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   [New guide] Maximising the value of embedded payments
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   Get strategies to acquire, retain, and grow users with our practical framework
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   ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­ ͏‌ ­ ­ ­ ­
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                   [ Stripe ] [[https://stripe.com?utm_medium=earned-email&amp;utm_source=marketo]]
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                     Build and scale a high-growth payments business
                    </p>
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                    <p style="margin: 0 0;">
                     Leading European companies such as Phorest and Lopay are continually refining their payments approach to enhance their customer experiences.
                    </p>
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                          <!--[if mso]><table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;"><tr><td style="font-size:0;line-height:0;width:36px;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;"><tr><td style="font-size:0;line-height:0;width:36px;">&nbsp;</td></tr></table></td><td align="left"><![endif]-->
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                             <p style="margin: 0 0;">
                              Our guide provides a practical framework for building a payments business focused on long-term growth, based on Stripe’s experience working with 14,000 platforms—from startups to industry leaders.
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                 <!--[if mso]><table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;"><tr><td style="font-size:0;line-height:0;width:36px;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;"><tr><td style="font-size:0;line-height:0;width:36px;">&nbsp;</td></tr></table></td><td align="left"><![endif]-->
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                                 <img alt="A new framework for maximizing the value of embedded payments" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fclient-data.knak.io%252Fproduction%252Femail_assets%252F628faa4d2610a%252FuU8bN0j58jKZamo7ThhLk3BcqYLFXKzwSKxO28ne.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjbGllbnQtZGF0YSIsInRpbWUiOjE3NDIyODUxMzMuNDI4MDI0OH0:1tuRx7:r-hF3cWEyUqeGn66E_4k5H7RiYuerbrunIcfJIpCisY" style="border:none;border-radius:8px;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;display:block;" width="307"/>
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                               <!--[if !mso 9]><!-->
                               <div class="mktEditable" id="image-plain-text-npj793pq7" style="mso-hide:all; visibility:hidden; opacity:0; color:transparent; mso-line-height-rule:exactly; line-height:0; font-size:0px; overflow:hidden; border-width:0; display:none !important;">
                                [ A new framework for maximizing the value of embedded payments ] [[https://go.stripe.global/rs/072-MDK-283/images/Embedded_Payments_Framework_Guide_2025.pdf]]
                               </div>
                               <!--<![endif]-->
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                              <!--[if mso]></td><td style="font-size:0;line-height:0;width:36px;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;"><tr><td style="font-size:0;line-height:0;width:36px;">&nbsp;</td></tr></table></td></tr></table><![endif]-->
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                              <div class="mktEditable" id="ktext-51x11sxt1" style="font-family:Helvetica, Arial, sans-serif;font-size:20px;font-weight:bold;letter-spacing:0px;line-height:1.30;text-align:left;mso-line-height-alt:1.625em;color:#0A2540;">
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                                  Learn about:
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                              <div class="mktEditable" id="ktext-k5wlz67ms" style="font-family:Helvetica, Arial, sans-serif;font-size:16px;letter-spacing:0px;line-height:1.50;text-align:left;mso-line-height-alt:1.5em;color:#3F4B66;">
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                                <div style="font-family:Helvetica, Arial, sans-serif;font-size:16px;letter-spacing:0px;line-height:1.50;text-align:left;mso-line-height-alt:1.5em;color:#3F4B66;">
                                 <ul class="ul-2cd818f0-02f8-11f0-9dbd-bbf82e214ec8" style="display: block; margin-top: 0px; margin-bottom: 0px; padding-left: 40px; list-style-type: disc; mso-para-margin-left: 40px;">
                                  <li style="padding-left: 0px; margin-left: 0px; margin-top: 16px; margin-bottom: 0px;">
                                   The embedded payments flywheel: a new framework to launch, scale, and optimise your payments business
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                                   Strategies to grow revenue, payments attach, and customer lifetime value
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                                   How to evaluate payment partners based on your growth goals and customers’ needs
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                    <td align="center" style="border-radius:0px;font-size:0px;text-align:center;vertical-align:top;padding:0px;word-break:break-word;mso-padding-left-alt:0;mso-padding-right-alt:0;">
                     <!--[if mso | IE]><table align="center" border="0" cellpadding="0" cellspacing="0"><tr><td><table role="presentation" border="0" cellpadding="0" cellspacing="0"><tr><td style="vertical-align:middle;width:272.16px;" ><![endif]-->
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                        <tr>
                         <td style="background-color:#F6F9FC;border-radius:8px;vertical-align:middle;padding:0px 0 0px 0;mso-padding-left-alt:0;mso-padding-right-alt:0;">
                          <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%">
                           <tbody>
                            <tr>
                             <td class="padding-36px-24px-36px-36px img-container" style="font-size:0px;padding:24px 24px 24px 24px;word-break:break-word;mso-padding-alt:36px 24px 36px 36px;mso-padding-left-alt:0;mso-padding-right-alt:0;text-align:center;">
                              <!--[if mso]><table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;"><tr><td style="font-size:0;line-height:0;width:36px;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;"><tr><td style="font-size:0;line-height:0;width:36px;">&nbsp;</td></tr></table></td><td align="center"><![endif]-->
                              <div style="margin:0 auto;">
                               <div class="mktoImg" id="kimage-rbeob3406">
                                <a style="text-decoration: none; color: #635BFF;" target="_blank">
                                 <img alt="Stripe Tour 2025" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fclient-data.knak.io%252Fproduction%252Femail_assets%252F628faa4d2610a%252F4bwfShRUR5FagKtmaEhfuDqXLtzC7SPokimiPwQM.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjbGllbnQtZGF0YSIsInRpbWUiOjE3NDIyODUxMzMuNDI4MjkyfQ:1tuRx7:V-mDCnAX1Nw0ZHYmfHjZ9Dmk4b8Zz6fd2U3q9oYoKd4" style="border:none;border-radius:4px;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;display:block;" width="212"/>
                                </a>
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                                [ Stripe Tour 2025 ] [[https://tour.stripeevent.com/london?utm_medium=marketing-email&amp;utm_source=1788&amp;utm_campaign=EMEA_48db&amp;utm_content=b41b&amp;utm_term=ecd84465182f]]
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                               <!--<![endif]-->
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                              <!--[if mso]></td><td style="font-size:0;line-height:0;width:24px;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;"><tr><td style="font-size:0;line-height:0;width:24px;">&nbsp;</td></tr></table></td></tr></table><![endif]-->
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                        </tr>
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                              <!--[if mso]><table width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;"><tr><td style="font-size:0;line-height:0;width:0px;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;"><tr><td style="font-size:0;line-height:0;width:0px;">&nbsp;</td></tr></table></td><td align="left"><![endif]-->
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                                 <p style="margin: 0 0;">
                                  Stripe Tour London 2025 is our free, one-day conference on Wednesday, 28 May that brings together leaders across the payments and financial ecosystem. Join us to learn about revenue models of the future, applications of AI, creating better customer experiences, and more.
                                 </p>
                                 <p style="margin: 0 0;">
                                 </p>
                                 <p style="margin: 0 0;">
                                  <span style="font-size: 16px;">
                                   <a rel="noopener" style="color: rgb(99, 91, 255); text-decoration: none;" target="_blank">
                                    Learn more
                                   </a>
                                   .
                                  </span>
                                 </p>
                                </div>
                               </div>
                              </div>
                              <!--[if mso]></td><td style="font-size:0;line-height:0;width:24px;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;"><tr><td style="font-size:0;line-height:0;width:24px;">&nbsp;</td></tr></table></td></tr></table><![endif]-->
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                     <!--[if mso | IE]></td></tr></table></td></tr></table><![endif]-->
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            <!--[if mso | IE]></td></tr></table><![endif]-->
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            <!--[if mso | IE]></td></tr></table><![endif]-->
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                     <!--[if mso | IE]><table align="center" border="0" cellpadding="0" cellspacing="0"><tr><td><table role="presentation" border="0" cellpadding="0" cellspacing="0"><tr><td style="vertical-align:top;width:648px;" ><![endif]-->
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                      <!--[if mso | IE]><table role="presentation" border="0" cellpadding="0" cellspacing="0"><tr><td style="vertical-align:top;width:194px;" ><![endif]-->
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                        <tbody>
                         <tr>
                          <td style="border-radius:0px;vertical-align:top;padding:1px 0px 0 0;mso-padding-left-alt:0;mso-padding-right-alt:0;">
                           <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%">
                            <tbody>
                             <tr>
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                               <div style="margin:0 auto 0 0;max-width:60px;">
                                <div class="mktoImg" id="kimage-3hc57ao3g">
                                 <a style="text-decoration: none; color: #635BFF;" target="_blank">
                                  <img alt="Stripe" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fclient-data.knak.io%252Fproduction%252Femail_assets%252F628faa4d2610a%252FT6oXV5pR9ElJYbm4tdpjNB9nf5InAyEsktRlyEkX.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjbGllbnQtZGF0YSIsInRpbWUiOjE3NDIyODUxMzMuNDI4NDg4N30:1tuRx7:NPqZwSrNg8rx-q_uzTjK_U9O_djHncSvjmKHW4jtDpU" style="border:none;border-radius:0px;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;display:block;" width="60"/>
                                 </a>
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                                <!--[if !mso 9]><!-->
                                <div class="mktEditable" id="image-plain-text-y2p2rf0p0" style="mso-hide:all; visibility:hidden; opacity:0; color:transparent; mso-line-height-rule:exactly; line-height:0; font-size:0px; overflow:hidden; border-width:0; display:none !important;">
                                 [ Stripe ] [[https://stripe.com?utm_medium=earned-email&amp;utm_source=marketo]]
                                </div>
                                <!--<![endif]-->
                               </div>
                              </td>
                             </tr>
                            </tbody>
                           </table>
                          </td>
                         </tr>
                        </tbody>
                       </table>
                      </div>
                      <!--[if mso | IE]></td><td style="vertical-align:top;width:453px;" ><![endif]-->
                      <div class="mj-column-per-70 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:70%;">
                       <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-radius:0px;vertical-align:top;" width="100%">
                        <tbody>
                         <tr>
                          <td class="social-container" style="font-size:0px;padding:0px 0px 0px 0px;word-break:break-word;mso-padding-left-alt:0;mso-padding-right-alt:0;text-align:right;">
                           <!--[if mso | IE]><table align="right" border="0" cellpadding="0" cellspacing="0" role="presentation" ><tr><td><![endif]-->
                           <div style="display:inline-block;">
                            <table align="right" border="0" cellpadding="0" cellspacing="0" role="presentation" style="float:none;display:inline-table;">
                             <tbody>
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                               <td style="padding:4px;">
                                <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:transparent;border-radius:0px;width:20px;">
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                                  <tr>
                                   <td style="padding:0px;font-size:0;height:20px;vertical-align:middle;width:20px;">
                                    <div class="mktEditable" id="ksocial-7zhj73kif">
                                     <a style="text-decoration: none; color: #635BFF;" target="_blank">
                                      <img alt="X (Twitter)" height="20" src="https://inboxflows.com/_/image/https%253A%252F%252Fclient-data.knak.io%252Fproduction%252Femail_assets%252F628faa4d2610a%252FLxowmQDTTsfk990nw2t3Sdk62ICXhwN9VjuhR23Z.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjbGllbnQtZGF0YSIsInRpbWUiOjE3NDIyODUxMzMuNDI4Njk4OH0:1tuRx7:EiTCGBIB6Tl-3pAxeVTZUo5GXJV7_8YRgBWzAl1szaU" style="border-radius:0px;display:block;" width="20"/>
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                              </tr>
                             </tbody>
                            </table>
                           </div>
                           <!--[if mso | IE]></td><td><![endif]-->
                           <div style="display:inline-block;">
                            <table align="right" border="0" cellpadding="0" cellspacing="0" role="presentation" style="float:none;display:inline-table;">
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                            </table>
                           </div>
                           <!--[if mso | IE]></td><td><![endif]-->
                           <div style="display:inline-block;">
                            <table align="right" border="0" cellpadding="0" cellspacing="0" role="presentation" style="float:none;display:inline-table;">
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                                    <div class="mktEditable" id="ksocial-rrmgm326m">
                                     <a style="text-decoration: none; color: #635BFF;" target="_blank">
                                      <img alt="YouTube" height="20" src="https://inboxflows.com/_/image/https%253A%252F%252Fclient-data.knak.io%252Fproduction%252Femail_assets%252F628faa4d2610a%252FzbpLJGkVmsnEqrHDvDYXzHFe0Jgz3S5YvOM8TJye.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjbGllbnQtZGF0YSIsInRpbWUiOjE3NDIyODUxMzMuNDI5MDQ0NX0:1tuRx7:k7sJ1gsEx2TMwZOX63E88yAG1l8LE-YdwBIdr5wZu4A" style="border-radius:0px;display:block;" width="20"/>
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                           <!--[if mso | IE]></td><td><![endif]-->
                           <div style="display:inline-block;">
                            <table align="right" border="0" cellpadding="0" cellspacing="0" role="presentation" style="float:none;display:inline-table;">
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                                      <img alt="Instagram" height="20" src="https://inboxflows.com/_/image/https%253A%252F%252Fclient-data.knak.io%252Fproduction%252Femail_assets%252F628faa4d2610a%252FUxOhT90zdUjwJqy05namyTdmKMOS9YuJrrNbEQrd.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjbGllbnQtZGF0YSIsInRpbWUiOjE3NDIyODUxMzMuNDI5MjE4fQ:1tuRx7:5EBOrs0rxi14wRDpQequ6HuVp_t5nSY4d3OfLLYv70g" style="border-radius:0px;display:block;" width="20"/>
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                           </div>
                           <!--[if mso | IE]></td><td><![endif]-->
                           <div style="display:inline-block;">
                            <table align="right" border="0" cellpadding="0" cellspacing="0" role="presentation" style="float:none;display:inline-table;">
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                                     <a style="text-decoration: none; color: #635BFF;" target="_blank">
                                      <img alt="Discord" height="20" src="https://inboxflows.com/_/image/https%253A%252F%252Fclient-data.knak.io%252Fproduction%252Femail_assets%252F628faa4d2610a%252F3YZeIvX2wcWbRG4s7Si65a0bilxghMgqCwkq8UIi.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjbGllbnQtZGF0YSIsInRpbWUiOjE3NDIyODUxMzMuNDI5Mzg1fQ:1tuRx7:0tsf2aff8g29y_vVujGxzzbCtDubBiMLhaicIldLTXk" style="border-radius:0px;display:block;" width="20"/>
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                           <!--[if mso | IE]></td></tr></table><![endif]-->
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                         </tr>
                        </tbody>
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                      <!--[if mso | IE]></td></tr></table><![endif]-->
                     </div>
                     <!--[if mso | IE]></td></tr></table></td></tr></table><![endif]-->
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