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   💧  Mmm, fancy water
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   Plus: A high-security house, the world’s most unique McDonald’s, and more.
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              You've got 0 referrals,
         just
        
            3 away from earning a Hustle Essentials kit.
        
        Check out all of our
              <a data-hs-link-id="0" data-hs-link-id-v2="SmQ7BDlU" style="color:#192733; text-decoration:underline !important" target="_blank">
               prizes here
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              .
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                 <img align="middle" alt="The Hustle by HubSpot Media" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FCritical_Template_Imagery%252FThe_Hustle_HubSpot_media_glow_Final.png%253Fwidth%253D500%2526upscale%253Dtrue%2526name%253DThe_Hustle_HubSpot_media_glow_Final.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTU2ODI3MDUuOTExNzF9:1uofGz:DggfoqwEsLn8W1NraFnkdYnYxWxcACxTyZ16pucp0qA" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="250"/>
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: bold;">
                   Rise and shine.
                  </span>
                  No matter how desperately you’re clutching that coffee mug this morning, someone in Kingston, Washington, apparently needed their caffeine fix even more. Police say someone tunneled through the wall of an empty neighboring shop straight into a Starbucks bathroom, perhaps looking to ransack the store’s cash drawers and safe. Or maybe they just really needed a latte? No matter how strong that sluggish Wednesday feeling strikes you, may you not reach that “would bore through drywall just for a hit of espresso” level today.
                 </p>
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                  🎧
                  <a data-hs-link-id="0" data-hs-link-id-v2="kRkTwoz0" rel="noopener" style="color:#192733; font-weight:bold" target="_blank">
                   On the pod
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                  <span style="font-weight: bold;">
                   :
                  </span>
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                   Will restaurant customers pay for fancy waters?
                  </span>
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                   <br/>
                  </span>
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                   NEWS FLASH
                  </span>
                 </h2>
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                 <p style="line-height:150%">
                  📎
                  <span style="font-weight: bold;">
                   It looks like you’re angry:
                  </span>
                  In a YouTube video viewed 2.3m+ times, consumer rights activist Louis Rossman
                  <a data-hs-link-id="0" data-hs-link-id-v2="8xWFkHWK" style="color:#192733" target="_blank">
                   encouraged
                  </a>
                  people to change their profile pics across social media to Clippy, the animated Microsoft Office Assistant that, from 1998 to 2004, asked if you needed help writing a letter. Rossman’s goal is to draw attention to Big Tech’s bad deeds — data harvesting, censorship, planned obsolescence, etc. — by comparing modern practices to Clippy’s time. Clippy, Rossman said, never used the info you gave it to sell you products or steal your personal data. “Clippy just wanted to help,” he said.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  🚺
                  <span style="font-weight: bold;">
                   Here’s an ambitious plan to tackle period poverty:
                  </span>
                  Brisbane-based On The House is taking on a miserable factoid: more than 3 in 5 Australian women, lacking access to period products, use makeshift solutions. That’s why the startup is
                  <a data-hs-link-id="0" data-hs-link-id-v2="LoCNiNZQ" style="color:#192733" target="_blank">
                   joining
                  </a>
                  a prominent Aussie accelerator program to expand its novel model: installing digital vending machines stocked with organic period products that are entirely free, all funded by ads on the machines. Any ad buyers for Dove reading this? You’re gonna want to start making some calls.
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  📺
                  <span style="font-weight: bold;">
                   Starting to think this "media" thing is a bit of a mess:
                  </span>
                  Nexstar Media, the US’s largest TV station owner, wants to buy rival Tegna in a deal worth
                  <a data-hs-link-id="0" data-hs-link-id-v2="PnRRZ8tG" style="color:#192733" target="_blank">
                   $6.2B
                  </a>
                  . If approved, the acquisition would expand Nexstar’s coverage to
                  <a data-hs-link-id="0" data-hs-link-id-v2="UZOYzpWY" style="color:#192733" target="_blank">
                   80%
                  </a>
                  of the nation’s TV households. Regulations currently cap coverage at 39%, but station owners and FCC Chair Brendan Carr have both advocated for a higher cap to compete with digital media, while consumer interest groups argue that consolidation would limit local news coverage. If Nexstar can’t secure approval and the deal falls through, it will owe Tegna $125m.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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            <tbody>
             <tr>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    That’ll fix it for sure:
                   </span>
                   The
                   <span style="font-style: italic;">
                    BBC
                   </span>
                   , beset by staff misconduct scandals, chased culture change with…
                   <a data-hs-link-id="0" data-hs-link-id-v2="Cr1J64bT" style="color:#192733" target="_blank">
                    $82k
                   </a>
                   worth of swag? The broadcaster distributed 10k pins, 7k mugs, and 6k lanyards to promote open dialogues around the office. In fairness, that spending will definitely prompt conversation.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Not so fast:
                   </span>
                   A report from MIT’s NANDA initiative
                   <a data-hs-link-id="0" data-hs-link-id-v2="Yziv4wdx" style="color:#192733" target="_blank">
                    tracked
                   </a>
                   300 enterprise AI pilot programs trying to accelerate revenue growth — and 95% of them failed. The research suggests poor integration into existing workflows is often to blame, but for now, all that matters is a momentary reprieve from existential AI dread.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Whew:
                   </span>
                   <span style="font-weight: normal;">
                    Air Canada’s flight attendant
                   </span>
                   <a data-hs-link-id="0" data-hs-link-id-v2="IjNggC1z" style="color:#192733; font-weight:normal" target="_blank">
                    strike
                   </a>
                   <span style="font-weight: normal;">
                    , which saw an estimated 500k custom
                   </span>
                   ers’ flights canceled, is over following a tentative agreement between the airline and the attendants’ union. Operations resumed yesterday, though the airline noted it may take “a week or more” to get fully back on track.
                   <br/>
                   <br/>
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_174657085452410" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
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      <tr style="background-color:#ffeeeb;">
    <![endif]-->
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<![endif]-->
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<![endif]-->
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   BUSYBUDDIES
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <a data-hs-link-id="0" data-hs-link-id-v2="3kKGroIK" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="AI-Agents-To-Save" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FAI-Agents-To-Save.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DAI-Agents-To-Save.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTU2ODI3MDUuOTEyNDM3fQ:1uofGz:1bw7aRTumKaJ6qMrB18VleS79eZVdhE8WbXypoSSU0Y" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%; font-weight:bold; font-size:20px">
                  AI for trimming down the busywork
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Zapier CEO Wade Foster built these AI agents to handle the busywork that kills productivity.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Email responses, candidate screenings, company research — all automated while he focuses on billion-dollar decisions.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  These workflows are already running at his company. Copy his setup for free.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 30px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545249" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="1" data-hs-link-id-v2="snKug3j+" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      AI hacks by Zapier
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
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        </div>
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      <tr style="background-color:#ffffff;">
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                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
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            </tbody>
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                <a data-hs-link-id="0" data-hs-link-id-v2="Ebgux8ql" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Three cups of water" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fwater-glasses.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dwater-glasses.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTU2ODI3MDUuOTEyNTUxfQ:1uofGz:w7IK36fMBn8hDQbvyHOXqb-I4YN1Rk8YbGmhJkhecC8" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   May we interest you in a water flight?
                  </span>
                  <br/>
                  <br/>
                  La Popote, a French restaurant located in England, offers nearly 140 wines and starting Friday, seven waters.
                  <br/>
                  <br/>
                  The new water menu includes three still and four sparkling varieties (tap water remains complementary).
                  <br/>
                  <br/>
                  While La Popote is the first UK restaurant to launch a water menu,
                  <a data-hs-link-id="0" data-hs-link-id-v2="BXHDVbkU" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   CNN Business
                  </span>
                  , it’s not the first restaurant to do so.
                  <br/>
                  <br/>
                  In 2013, LA’s Ray’s &amp; Stark Bar, then located at the Los Angeles County Museum of Art,
                  <a data-hs-link-id="0" data-hs-link-id-v2="xJ/m7k5n" style="color:#192733" target="_blank">
                   launched
                  </a>
                  a 45-page water menu curated by water sommelier Martin Riese. The menu’s 20 items included Riese’s own brand, 9OH2O, a pun so terrible Conan O’Brien once told him he’d “
                  <a data-hs-link-id="0" data-hs-link-id-v2="UckLpfAV" style="color:#192733" target="_blank">
                   go to prison
                  </a>
                  .”
                  <br/>
                  <br/>
                  <span style="font-weight: bold; font-size: 18px;">
                   What’s the point?
                  </span>
                  <br/>
                  <br/>
                  For Riese, there really is a difference among waters, something he noticed as a small child whenever his family would
                  <a data-hs-link-id="0" data-hs-link-id-v2="soa2DaHL" style="color:#192733" target="_blank">
                   go on vacation
                  </a>
                  and he’d try the various tap waters.
                  <br/>
                  <br/>
                  A water can taste vastly different depending on the amount of total dissolved solids (TDS) — magnesium, sodium, calcium, etc. — it contains. Mineral water, which has a higher TDS than distilled water, may taste stronger or saltier. Some waters do, like wine, have different mouthfeels.
                  <br/>
                  <br/>
                  La Popote chef Joseph Rawlins told
                  <span style="font-style: italic;">
                   CNN
                  </span>
                  that when water sommelier Doran Binder suggested the water menu three years ago, he laughed. But after visiting Binder’s “water bar,” he was sold on how different waters could pair with various foods, just like wine.
                  <br/>
                  <br/>
                  <span style="font-weight: bold; font-size: 18px;">
                   For people not fascinated…
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  … by water’s mouthfeel or pairings, La Popote’s water menu may reflect a growing interest in wellness. Binder, who is sober, noted it's a “whole new revenue stream” for customers like him.
                  <br/>
                  <br/>
                  While over 54% of Americans still consume alcohol,
                  <a data-hs-link-id="0" data-hs-link-id-v2="6Bh3fA/T" rel="noopener" style="color:#192733" target="_blank">
                   per
                  </a>
                  a recent Gallup poll, that’s down from 67% in 2022. Many people are cutting back or abstaining entirely to save money — La Popote’s waters range between ~$7 and $26 — or for health reasons, resulting in an uptick in mocktails, NA beers and wines, and other sober options.
                  <br/>
                  <br/>
                  For those who also abstain from high sugar content, flavored waters like LaCroix and the ever-popular
                  <a data-hs-link-id="0" data-hs-link-id-v2="3ZmXbGyu" style="color:#192733" target="_blank">
                   Liquid Death
                  </a>
                  are appealing — and fancy water menus could be, too.
                  <br/>
                  <br/>
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="SwLmHEID" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
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            <td style="height:0;line-height:0">&nbsp;</td>
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              </td>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: normal;">
                   <strong>
                    Private equity and our 401(k)s are linking up:
                   </strong>
                  </span>
                  Is that an investing dream for American workers, or just another way for financiers to fatten their pockets? We
                  <a data-hs-link-id="0" data-hs-link-id-v2="EzvvNWGW" style="color:#192733" target="_blank">
                   crunched some numbers
                  </a>
                  looking for an answer.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735564883" style="color: inherit; font-size: inherit; line-height: inherit;">
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
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                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="About $16m" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F%252416m.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D%252416m.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTU2ODI3MDUuOTEyNzAyOH0:1uofGz:SzCWnxYlKC8gninwlalmK6g4X_9WsdWwoIS6oKULWB4" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="jfKEVzHJ" style="color:#192733" target="_blank">
                   Price
                  </a>
                  of model Adriana Lima’s Los Angeles-area home, ideal for anyone who is very into their privacy.
                  <br/>
                  <br/>
                  The five-bed, seven-bath house's amenities include a detached guest house, pool, fire pit, climate-controlled wine rack, and outdoor kitchen — and a lot of security.
                  <br/>
                  <br/>
                  The property is surrounded by a tall wall, gates, and hedges, with smoked glass windows that will stymie any peeping toms.
                  <br/>
                  <br/>
                  It also has automated perimeter beams, AI cameras equipped with facial recognition software, and a round-the-clock armed patrol service. Even the main bedroom’s walk-in closet requires a key card to enter, making it the perfect home for an affluent person who either loves doing or avoiding crimes.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
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            </tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
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               </div>
              </td>
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            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619799772" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17489619799772_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   HOW YOU HUSTLE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871723863" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507871723863_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <em>
                   Every week, we like to check in on what you’re building. Here’s our spotlight on a Hustle reader working on something big.
                  </em>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Who:
                  </span>
                  Mack Linstead
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   What:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="FcHayMha" style="color:#192733" target="_blank">
                   Beach Sherpa
                  </a>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   The elevator pitch:
                  </span>
                  “We’re an Uber-like app that connects locals to beachgoers in order to help them carry their beach gear to or from the beach.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Problem they’re solving:
                  </span>
                  “One of the few frustrating/unpleasant parts of a beach day — getting everything to the beach and back at the end of your day.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Origin story:
                  </span>
                  “The concept was raised years ago but just as a local solution to one specific, small beach town. I realized it could be national or even global if we empowered people with an app. I started working on it last April and went full time last September. I bootstrapped it until this January when I raised a small family and friends round to help launch our first market. We are operational in Wrightsville Beach, NC, currently proving the concept in order to be able to raise more money and expand to 15-20 more beaches. Prior to this I was bartending and traveling the world.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   A big recent win:
                  </span>
                  “Getting our app built for under $10k as a nontechnical founder.”
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-style: italic;">
                   Want to see your work featured here?
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="r14AecbA" style="color:#192733; font-style:italic" target="_blank">
                   Tell us about it
                  </a>
                  <span style="font-style: italic;">
                   .
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
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               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871921334" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507871921334_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619923533" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17489619923533_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1940, Russian revolutionary
                  <a data-hs-link-id="0" data-hs-link-id-v2="OggDAHdc" style="color:#192733" target="_blank">
                   Leon Trotsky
                  </a>
                  was murdered in Mexico by Ramón Mercader. Trotsky had been exiled from Russia for his political activities, and his assassin may have been an agent of Soviet leader Joseph Stalin.
                  <br/>
                  <br/>
                  🍔
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  The most unique
                  <a data-hs-link-id="0" data-hs-link-id-v2="IdIbBCdF" style="color:#192733" target="_blank">
                   McDonald’s locations
                  </a>
                  in the world.
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <span style="font-style: italic;">
                   TheFutureParty
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="beg62GGG" style="color:#192733" target="_blank">
                   delivers
                  </a>
                  the latest about the future of entertainment, media, and culture.
                  <br/>
                  <br/>
                  🎶
                  <span style="font-weight: bold;">
                   Haha:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="+S5LI/xI" style="color:#192733" target="_blank">
                   Music
                  </a>
                  for all your data refinement needs.
                  <br/>
                  <br/>
                  🐱
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  Living room
                  <a data-hs-link-id="0" data-hs-link-id-v2="XO1s/eaK" style="color:#192733" target="_blank">
                   parkour
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
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               </div>
              </td>
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           </table>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948180271" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948180271_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   QUOTE OF NOTE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17399241210451" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <img align="middle" alt="What can I say? I'm bleeping tired of it. " src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FQuoteAugust202025.jpg%253Fwidth%253D1024%2526upscale%253Dtrue%2526name%253DQuoteAugust202025.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTU2ODI3MDUuOTEyODU3OH0:1uofGz:i9syuEN9cBcfbmqAPa6O8k_elPdVV688LhYKAI-jAmc" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="512"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948365523" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948365523_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  Since 1990, artist Jim Sanborn’s “Kryptos” — a sculpture engraved with four coded messages, located at the CIA’s Virginia headquarters — has stumped cryptologists, who’ve managed to solve all but one. Now, that final secret is going up for auction.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Why? Sanborn
                  <a data-hs-link-id="0" data-hs-link-id-v2="Bt0JtTWR" rel="noopener" style="color:#192733" target="_blank">
                   told
                  </a>
                  <em>
                   The New York Times
                  </em>
                  that, over the past 35 years, he’s received tens of thousands of emails from people convinced they’ve cracked the code — something he says has only increased thanks to AI — and he’s ready to pass what’s become a burden onto someone else.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  The sale, slated for Nov. 20, is expected to fetch ~$300k-$500k.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
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            </tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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