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                   Hi ,
                  </span>
                 </p>
                 <p style="font-size: 14px; line-height: 140%;">
                 </p>
                 <p style="font-size: 14px; line-height: 140%;">
                  <span style="font-size: 16px; line-height: 22.4px;">
                   It's been an exciting few months since we first launched the
                   <a rel="noopener" target="_blank">
                    Ungated Marketing Podcast
                   </a>
                   .
                  </span>
                 </p>
                 <p style="font-size: 14px; line-height: 140%;">
                 </p>
                 <p style="font-size: 14px; line-height: 140%;">
                  <span style="font-size: 16px; line-height: 22.4px;">
                   19 episodes and more than 30,000 downloads later, as we approach the season finale, I want to personally invite you to discover my top 5 favorite conversations so far.
                  </span>
                 </p>
                 <p style="font-size: 14px; line-height: 140%;">
                 </p>
                 <p style="font-size: 14px; line-height: 140%;">
                  <span style="font-size: 16px; line-height: 22.4px;">
                   I hope you enjoy it and learn from our guests as much as I did!
                  </span>
                 </p>
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                   <strong>
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                      Fernando Amaral
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                    VP of Marketing at Landbot
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                 My top 5 favorite episodes
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                 <strong>
                  <a rel="noopener" target="_blank">
                   #1:
                  </a>
                  <a rel="noopener" target="_blank">
                   The golden age of SEO is over — The new Inbound playbook with Rand
                  </a>
                  <a rel="noopener" target="_blank">
                   Fishkin
                  </a>
                 </strong>
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                  <span style="font-size: 16px; line-height: 22.4px;">
                   <em>
                    <span style="font-family: 'DM Sans', sans-serif; line-height: 22.4px; font-size: 16px;">
                     "In the marketing universe of webinars that people attend, YouTube channels that they watch, blogs that they read, social media accounts that they follow and [...] essentially SparkToro is talked about in all of those places. Because of that, it spreads through not quite what I call word of mouth, but word of influential sources."
                    </span>
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                  </span>
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            <!--<![endif]-->
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                 <strong>
                  <a rel="noopener" target="_blank">
                   #1:
                  </a>
                  <a rel="noopener" target="_blank">
                   The golden age of SEO is over — The new inbound playbook with Rand
                  </a>
                  <a rel="noopener" target="_blank">
                   Fishkin
                  </a>
                 </strong>
                </h2>
               </td>
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                 <p style="font-size: 14px; line-height: 140%;">
                  <span style="font-size: 16px; line-height: 22.4px;">
                   <em>
                    <span style="font-family: 'DM Sans', sans-serif; line-height: 22.4px; font-size: 16px;">
                     "In the marketing universe of webinars that people attend, YouTube channels that they watch, blogs that they read, social media accounts that they follow and [...] essentially SparkToro is talked about in all of those places. Because of that, it spreads through not quite what I call word of mouth, but word of influential sources."
                    </span>
                   </em>
                  </span>
                 </p>
                </div>
               </td>
              </tr>
             </tbody>
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                <div align="center">
                 <!--[if mso]><table width="100%" cellpadding="0" cellspacing="0" border="0" style="border-spacing: 0; border-collapse: collapse; mso-table-lspace:0pt; mso-table-rspace:0pt;font-family:'DM Sans', sans-serif;"><tr><td class="v-button-colors" style="font-family:'DM Sans', sans-serif;" align="center"><a:roundrect xmlns:a="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://maillinkforwarding.encharge-mail.com/CL0/https:%2F%2Flandbot.io%2Fblog%2Fgolden-age-seo-over-rand-fishkin/2/0102017fbcc890ae-110927e4-b05c-4698-a8eb-bb56093bde00-000000/2fIadDRUEcvMh7n7cjl8YuNqc4q8_LR3ax6Ll-1xYu4=242" style="height:39px; v-text-anchor:middle; width:189px;" arcsize="10.5%" stroke="f" fillcolor="#33405e"><w:anchorlock/><center style="color:#FFFFFF;font-family:'DM Sans', sans-serif;"><![endif]-->
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                  <span class="v-padding" style="display:block;padding:10px 50px;line-height:120%;">
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                    Listen now
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                 <!--[if mso]></center></a:roundrect></td></tr></table><![endif]-->
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                 <strong>
                  <a rel="noopener" target="_blank">
                   #2: Becoming The Word Man — Lessons in copywriting with Dave Harland
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                     "The whole Uncle Tony thing, I started that a couple of years ago debunking what other so-called LinkedIn celebrities were saying the likes of Oleg Vishnepolsky and other kind of recruitment bigwigs who were just putting out this vanilla stuff, vanilla quotes, vanilla content, 99% of which is just common sense."
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                    "The whole Uncle Tony thing, I started that a couple of years ago debunking what other so-called LinkedIn celebrities were saying the likes of Oleg Vishnepolsky and other kind of recruitment bigwigs who were just putting out this vanilla stuff, vanilla quotes, vanilla content, 99% of which is just common sense stuff."
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                <div style="color: #3a3d5c; line-height: 140%; text-align: left; word-wrap: break-word;">
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                  <em>
                   <span style="font-family: 'DM Sans', sans-serif; font-size: 16px; line-height: 22.4px;">
                    "In marketing you'll hear people say things without much nuance, right? People will say always ‘Talk to your customer. Your customers know everything.’ Like if you want to know how to market your product, all you gotta do is ask your customers. They're going to tell you your customers tell you everything. Well, no. There's a lot of things your customers can tell you and there's a lot of things they can’t."
                   </span>
                  </em>
                 </p>
                </div>
               </td>
              </tr>
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            <!--[if (!mso)&(!IE)]><!-->
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          </div>
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         <!--[if (mso)|(IE)]></td><![endif]-->
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                <h2 style="margin: 0px; color: #3a3d5c; line-height: 120%; text-align: left; word-wrap: break-word; font-weight: normal; font-family: 'DM Sans', sans-serif; font-size: 20px;">
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                    "In marketing you'll hear people say things without much nuance, right? People will say always ‘Talk to your customer. Your customers know everything.’ Like if you want to know how to market your product, all you gotta do is ask your customers. They're going to tell you your customers tell you everything. Well, no. There's a lot of things your customers can tell you and there's a lot of things they can’t."
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                 <strong>
                  #4 Right message, right person, right time — Experiments in lifecycle marketing with Phil Gamache
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                    "Marketing experimentation is less about trying to find that big win or that big idea. [...] Major breakthroughs actually come in very rare forms when you’re talking about huge wins and big projects. Typically, experimentation is a game of continuous small wins that add up over time incrementally and boosts revenue metrics."
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                 </strong>
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                    "Marketing experimentation is less about trying to find that big win or that big idea. [...] Major breakthroughs actually come in very rare forms when you’re talking about huge wins and big projects. Typically, experimentation is a game of continuous small wins that add up over time incrementally and boosts revenue metrics."
                   </span>
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                    "In the majority of communities, you will not get high levels of engagement. You'll get the super engagers and also the people that we should call readers or members that belong to the community and they get just as much value as those people who are spouting off left, right, and center. So it isn't all about engagement. You can measure community in other ways."
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                    "In the majority of communities, you will not get high levels of engagement. You'll get the super engagers and also the people that we should call readers or members that belong to the community and they get just as much value as those people who are spouting off left, right, and center. So it isn't all about engagement. You can measure community in other ways."
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