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           Plus: The NBA’s streaming dilemma, a really long crypto story, how to rise before the sun, and more.
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              View Online
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   World Series tickets hit the secondary market, and games in Philly are going for ~2x as much as those in Houston at an average of $3.2k a pop.
                  </p>
                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    In today’s email:
                   </strong>
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                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Boo:
                    </strong>
                    The $10B business of Halloween decor.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Visualize:
                    </strong>
                    MrBeast’s empire.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     NBA:
                    </strong>
                    To stream or not to stream?
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the Web:
                    </strong>
                    Sign-up-free AI tools, how to get up early, waiting to thaw, and more cool internet finds.
                   </li>
                  </ul>
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                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s 10-minute podcast
                   </a>
                   to hear Zack and Rob break down the $10B Halloween decorations biz, the insane price of a World Series ticket, big news for AI images, and more.
                  </p>
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              <td style="color: #bf2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform:uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="Halloween decorations" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fhalloween.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1onedD:G565FviegrTsGYx9dlBZ5Rr4kJ0KjdnDYC7Qt0PeoXk" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The $10B business of Halloween decorations
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                If you’ve noticed more monsters, spiderwebs, or skeletons in your neighborhood this year — you’re not alone.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                A combination of factors has
                <a style="color: #192733; text-decoration: underline !important;">
                 pushed
                </a>
                the Halloween spirit to record levels, and big-box retailers are reaping the benefits, per
                <em>
                 Retail Dive
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Halloween decorations…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … became a thing in the early 1900s, when the holiday revolved around adults who hosted parties. In the 1930s, the focus shifted to kids, leading manufacturers to make more family-friendly decorations.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Almost a century later, these decorations make up an increasingly large portion of retailers’ fall inventory:
               </p>
               <ul style="font-size: 16px;line-height: 20px;padding-bottom: 10px; padding-left: 12px; margin: 0">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px;padding: 0px 0px 10px">
                 <strong>
                  Home Depot’s
                 </strong>
                 Halloween and fall inventory is up to 861 products from 418 last year.
                </li>
                <li style="font-size: 16px; line-height: 140%;margin: 0 0 0 15px; padding: 0px 0px 10px">
                 <strong>
                  Walmart
                 </strong>
                 is carrying 3.3k+ fall and Halloween products this year.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Target’s
                 </strong>
                 assortment includes 197 Halloween products.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Mark Ledenbach, who wrote a book on Halloween collectibles, calls Halloween the “gateway to the holidays.” It gives retailers a reliable way to drive traffic to stores between spring and the holiday season.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 And people plan to spend
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                One survey found 87% of consumers plan to spend on Halloween this year, with ~40% expecting to buy outdoor decorations.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px">
                Big-box retailers are fueling neighborly competition and pushing consumers to blow their budgets on over-the-top options, including:
               </p>
               <ul style="font-size: 16px;line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 <strong>
                  Home Depot’s
                 </strong>
                 $299 12-foot skeleton with LCD eyes.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px">
                 <strong>
                  Lowe’s
                 </strong>
                 $348 12-foot mummy with lights and sound effects.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px">
                While a looming recession would seem to taper Halloween spending, retailers say demand is strong.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px">
                <strong>
                 Plus,
                </strong>
                a 12-foot monster in your driveway is a great distraction from the monster in your brokerage account. That is, unless someone
                <a style="color: #192733; text-decoration: underline !important;">
                 yanks it
                </a>
                from your lawn, tosses it in their trunk, and drives off.
               </p>
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               TRENDING
              </td>
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                  <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                   <strong>
                    Quick read:
                   </strong>
                   This week’s entire issue of
                   <em>
                    Bloomberg Businessweek
                   </em>
                   is a 40k-word essay from Matt Levine titled “
                   <a style="color: #192733; text-decoration: underline !important;">
                    The Crypto Story
                   </a>
                   ,” reportedly edited down from 62k words.
                  </p>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               SNIPPETS
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults dynamic-snippets" style="font-size: 15px; line-height: 160%; margin: 0; padding: 15px 0px 3px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Adidas
                </strong>
                terminated its partnership with Ye over antisemitic remarks. The move will
                <a style="color: #192733; text-decoration: underline !important;">
                 negatively
                </a>
                impact Adidas’ Q4 net income by up to $250m. For Ye, the fallout’s worth
                <a style="color: #192733; text-decoration: underline !important;">
                 $1.5B
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Alphabet
                </strong>
                shares
                <a style="color: #192733; text-decoration: underline !important;">
                 dipped
                </a>
                in extended trading yesterday following news that revenue growth dropped to 6% in Q3, down from 41% a year prior, and that YouTube’s ad revenue dipped 1.9% to $7.07B.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Unexpected:
                </strong>
                Filmmaker James Gunn (
                <em>
                 The Suicide Squad
                </em>
                ,
                <em>
                 Guardians of the Galaxy
                </em>
                ) and producer Peter Safran were
                <a style="color: #192733; text-decoration: underline !important;">
                 named
                </a>
                co-CEOs of DC Studios, replacing Walter Hamada.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Spotify
                </strong>
                gained
                <a style="color: #192733; text-decoration: underline !important;">
                 23m
                </a>
                monthly active users in Q3 for 456m total. Total revenue was ~$3B, up 21% YoY.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Shutterstock
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 expanded
                </a>
                its OpenAI partnership to include DALL-E integration, while Getty Images’ CEO
                <a style="color: #192733; text-decoration: underline !important;">
                 reiterated
                </a>
                his stance against selling AI-generated content.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px">
                <strong>
                 Purdue University
                </strong>
                is rapidly
                <a style="color: #192733; text-decoration: underline !important">
                 expanding
                </a>
                its chip program, hoping to graduate 1k semiconductor engineers annually, up from ~150 today.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Venmo’s ~90m US users
                </strong>
                will be able to use the app as a
                <a style="color: #192733; text-decoration: underline !important;">
                 payment option
                </a>
                on Amazon by Black Friday.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Glass supplier
                </strong>
                Corning saw Q3 smartphone unit sales
                <a style="color: #192733; text-decoration: underline !important;">
                 drop
                </a>
                14%. The slowdown comes with Apple set to report earnings tomorrow.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Speaking of Apple…
                </strong>
                The company
                <a style="color: #192733; text-decoration: underline !important;">
                 debuted
                </a>
                new ad placements in the App Store. We wrote about Apple’s big ad ambitions
                <a style="color: #192733; text-decoration: underline !important;">
                 here
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Self-storage’s hotter cousin:
                </strong>
                Now more than ever, handymen, contractors, and ecommerce outfits need small bay warehouses. Access the
                <a style="color: #192733;text-decoration:underline !important">
                 Trends report
                </a>
                on the lucrative real estate trend.
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px;padding-top: 15px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="display: block;padding:10px 2px 0px">
           <td style="width: 100%">
            <table style="width: 100%">
             <tr>
              <td style="color: #bf2434; font-size:16px;font-weight: bold; letter-spacing: 1.5px;padding: 0px 0px 10px">
               CHART
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px">
               <a style="color:#192733; text-decoration: underline !important">
                <img alt="MrBeast’s empire" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FMrBeast.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1onedD:G565FviegrTsGYx9dlBZ5Rr4kJ0KjdnDYC7Qt0PeoXk" style="height:auto; width: 100%;max-width: 600px" width="600"/>
               </a>
              </td>
             </tr>
             <tr valign="top">
              <td align="left" style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding: 5px 0px 10px;">
               Olivia Heller
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                MrBeast’s raising money to go beast mode
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The YouTube star known for his spectacle-filled segments is reportedly raising money to expand deeper into food and merchandise.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px">
                MrBeast’s brand is raising $150m at a ~$1.5B valuation, per
                <a style="color: #192733; text-decoration: underline !important;">
                 <em>
                  Axios
                 </em>
                </a>
                . Previously,
                <em>
                 Forbes
                </em>
                <a style="color: #192733; text-decoration: underline !important;">
                 estimated
                </a>
                that MrBeast makes $54m a year.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Aside from ad dollars brought in from massive followings across content platforms, MrBeast has launched lucrative consumer brands, including:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 <strong>
                  MrBeast Burger,
                 </strong>
                 which now delivers to 1k+ areas in the US, Canada, and the UK. It recently launched its first physical location in New Jersey — which was
                 <a style="color: #192733; text-decoration: underline !important;">
                  mayhem
                 </a>
                 .
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Feastables,
                 </strong>
                 a snack brand that launched in January. It’s on track to bring in “tens of millions” this year.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px">
                Other YouTube stars are following suit, like David Dobrik, whose Doughbrik’s Pizza chain is set to open in November. Notably, they will have
                <a style="color: #192733; text-decoration: underline !important;">
                 circular
                </a>
                boxes.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Share on Facebook" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_blue_no_circle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1onedD:G565FviegrTsGYx9dlBZ5Rr4kJ0KjdnDYC7Qt0PeoXk" width="22"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Share on Twitter" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1onedD:G565FviegrTsGYx9dlBZ5Rr4kJ0KjdnDYC7Qt0PeoXk" width="26"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1onedD:G565FviegrTsGYx9dlBZ5Rr4kJ0KjdnDYC7Qt0PeoXk" width="26"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1onedD:G565FviegrTsGYx9dlBZ5Rr4kJ0KjdnDYC7Qt0PeoXk" width="26"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               Free Resource
              </td>
             </tr>
             <tr id="image">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <center>
                <a style="color: #192733; text-decoration: underline !important;">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252F10-26_HubSpot.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1onedD:G565FviegrTsGYx9dlBZ5Rr4kJ0KjdnDYC7Qt0PeoXk" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
               </center>
              </td>
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             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Five ways leaders should amplify productivity
               </h2>
              </td>
             </tr>
             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Well, don’t keep sinking in the sea of emails, texts, tasks, DMs, etc.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Information overload and decision paralysis can quickly efface your efficiency. As a business leader, you have to stay speedy and precise.
               </p>
               <p style="font-size: 16px; line-height:140%; margin: 5px 0px 10px">
                Which can mean saying no. Or getting help. Hear how on this episode of
                <em>
                 Business Made Simple
                </em>
                , where Donald Miller unpacks
                <a style="color: #192733; text-decoration:underline !important;">
                 five ways to free up your time
                </a>
                .
               </p>
               <h4 style="font-size:17px; height: 100%; letter-spacing:0px;line-height:22px; padding: 8px 0px 10px; margin: 0px">
                <strong>
                 Advice for anyone with clout:
                </strong>
               </h4>
               <ul style="font-size:16px;line-height: 20px; padding-bottom: 10px;padding-left:12px;margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Let the plates fall
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Limit others’ access to you
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Keep correspondence snappy
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Find a personal assistant and/or project manager
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                To help you get shit done. Powered by the HubSpot Podcast Network.
               </p>
              </td>
             </tr>
             <tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
               <a style="background-color: #BF2434; font-size: 16px; font-family: 'Roboto', helvetica, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px">
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                <span style="mso-text-raise: 15pt;">
                 Improving productivity →
                </span>
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
               </a>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bf2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px;text-transform: uppercase; padding: 0px 0px 10px;">
               To stream or not to stream
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733;text-decoration: underline !important;">
                <img alt="basketball streaming" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fnba_streaming.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1onedD:G565FviegrTsGYx9dlBZ5Rr4kJ0KjdnDYC7Qt0PeoXk" style="height:auto; width: 100%; max-width: 600px" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px">
                Should the NBA go all-in on streaming?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The NBA is arguably more popular than ever, with
                <a style="color: #192733; text-decoration: underline !important;">
                 viewership
                </a>
                up 19% last season.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                With TV rights up for renewal in 2025, the league faces a big question: How deep should it go into streaming?
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The NBA last struck a deal…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … with Turner Sports and ESPN in 2016 worth $24B. For the next one, the league is reportedly
                <a style="color: #192733; text-decoration: underline !important;">
                 seeking
                </a>
                $75B, per
                <em>
                 Front Office Sports
                </em>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin:5px 0px 10px">
                But cable ain’t what it used to be:
               </p>
               <ul style="font-size: 16px;line-height: 20px; padding-bottom: 10px; padding-left:12px;margin: 0;">
                <li style="font-size: 16px; line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 US households paying for cable are
                 <a style="color:#192733; text-decoration: underline !important">
                  down
                 </a>
                 ~30% in the last decade.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px;padding: 0px">
                 Hoops fans have shown an appetite for streaming, with League Pass subscribers up 30% YoY.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The trend raises the question: Does it make sense to double down on cable with cord cutting on the rise?
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height:22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Complicating matters further…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … Sports consumption has major generational
                <a style="color:#192733; text-decoration: underline !important;">
                 differences
                </a>
                :
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 53% of Gen Zers consider themselves sports fans, compared to 63% of all adults and 69% of millennials.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px">
                 Among Gen Zers, 39% say they never watch live sports, compared to 28% of all adults and 20% of millennials.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                While streaming is more
                <a style="color: #192733; text-decoration: underline !important;">
                 popular
                </a>
                with younger audiences, watching sports is clearly more popular with older ones.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Our guess?
                </strong>
                The NBA will land somewhere in the middle, like the NFL and MLB. They struck deals with streamers for select games but still air many on cable.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Share on Facebook" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_blue_no_circle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1onedD:G565FviegrTsGYx9dlBZ5Rr4kJ0KjdnDYC7Qt0PeoXk" width="22"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Share on Twitter" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1onedD:G565FviegrTsGYx9dlBZ5Rr4kJ0KjdnDYC7Qt0PeoXk" width="26"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1onedD:G565FviegrTsGYx9dlBZ5Rr4kJ0KjdnDYC7Qt0PeoXk" width="26"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
                    <img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1onedD:G565FviegrTsGYx9dlBZ5Rr4kJ0KjdnDYC7Qt0PeoXk" width="26"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bF2434;font-size: 16px;font-weight: bold; letter-spacing:1.5px;padding: 10px 3px 0px">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px;margin: 0; padding:15px 0px 0px 3px;">
               <p style="font-size: 16px; line-height:140%; margin: 5px 0px 10px;">
                🌊
                <strong>
                 On this day:
                </strong>
                In 1825, the Erie Canal
                <a style="color:#192733; text-decoration: underline !important;">
                 opened
                </a>
                , connecting the Great Lakes to the Atlantic Ocean.
               </p>
               <p style="font-size: 16px; line-height: 140%;margin: 5px 0px 10px">
                ⚒️
                <strong>
                 Useful:
                </strong>
                A list of
                <a style="color: #192733; text-decoration: underline !important;">
                 tools
                </a>
                you can use without signing up.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 ⏰ How to:
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 Rouse yourself
                </a>
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               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px">
                🧊
                <strong>
                 That’s interesting:
                </strong>
                At an Arizona
                <a style="color: #192733; text-decoration: underline !important;">
                 cryonics facility
                </a>
                , 199 people and ~100 pets are frozen, awaiting the day when they can be revived.
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                🐕
                <strong>
                 Aww:
                </strong>
                And now,
                <a style="color: #192733; text-decoration: underline !important;">
                 dog
                </a>
                vs. dust devil.
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               MEME
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