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               TOGETHER WITH
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                <img alt="NOOM" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fnoom_20191216164035.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNMN:Gvje-p2hlc2gfQ5Nm8MoNC_DS2_j6uleONJsVID3nwQ" style="width: 100px;" width="100"/>
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            <p style="margin-left: 24px;">
             <strong>
              Happy New Year, people.
             </strong>
             If California’s new data privacy law is any indicator, this new decade will provide us with plenty of spicy business stories. Today:
            </p>
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             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              A new privacy law hits the books
             </li>
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              Counterfeit kicks are big business for crooks
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             Have a great day.
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            <h2 style="font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              It’s a new year, and tech companies have to play by new rules (in California, at least)
             </strong>
            </h2>
            <p style="margin-left: 24px;">
             The California Consumer Privacy Act (CCPA) officially
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              went into effect
             </a>
             yesterday, giving Californians more control over the destiny of their data.
            </p>
            <p style="margin-left: 24px;">
             <strong>
              Here’s how the law works
             </strong>
             :
            </p>
            <p style="margin-left: 24px;">
             Companies with customers in California will be required to provide consumers with an option to opt out of data collection.
            </p>
            <p style="margin-left: 24px;">
             The law gives California internet users the power to request that any data collected from them is deleted -- and mandates that companies continue to provide free services to customers who opt out of data collection (although it does allow companies to offer more limited service to data dodgers).
            </p>
            <p style="margin-left: 24px;">
             The law applies to any company with California customers that:
            </p>
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             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Makes $25m in annual revenue
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Holds information about at least 50k people
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Earns at least ½ its money selling CA consumers’ info
             </li>
            </ul>
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             <strong>
              So, why is this such a big deal?
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             Although concerns about corporate data collection have been growing for years, the CCPA is one of the first major consumer data protection policies to go into effect in America.
            </p>
            <p style="margin-left: 24px;">
             And because many large companies like Facebook and Google will be required to build out new transparency tools to comply with the law, the CCPA’s impact will extend beyond the Golden State.
            </p>
            <p style="margin-left: 24px;">
             Some companies -- like Microsoft -- have already announced they will make data available not just to Californians, but to all of their customers.
            </p>
            <p style="margin-left: 24px;">
             And since California is often a leader in passing new regulations, it is likely that other states will follow its lead.
            </p>
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             <strong>
              But rollout of the law will be a bumpy process
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             California’s attorney general will be responsible for taking non-compliers to task. But the attorney general’s office will be able to handle only a limited number of cases per year.
            </p>
            <p style="margin-left: 24px;">
             The AG has set a date of July 1 to finalize the specific requirements for companies.
            </p>
            <p style="margin-left: 24px;">
             The law is expected to
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              cost
             </a>
             some businesses as much as $100m.
            </p>
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             <strong>
              We’re two days into 2020 -- how are your resolutions holding up?
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             What’s that? You forgot to make any because you fell asleep on your couch at 11:55? Same.
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             The good news is, it’s not too late to tack on a healthy resolution like dropping a couple pounds -- and you can do just that with
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              Noom
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             .
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             Noom uses a tech-first blend of AI tracking and
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              real behavioral psychology
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             to help you lose
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             weight off. It’s not about crash diets, hours on the treadmill, or sitting in a sauna next to some sweaty old guy. It’s about real, lasting lifestyle changes that will help you feel better than ever.
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             Ready for your free evaluation? Get clickin’ below:
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            <h2 style="font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              The market for counterfeit kicks is alive and kicking
             </strong>
            </h2>
            <p style="margin-left: 24px;">
             A recently unsealed federal file
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              revealed
             </a>
             that the counterfeit sneaker industry is massive -- and one international counterfeiting ring managed to smuggle more than $472m worth of fake Nike and Louis Vuitton footwear into the US.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              And this wasn’t an isolated incident
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             In fact, there have been several big busts in recent months.
            </p>
            <ul style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Last year, a team of New York–based counterfeiters were caught smuggling
              <strong>
               385k pairs of Air Jordans
              </strong>
              into the US (an estimated $70m loss for Nike).
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              In October, a man in Queens was busted for importing
              <strong>
               $5m worth of knockoff Ugg and Timberland boots
              </strong>
              .
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Also in October, authorities confiscated
              <strong>
               14k pairs of counterfeit Air Jordans
              </strong>
              (worth an estimated $2.2m).
             </li>
            </ul>
            <p style="margin-left: 24px;">
             Overall, the industry is huge: Last year, sales of knockoff goods hit $520B -- or 3.3% of all trade.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              And some of these criminal operations are really complex
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             According to the report, the counterfeiters behind the recent operation used fake company names, doctored paperwork, burner phones, and fake email addresses to cover their tracks.
            </p>
            <p style="margin-left: 24px;">
             Want to know if your sneaks are fake? See if they pass the sniff test: Some counterfeiters use glue that
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              smells like chlorine
             </a>
             .
            </p>
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          <!-- START SIGNALS -->
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            This week's Signal
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           </td>
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             <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Flight_therapy_20200102115759.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNMN:Gvje-p2hlc2gfQ5Nm8MoNC_DS2_j6uleONJsVID3nwQ" style="height: auto; width: 100%;"/>
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            <p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             <strong>
              Light Therapy Lamp
             </strong>
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             Cue the Ned Stark meme: Winter is coming. Light therapy lamps help people who suffer from seasonal affective disorder
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              cope with the symptoms
             </a>
             . That’s why search interest increases in winter months.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             <em>
              What’s next
             </em>
             : Interest in light therapy has been particularly strong as the lamps become better known to the public and as more people realize the debilitating effects of seasonal affective disorder.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
             With prescription drugs increasingly under fire for their price and dangers, light therapy will be recognized more and more as an alternative.
            </p>
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                   See more
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            Things you should...
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           </td>
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            <h4 dir="ltr" style="font-family: Helvetica, sans-serif; font-size: 18px; font-weight: bold; line-height: 130%; margin: 18px 0px 8px 25px;">
             JAZZ:
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              Up your branding with the same company we use, Get a quote
             </span>
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              <div style="font-family: 'Helvetica', sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 25px; padding-bottom: 16px;">
               When The Hustle threw our (unofficial) SXSW party in Austin, all the guests said the same thing: “That sign out front is sick!” For that, you can thank D1 Design Group. They consult, create, and install game-changing IRL visuals that elevate your brand -- at prices that anyone can afford.
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                <a style="color: #ff5a41; font-size: 14px; font-weight: bold; line-height: 200%; text-decoration: none;">
                 IF YOU'RE LOOKING FOR A SIGN, THIS IS IT →
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               SPONSORED
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             DROP:
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              100% natural CBD designed by ex-pro athletes, 15% off
             </span>
            </h4>
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              <div style="font-family: 'Helvetica', sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 25px; padding-bottom: 16px;">
               beam was designed by two athletes who wanted all the benefits of CBD (it promotes balance and supports restful sleep) with A LOT more transparency (clear labels, all-natural ingredients, and third-party testing to ensure it’s high-quality and THC-free). TL;DR try beam for better, well, everything.
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                <a style="color: #ff5a41; font-size: 14px; font-weight: bold; line-height: 200%; text-decoration: none;">
                 TRY BEAM 15% OFF →
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               SPONSORED
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             MAKE:
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              A career change in 2020,  Free
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              <div style="font-family: 'Helvetica', sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 25px; padding-bottom: 16px;">
               Ever dreamed of working from home or dictating your own hours? Then -- surprise, surprise! -- you’re not alone. This program will help get you started with free training, your own website, and pre-made marketing plans to help add a little jet fuel to your fresh start.
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                 CONSIDER ME INTRIGUED →
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          <!-- START ONE MORE THING -->
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            What Else...
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              🎵
              <strong>
               Tencent bet billions on Billie Eilish
              </strong>
              . A consortium of investors led by the Chinese internet giant Tencent
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
               purchased
              </a>
              a 10% stake in Universal Music Group for $3.36B. The deal values Universal, which represents artists including Billie Eilish and Drake, at
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
               $34B
              </a>
              .
             </p>
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              🔫
              <strong>
               G.I. Joe and Snoop Dogg
              </strong>
              <strong>
               are brothers now
              </strong>
              . Hasbro, the toy company that owns classic toy brands Monopoly and My Little Pony, purchased the parent company of Death Row Records in a
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
               $3.8B
              </a>
              deal.
             </p>
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              🐊
              <strong>
               States can’t decide if gator skin is out or in
              </strong>
              . A California law banning the sale of alligator skin products that was supposed to go into effect yesterday was
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
               blocked
              </a>
              by a lawsuit from Louisiana, the nation’s leading producer of gator garments. Now, the 2 states will likely head to court to decide whether the sale of gator products in California will continue. In the meantime, gator skin products are still on sale.
             </p>
             <p dir="ltr" style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 24px; max-width: 600px !important; padding-bottom: 12px;">
              🏘️
              <strong>
               Less than 10% of Americans moved in the past year
              </strong>
              . The
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
               record low
              </a>
              is attributable to millennials’ ties to major tech hubs and an increase in dual-income couples.
             </p>
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              <strong style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">
               🌱 What were the biggest tech misses of the year?
              </strong>
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               “Cyber agriculture” and genetic gaydar were among them,
               <em>
                MIT Technology Review
               </em>
              </span>
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; text-decoration: none;">
               reports
              </a>
              <span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">
               .
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                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fhate_20191016174739.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNMN:Gvje-p2hlc2gfQ5Nm8MoNC_DS2_j6uleONJsVID3nwQ" style="height: 35px; padding: 0px 10px; width: auto;"/>
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               hate it
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               meh
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               <a data-tags="feedback smiley" style="color: #ff5a41; text-decoration: none;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Flove_20191016175447.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNMN:Gvje-p2hlc2gfQ5Nm8MoNC_DS2_j6uleONJsVID3nwQ" style="height: 35px; padding: 0px 10px; width: auto;"/>
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               love it
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                 Pressure to Party, Julia Jacklin
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               .
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               0
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                Share the Hustle
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               REFERRALS
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                YOUR UNIQUE URL
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                   <img alt="Conor Grant" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FConor_20191119212746.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNMN:Gvje-p2hlc2gfQ5Nm8MoNC_DS2_j6uleONJsVID3nwQ" style="padding-bottom: 10px; width: 60px;"/>
                   <br/>
                   Conor Grant
                   <br/>
                   <span style="font-size: 8px; font-weight: normal; letter-spacing: 1px;">
                    MANAGING EDITOR
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                   <img alt="Steph Smith" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FSteph_20191119213426.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNMN:Gvje-p2hlc2gfQ5Nm8MoNC_DS2_j6uleONJsVID3nwQ" style="padding-bottom: 10px; width: 60px;"/>
                   <br/>
                   Steph Smith
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                    SENIOR ANALYST
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                   <br/>
                   Bobby Durben
                   <br/>
                   <span style="font-size: 8px; font-weight: normal; letter-spacing: 1px;">
                    AD WRITER
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