera access to track people, and
                 <a style="color: #ed4d1f; text-decoration: none;">
                  demand
                 </a>
                 to track family members (both partners and children) is huge.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 As data collection becomes more pervasive, it would seem natural that security concerns would scare off some users. But the reality is the opposite. In fact, according to research from Intuit, employees are more
                 <a style="color: #ed4d1f; text-decoration: none;">
                  concerned
                 </a>
                 about the battery and data costs of employers tracking their smartphones than the privacy costs.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  Welcome to the IoP
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 “We’ve all heard of the internet of things,” McMullan told attendees of a January tech conference in Wisconsin. “Well our tradeline -- and we’ve applied for a trademark -- is called ‘the internet of people.’”
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 McMullan, Three Square’s resident dreamer, firmly believes his chips will change the world.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 He told
                 <em>
                  The Hustle
                 </em>
                 his vision: A future where doctors detect heart attacks 12 days in advance, kids safely travel alone, Alzheimer’s patients never get lost, and Wisconsinites never accidentally shovel their driveways before the snow-plow arrives.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 “Chips out there today are like McDonald’s soft serve: chocolate, vanilla, or swirl,” McMullan explained. “Our chips are like Baskin-Robbins’ 31 flavors.”
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 But in a world where personal data has become a valuable commodity, the childlike purity of McMullan’s vision is already melting.
                </p>
               </td>
              </tr>
              <!-- END BODY TEXT -->
              <tr>
               <td>
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fchip_20181006005001.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXP6W:7mhkM9NwpZL_We298eQLHxgp6VXT23s-Wc-tuOqkc-w" style="height: auto; padding-top: 10px; width: 100%;"/>
                <p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
                 One of Westby’s chips, in the approximate location it was “installed” in his employees’ hands (Three Square)
                </p>
               </td>
              </tr>
              <!-- START BODY TEXT -->
              <tr>
               <td>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 When Three Square Chip launched, it advertised RFID chips as safer alternatives to GPS-enabled cell-phones. But when Westby realized the GPS-based user-tracking industry was forecast to
                 <a style="color: #ed4d1f; text-decoration: none;">
                  rise
                 </a>
                 from $5.8B in 2016 to $15.6B in 2020, the company quickly abandoned its resistance to GPS tracking.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Westby’s family business may be profit-forward, but it’s not
                 <em>
                  malevolent
                 </em>
                 (anyone who’s heard Patrick McMullan talk about healthcare and snow plows will tell you that). But customers deserve to know who is handling their data goes once it is collected.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Once an app collects consumer data, nothing prevents it from sharing with subsidiaries, parent companies, or partners.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 When those partners are hidden — for instance, a quiz app that secretly collects data for a Russian political network or a childcare app operated by a for-profit prison company — consumers don’t know when they’re at risk.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 And, when the companies that make and sell surveillance apps aren’t regulated, it’s even harder to ensure that the tech is used responsibly.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 If we’re lucky, the future could have great snow plows. But in this new world, don’t expect control over your data and
                 <em>
                  definitely
                 </em>
                 don’t expect everyone who sells it to be as well-intentioned as Todd, Patrick, and Coach Danna.
                </p>
               </td>
              </tr>
              <!-- END BODY TEXT -->
              <!-- START BODY TEXT -->
              <tr>
               <td>
               </td>
              </tr>
              <!-- END BODY TEXT -->
              <!-- START PADDING -->
              <tr>
               <td style="padding-bottom: 20px;">
               </td>
              </tr>
              <!-- END PADDING -->
              <!-- START SHARIES -->
              <tr>
               <td id="spacer" style="padding-top: 20px;">
               </td>
              </tr>
              <tr>
               <td align="center" id="link" style="font-family: 'Courier New',courier,monospace; font-size: 26px; line-height: 120%; padding: 15px 0; text-align: center;">
                Share &amp; discuss this story
               </td>
              </tr>
              <tr>
               <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-bottom: 50px;">
                <table style="text-align: center; width: 100%;">
                 <tbody>
                  <tr>
                   <td bgcolor="#797979" style="background: #797979; border-bottom-color: #4e4e4e; border-bottom-style: solid; border-bottom-width: 3px; color: #ffffff; font-family: 'arial',sans-serif; padding: 12px 16px 9px; width: 33%;" width="33%">
                    <a style="color: #ffffff; font-size: 12px; font-weight: bold; text-decoration: none;">
                     ON OUR WEBSITE
                    </a>
                   </td>
                   <td bgcolor="#0f52a0" style="background: #0f52a0; border-bottom-color: #003779; border-bottom-style: solid; border-bottom-width: 3px; font-family: 'arial',sans-serif; padding: 12px 16px 9px; width: 34%;" width="34%">
                    <a style="color: #ffffff; font-size: 12px; font-weight: bold; text-decoration: none;">
                     ON FACEBOOK
                    </a>
                   </td>
                   <td bgcolor="#fd394f" style="background: #fd394f; border-bottom-color: #d42235; border-bottom-style: solid; border-bottom-width: 3px; font-family: 'arial',sans-serif; padding: 12px 16px 9px; width: 33%;" width="33%;">
                    <a style="color: #ffffff; font-size: 12px; font-weight: bold; text-decoration: none;">
                     ON POCKET
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
              <!-- END SHARIES -->
              <!-- START NATIVE -->
              <tr>
               <td>
                <table style="border-spacing: 0px;">
                 <tr>
                  <td align="center" bgcolor="#dedede" style="background: #dedede; color: #5c5c5c; font-family: 'Arial',sans-serif; font-size: 10px; font-weight: bold; letter-spacing: 1.5px; padding: 5px 0; text-align: center; width: 100px;">
                   SPONSORED
                  </td>
                 </tr>
                </table>
               </td>
              </tr>
              <tr id="sponsored">
               <td>
                <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
                 <strong>
                  Events.com to events everywhere: It’s time for YOU to cash in on the trillion-dollar ‘experience economy’ with an open API platform
                 </strong>
                </h2>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Millennials are scheduled to inherit $24 trillion over the next 12 years. What are they spending it on? Events.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Revenue from software powering the ‘experience economy’ has grown 11% YOY and is projected to hit $14B by 2022.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Now,
                 <a style="color: #ed4d1f; text-decoration: none;">
                  Events.com
                 </a>
                 is giving event organizers new tools to snag a much bigger piece of that trillion dollar pie.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 The Events.com platform handles the entire event kit and kaboodle from ticketing and registration to marketing, sponsorship and more. To date, Events.com has gained the praise of more billionaire investors than Buffet’s Country Club.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 The reason?
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  They’re disrupting the entire events
                 </strong>
                 <em>
                  <strong>
                   ecosystem
                  </strong>
                 </em>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 <a style="color: #ed4d1f; text-decoration: none;">
                  Events.com
                 </a>
                 helps companies make the most of their events -- and maximize revenue. It’s much more than just ticketing; it’s an open API event software platform tailored to make your event even more successful.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Increase event revenue by 15%+ through streamlined sponsorship management, ticket processing, merch sales, email deployment, social media marketing campaigns and more.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Organizers can now even power their own secondary markets: When attendees want to transfer tickets, there’s no need for them to hope and pray on Craigslist.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Attendees can simply log in to Events.com to manage their transfers or make registration changes with plug-and-play ease -- scalpers, consider yourselves disrupted.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Get more from your next event with
                 <a style="color: #ed4d1f; text-decoration: none;">
                  Events.com
                 </a>
                 . Click below for a live demo.
                </p>
               </td>
              </tr>
              <tr id="cta">
               <td align="center" style="padding: 20px 0 40px; text-align: center; width: 100%;">
                <a style="background: #ffffff; border: 2px solid #000000; border-radius: 3px; color: #000000; font-family: 'Courier New',courier,monospace; font-weight: bold; letter-spacing: -0.5px; padding: 10px 15px; text-decoration: none;">
                 FOMO? Your ticket awaits →
                </a>
               </td>
              </tr>
              <tr>
               <td style="padding-bottom: 60px;">
               </td>
              </tr>
              <!-- END NATIVE -->
              <!-- START SECTION HEADER -->
              <tr>
               <td align="left" bgcolor="#000000" style="background: #000000; color: #ffffff; font-family: 'Courier',monospace; font-size: 16px; font-weight: bold; letter-spacing: 1px; padding: 8px 10px; text-align: left; width: 100%;">
               </td>
              </tr>
              <!-- END SECTION HEADER -->
              <!-- START BODY TEXT -->
              <tr>
               <td>
                <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
                 <strong>
                  Weekend Recap
                 </strong>
                </h2>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Miss an email this week? Here’s a rundown of our top headlines from the past 7 days:
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  1. WORDPLAY OF THE WEEK:
                 </strong>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <strong>
                   Norway or the highway
                  </strong>
                 </a>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 California takes a page from Norway’s progressive book after passing a new law that will require public corporations to make their boards at least 30% female by the year 2021 or… pay the price.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  2. FAN FAVORITE:
                 </strong>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <em>
                   <strong>
                    Bloomberg
                   </strong>
                  </em>
                  <strong>
                   alleges Amazon and Apple have been infiltrated by Chinese spies
                  </strong>
                 </a>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Bloomberg dropped a bombshell report claiming that Chinese spies installed malicious chips in motherboards and distributed them to 30 American businesses through a company called Supermicro. Only problem is, Apple and Amazon both deny it happened.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  3. ‘TODAY I LEARNED’:
                 </strong>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <strong>
                   Engineers are the best schemers...
                  </strong>
                 </a>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Several years ago, “FiletOFish1066” unleashed a shocking tale in a reddit post: He’d written a program that automated his entire job -- and for 6 years hadn’t done “jack sh*t at work.”
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  4. OLD DOG, NEW TRICKS:
                 </strong>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <strong>
                   Bird will now design its own scooters
                  </strong>
                 </a>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Ok, so they’re not exactly old, but the premiere scooter startup announced it will stop slapping its sticker on Ninebot’s design, and make its very own ‘Bird Zero.’
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  5. TECH TROUBLES:
                 </strong>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <strong>
                   There’s a new trendsetter in town...
                  </strong>
                 </a>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 And its name is Likewise, a recommendation-based platform birthed out of its sole investor’s private “idea cave.” Normally, we wouldn’t think other recommendation platforms should be scared, but Likewise’s sole investor’s name rhymes with ‘Chill Grates’ and he may have founded Microsoft.
                </p>
               </td>
              </tr>
              <!-- END BODY TEXT -->
              <!-- START PADDING -->
              <tr>
               <td style="padding-bottom: 60px;">
               </td>
              </tr>
              <!-- END PADDING -->
              <!-- START NPS -->
              <tr>
               <td align="center" style="text-align: center;">
                <img alt="Survey" height="100px" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffish%2520geocities_20181007081336.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXP6W:7mhkM9NwpZL_We298eQLHxgp6VXT23s-Wc-tuOqkc-w"/>
               </td>
              </tr>
              <tr>
               <td align="center" style="text-align: center;">
                <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 16px;">
                 <strong>
                  Quick NPS question: How likely are you to recommend The Hustle to a friend?
                 </strong>
                </h2>
               </td>
              </tr>
              <tr>
               <td align="center" style="text-align: center;">
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 6px;">
                 0 - Not likely, 10 - Very likely
                </p>
               </td>
              </tr>
              <tr>
               <td style="padding-top: 20px; width: 100%;">
                <table style="border-spacing: 0; text-align: center; width: 100%;">
                 <tr>
                  <td align="center" bgcolor="#ffffff" style="background: #ffffff; border: 2px solid #000000; border-radius: 6px; display: inline-block; margin: 1px; padding: 10px 0; text-align: center; width: 46px;">
                   <a style="color: #000000; font-size: 20px; font-weight: bold; text-decoration: none;">
                    0
                   </a>
                  </td>
                  <td align="center" bgcolor="#ffffff" style="background: #ffffff; border: 2px solid #000000; border-radius: 6px; display: inline-block; margin: 1px; padding: 10px 0; text-align: center; width: 46px;">
                   <a style="color: #000000; font-size: 20px; font-weight: bold; text-decoration: none;">
                    1
                   </a>
                  </td>
                  <td align="center" bgcolor="#ffffff" style="background: #ffffff; border: 2px solid #000000; border-radius: 6px; display: inline-block; margin: 1px; padding: 10px 0; text-align: center; width: 46px;">
                   <a style="color: #000000; font-size: 20px; font-weight: bold; text-decoration: none;">
                    2
                   </a>
                  </td>
                  <td align="center" bgcolor="#ffffff" style="background: #ffffff; border: 2px solid #000000; border-radius: 6px; display: inline-block; margin: 1px; padding: 10px 0; text-align: center; width: 46px;">
                   <a style="color: #000000; font-size: 20px; font-weight: bold; text-decoration: none;">
                    3
                   </a>
                  </td>
                  <td align="center" bgcolor="#ffffff" style="background: #ffffff; border: 2px solid #000000; border-radius: 6px; display: inline-block; margin: 1px; padding: 10px 0; text-align: center; width: 46px;">
                   <a style="color: #000000; font-size: 20px; font-weight: bold; text-decoration: none;">
                    4
                   </a>
                  </td>
                  <td align="center" bgcolor="#ffffff" style="background: #ffffff; border: 2px solid #000000; border-radius: 6px; display: inline-block; margin: 1px; padding: 10px 0; text-align: center; width: 46px;">
                   <a style="color: #000000; font-size: 20px; font-weight: bold; text-decoration: none;">
                    5
                   </a>
                  </td>
                  <td align="center" bgcolor="#ffffff" style="background: #ffffff; border: 2px solid #000000; border-radius: 6px; display: inline-block; margin: 1px; padding: 10px 0; text-align: center; width: 46px;">
                   <a style="color: #000000; font-size: 20px; font-weight: bold; text-decoration: none;">
                    6
                   </a>
                  </td>
                  <td align="center" bgcolor="#ffffff" style="background: #ffffff; border: 2px solid #000000; border-radius: 6px; display: inline-block; margin: 1px; padding: 10px 0; text-align: center; width: 46px;">
                   <a style="color: #000000; font-size: 20px; font-weight: bold; text-decoration: none;">
                    7
                   </a>
                  </td>
                  <td align="center" bgcolor="#ffffff" style="background: #ffffff; border: 2px solid #000000; border-radius: 6px; display: inline-block; margin: 1px; padding: 10px 0; text-align: center; width: 46px;">
                   <a style="color: #000000; font-size: 20px; font-weight: bold; text-decoration: none;">
                    8
                   </a>
                  </td>
                  <td align="center" bgcolor="#ffffff" style="background: #ffffff; border: 2px solid #000000; border-radius: 6px; display: inline-block; margin: 1px; padding: 10px 0; text-align: center; width: 46px;">
                   <a style="color: #000000; font-size: 20px; font-weight: bold; text-decoration: none;">
                    9
                   </a>
                  </td>
                  <td align="center" bgcolor="#ffffff" style="background: #ffffff; border: 2px solid #000000; border-radius: 6px; display: inline-block; margin: 1px; padding: 10px 0; text-align: center; width: 46px;">
                   <a style="color: #000000; font-size: 20px; font-weight: bold; text-decoration: none;">
                    10
                   </a>
                  </td>
                 </tr>
                </table>
               </td>
              </tr>
              <tr>
               <td style="padding-bottom: 80px;">
               </td>
              </tr>
              <!-- END NPS -->
              <!-- START SONG -->
              <tr>
               <td style="padding-bottom: 20px;">
                <table>
                 <tr>
                  <td rowspan="3" style="vertical-align: middle;" valign="middle">
                   <img alt="Now Playing" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Fmusic_bars.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXP6W:TlgDEsN_2lYJqhzPA1NaL4Z7HN1xVd6rZ_TTwvcbZGw" style="height: auto; width: 20px;" width="20"/>
                  </td>
                  <td rowspan="3" style="font-family: 'Courier New',courier,monospace; font-size: 14px; font-weight: bold; line-height: 120%; padding-left: 10px; padding-right: 10px; padding-top: 3px; vertical-align: middle; width: 64px;" valign="middle">
                   Now Playing:
                  </td>
                 </tr>
                 <tr>
                  <td>
                   <a style="color: #ed4d1f; text-decoration: none;">
                    <strong>
                     Watching the Wheels, John Lennon
                    </strong>
                   </a>
                   . You know who else people said was crazy? John Lennon.
                  </td>
                 </tr>
                </table>
               </td>
              </tr>
              <!-- END SONG -->
              <tr>
               <td>
                <table style="border-spacing: 0;">
                 <tr>
                  <td align="center" bgcolor="#000000" style="background: #000000; color: #ffffff; font-size: 32px; font-weight: bold; line-height: 100%; max-width: 100px; padding: 10px 10px 0px; text-align: center;">
                   0
                  </td>
                  <td align="right" bgcolor="#000000" rowspan="2" style="background: #000000; font-family: 'Arial',sans-serif; font-size: 14px; font-weight: bold; padding: 5px 10px; text-align: right; width: 100%;">
                   <a style="background: #ff5938; border-radius: 3px; color: #ffffff; font-size: 12px; padding: 12px 10px; text-decoration: none;">
                    SHARE THE HUSTLE
                   </a>
                  </td>
                 </tr>
                 <tr>
                  <td align="center " bgcolor="#000000 " style="background: #000000; color: #ffffff; font-family: 'Arial',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px; line-height: 100%; padding: 4px 20px 10px; text-align: center;">
                   REFERRALS
                  </td>
                 </tr>
                 <tr>
                  <td align="center" bgcolor="#ffffff" colspan="2" style="background: #ffffff; color: #000000; padding-bottom: 5px; padding-top: 10px; text-align: center; width: 100%;">
                   <a style="color: #000000; font-family: 'Courier New',courier,monospace; font-size: 16px; font-weight: bold; line-height: 120%; text-decoration: none;">
                    //ambassadors.thehustle.co/?ref=950fce10a7
                   </a>
                  </td>
                 </tr>
                 <tr>
                  <td align="center" bgcolor="#ffffff" colspan="2" style="background: #ffffff; border-bottom-color: #000000; border-bottom-style: solid; border-bottom-width: 3px; color: #000000; padding-bottom: 10px; text-align: center; width: 100%;">
                   <span style="font-family: 'Arial',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px; line-height: 100%;">
                    YOUR UNIQUE URL
                   </span>
                  </td>
                 </tr>
                </table>
               </td>
              </tr>
              <tr id="credits">
               <td>
                <table style="width: 100%;">
                 <tbody>
                  <tr>
                   <td colspan="2" style="padding-top: 20px;">
                    <table style="text-align: center; width: 100%;">
                     <tr>
                      <td align="center" style="display: inline-block; font-family: 'Courier New',courier,monospace; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
                       <a style="color: #ed4d1f; text-decoration: none;">
                        <img alt="Zack Crockett" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ffooter_zack.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXP6W:TlgDEsN_2lYJqhzPA1NaL4Z7HN1xVd6rZ_TTwvcbZGw" style="padding-bottom: 10px; width: 60px;"/>
                       </a>
                       <br/>
                       Zack Crockett
                       <br/>
                       <span style="font-family: 'Arial',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
                        NEWS WRITER
                       </span>
                      </td>
                      <td align="center" style="display: inline-block; font-family: 'Courier New',courier,monospace; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
                       <a style="color: #ed4d1f; text-decoration: none;">
                        <img alt="Wes Schlagenhauf" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ffooter_wes.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXP6W:TlgDEsN_2lYJqhzPA1NaL4Z7HN1xVd6rZ_TTwvcbZGw" style="padding-bottom: 10px; width: 60px;"/>
                       </a>
                       <br/>
                       Wes Schlagenhauf
                       <br/>
                       <span style="font-family: 'Arial',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
                        NEWS WRITER
                       </span>
                      </td>
                      <td align="center" style="display: inline-block; font-family: 'Courier New',courier,monospace; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
                       <img alt="Conor Grant" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Fconor_grant.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXP6W:TlgDEsN_2lYJqhzPA1NaL4Z7HN1xVd6rZ_TTwvcbZGw" style="padding-bottom: 10px; width: 60px;"/>
                       <br/>
                       Conor Grant
                       <br/>
                       <span style="font-family: 'Arial',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
                        NEWS WRITER
                       </span>
                      </td>
                      <td align="center" style="display: inline-block; font-family: 'Courier New',courier,monospace; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
                       <a style="color: #ed4d1f; text-decoration: none;">
                        <img alt="Kolby Hatch" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Fkolby_footer.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXP6W:TlgDEsN_2lYJqhzPA1NaL4Z7HN1xVd6rZ_TTwvcbZGw" style="padding-bottom: 10px; width: 60px;"/>
                       </a>
                       <br/>
                       Kolby Hatch
                       <br/>
                       <span style="font-family: 'Arial',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
                        AD WRITER
                       </span>
                      </td>
                     </tr>
                    </table>
                   </td>
                  </tr>
                  <tr style="line-height: 120%;">
                   <td align="center" style="font-family: 'Courier New',courier,monospace; font-size: 16px; font-weight: bold; line-height: 120%; padding: 20px 0; text-align: center; width: 50%;">
                    <a style="color: #000000; text-decoration: none;">
                     Lindsey “A chip in the hand” Quinn
                    </a>
                    <br/>
                    <span style="font-family: 'Arial',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
                     MANAGING EDITOR
                    </span>
                   </td>
                   <td align="center" style="font-family: 'Courier New',courier,monospace; font-size: 16px; font-weight: bold; line-height: 100%; padding: 20px 0; text-align: center; width: 50%;">
                    Anita Hammer
                    <br/>
                    <span style="font-family: 'Arial',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px; text-transform: uppercase;">
                     Microchip Repair Technician
                    </span>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
              <tr id="classifieds">
               <td align="center" style="border-top-color: #000000; border-top-style: solid; border-top-width: 3px; font-family: 'Arial',sans-serif; padding: 12px 0; text-align: center;">
                <table style="width: 100%;">
                 <tbody>
                  <tr>
                   <td align="center" style="display: inline-block; padding: 5px 0; text-align: center;">
                    <a style="color: #000000; font-size: 16px; font-weight: bold; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                     SUBSCRIBE
                    </a>
                   </td>
                   <td align="center" style="display: inline-block; padding: 5px 0; text-align: center;">
                    <a style="color: #000000; font-size: 16px; font-weight: bold; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                     JOBS
                    </a>
                   </td>
                   <td align="center" style="display: inline-block; padding: 5px 0; text-align: center;">
                    <a style="color: #000000; font-size: 16px; font-weight: bold; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                     ADVERTISE
                    </a>
                   </td>
                   <td align="center" style="display: inline-block; padding: 5px 0; text-align: center;">
                    <a style="color: #000000; font-size: 16px; font-weight: bold; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                     EVENTS
                    </a>
                   </td>
                   <td align="center" style="display: inline-block; padding: 5px 0; text-align: center;">
                    <a style="color: #000000; font-size: 16px; font-weight: bold; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                     SHOP
                    </a>
                   </td>
                  </tr>
                  <tr>
                   <td align="center" style="display: inline-block; font-family: 'Courier New',courier,monospace; font-size: 16px; font-weight: bold; line-height: 120%; padding: 20px; text-align: center;">
                    <a style="color: #ed4d1f; text-decoration: none;">
                     <img alt="Facebook" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ffooter_facebook.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXP6W:TlgDEsN_2lYJqhzPA1NaL4Z7HN1xVd6rZ_TTwvcbZGw" style="padding-bottom: 10px;"/>
                    </a>
                   </td>
                   <td align="center" style="display: inline-block; font-family: 'Courier New',courier,monospace; font-size: 16px; font-weight: bold; line-height: 120%; padding: 5px 20px; text-align: center;">
                    <a style="color: #ed4d1f; text-decoration: none;">
                     <img alt="Instagram" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ffooter_instagram.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXP6W:TlgDEsN_2lYJqhzPA1NaL4Z7HN1xVd6rZ_TTwvcbZGw" style="padding-bottom: 10px;"/>
                    </a>
                   </td>
                   <td align="center" style="display: inline-block; font-family: 'Courier New',courier,monospace; font-size: 16px; font-weight: bold; line-height: 120%; padding: 5px 20px; text-align: center;">
                    <a style="color: #ed4d1f; text-decoration: none;">
                     <img alt="YouTube" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ffooter_youtube.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXP6W:TlgDEsN_2lYJqhzPA1NaL4Z7HN1xVd6rZ_TTwvcbZGw" style="padding-bottom: 10px;"/>
                    </a>
                   </td>
                  </tr>
                  <tr>
                   <td style="padding-bottom: 20px; padding-top: 10px;">
                    <a style="background: #ffffff; border: 2px solid #000000; border-radius: 3px; color: #000000; font-family: 'Courier New',courier,monospace; font-weight: bold; letter-spacing: -0.5px; padding: 10px 15px; text-decoration: none;">
                     Join our Instagram community →
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
              <tr>
               <td align="center" bgcolor="#000000" style="background: #000000; border: 0; color: #ffffff; font-family: 'Courier New',courier,monospace; font-size: 11px; font-weight: bold; line-height: 120%; padding: 8px 5px; text-align: center;">
                You opted in by signing up, attending an event, or through divine intervention.
               </td>
              </tr>
              <tr>
               <td align="center" style="border-bottom-color: #000000; border-bottom-style: solid; border-bottom-width: 3px; font-family: 'Arial',sans-serif; font-size: 10px; font-weight: bold; letter-spacing: 0.5px; line-height: 120%; padding: 4px; text-align: center;">
                <a style="color: #000000; text-decoration: none;">
                 771 CLEMENTINA STREET, SAN FRANCISCO, CA 94103, UNITED STATES
                </a>
                •
                <a style="color: #000000; text-decoration: none;">
                 415.506.7210
                </a>
               </td>
              </tr>
              <tr>
               <td align="center" bgcolor="#ffffff" role="module-content" style="color: #a9a9a9; font-size: 12px; line-height: 120%; margin: 0; padding: 10px 0px; text-align: center;" valign="top">
                Never want to hear from us again? Break our hearts and
                <a style="color: #a9a9a9; text-decoration: underline;">
                 unsubscribe
                </a>
               </td>
              </tr>
              <tr>
               <td align="center" style="padding-bottom: 20px; padding-top: 20px; text-align: center;">
                <center>
                 <span style="display: block; float: none; text-align: center;">
                  <a style="color: #ed4d1f; text-decoration: none;">
                   <img alt="The Hustle" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Fth_daily_email_logo.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXP6W:TlgDEsN_2lYJqhzPA1NaL4Z7HN1xVd6rZ_TTwvcbZGw" style="height: 22px; width: 100px;" width="100"/>
                  </a>
                 </span>
                </center>
               </td>
              </tr>
              <!-- END DYNAMIC CONTENT -->
             </tbody>
            </table>
            <!--[if (gte mso 9)|(IE)]>
                            </td>
                          </tr>
                        </table>
                      <![endif]-->
           </td>
          </tr>
         </tbody>
        </table>
       </td>
      </tr>
     </tbody>
    </table>
   </div>
  </center>
  <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/http%253A%252F%252Fclick.thehustle.co%252Fwf%252Fopen%253Fupn%253DEbKgGdJ-2FyaBjZnYkL-2Fp0p-2FUYy8lG93ajcqsz7HMox3LAz9p-2BDw08m4nPbBpkCfn0K6dTvyQQ-2BOWIAnS5vMSEsjVcS3lrhpCn-2F7qy3tltWtl8eMQjbxovLFEP6Ifm2X10qKsYz8KJclIBuHCTRkN-2BRilXmgatVphkvTwLNaAtJ-2FQcHmMw1ZJeXsPQAxF8WND6Hm57RqpC-2Bkcj587a-2FpD-2BUbJsHMU8KgyqVILxbQXRwwxTcRsFy4puWIl2Xk-2FRc4B5ZKY0RHMrRMeBQfVTEhwbdlVIbtEfSZ7pNE3WPhksllsEZsdg62j1R5ovme1Ir1olv9Ulw6wGlEwPK-2Begz9j40XL3kY6vpW6IKcfKaARjyFHGEwqLdhXjPtRXmhkSCPycNnzf0-2F8D-2BQM9cp7E-2FY14LECASkUyI1CmvvfCMuVz0zg-3D/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmNsaWNrLnRoZWh1cyJ9:1kXP6W:svVfZXoYjGlqJtmfmVthMuGCt5i9zu56R2n_kvmNBdw" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;" width="1"/>
 </body>
</html>