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[Newsletter] The Discovery Question Killing Your Credibility
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<img align="middle" alt="Weekly Newsletter: October 12, 2021" sizes="(max-width: 598px) 100vw, 598px" src="https://inboxflows.com/_/image/https%253A%252F%252Fwww.hubspot.com%252Fhs-fs%252Fhubfs%252FCopy%2520of%2520Weekly%2520Newsletter%2520Header%2520-%2520Lead%2520%2526%2520Free%2520User%2520%252816%2529-1.png%253Fwidth%253D1196%2526upscale%253Dtrue%2526name%253DCopy%2520of%2520Weekly%2520Newsletter%2520Header%2520-%2520Lead%2520%2526%2520Free%2520User%2520%252816%2529-1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3d3cuaHVic3BvdCJ9:1maH2w:Hhjk1le5836FwIaoofCu-1B30tDS2ZHmg3776QpiHU0" srcset="https://www.hubspot.com/hs-fs/hubfs/Copy%20of%20Weekly%20Newsletter%20Header%20-%20Lead%20%26%20Free%20User%20(16)-1.png?upscale=true&width=1196&upscale=true&name=Copy%20of%20Weekly%20Newsletter%20Header%20-%20Lead%20%26%20Free%20User%20(16)-1.png 598w, https://www.hubspot.com/hs-fs/hubfs/Copy%20of%20Weekly%20Newsletter%20Header%20-%20Lead%20%26%20Free%20User%20(16)-1.png?upscale=true&width=2392&upscale=true&name=Copy%20of%20Weekly%20Newsletter%20Header%20-%20Lead%20%26%20Free%20User%20(16)-1.png 1196w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; max-width:100%; font-size:16px" width="598"/>
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<p align="left" style="mso-line-height-rule:exactly; font-size:16px; font-family:Avenir, sans-serif; color:#33475b; line-height:175%; text-align:left">
Hi Sarah,
</p>
<p align="left" style="mso-line-height-rule:exactly; font-size:10px; font-family:Avenir, sans-serif; color:#33475b; line-height:175%; text-align:left">
</p>
<p align="left" style="mso-line-height-rule:exactly; font-size:16px; font-family:Avenir, sans-serif; color:#33475b; line-height:175%; text-align:left">
<em>
So, tell me about your business.
</em>
</p>
<p align="left" style="mso-line-height-rule:exactly; font-size:10px; font-family:Avenir, sans-serif; color:#33475b; line-height:175%; text-align:left">
</p>
<p align="left" style="mso-line-height-rule:exactly; font-size:16px; font-family:Avenir, sans-serif; color:#33475b; line-height:175%; text-align:left">
The problem with this question? It’s like announcing, “I haven’t bothered to do any research before this call.” Sadly, the tried-and-true phrase is out.
</p>
<p align="left" style="mso-line-height-rule:exactly; font-size:10px; font-family:Avenir, sans-serif; color:#33475b; line-height:175%; text-align:left">
</p>
<p align="left" style="mso-line-height-rule:exactly; font-size:16px; font-family:Avenir, sans-serif; color:#33475b; line-height:175%; text-align:left">
Salespeople need to differentiate themselves to win prospects’ trust and eventually, their business. Cliche questions won’t help —
<a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd; font-weight:bold; text-decoration:none" target="_blank">
here's what to say instead
</a>
, so prospects know you've done your homework before calling.
</p>
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<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; border-collapse:separate!important" width="100%">
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<strong style="color:#FFFFFF;font-weight:normal;text-decoration:none;font-style:normal;">
The Discovery Question Killing Your Credibility →
</strong>
</a>
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<strong style="color:#FFFFFF;font-weight:normal;text-decoration:none;font-style:normal;">
Brainstorm Techniques →
</strong>
</a>
</td>
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<p align="center" style="mso-line-height-rule:exactly; font-size:24px; font-family:Avenir, sans-serif; color:#33475b; line-height:127%; text-align:center; font-weight:normal">
New & Trending Resources
</p>
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<img align="middle" alt="New Managers: Here's How to Build a Sales Process For Your Team" sizes="(max-width: 159px) 100vw, 159px" src="https://inboxflows.com/_/image/https%253A%252F%252Fwww.hubspot.com%252Fhs-fs%252Fhubfs%252F810%2520Newsletter%2520Images%2520%252835%2529.png%253Fwidth%253D318%2526upscale%253Dtrue%2526name%253D810%2520Newsletter%2520Images%2520%252835%2529.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3d3cuaHVic3BvdCJ9:1maH2w:Hhjk1le5836FwIaoofCu-1B30tDS2ZHmg3776QpiHU0" srcset="https://www.hubspot.com/hs-fs/hubfs/810%20Newsletter%20Images%20(35).png?upscale=true&width=318&upscale=true&name=810%20Newsletter%20Images%20(35).png 159w, https://www.hubspot.com/hs-fs/hubfs/810%20Newsletter%20Images%20(35).png?upscale=true&width=636&upscale=true&name=810%20Newsletter%20Images%20(35).png 318w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; max-width:100%; font-size:16px" width="159"/>
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<p align="left" style="mso-line-height-rule:exactly; font-size:16px; font-family:Avenir, sans-serif; color:#33475b; line-height:175%; text-align:left; font-weight:bold">
New Managers: Here's How to Build a Sales Process For Your Team
</p>
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(1) Be consistent with actions and documentation (2) Create objective selling stages and activities (3) Assist the buyer’s journey. If you're a new manager or looking to brush up,
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keep reading →
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<img align="middle" alt="101 Sales Qualification Questions" sizes="(max-width: 159px) 100vw, 159px" src="https://inboxflows.com/_/image/https%253A%252F%252Fwww.hubspot.com%252Fhs-fs%252Fhubfs%252F810%2520Newsletter%2520Images%2520%252836%2529.png%253Fwidth%253D318%2526upscale%253Dtrue%2526name%253D810%2520Newsletter%2520Images%2520%252836%2529.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3d3cuaHVic3BvdCJ9:1maH2w:Hhjk1le5836FwIaoofCu-1B30tDS2ZHmg3776QpiHU0" srcset="https://www.hubspot.com/hs-fs/hubfs/810%20Newsletter%20Images%20(36).png?upscale=true&width=318&upscale=true&name=810%20Newsletter%20Images%20(36).png 159w, https://www.hubspot.com/hs-fs/hubfs/810%20Newsletter%20Images%20(36).png?upscale=true&width=636&upscale=true&name=810%20Newsletter%20Images%20(36).png 318w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; max-width:100%; font-size:16px" width="159"/>
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101 Sales Qualification Questions
</p>
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From the basics of name and location, to questions inspired by the BANT framework, to questions about closing and upselling, here are 101 questions for you to ask in the sales process to qualify a prospect.
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Download the list →
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The Simple Test That Reveals Whether Prospects Will Actually Buy
</p>
<p align="left" style="mso-line-height-rule:exactly; font-size:16px; font-family:Avenir, sans-serif; color:#33475b; line-height:175%; text-align:left">
Qualifiers. They’re the reps who can pinpoint the prospects who will buy vs. the ones who won’t, and spend their time accordingly. Use this "homework" strategy to
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boost your close rate →
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Just Released for 2021:
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Gartner® Magic Quadrant for B2B Marketing Automation Platforms™
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<p align="center" style="mso-line-height-rule:exactly; font-size:16px; font-family:Avenir, sans-serif; color:#33475b; line-height:175%; text-align:center">
Every year, the Gartner® Magic Quadrant for B2B Marketing Automation Platforms™ is full of in-depth analyses and actionable advice on the market’s direction, maturity and participants. This year we’re thrilled to announce that
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<span style="font-weight: bold; color: #0091ae;">
HubSpot has been recognized as a Leader
</span>
</a>
for our ability to execute and completeness of vision.
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Update language
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Actualiza el idioma
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<a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; text-decoration:underline; color:#33475b" target="_blank">
Changer la langue
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<a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; text-decoration:underline; color:#33475b" target="_blank">
Sprache ändern
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<a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; text-decoration:underline; color:#33475b" target="_blank">
Atualize idioma
</a>
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<a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; text-decoration:underline; color:#33475b" target="_blank">
受信言語を更新する
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3 years, 11 months ago - thehubspotteam@hubspot.com
[Newsletter] The Discovery Question Killing Your Credibility
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