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   Brew Review // Morning Brew // Update
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     Getting down to the business of Halloween...
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             October 26, 2025
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              <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:0;line-height:16px;display:inline-block">
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                <em>
                 Viktoria Mladenovski
                </em>
               </small>
              </span>
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            EDITOR’S NOTE
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                 <strong style="color:#000">
                  Boo!
                 </strong>
                 We hope we didn’t scare you. But, whether your friends’ twins-from-
                 <em>
                  The-Shining
                 </em>
                 couples costume makes you want to run and hide or you’re planning to watch an A24 marathon alone in the dark, spooky season is upon us. With Halloween right around the corner, we’re taking a break from sewing and glue-gunning the perfect outfit to take a look at how the holiday generates a scary amount of cash. So, grab a handful of your favorite candy and read on—if you dare.
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            TRENDS
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                 More retailers are dipping into the Halloween cauldron
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               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
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                 <em>
                  Home Depot
                 </em>
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                 Even as price tags seem to push the limits of what is normal for an impulse buy, shoppers want Halloween junk. Consumers are expected to spend a record $13.1 billion on the holiday this year, eclipsing the previous record of $12.2 billion spent in 2023, according to the National Retail Federation’s annual
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  survey
                 </a>
                 .
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 And while candymakers are preparing for another big year of selling measly packs of trick-or-treat sweets, retailers that aren’t traditionally associated with spooky season are also hoping to cash in on the lust for Halloween purchases:
                </p>
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                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Florist UrbanStems is
                  </span>
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                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    advertising
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                  <span>
                   an arrangement of dark purple calla lilies with a custom tarot card as an $86 Halloween bouquet.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Beverage company Vita Coco got 4,000 new signups for its loyalty program after offering free Halloween costumes for Labubus to program members.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Meanwhile, home improvement chains are still chasing that 2020 Skelly high and hoping to cash in on a holiday that’s not really about home repair. Home Depot and Lowe’s continue to push the release of their Halloween decor lineups earlier and earlier. This year, both retailers announced their over-the-top decorations in July.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  But there’s no need to dress up a bargain.
                 </strong>
                 Discount stores were the
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  top spot
                 </a>
                 for Halloween shoppers, with 42% of respondents to the National Retail Federation survey saying they would hunt there for low-price skeletal items.
                 <em>
                  —MM
                 </em>
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            Presented By Dame
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              Small but scary powerful
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             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              Hoping for an ~adult~ treat this Halloween?
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               Meet Min
              </a>
              , the newest vibe from Dame that proves size isn’t everything.
             </p>
             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              Sleek, compact, and perfectly palm-sized, this mini wand packs a shockingly strong punch. Its deep, rumbly motor and spring-loaded head deliver targeted power exactly where you want it—and thanks to its non-vibrating handle, nowhere you don’t.
             </p>
             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              Min’s ergonomic curve and soft, flexible head make it comfortable to use, and its USB-C charging port means
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               one charger
              </a>
              for your phone and your vibe.
             </p>
             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              Don’t be fooled by its size—this one’s scary powerful. Use code MORNINGBREW15
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               for 15% off
              </a>
              .
             </p>
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            FOOD &amp; BEV
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                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 Trick-or-treating might have less chocolate this year
                </a>
               </h1>
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               <img alt="Halloween chocolate candy display at Target" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2025-10-09%252Fimage-fc1029f6c86c8e3916aff54e2994484194aafaa7-5712x4284-jpg%252FIMG_1623.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3NjE0NzM4MDYuOTQzNDcxNH0:1vCxnq:rtqj2TQdL5bOQd5loaCVQODLfPSs3LQZqzfnXqqBMsw" style="width:100%;max-width:670px;display:block" width="670"/>
              </a>
              <p style="margin:0;padding:0;line-height:22px">
               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                  Erin Cabrey
                 </em>
                </small>
               </span>
              </p>
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 The neighborhood kids’ jack-o’-lantern buckets are about to be as gummy as an elderly Chihuahua, thanks to a West African cocoa shortage that’s led candymakers to lean into neon-colored sweets and other chocolate alternatives in
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  recent times
                 </a>
                 .
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 For their Halloween trick, confectionery giants are making do with whatever’s in the fridge:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Only one of Mars’s four new Halloween bulk variety packs contains solely chocolate. Two variety bags contain only Starburst, Skittles, Life Savers, or Hubba Bubba, and the last one is a mix of both the colorful stuff and chocolate.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   On the innovation front, Ferrero’s new Butterfinger is coated in marshmallow cream instead of milk chocolate, and Hershey’s Ghost Toast Kit Kats are dipped in a cinnamon-flavored coating.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   It’s not your imagination—some chocolates are getting smaller. New Kit Kat Counts are more than an ounce
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    lighter
                   </a>
                  </span>
                  <span>
                   than the regular version, per The Atlantic.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 On your end, it might also be
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  cheaper
                 </a>
                 to fill a trick-or-treat bowl with gummies than with anything cocoa-related. A bag of “fun-size” chocolates will be an average of $5
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  more expensive
                 </a>
                 this year than last year, according to Empower research. A quick browse at BJ’s Wholesale Club reveals that you can get a 390-piece sack of Starburst, Life Savers, &amp; Hubba Bubba for a few dollars less than a 200-count bag of 3 Musketeers, Milky Way, Twix, or Snickers.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Looking ahead…
                 </strong>
                 cocoa prices are finally tempering, and supply is expected to improve, but candymakers will likely continue hedging with non-chocolate offerings until all the volatility is behind us. Get ready for
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  Lemon Meringue Pie M&amp;Ms
                 </a>
                 in January.
                 <em>
                  —ML
                 </em>
                </p>
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            LIFESTYLE
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                 Pet costumes are an $860m business
                </a>
               </h1>
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              </a>
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                 <em>
                  Colin Mcconnell/Getty Images
                 </em>
                </small>
               </span>
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Thomas Edison, Steve Jobs, and the person who thought it would be funny to dress up their cat like Guy Fieri: These are some of the geniuses whose ideas have shaped the modern economy.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 A recent PetSmart survey found that
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  nearly half
                 </a>
                 of fur baby parents dress up their animals for Halloween. And all of those costumes add up to big bucks. According to the National Retail Federation (NRF):
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Consumers will spend $860 million on pet costumes
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    this year
                   </a>
                  </span>
                  <span>
                   .
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   That’s about 61% of what will be spent on human children’s costumes.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  It’s not just dogs and cats:
                 </strong>
                 Both PetSmart and Petco sell costumes meant for rabbits, guinea pigs, and lizards.
                </p>
                <h2 style="color:#000;margin:0 0 15px;font-family:Helvetica,Arial,sans-serif;font-size:19px;font-weight:700">
                 What’s paw-pular
                </h2>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Animal costumes tend to be cute rather than scary, so you won’t see too many cats and dogs dressed up as fleas, ticks, or heartworms. Per the NRF, the most popular pet getups this year are:
                </p>
                <ol>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Pumpkin
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Hot dog
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Bumblebee
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Ghost and superhero (it’s a tie)
                  </span>
                 </li>
                </ol>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Nearly 20% of pet costumes will match their owner’s or family’s, according to PetSmart.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Pet costumes can have knock-on economic benefits, too.
                 </strong>
                 Once the pets are dressed up, people want to show them off, and that means photo shoots and parties. Some cities also host dog Halloween parades, which are used to drum up support for local animal rescues.—
                 <em>
                  BC
                 </em>
                </p>
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               <img alt="Spirit Halloween retail store" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2025-10-24%252Fimage-e4791d9784f8f5384c1907b27c8ba42f295e3490-6000x3376-jpg%252FSpiritHalloweenStore/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3NjE0NzM4MDYuOTQ0NTI3NH0:1vCxnq:u1H3sICvBYbFvpHAHzeXgjW72KgG7BcYFEOn87pLJyw" style="width:100%;max-width:670px;display:block" width="670"/>
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                  Ontherunphoto/Getty Images
                 </em>
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                 The store that kinda just appears one night in your local mall like an apparition only has a few months to make a year’s worth of revenue. But thanks to its ~1,500 pop-up locations and 50,000 seasonal workers, Spirit Halloween remains the king of spooky spending.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 The early aughts mall icon Spencer Gifts bought Spirit in 1999, and when current Spencer’s CEO Steven Silverstein started in 2003, the Halloween retailer had just 130 stores around the US. Moody’s Ratings recently estimated that Spencer’s and Spirit made about $1.9 billion in 2023—with with Spirit bringing in more than Spencer’s.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 The key to success, which has long been immortalized in memes, has been Spirit’s commitment to scooping up
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  short-term leases
                 </a>
                 , especially after bankrupt big-box stores leave:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   The company has always chased nontraditional, monthslong leases, for which commercial landlords usually charge higher fees. But the growing number of big-box vacancies in the last decade has given Spirit more leverage.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Most retailers sign leases at the beginning of the year, so by midsummer, when Spirit is hunting for empty buildings, there isn’t much competition for whatever’s available.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Looking ahead…
                 </strong>
                 the company will open 30 pop-up Christmas locations after all the scary innuendo costumes are packed up.—
                 <em>
                  MM
                 </em>
                </p>
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           <h3 style="color:#1c7ff2;margin-top:0;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:700">
            TRAVEL
           </h3>
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                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 Tragedy + time = ghost tour fodder
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               <img alt="Haunted Happenings banner across a Salem street" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2025-10-24%252Fimage-50f57345ce57d6811187c37465faf3f73599c080-5626x3751-jpg%252FGettyImages-1436783371.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3NjE0NzM4MDYuOTQ0OTkyNX0:1vCxnq:h5KTLUisxPXHQOuFoo0nYS2IJ5yFLgeEOrLlRnkrA6U" style="width:100%;max-width:670px;display:block" width="670"/>
              </a>
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               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
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                 <em>
                  HABesen/Getty Images
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                 There’s no bygone tragedy so bloody that the hospitality industry won’t turn into a ghost tour or other
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  thematic experience
                 </a>
                 led by someone holding up an umbrella.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 While ghost tour lore draws on real-life historical events, the experience is infused with elements of the supernatural, creating a sense of enchantment with the spirit of the past.
                </p>
                <h2 style="color:#000;margin:0 0 15px;font-family:Helvetica,Arial,sans-serif;font-size:19px;font-weight:700">
                 Haunted hubs
                </h2>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 The indisputable paranormal history capital is Salem, MA, which lives with the spectre of the eponymous witch trials of 1692. The episode is widely considered America’s first moral panic, during which 19 women and men were executed on charges of witchcraft.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Today, the most horrific thing about the quaint New England city is the traffic in October, as over a million tourists flock to its cobbled streets in the weeks leading up to Halloween. Salem’s $140 million-per-year tourism industry revolves around the Haunted Happenings Festival, involving ghost tours, spooky story time at historical sites, and haunted houses.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Salem is not alone when it comes to capitalizing on its dark past:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   About a two-hour drive away, the Lizzie Borden house in Fall River, MA, offers ghost tours based on the story of a young woman who lived there and was tried (but acquitted) on charges of murdering her father and stepmother in the 1890s—inspiring a
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    dark local rhyme
                   </a>
                  </span>
                  <span>
                   .
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   London has several Jack the Ripper tours tracing the crimes of the unidentified serial killer who brutally murdered at least five women in 1888.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Mob tours leveraging the most gruesome part of Chicago history (besides deep-dish pizza) proliferate, with some incorporating a paranormal element.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Savannah brands itself as “America’s most haunted city,” and available themed experiences range from getting chauffeured around in a hearse to hearing about the ghastliest pages of its antebellum history on a candlelit walk.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  What’s with all the ghosts?
                 </strong>
                 Adding a poltergeistic aspect to a city tour broadens the appeal of studying history by making it more entertaining, while the tongue-in-cheek attitude can make people more comfortable discussing death, according to UK-based anthropologists. But for some, phantom happenings are no laughing matter: A recent Gallup poll found that 39% of Americans
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  believe
                 </a>
                 in ghosts.
                 <em>
                  —SK
                 </em>
                </p>
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            Together With Epic Pass
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           <img alt="Epic Pass" class="sponsored-header-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1232%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2025-10-23%252Fimage-c7d466d7493cd57e29a231ac061006720c9f462c-1440x1028-webp%252F20240306_tahoeroadtrip_heavenly_morris_008%25281%2529.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3NjE0NzM4MDYuOTQ1NDA1N30:1vCxnq:hZbW6nafRpEhR7Dk395WGmOGM4-A2847RHwZ8ETz9TQ" style="width:100%;max-width:670px;padding-top:15px;display:block" width="670"/>
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             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              <strong style="color:#000">
               Ski smarter, not pricier.
              </strong>
              The Epic Day Pass is your ticket to world-class slopes, with
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               up to 65% off lift ticket prices
              </a>
              . Pick 1–7 days, choose your resorts, and ski when you want. No blackout stress, no window lines—just pure powder and perks with Epic Mountain Rewards.
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               Lock in your pass before prices rise
              </a>
              .
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            BREW'S BEST
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              <img alt="To-do list banner" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2025-09-11%252Fimage-762cbc4c673b8613a0de1bf6711a4fc25276f7a4-1350x330-png%252FMB_todo_banner.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3NjE0NzM4MDYuOTQ1NTF9:1vCxnq:lWaviEcrCq8IALtHBMBYeRWTckWhWRn0snI2lwD54zg" style="width:100%;max-width:670px;display:block" width="670"/>
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                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NjE0NzM4MDYuOTQ1NjAzfQ:1vCxnq:20jwgsLru-zOEiFrGeQkOe415UxaB3n2hP3JMWJYEi4" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Boo:
                  </strong>
                  It’s not too late to add some
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   spooky decor
                  </a>
                  to your home.**
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NjE0NzM4MDYuOTQ1Njk0fQ:1vCxnq:OLDmqUgjr-R_ikznY1OmiUpnXbXxrrq8g8NNNtoi9Dc" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Tote:
                  </strong>
                  Trick-or-treat with Halloween-themed mini Trader Joe’s
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   canvas bags
                  </a>
                  .
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NjE0NzM4MDYuOTQ1ODA5fQ:1vCxnq:Hd7qv5IgUSTcKln0Wj0BPXX_Vmm3LxCEsSd_9bZqGCQ" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Watch:
                  </strong>
                  Find
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   niche scares
                  </a>
                  with Letterboxd’s top 50 horror movies under 5,000 ratings.
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NjE0NzM4MDYuOTQ1OTIyNH0:1vCxnq:5Tj35y3_rdJeY_XTVXYkW5SD9YIa_OacNpraSe-GsIE" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Mix ’n’ carve:
                  </strong>
                  This is the
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   easiest way
                  </a>
                  to make a jack-o’-lantern.
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NjE0NzM4MDYuOTQ2MDc2OX0:1vCxnq:26KkvWV9VKjg4F1MP1ywL1kZ9VCe1qy8z7X1RdF7-0U" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Cash in:
                  </strong>
                  Take advantage of all the
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   fast-food freebies
                  </a>
                  happening this week.
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NjE0NzM4MDYuOTQ2MTc2NX0:1vCxnq:emfERqQSBE9lMIf92XMo8VC_AbWCORTlyAtXrnq7KrM" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Party:
                  </strong>
                  Turn on Trixie Mattel’s
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   Spooky DJ Mix
                  </a>
                  and do the Monster Wap.
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                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NjE0NzM4MDYuOTQ2Mjc3fQ:1vCxnq:725NF_oAm_VWNHYv_9_JIgCn-VQI1n5FRMeFM40UURE" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   No tricks:
                  </strong>
                  Don’t get spooked by mystery ingredients in your dog’s kibble. Treat your pup to
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   UnKibble
                  </a>
                  —made with USDA meats and real fruits + veggies.
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   Use code MB60 for 60% off + free Bison Bites
                  </a>
                  .*
                 </p>
                 <placementslot data-id="244e29f77e0f">
                 </placementslot>
                 <placementslot data-id="0cc4343fee8e">
                 </placementslot>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <sup>
                   <em>
                    *A message from our sponsor. **This is a product recommendation from our writers. When you buy through this link, Morning Brew may earn a commission.
                   </em>
                  </sup>
                 </p>
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            SHARE THE BREW
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