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  <div lang="en">
   <!--PREHEADER-->
   <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="margin:0 auto; border-collapse:collapse;border-collapse:collapse;border-collapse:collapse; width:100%;">
    <tbody>
     <tr>
      <td class="hide" style="padding:0px 0px 0px 0px; width:100%;">
       <!--PH copy goes here-->
       <div style="display:none; max-height: 0px; overflow: hidden; font-size:11px; line-height:13px; color:#000000; text-align:center; vertical-align:top;">
        The Chouinard Crest celebrates our history.
       </div>
       <!-- Insert &zwnj;&nbsp; hack after hidden preview text -->
       <div style="display:none; max-height: 0px; overflow: hidden;">
        ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌
       </div>
      </td>
     </tr>
    </tbody>
   </table>
   <!--End PREHEADER-->
   <!--Main email Content-->
   <!--FREE SHIPPING BANNER - PB-->
   <table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:100%; background-color:#FFFFFF;">
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       <a style="color:#CCCCCC; text-decoration:none;">
        Free Shipping on Orders over $99*
       </a>
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     </tr>
    </tbody>
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   <!--END FREE SHIPPING BANNER - PB-->
   <!--HERO  MODULE - PB-->
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    <!--HERO Image-->
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     <tr>
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        <img alt="Built to Endure." border="0" class="" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.patagonia.com%252FeMedia%252Fimages%252F2025%252F101025_seasonalhero_02.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMucGF0YSIsInRpbWUiOjE3NjAwOTk1OTguODI5NjM1Nn0:1v7CJC:-THGRBh5rrBWz1Y06o7_-hNi8LndA55VUGPDTS4YN0Q" style="font-family: Arial; color:#333333; font-size:14px; display:block;" width="100%"/>
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     <!--HERO Image-->
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   <!--INSET COPY SECTION - PB-->
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     <tr>
      <td style="width:6%;">
      </td>
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        <!--RS Paragraph-MD-->
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           It’s not just some slogan we use to sell shirts. Making things that last has been the cornerstone of our business for over 50 years, ever since founder Yvon Chouinard started making pitons in his blacksmith shop. Because keeping things in play as long as possible is one of the most responsible things we can do for our home planet.
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         <!--END RS Paragraph-MD-->
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      </td>
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   <!--END INSET COPY SECTION - PB-->
   <!--INSET COPY SECTION - PB-->
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           <!-- CTA LARGE BLACK OUTLINE-->
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            <tbody>
             <tr>
              <td style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:16px; letter-spacing:0em; line-height:1.1; font-weight:bold; padding:15px 28px 15px 28px; color:#000000;border-radius:29px; border: 4px solid #061840; text-align:center;" valign="middle">
               <a style="text-decoration:none; color:#061840;">
                Explore
               </a>
              </td>
             </tr>
            </tbody>
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           <!--END CTA LARGE BLACK OUTLINE-->
          </td>
         </tr>
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      <td style="width:6%;">
      </td>
     </tr>
    </tbody>
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   <!--END INSET COPY SECTION - PB-->
   <!--INSET HERO  MODULE - PB-->
   <table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#FFFFFF;">
    <tbody>
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        <!--HERO Image-->
        <tbody>
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          <td style="text-align:center; padding:8% 0% 0% 0%;">
           <a>
            <img alt="Men’s Chouinard Crest Pocket Responsibili-Tee" border="0" class="" src="https://inboxflows.com/_/image/https%253A%252F%252Fwww.patagonia.com%252Fdw%252Fimage%252Fv2%252FBDJB_PRD%252Fon%252Fdemandware.static%252F-%252FSites-patagonia-master%252Fdefault%252Fdw1244abf1%252Fimages%252Fhi-res%252F37770_CLMB.jpg%253Fsw%253D720%2526sh%253D820%2526sfrm%253Dpng%2526q%253D90%2526bgcolor%253DFFFFFF/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3d3cucGF0YWdvbiIsInRpbWUiOjE3NjAwOTk1OTguODI5ODU2NH0:1v7CJC:H4Qj9OTW-huqtrwFaR3O_frLmQZ99f5ykPhCXOALt6w" style="font-family: Arial; color:#333333; font-size:14px;" width="100%"/>
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           Men’s Chouinard
           <span class="sup" style="font-family: Helvetica, sans-serif; font-weight: normal; font-size:50%; vertical-align: top;">
            ®
           </span>
           Crest
           <br/>
           Pocket Responsibili-Tee
           <span class="sup" style="font-family: Helvetica, sans-serif; font-weight: normal; font-size:50%; vertical-align: top;">
            ®
           </span>
          </td>
         </tr>
         <!--END DISPLAY-->
         <tr>
          <td style="margin:0 auto; padding:4% 0% 12% 0%;" valign="top">
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               <a style="text-decoration:none; color:#061840;">
                Shop
               </a>
              </td>
             </tr>
            </tbody>
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          </td>
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      </td>
      <td class="" style="width:6%;">
      </td>
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   <!--END INSET HERO  MODULE - PB-->
   <!--INSET HERO  MODULE - PB-->
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        <!--HERO Image-->
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           “When I returned from winter climbing in the Alps or from Ben Nevis in Scotland, my head would spin with excitement about what I had learned—and with ideas for improving the gear.” —Yvon Chouinard
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           The image of the Matterhorn was created by alpinist Lincoln Stoller and appeared on a T-shirt in the 1983 Chouinard Equipment catalog. The crossed piton design is a nod to Yvon’s creation of Stoppers and Hexcentrics—evolved, more reliable versions of pitons that leave no trace on rock faces.
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           Photos: (Top) “Although it’s pretty short, it packs a good punch.” Sonnie Trotter on the first ascent of One Inch Punch. Joshua Tree National Park, California. ANDREW BURR (Bottom) The progression of forging a piton from 4130 chrome-molybdenum steel-bar stocks. TERRI LAINE
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