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   [Newsletter] Marketing and Sales Playbook
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   Struggling to get your marketing and sales teams working together? You’re not alone.
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                 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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              <span style="color: #425b76;">
               <span style="font-family: Avenir Next Medium, sans-serif;">
                <span style="color: #2d3e50;">
                 December 21, 2021
                </span>
                <br/>
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                <img align="middle" alt="MV Email Header" sizes="(max-width: 600px) 100vw, 600px" src="https://inboxflows.com/_/image/https%253A%252F%252Fwww.hubspot.com%252Fhs-fs%252Fhubfs%252FMV%2520Email%2520Header.png%253Fwidth%253D1200%2526upscale%253Dtrue%2526name%253DMV%2520Email%2520Header.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3d3cuaHVic3BvdCJ9:1mzfFw:8UK4CMm_JnGv3RvKG-J3fCGmrs_hhv-akl9t-cIsJ-k" srcset="https://www.hubspot.com/hs-fs/hubfs/MV%20Email%20Header.png?upscale=true&amp;width=1200&amp;upscale=true&amp;name=MV%20Email%20Header.png 600w, https://www.hubspot.com/hs-fs/hubfs/MV%20Email%20Header.png?upscale=true&amp;width=2400&amp;upscale=true&amp;name=MV%20Email%20Header.png 1200w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; max-width:100%; font-size:16px" width="600"/>
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                  <span style="color: #444444; font-family: Avenir, sans-serif;">
                   <span style="color: #2d3e50;">
                    Hi Sarah,
                   </span>
                  </span>
                 </h2>
                 <h2 align="left" style="margin:0; mso-line-height-rule:exactly; font-size:16px; line-height:125%; text-align:left; font-weight:normal">
                 </h2>
                 <h2 align="left" style="margin:0; mso-line-height-rule:exactly; font-size:16px; line-height:125%; text-align:left; font-weight:normal">
                  <span style="color: #444444; font-family: Avenir, sans-serif;">
                   <span style="color: #2d3e50;">
                    Smarketing: (noun) the harmonious bliss that comes when your marketing and sales teams work in unison.
                   </span>
                  </span>
                 </h2>
                 <h2 align="left" style="margin:0; mso-line-height-rule:exactly; font-size:16px; line-height:125%; text-align:left; font-weight:normal">
                 </h2>
                 <h2 align="left" style="margin:0; mso-line-height-rule:exactly; font-size:16px; line-height:125%; text-align:left; font-weight:normal">
                  <span style="color: #444444; font-family: Avenir, sans-serif;">
                   <span style="color: #2d3e50;">
                    Normally, it’s easier said than done. That’s why HubSpot’s created a
                    <a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd; font-weight:bold" target="_blank">
                     Sales and Marketing Playbook
                    </a>
                   </span>
                  </span>
                  <span style="color: #444444; font-family: Avenir, sans-serif;">
                   <span style="color: #2d3e50;">
                    —
                   </span>
                  </span>
                  <span style="color: #444444; font-family: Avenir, sans-serif;">
                   <span style="color: #2d3e50;">
                    jam packed with frameworks and checklists to get your teams working better together.
                   </span>
                  </span>
                 </h2>
                 <h2 align="left" style="margin:0; mso-line-height-rule:exactly; font-size:16px; line-height:125%; text-align:left; font-weight:normal">
                 </h2>
                 <h2 align="left" style="margin:0; mso-line-height-rule:exactly; font-size:16px; line-height:125%; text-align:left; font-weight:normal">
                  <span style="color: #444444; font-family: Avenir, sans-serif;">
                   <span style="color: #2d3e50;">
                    If the fact it’s free doesn’t pique your interest, just see what
                    <a data-hs-link-id="1" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd; font-weight:bold" target="_blank">
                     Kevin Harrington, an original Shark on Shark Tank
                    </a>
                    has to say about it…
                   </span>
                  </span>
                 </h2>
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           <table cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt" width="100%">
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                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <!--[if mso]>
      <td align="center" valign="middle" bgcolor="#FFFFFF" role="presentation"  valign="middle" style="border-radius:5px;cursor:auto;background-color:#FFFFFF;border:2px solid #ff7a59;box-sizing:border-box;padding:12px 18px;">
    <![endif]-->
                   <!--[if !mso]><!-- -->
                   <td align="center" bgcolor="#FFFFFF" role="presentation" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; border-radius:5px; cursor:auto; background-color:#FFFFFF; border:2px solid #ff7a59; box-sizing:border-box" valign="middle">
                    <!--<![endif]-->
                    <a data-hs-link-id="2" style="color:#00a4bd; mso-line-height-rule:exactly; font-size:16px; font-family:Arial, sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ff7a59;font-weight:bold;text-decoration:none;font-style:normal;">
                      Campaigns: The Sales and Marketing Playbook
                     </strong>
                    </a>
                   </td>
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           </table>
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          <!--[if gte mso 9]></table><![endif]-->
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                <a data-hs-link-id="3" style="color:#00a4bd; mso-line-height-rule:exactly" target="_blank" title="Kevin Harrington on HubSpot’s Sales &amp; Marketing Playbook">
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          <!--[if gte mso 9]></table><![endif]-->
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  <td valign="top" style="width:400px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="400" cellpadding="0" cellspacing="0" style="border-collapse:collapse;mso-table-lspace:0pt;mso-table-rspace:0pt;width:400px">
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                  <span style="color: #444444; font-family: Avenir, sans-serif;">
                   <span style="color: #2d3e50;">
                    Struggling to get your marketing and sales teams working together? You’re not alone.
                   </span>
                  </span>
                 </h2>
                 <h2 align="left" style="margin:0; mso-line-height-rule:exactly; font-size:16px; line-height:125%; text-align:left; font-weight:normal">
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                 <h2 align="left" style="margin:0; mso-line-height-rule:exactly; font-size:16px; line-height:125%; text-align:left; font-weight:normal">
                  <span style="color: #444444; font-family: Avenir, sans-serif;">
                   <span style="color: #2d3e50;">
                    In this Guide we'll show you how to turn campaigns from a negotiation, into a partnership.
                   </span>
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                 </h2>
                 <ul style="mso-line-height-rule:exactly; line-height:175%">
                  <li align="left" style="mso-line-height-rule:exactly; font-size:16px; line-height:125%; text-align:left; font-weight:normal">
                   <span style="color: #444444; font-family: Avenir, sans-serif;">
                    <span style="color: #2d3e50;">
                     An overview of where marketing and sales feel friction in a typical campaign process
                    </span>
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                  <li align="left" style="mso-line-height-rule:exactly; font-size:16px; line-height:125%; text-align:left; font-weight:normal">
                   <span style="color: #444444; font-family: Avenir, sans-serif;">
                    <span style="color: #2d3e50;">
                     A breakdown of where your campaigns may be leaving revenue on the table
                    </span>
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                  </li>
                  <li align="left" style="mso-line-height-rule:exactly; font-size:16px; line-height:125%; text-align:left; font-weight:normal">
                   <span style="color: #444444; font-family: Avenir, sans-serif;">
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                     Frameworks for cross-team alignment around campaigns
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                  <li align="left" style="mso-line-height-rule:exactly; font-size:16px; line-height:125%; text-align:left; font-weight:normal">
                   <span style="color: #444444; font-family: Avenir, sans-serif;">
                    <span style="color: #2d3e50;">
                     A check-list for your sales and marketing teams to use to work in tighter campaign alignment
                    </span>
                   </span>
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               </div>
              </td>
             </tr>
            </tbody>
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          </div>
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          <!--[if (mso)|(IE)]></tr></table><![endif]-->
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          <!--[if (mso)|(IE)]></tr></table><![endif]-->
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          <!--<![endif]-->
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      <table align="center" style="border-collapse:collapse;mso-table-lspace:0pt;mso-table-rspace:0pt;width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
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          <div class="hse-column hse-size-12" id="column-5-0">
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            <tbody>
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                <img align="middle" alt="Split Section Yellow" sizes="(max-width: 70px) 100vw, 70px" src="https://inboxflows.com/_/image/https%253A%252F%252Fwww.hubspot.com%252Fhs-fs%252Fhubfs%252FSplit%2520Section%2520Yellow.png%253Fwidth%253D140%2526upscale%253Dtrue%2526name%253DSplit%2520Section%2520Yellow.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3d3cuaHVic3BvdCJ9:1mzfFw:8UK4CMm_JnGv3RvKG-J3fCGmrs_hhv-akl9t-cIsJ-k" srcset="https://www.hubspot.com/hs-fs/hubfs/Split%20Section%20Yellow.png?upscale=true&amp;width=140&amp;upscale=true&amp;name=Split%20Section%20Yellow.png 70w, https://www.hubspot.com/hs-fs/hubfs/Split%20Section%20Yellow.png?upscale=true&amp;width=280&amp;upscale=true&amp;name=Split%20Section%20Yellow.png 140w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; max-width:100%; font-size:16px" width="70"/>
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            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt" width="100%">
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                <a data-hs-link-id="0" style="color:#00a4bd; mso-line-height-rule:exactly" target="_blank">
                 <img align="middle" alt="Templates" src="https://inboxflows.com/_/image/https%253A%252F%252Fwww.hubspot.com%252Fhubfs%252FImage%2520Hackathon%2520%25E2%2580%2593%2520Horizontal%2520%252822%2529.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3d3cuaHVic3BvdCJ9:1mzfFw:8UK4CMm_JnGv3RvKG-J3fCGmrs_hhv-akl9t-cIsJ-k" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; max-width:100%; font-size:16px" width="260"/>
                </a>
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           <table cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt" width="100%">
            <tbody>
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              <td class="hs_padded" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:20px 20px 20px 30px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-10-1-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-10-1-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="left" style="mso-line-height-rule:exactly; text-align:left; font-size:18px; font-family:Avenir, sans-serif; line-height:125%; font-weight:bold">
                  Monthly Marketing Reporting Templates
                 </p>
                 <p align="left" style="mso-line-height-rule:exactly; text-align:left; font-size:16px; font-family:Avenir, sans-serif; line-height:125%">
                 </p>
                 <p align="left" style="mso-line-height-rule:exactly; text-align:left; font-size:16px; font-family:Avenir, sans-serif; line-height:125%">
                  Excel, PowerPoint, and Google Drive Templates to Make Your Monthly Reporting Faster and Easier.
                  <a data-hs-link-id="1" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd" target="_blank">
                   Download for free
                  </a>
                  <span style="color: #425b76;">
                   <a data-hs-link-id="2" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd" target="_blank">
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                <img align="middle" alt="HubSpot Logo" sizes="(max-width: 100px) 100vw, 100px" src="https://inboxflows.com/_/image/https%253A%252F%252Fwww.hubspot.com%252Fhs-fs%252Fhubfs%252Fjp-offer%252Fkb-mail%252FHubSpot%2520Logo.png%253Fwidth%253D200%2526upscale%253Dtrue%2526name%253DHubSpot%2520Logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3d3cuaHVic3BvdCJ9:1mzfFw:8UK4CMm_JnGv3RvKG-J3fCGmrs_hhv-akl9t-cIsJ-k" srcset="https://www.hubspot.com/hs-fs/hubfs/jp-offer/kb-mail/HubSpot%20Logo.png?upscale=true&amp;width=200&amp;upscale=true&amp;name=HubSpot%20Logo.png 100w, https://www.hubspot.com/hs-fs/hubfs/jp-offer/kb-mail/HubSpot%20Logo.png?upscale=true&amp;width=400&amp;upscale=true&amp;name=HubSpot%20Logo.png 200w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; max-width:100%; font-size:16px" width="100"/>
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                     <tbody>
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                       <td class="display_block_on_small_screens" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:8px 5px; line-height:1; vertical-align:middle" valign="middle">
                        <a data-hs-link-id="0" style="color:#00a4bd; mso-line-height-rule:exactly; text-decoration:none !important" target="_blank">
                         <img alt="Facebook" height="25" src="https://inboxflows.com/_/image/https%253A%252F%252Fwww.hubspot.com%252Fhs%252Fhsstatic%252FTemplateAssets%252Fstatic-1.24%252Fimg%252Fhs_default_template_images%252Fmodules%252FFollow%252BMe%252B-%252BEmail%252Ffacebook_original_white.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3d3cuaHVic3BvdCJ9:1mzfFw:8UK4CMm_JnGv3RvKG-J3fCGmrs_hhv-akl9t-cIsJ-k" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; width:auto!important; height:25px!important; vertical-align:middle" valign="middle" width="auto"/>
                        </a>
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                     <tbody>
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                        <a data-hs-link-id="0" style="color:#00a4bd; mso-line-height-rule:exactly; text-decoration:none !important" target="_blank">
                         <img alt="LinkedIn" height="25" src="https://inboxflows.com/_/image/https%253A%252F%252Fwww.hubspot.com%252Fhs%252Fhsstatic%252FTemplateAssets%252Fstatic-1.24%252Fimg%252Fhs_default_template_images%252Fmodules%252FFollow%252BMe%252B-%252BEmail%252Flinkedin_original_white.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3d3cuaHVic3BvdCJ9:1mzfFw:8UK4CMm_JnGv3RvKG-J3fCGmrs_hhv-akl9t-cIsJ-k" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; width:auto!important; height:25px!important; vertical-align:middle" valign="middle" width="auto"/>
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                    <table align="center" class="hs_cos_wrapper_type_social_module_single" role="presentation" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; width:auto; text-align:center" width="auto">
                     <tbody>
                      <tr align="center">
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