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   Brew Review // Morning Brew // Update
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     Y2K is back, and businesses know it...
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             September 28, 2025
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                 Pedro Nekoi
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            EDITOR’S NOTE
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                  Good morning.
                 </strong>
                 Today’s newsletter aims to take you back to a time when the hottest cellphones were Sidekicks, low-rise jeans were not optional, and Netflix mailed DVDs. In Nostalgia Brew, we’ll be looking at Y2K’s comeback and the businesses that are cashing in on your longing for the past, which, as Don Draper
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  taught
                 </a>
                 us all in a show that knew something about the lure of a bygone era, is a “delicate but potent” force in the market.
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           <h3 style="color:#1c7ff2;margin-top:0;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:700">
            CULTURE
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                 Y2K is finally turning back the clock
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                  Hollister via Abercrombie
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                 Nostalgia is a powerful thing: The taste of a cold Capri-Sun can remind you of soccer practice when you were a kid, or the smell of secondhand smoke can remind you of the ride home. Lately, the nostalgic lens has pointed toward Y2K, and brands and advertisers are riding the wave of fond memories.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 In the hands of marketing professionals, positive memories create an emotional connection with consumers. The recent vogue for all things aughts is no exception. In fashion:
                </p>
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                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Hollister, which saw its sales surge 19% last quarter, has leaned into the trend, recently bringing back some of its Y2K-era clothing for a limited time.
                  </span>
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                   Von Dutch
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                    trucker hats
                   </a>
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                   are “poised to make a comeback this fall,” per USA Today.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Handbag-maker Vera Bradley recently enlisted ’90s teen heartthrob Devon Sawa to star in a short film dripping with Y2K-ness.
                  </span>
                 </li>
                </ul>
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                 <strong style="color:#000">
                  And on the streets:
                 </strong>
                 To promote director Darren Aronofsky’s new film
                 <em>
                  Caught Stealing
                 </em>
                 , which is set in 1998, a team planted payphones around New York.
                </p>
                <h2 style="color:#000;margin:0 0 15px;font-family:Helvetica,Arial,sans-serif;font-size:19px;font-weight:700">
                 Why 2K?
                </h2>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 While millennials might appreciate seeing their scrunchies and wallet chains go up in value, it’s actually Gen Z that’s driving the Y2K renaissance.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Younger generations often pick up pieces of the past, but data suggests that Gen Z is specifically yearning for a taste of the pre-digital age. According to a 2023 Harris Poll, 60% of Gen Z adults say they wish they
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  could return
                 </a>
                 to a time before everyone was “plugged in,” which is not something they ever actually experienced. The Y2K era, which helped bridge the pre-digital and digital ages, is a natural place for Gen Z to land, because they can experience the best of both worlds.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Nirvana unplugged:
                 </strong>
                 Social psychologist Clay Routledge wrote in a guest essay for the New York Times that Gen Zers are
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  increasingly worried
                 </a>
                 about their relationship with technology and that “mining the past” can help them better appreciate “offline living” in the future. So, put on a CD, grab your bucket hat, and step into an analog tomorrow.—
                 <em>
                  BC
                 </em>
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             <strong style="color:#000">
              Two’s the magic number
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            </a>
           </h1>
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             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              Wanna earn while you spend? With the
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               U.S. Bank Smartly™ Visa Signature® Card
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              , you can earn unlimited 2% cash back on every purchase.
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             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
             </p>
             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              That’s right, 2% cash back on
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              . Earn 2% cash back on that new computer you need, 2% cash back on your weekly groceries, and 2% cash back on those concert tickets you’ve been eyeing.
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              Take yourself shopping and get unlimited 2% cash back on every purchase with the U.S. Bank Smartly™ Visa Signature® Card. Visit
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           <h3 style="color:#1c7ff2;margin-top:0;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:700">
            PODCASTS
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                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 Liking and subscribing to celebrity rewatch podcasts
                </a>
               </h1>
              </div>
             </table>
             <div class="header-image-container" style="padding-top:15px">
              <a style="border:none;text-decoration:none" target="_blank">
               <img alt="The cast of Boy Meets World talking on their Pod Meets World Podcast" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2025-09-26%252Fimage-1e097e801038c417e703bd2ff0f8be51bec791b4-2851x1606-png%252Fpodworld.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3NTkwNTQyNjcuOTk1NTkxNn0:1v2oN1:dh8GR7BuEFU3eZL-SBaVC6w789n_eg9wr53VsIowFmI" style="width:100%;max-width:670px;display:block" width="670"/>
              </a>
              <p style="margin:0;padding:0;line-height:22px">
               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                  Pod Meets World/YouTube
                 </em>
                </small>
               </span>
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Remember that TV show you loved back in the day? Or that one you vaguely recognize? Or that one you didn’t know existed? Chances are, it’s now the focus of a
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  rewatch podcast
                 </a>
                 hosted by former cast and creative team members.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Rewatch pods are distinct from companion podcasts for a current show like
                 <em>
                  Severance,
                 </em>
                 and they’re not exactly reboots, either. They’re more like audio comfort food that taps into the nostalgia and parasocial relationships fans feel toward the show:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Apple’s TV &amp; Film podcast ranking chart is peppered with rewatch shows in the top 40, including
                  </span>
                  <span>
                   <em>
                    <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                     Pod Meets World
                    </a>
                   </em>
                  </span>
                  <span>
                   (about
                  </span>
                  <span>
                   <em>
                    Boy Meets World
                   </em>
                  </span>
                  <span>
                   ),
                  </span>
                  <span>
                   <em>
                    Drama Queens
                   </em>
                  </span>
                  <span>
                   (
                  </span>
                  <span>
                   <em>
                    One Tree Hill)
                   </em>
                  </span>
                  <span>
                   , and
                  </span>
                  <span>
                   <em>
                    How We Made Your Mother
                   </em>
                  </span>
                  <span>
                   (
                  </span>
                  <span>
                   <em>
                    How I Met Your Mother
                   </em>
                  </span>
                  <span>
                   ) as of this week.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Another sign that audio-nostalgia-bait is a force: The frequently ranked No. 1 or No. 2 show in the category is
                  </span>
                  <span>
                   <em>
                    The Rewatchables
                   </em>
                  </span>
                  <span>
                   , where The Ringer’s Bill Simmons (arguably a celebrity) reminisces about old movies he remembers.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  The rise of rewatches:
                 </strong>
                 <em>
                  The West Wing Weekly
                 </em>
                 , which began in 2016 and is hosted by former
                 <em>
                  West Wing
                 </em>
                 cast members Hrishikesh Hirway and Josh Malina, gets credited as the trailblazer in the genre. But rewatch shows truly took off when the Covid-19 pandemic brought huge audiences to
                 <em>
                  Office Ladies
                 </em>
                 (
                 <em>
                  The Office
                 </em>
                 ), and
                 <em>
                  Fake Doctors, Real Friends
                 </em>
                 (
                 <em>
                  Scrubs
                 </em>
                 ), and
                 <em>
                  Drama Queens
                 </em>
                 as people sought the familiar during bleak times.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Brand-new ads:
                 </strong>
                 Fans love this genre—and so do advertisers. Will Pearson, the COO of the iHeart Podcast Network, which is home to several rewatch pods, said in 2022 that these shows not only come with built-in engaged audiences, but they also
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  appeal to brands
                 </a>
                 that want celebrity endorsements from the hosts.
                 <em>
                  —DL
                 </em>
                </p>
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           <h3 style="color:#1c7ff2;text-transform:uppercase;margin-top:0;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:700">
            Together With Kalshi
           </h3>
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             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              <strong style="color:#000">
               Are prediction markets the next big consumer app?
              </strong>
              We’re not going to come out and call it “The South Park Index,” but being featured on the show certainly does generate buzz. Kalshi’s volume has reached an all-time high with
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               over $2b in trading the past 30 days
              </a>
              , and it surged even further after this week’s episode
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               built its entire plot around the prediction market
              </a>
              .
             </p>
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            ENTERTAINMENT
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                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 Old Hollywood is back—literally
                </a>
               </h1>
              </div>
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               <img alt="Twilight Breaking Dawn Part 2 fan display" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2025-09-26%252Fimage-4f15dcda180a6840145a8cd0b2ea51175dbdaf79-3000x2000-jpg%252F%2522TheTwilightSaga%253ABreakingDawnPart2%2522-FanCamp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3NTkwNTQyNjcuOTk1OTg1NX0:1v2oN1:vv3UNc02cVdvDlzH0V1G1fPm-WkVkeOryI-2lgByB_I" style="width:100%;max-width:670px;display:block" width="670"/>
              </a>
              <p style="margin:0;padding:0;line-height:22px">
               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                  Imeh Akpanudosen/Getty Images
                 </em>
                </small>
               </span>
              </p>
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 The movie industry has taken heat for relying too heavily on remakes, sequels, and prequels. Its counteroffer: literally the same movies.
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Last month, theaters rereleased
                  </span>
                  <span>
                   <em>
                    Black Swan
                   </em>
                  </span>
                  <span>
                   ,
                  </span>
                  <span>
                   <em>
                    Jaws
                   </em>
                  </span>
                  <span>
                   ,
                  </span>
                  <span>
                   <em>
                    Clue
                   </em>
                  </span>
                  <span>
                   , and Tim Burton’s two
                  </span>
                  <span>
                   <em>
                    Batman
                   </em>
                  </span>
                  <span>
                   movies.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   This month, they’ll show
                  </span>
                  <span>
                   <em>
                    The Breakfast Club
                   </em>
                  </span>
                  <span>
                   ,
                  </span>
                  <span>
                   <em>
                    Toy Story
                   </em>
                  </span>
                  <span>
                   , and
                  </span>
                  <span>
                   <em>
                    Apollo 13
                   </em>
                  </span>
                  <span>
                   .
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 In October, theaters intend to conjure
                 <em>
                  Casper
                 </em>
                 and
                 <em>
                  Twilight
                 </em>
                 .
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 And that’s just the tip of the iceberg (couldn’t resist—
                 <em>
                  Titanic
                 </em>
                 was rereleased in 2023). According to the New York Times, Universal has at least a dozen
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  rereleases planned
                 </a>
                 for this year, compared to four in 2024 and two in 2023.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 To get the full sense of the trend, consider next month’s planned rerelease of
                 <em>
                  Avatar: The Way of the Water
                 </em>
                 , a sequel that originally hit theaters way back in…2022, when
                 <em>
                  The White Lotus
                 </em>
                 was one of TV’s top shows and King Charles III was the UK’s monarch.
                </p>
                <h2 style="color:#000;margin:0 0 15px;font-family:Helvetica,Arial,sans-serif;font-size:19px;font-weight:700">
                 Why now?
                </h2>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Rereleases may not be entirely new, but they’ve become more frequent, in part, because the industry is changing:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Some traditional revenue streams, like DVD sales and TV rights, have dried up, so theatrical rereleases have stepped in to help boost profits.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Hollywood has been rolling out fewer wide releases, so theaters have more open slots.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Strategically timing rereleases can buoy theaters’ revenue when audiences aren’t typically going, like on Mondays, or during the month of January.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Beyond the box office:
                 </strong>
                 Entertainment company GEA Live recently launched a 60-city tour of
                 <em>
                  Twilight
                 </em>
                 accompanied by a
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  live band
                 </a>
                 . And last month, the Las Vegas Sphere brought back
                 <em>
                  The Wizard of Oz
                 </em>
                 , adding 4D effects and a re-recorded score. It’s already generated more than $65 million in ticket sales.—
                 <em>
                  BC
                 </em>
                </p>
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           <h3 style="color:#1c7ff2;text-transform:uppercase;margin-top:0;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:700">
            Together With Golf Digest
           </h3>
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           <img alt="Golf Digest" class="sponsored-header-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1232%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2025-09-25%252Fimage-8d300b2369c34b661ccfd9389c20af7bea096719-2000x1500-png%252F8d300b2369c34b661ccfd9389c20af7bea096719-2000x1500.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3NTkwNTQyNjcuOTk2NDAyN30:1v2oN1:jwCEjjk6BkmaUMI6zoSu76QdOzJ5lmkdyuOdh1HD0bc" style="width:100%;max-width:670px;padding-top:15px;display:block" width="670"/>
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             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              <strong style="color:#000">
               Ryder Cup host Bethpage Black’s 4th hole
              </strong>
              isn’t just hard—
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               it’s brutal
              </a>
              . Watch how this beast challenges even the best golfers in the game.
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               Watch now
              </a>
              .
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            FOOD &amp; BEV
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                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 Eating your nostalgic feelings is big business
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               </h1>
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              </a>
              <p style="margin:0;padding:0;line-height:22px">
               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                  Mark Peterson/Getty Images
                 </em>
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 If you can remember when McDonald’s Happy Meals offered miniature pizzas and you miss them even a little bit, you’re part of the
                 <del>
                  problem
                 </del>
                 resurgence. Fast-food chains are leaning into nostalgia as a money-maker.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 The Golden Arches hasn’t brought back the pizzas yet, but there’s a nonzero chance a marketing exec is specifically trying to appeal to the “McDonadult”:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   From August 12 until they ran out, Mickey D’s restaurants offered an actual
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Adult Happy Meal
                   </a>
                  </span>
                  <span>
                   .
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   It came with a blue Mt. McDonaldland Milkshake and one of six nostalgic tins featuring the chain’s old cast of characters, which the company said were “sure to unlock core memories.”
                  </span>
                 </li>
                </ul>
                <h2 style="color:#000;margin:0 0 15px;font-family:Helvetica,Arial,sans-serif;font-size:19px;font-weight:700">
                 It goes back to that big purple fella
                </h2>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 The Grimace shake, introduced for a limited time in June 2023, contributed to a 14% increase in revenue for the quarter it was offered. Though other factors also contributed to the rise, the chain’s CEO noted, “Grimace was everywhere.”
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 This July, it brought back the Snack Wrap, which it first introduced to US menus in 2006, the same year Tom Cruise married Katie Holmes. And look out:
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  Boo Buckets
                 </a>
                 are rumored to be about to drop.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  There’s also Taco Bell:
                 </strong>
                 McDonald’s main competition for the title of most lucratively nostalgic fast-food empire is the Live Más crowd. On September 9, Taco Bell rolled out its
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  Y2K menu
                 </a>
                 nationwide, featuring five of its “most iconic, fan-favorite items” for $3 or less. And it’s not shy about why it’s doing this now, saying in the pitch for the food, “There’s no better present than reviving the past.”—
                 <em>
                  HVL
                 </em>
                </p>
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                   </a>
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           <h3 style="color:#1c7ff2;margin-top:0;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:700">
            MEDIA
           </h3>
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                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 Some songs are immortal. TikTok’s only helping
                </a>
               </h1>
              </div>
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               <img alt="Radiohead in 1997 " src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2025-09-26%252Fimage-06e35e0102f89c086ce0c1449d21000efe809d91-3900x2699-jpg%252FRockBandRadiohead/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3NTkwNTQyNjcuOTk2OTU4N30:1v2oN1:b2m60v-LdCtNdifAHLNz9fRYIw5GKgluBTT6EXb8_Ak" style="width:100%;max-width:670px;display:block" width="670"/>
              </a>
              <p style="margin:0;padding:0;line-height:22px">
               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                  Radiohead during the (original) promo for ‘OK Computer.’ Jim Steinfeldt/Getty Images
                 </em>
                </small>
               </span>
              </p>
             </div>
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 You might be sick of it serving up NPC streaming and girl dinner vids, but on the bright side, TikTok’s storied algorithm has enabled beloved musical artists of yesteryear to return for an encore and make serious bank long after they last graced music charts.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Why?
                 </strong>
                 At least some of the time, the mysterious TikTok algo rewards the bizarre and sincere, and that creates an opportunity for songs that smack of
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  authenticity
                 </a>
                 to make a splash on the platform, the music superproducer Teddy Riley told Business Insider.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 In case you could ever possibly forget, the algorithm’s ability to revive old tunes announced itself with the Fleetwood Mac “Dreams” challenge of autumn 2020, when TikToker
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  420doggface208
                 </a>
                 filmed himself longboarding down a highway offramp in Idaho while swigging Ocean Spray Cran-Raspberry juice.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 But the trend continues. Oldies that emerged as surprise hits on the platform this year include:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   “Pretty Little Baby” by Connie Francis, a B-side she recorded in 1962. It has been featured in 600,000+ TikTok videos.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Radiohead’s “Let Down,”
                   </a>
                  </span>
                  <span>
                   a song from 1997’s iconic
                  </span>
                  <span>
                   <em>
                    OK Computer
                   </em>
                  </span>
                  <span>
                   that got lost between “Paranoid Android” and “No Surprises.”
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Patience pays off:
                 </strong>
                 Stevie Nicks sold an 80% stake in her music catalog for ~$100 million after her “Dreams” virality. This summer, Radiohead broke into the Billboard Hot 100 for the fourth time with “Let Down”…28 years after the song first came out. And Connie Francis rode a final wave of fame on TikTok in spring 2025 before her death at 87 in July.—
                 <em>
                  HVL
                 </em>
                </p>
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           <h3 style="color:#1c7ff2;margin-top:0;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:700">
            BREW'S BEST
           </h3>
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             <div class="header-image-container" style="padding-top:15px">
              <img alt="To-do list banner" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2025-09-11%252Fimage-762cbc4c673b8613a0de1bf6711a4fc25276f7a4-1350x330-png%252FMB_todo_banner.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3NTkwNTQyNjcuOTk3MzM0N30:1v2oN1:mp31I3xNpMD_yCLukODcv48P8md1fCppCN3ZCDyyttg" style="width:100%;max-width:670px;display:block" width="670"/>
              <p style="margin:0;padding:0;line-height:22px">
               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                 </em>
                </small>
               </span>
              </p>
             </div>
             <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse" width="100%">
              <tr>
               <td class="content-container" style="padding:15px">
                <div>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NTkwNTQyNjcuOTk3NDI4N30:1v2oN1:9YwhCna72fPpikM8QDNQLzkNYd3jQ-49T6P_xNB8C_o" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Style:
                  </strong>
                  Nod to Y2K trends
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   without going full costume
                  </a>
                  with it.**
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NTkwNTQyNjcuOTk3NTIxfQ:1v2oN1:u7fhiO96LTNoJxT1pbvo2LMcR5H3938m1hF1kyNQyp4" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Log on:
                  </strong>
                  Turn current-day web pages into
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   Geocities
                  </a>
                  web pages.
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NTkwNTQyNjcuOTk3NjA4NH0:1v2oN1:yulbPSAvwEAopOetDnLrfCQ7brxZD1vjBGjIVtfu5jE" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Etymology:
                  </strong>
                  The origins of the word “nostalgia”
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   date back to the 1700s
                  </a>
                  when it was used to describe homesickness.
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NTkwNTQyNjcuOTk3NzM1NX0:1v2oN1:RpE6pfR0KFSIQu3ke3Yq6Btm7CpzqqPuGms8cMpd9rc" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Listen:
                  </strong>
                  Pick a year and
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   play music
                  </a>
                  from that era.
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NTkwNTQyNjcuOTk3ODMxOH0:1v2oN1:V4ibGP2Llq8uCWbT6os5P-NnAy8rsO8mYiOCV07KTDs" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Rabbit hole:
                  </strong>
                  Leave it to Reddit to
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   tap into memories
                  </a>
                  you never remembered you had.
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NTkwNTQyNjcuOTk3OTIxN30:1v2oN1:ksnbrnFV-uuhUlw1tXKThVgrgP-UlxW84kRkxUSd6Zo" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Test:
                  </strong>
                  Scroll through a
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   slew of quizzes
                  </a>
                  that test your nostalgia knowledge.
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NTkwNTQyNjcuOTk4MDA5N30:1v2oN1:QHD_Evla0CDazlRBN0_zShMlC2DeXJVKYv0pQuA2TyQ" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   In code mode:
                  </strong>
                  You wanna build features, not authentication. Why not
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   offload SSO, MFA, and user roles
                  </a>
                  (yep, all three) to Frontegg so you can code in peace?
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   Try it for free
                  </a>
                  .*
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <strong style="color:#000">
                   <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NTkwNTQyNjcuOTk4MDk3N30:1v2oN1:vjk8SMYTqm9cn2YHR7cWqlulKzkwNBpROGecwwnxn8o" style="max-width:18px" width="18"/>
                   Trending globally:
                  </strong>
                  MFS put together
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   five major macroeconomic themes to watch for
                  </a>
                  during the remainder of 2025.*
                 </p>
                 <placementslot data-id="5e1173b6c33b">
                 </placementslot>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <sup>
                   <em>
                    *A message from our sponsor. **This is a
                   </em>
                   <em>
                    product
                   </em>
                   <em>
                    recommendation from
                   </em>
                   <em>
                    our
                   </em>
                   <em>
                    writers. When you buy through this link, Morning Brew may earn a commission.
                   </em>
                  </sup>
                 </p>
                </div>
               </td>
              </tr>
             </table>
            </td>
           </tr>
          </table>
         </td>
        </tr>
       </table>
       <!--[if !mso ]><! -- -->
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          <div class="tag-container" style="padding:15px 15px 0">
           <h3 style="color:#1c7ff2;margin-top:0;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:700">
            SHARE THE BREW
           </h3>
          </div>
          <table border="0" cellpadding="0" cellspacing="0" class="story-content-container" style="border-collapse:collapse" width="100%">
           <tr>
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              <tr>
               <td class="content-container" style="padding:15px">
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <a class="link" style="color:#252525;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  Share Morning Brew
                 </a>
                 with your friends, acquire free Brew swag, and then acquire more friends as a result of your fresh Brew swag.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 We’re saying we’ll give you free stuff and more friends if you share a link. One link.
                </p>
                <a>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img class="img-responsive" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252Fe8c0d668fd2ce584105a14629f9409b29ddffc91-3840x2160.png%253Fw%253D640%2526q%253D60/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3NTkwNTQyNjcuOTk4MTkxNn0:1v2oN1:tZIgV9D2eM3CuOH-KpkNhsAPKyfeJapjvA8Awr6Kd10" style="width:100%;max-width:640px;display:block;width:100%!important" width="640"/>
                 </p>
                </a>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <b>
                  Your referral count:
                 </b>
                 0
                </p>
                <a class="stb-btn" style="color:#fff;text-align:center;background-color:#1c7ff2;border-radius:4px;width:100%;max-width:150px;padding:15px;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:900;text-decoration:none;display:block;margin-top:inherit!important;margin-bottom:inherit!important;margin-right:inherit!important;margin-left:inherit!important">
                 Click to Share
                </a>
                <p style="margin-top:15px;margin-bottom:15px;line-height:22px">
                 Or copy &amp; paste your referral link to others:
                 <br/>
                 <a class="link" style="color:#252525;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  morningbrew.com/daily/r/?kid=979c4554
                 </a>
                </p>
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       <!--[if !mso ]><! -- -->
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             <p style="margin-top:0;margin-bottom:15px;font-size:10px;line-height:10px">
              <strong style="color:#000">
               ✢ A Note From U.S. Bank Smartly™ Visa Signature® Card
              </strong>
             </p>
             <span style="font-size:10px">
              <p style="margin-top:0;margin-bottom:15px;line-height:22px">
               The creditor and issuer of this card is U.S. Bank National Association, pursuant to a license from Visa U.S.A. Inc. Some restrictions may apply. Member FDIC.
              </p>
             </span>
            </td>
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       <!--[if !mso]><! -- -->
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          Written by
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