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           <td colspan="2" style="color: #ffffff; font-family: 'Helvetica', sans-serif; font-size: 1px; letter-spacing: 0px; line-height: 120%; padding: 0px;">
            PLUS: Big Tech is prepping for the US election.
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                  October 28, 2020
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                  TOGETHER WITH
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   Yesterday, we mistakenly referred to the insurtech firm Lemonade as “Lemon.” We apologize for the error.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   Here’s a real lemon for you: A month after our editor bought his first used car, the transmission went caput. He drove it without reverse for 2 years.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   (P.S. We got real smart readers… many of you wrote in to say “portmanteaux” is the plural of “portmanteau.” #ThankYou)
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               The Big Idea
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               <img alt="John D. Rockefeller headshot" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fgif_2.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kXjg1:YAAFpZxND9YWWDkxUiJX6rmklrNL0u8awiRQ6qE4d6E" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                How NextEra became America’s most valuable energy company
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                John D. Rockefeller must be rolling in his grave.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Even after Standard Oil was broken up in 1911, the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 offshoots
                </a>
                of Rockerfeller’s oil empire -- such as ExxonMobil -- were the giants of American energy.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Today, America’s top energy player is a different animal entirely: NextEra, the world’s largest generator of sun and wind power, per
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  The Economist
                 </em>
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The utility business is boring but crucial
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While oil folk get to do the exciting work of offshore drilling, fracking, and wearing 10-gallon hats, NextEra does the unexciting work of delivering electricity to end users.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Its 2 main businesses operations are:
               </p>
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Florida Power &amp; Light
                 </strong>
                 , a utility that provides energy to 5m+ Florida residents.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  NextEra Energy Resources
                 </strong>
                 , which primarily builds and operates wind farms but is also active with solar power, nuclear energy, gas pipelines, and transmission lines projects.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                To add to this capacity, NextEra is ramping up spending -- it plans to invest a total of $60B between 2019 and 2022.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 A big bet on renewables has paid off
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In the early 2000s, NextEra started transitioning from coal to natural gas and renewables as an input for its energy production.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to
                <em>
                 The Economist
                </em>
                , the move to renewables was catalyzed by “generous tax credits.” Over the past decade, NextEra’s renewables bet looks as prescient as ever:
               </p>
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Costs are down:
                 </strong>
                 The unsubsidized cost of wind and solar farms has fallen, respectively, by ~70% and ~90% since 2009
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Government mandates:
                 </strong>
                 Over 50% of US states require some portion of the energy mix to come from renewable sources
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The pandemic has thrown the oil industry into disarray
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                ExxonMobil’s market cap is now $139B, about half its value 12 months ago.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Amid this new reality of struggling oil companies, there has been a recent wave of consolidation in the industry:
               </p>
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 ConocoPhillips - Concho (a
                 <a style="color: #d62829; text-decoration: none;">
                  $9.7B
                 </a>
                 deal)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Pioneer - Parsley (
                 <a style="color: #d62829; text-decoration: none;">
                  $4.5B
                 </a>
                 )
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Cenovus - Husky (
                 <a style="color: #d62829; text-decoration: none;">
                  $2.9B
                 </a>
                 )
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Rockefeller allegedly said, “If you want to succeed, you should strike out new paths.” NextEra did and -- at a value of $148B today -- it’s America’s most valuable energy firm.
               </p>
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            Snippets
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             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               AMD is making a $35B all-stock deal
              </strong>
              for fellow chipmaker Xilinx. As with Nvidia’s recent
              <a style="color: #d62829; text-decoration: none;">
               deal
              </a>
              for Arm, AMD spies weakness from Intel and has a high stock price to
              <a style="color: #d62829; text-decoration: none;">
               strike
              </a>
              .
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               The beta version of SpaceX’s
              </strong>
              Starlink
              <a style="color: #d62829; text-decoration: none;">
               internet
              </a>
              service will cost $99/month (w/ a $499 installation). It’s being dubbed “Better Than Nothing Beta” to manage expectations (LOL).
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               T-Mobile is launching a live-TV streaming
              </strong>
              service called
              <a style="color: #d62829; text-decoration: none;">
               TVision
              </a>
              . What differentiates this from the literally thousands of other options? More flexibility and lower pricing tiers.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Beat it:
              </strong>
              Microsoft reported quarterly revenue of
              <a style="color: #d62829; text-decoration: none;">
               ~$37B
              </a>
              , boosted by its cloud business (Azure), which grew 48%.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               While cloud gaming is killing it
              </strong>
              , the best innovation in the space might be an iPhone controller: the
              <a style="color: #d62829; text-decoration: none;">
               Backbone One
              </a>
              .
             </li>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Deal or No Deal
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <img alt="Tiffany Diamond" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FTiffany_diamond.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kXjg1:YAAFpZxND9YWWDkxUiJX6rmklrNL0u8awiRQ6qE4d6E" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
              </td>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                LVMH tried to walk from a ~$16B deal for Tiffany. Apparently it isn’t familiar with Delaware laws.
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Listen, we’ve all been there.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                You’ve agreed to buy something on eBay but then got wet feet and told the seller, “Hey, sorry, my significant other says we can’t afford this.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                LVMH Moët Hennessy Louis Vuitton (LVMH) -- the $211B conglomerate owned by France’s richest man, Bernard Arnault -- basically tried to do the M&amp;A equivalent of that move.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 In 2019, LVMH announced a blockbuster ~$16B deal for Tiffany
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The move was meant to boost the luxury house’s fast-growing watch and jewelry
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 lines
                </a>
                as well as lay claim to a splashy American brand.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Then the pandemic hit and lux retail didn’t look so hot. Tiffany’s same-store sales fell by
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 44%
                </a>
                , and LVMH had some serious buyer’s remorse.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In September of this year, LVMH tried walking from the deal, citing concerns over US-EU tariff disputes.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 US courts don’t look kindly on deal mulligans
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Tiffany sued LVMH to consummate the deal, and LVMH sued back, citing that the pandemic had caused “material adverse effects.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Per
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  The Economist
                 </em>
                </a>
                , courts in Delaware -- the business-friendly state where ~50% of S&amp;P 500 companies are incorporated -- have only broken a corporate marriage due to “material adverse effects” one time (a health care
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 deal
                </a>
                ).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Now, LVMH is in talks with Tiffany to close at a slightly lower
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 price
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Sorry, Bernard -- this ain’t eBay.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kXjg1:YAAFpZxND9YWWDkxUiJX6rmklrNL0u8awiRQ6qE4d6E" width="30"/>
                   </a>
                  </td>
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                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kXjg1:YAAFpZxND9YWWDkxUiJX6rmklrNL0u8awiRQ6qE4d6E" width="30"/>
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                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kXjg1:YAAFpZxND9YWWDkxUiJX6rmklrNL0u8awiRQ6qE4d6E" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kXjg1:YAAFpZxND9YWWDkxUiJX6rmklrNL0u8awiRQ6qE4d6E" width="30"/>
                   </a>
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                </tbody>
               </table>
              </td>
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            </table>
           </td>
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           <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px; text-transform: uppercase;">
            SPONSORED
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            <center>
             <a style="color: #d62829; text-decoration: none;">
              <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fwindmill.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kXjg1:YAAFpZxND9YWWDkxUiJX6rmklrNL0u8awiRQ6qE4d6E" style="height: auto; max-width: 600px; padding: 15px 0 0; width: 100%;" width="600"/>
             </a>
            </center>
           </td>
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          <tr id="bottom ad copy">
           <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              Beyond batteries: 3 new technologies fueling energy storage
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Batteries lead the way for the
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              rise of energy storage
             </a>
             , but the growing climate crisis has put a spotlight on alternative energy sources -- think solar, wind, and geothermal heat.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             The focus is shifting to how this generated energy can be stored, enabling renewable energy to reach its full potential. New technologies are forging the path for a
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              promising future
             </a>
             to convert and store energy.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             "For many of us in the energy storage field, the goal has always been to move beyond fossil fuels,” says
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Veronica Augustyn
             </a>
             , assistant professor in the Department of Materials Science and Engineering at North Carolina State University.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             “I see energy storage as a start to making more in-roads into the way we generate and store electricity on a large scale.”
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Here are three technologies that take innovative (but very different) approaches to revolutionizing energy storage
             </a>
             .
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="padding: 10px 0px 15px; text-align: center;">
            <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;">
             Keep reading →
            </a>
           </td>
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           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
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           </td>
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             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Shopify x TikTok
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <img alt="Shopify x TikTok graphic" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FTikTok.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kXjg1:YAAFpZxND9YWWDkxUiJX6rmklrNL0u8awiRQ6qE4d6E" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                With social commerce on the rise, Shopify’s tie-up with TikTok makes a lot of sense
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We have no idea what’s going on with TikTok’s ban. But apparently the video app is very much alive and doing business-y stuff.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Case in point: It just announced a big social commerce partnership with Shopify.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 TechCrunch
                </a>
                , the agreement will “make it easier for Shopify’s  over 1m merchants to reach TikTok’s younger audience and drive sales.”
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Run it from your Shopify dashboard
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The partnership centers around TikTok ads, with tools to:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Monitor user actions via a TikTok pixel
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Create native videos that can be shared in TikTok
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Run marketing campaigns, including extensive targeting tools
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As an enticement, merchants are eligible for a $300 ad credit to start a TikTok campaign.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Vogue says, ‘Influencers are the retailers of the 2020s’
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This makes
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 social commerce
                </a>
                -- AKA the marriage of ecommerce and social media -- the future growth engine of retail.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Even before this partnership, TikTok has been rolling out social commerce tools such as “
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Shop Now
                </a>
                ” buttons and shoppable components to its
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 hashtag
                </a>
                challenges.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Meanwhile, this move is a way for Shopify to keep “
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 arming the rebels
                </a>
                ” against Amazon and to keep up with Facebook’s many social commerce
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 forays
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Check out related coverage:
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Viral TikTok
                 <a style="color: #d62829; text-decoration: none;">
                  products
                 </a>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The Oracle-TikTok
                 <a style="color: #d62829; text-decoration: none;">
                  deal
                 </a>
                 that maybe might happen
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A DTC peanut butter brand that blew up after a viral TikTok
                 <a style="color: #d62829; text-decoration: none;">
                  vid
                 </a>
                </li>
               </ul>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kXjg1:YAAFpZxND9YWWDkxUiJX6rmklrNL0u8awiRQ6qE4d6E" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kXjg1:YAAFpZxND9YWWDkxUiJX6rmklrNL0u8awiRQ6qE4d6E" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kXjg1:YAAFpZxND9YWWDkxUiJX6rmklrNL0u8awiRQ6qE4d6E" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kXjg1:YAAFpZxND9YWWDkxUiJX6rmklrNL0u8awiRQ6qE4d6E" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Election Protection
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kXjg1:YAAFpZxND9YWWDkxUiJX6rmklrNL0u8awiRQ6qE4d6E" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                How Big Tech is prepping for elections
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With the US election less than a week away, here’s a roundup of how the major tech platforms are preparing for the potential spread of misinformation or worse.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Facebook may deploy emergency internal tools
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  Wall Street Journal
                 </em>
                </a>
                , Facebook is prepping tools that slow the spread of viral content and lower the bar for suppressing potential inflammatory content.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The tech firm used these measures in “at-risk” countries such as Sri Lanka and Myanmar, and will only roll them out in the US in “dire circumstances.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As with all things Facebook, we don’t actually know what that means -- and there is concern FB will suppress legitimate news.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Twitter added election-related banners
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                These banners
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 pop up
                </a>
                at the top of timelines for US users and any time there is a search related to the election.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The banners will note that:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 voting by mail is safe and secure
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 election results may not be announced right away
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Google is partnering with the Associated Press
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Searches on Google properties (Assistant, smart speakers, YouTube) related to elections will bring up official and up-to-date information from the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Associated Press
                </a>
                .
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kXjg1:YAAFpZxND9YWWDkxUiJX6rmklrNL0u8awiRQ6qE4d6E" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kXjg1:YAAFpZxND9YWWDkxUiJX6rmklrNL0u8awiRQ6qE4d6E" width="30"/>
                   </a>
                  </td>
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                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kXjg1:YAAFpZxND9YWWDkxUiJX6rmklrNL0u8awiRQ6qE4d6E" width="30"/>
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                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kXjg1:YAAFpZxND9YWWDkxUiJX6rmklrNL0u8awiRQ6qE4d6E" width="30"/>
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               SPONSORED
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              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 Google Reviews 101: Why they matter, and how to get more
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Fact Blast:
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 72% of consumers say positive reviews make them trust a local business more
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Simply put, they’re a surefire (and easy) way to build your biz, score more sales, and improve your SEO.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Only one question… what’s the most effective way to get them???
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Check out
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 this 15-minute webinar from Podium
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                to learn how, plus get a free Podium account when you register.
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                Register here →
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                 <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 3px 15px; text-transform: uppercase;">
                  SHARE THE HUSTLE
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                  <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 0px; padding-bottom: 10px;">
                   Every referral you get gives you an additional entry in the giveaway. Here’s a message you can use to share with your friends:
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                  <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 0px; padding-bottom: 10px;">
                   Hey! Do you read The Hustle? It’s the best daily business newsletter out there -- only takes 5 minutes to read. They're running a giveaway today so if you sign up using my link, we're both entered to win a MacBook Pro. Sign up here, it’s free: https://thehustle.co/?ref=950fce10a7
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                   Share to Win →
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                How did you like today’s email?
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               <br/>
               hate it
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               <br/>
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                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Flove_20191016175447.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXjg1:zg881JztzdxqRFYiYnlDDYja1sII8eZ-eNyhzTXGz9E" style="height: 35px; padding: 0px 10px 10px; width: auto;"/>
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            Today's email was brought to you by
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             @TrungTPhan
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            .
            <br/>
            Editing by: Zachary "Renewables" Crockett, Iona Heap (Director of Grad Student Transportation).
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            2131 THEO DR. STE F, AUSTIN, TX 78723, UNITED STATES • 415.506.7210
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