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.settings-add-pub-modal-wrapper .container .add-recommending-pub-modal-container {
padding: 36px;
height: 680px;
}
}
@media screen and (min-width: 541px) {
.settings-add-pub-modal-wrapper .container .add-recommending-pub-modal-container .footer {
position: absolute;
bottom: 36px;
margin: 0px;
}
}
@media screen and (max-width: 650px) {
.header-anchor-parent {
display: none;
}
}
@media screen and (max-width: 768px) {
.post {
padding: 16px 0 0 0;
}
}
@media screen and (max-width: 650px) {
.post .post-header .post-label {
margin-top: 8px;
}
}
@media screen and (max-width: 650px) {
.post .post-header .meta-author-wrap.alternative-meta .meta-right-column .post-meta {
margin-top: 6px;
}
}
@media screen and (max-width: 650px) {
.post .footer-facepile-container {
height: 64px;
padding: 0 16px;
display: flex;
align-items: center;
justify-content: flex-start;
width: 100%;
}
}
@media screen and (max-width: 650px) {
.post .post-footer.use-separators {
justify-content: center;
}
}
@media screen and (max-width: 650px) {
.post .post-footer.next-prev {
height: 64px;
justify-content: space-between;
box-sizing: border-box;
}
}
@media screen and (max-width: 650px) {
.post-contributor-footer .post-contributor-bio-table {
display: block;
}
.post-contributor-footer .post-contributor-bio-table-row {
display: flex;
flex-direction: row;
}
.post-contributor-footer .post-contributor-bio-userhead-cell,
.post-contributor-footer .post-contributor-bio-body-cell {
display: block;
}
.post-contributor-footer .post-contributor-bio-body-cell {
flex-grow: 1;
}
.post-contributor-footer .post-contributor-bio-body-table {
display: block;
}
.post-contributor-footer .post-contributor-bio-body-table-row {
display: block;
}
.post-contributor-footer .post-contributor-bio-copy-cell,
.post-contributor-footer .post-contributor-bio-controls-cell {
display: block;
}
.post-contributor-footer .post-contributor-bio-copy-cell {
margin: 0 0 16px 0;
}
.post-contributor-footer .post-contributor-bio-controls-cell {
width: auto;
}
.post-contributor-footer .post-contributor-bio-controls {
margin: auto;
}
.post-contributor-footer .post-contributor-bio-controls .button.primary {
width: 100%;
}
.post-contributor-footer .post-contributor-bio-text {
font-size: 14px;
}
}
@media screen and (min-width: 768px) {
.post-silhouette {
padding: 32px 0;
}
}
@media screen and (max-width: 650px) {
.post-silhouette .post-silhouette-title {
margin-top: 10.44225025px;
height: 120px;
}
}
@media screen and (max-width: 650px) {
.post-silhouette .post-silhouette-meta {
width: 75%;
}
}
@media screen and (max-width: 650px) {
.post-silhouette .post-silhouette-meta.with-byline-image {
margin: 20px 0;
}
}
@media screen and (max-width: 650px) {
.use-theme-bg .post-meta.alternative-meta .post-meta-item,
.post-meta.alternative-meta .post-meta-item {
padding-right: 16px;
}
}
@media screen and (max-width: 370px) {
.use-theme-bg .post-meta.alternative-meta .post-meta-item,
.post-meta.alternative-meta .post-meta-item {
font-size: 14px;
}
}
@media screen and (max-width: 650px) {
.use-theme-bg .post-meta.alternative-meta .post-meta-item.guest-author-publication,
.post-meta.alternative-meta .post-meta-item.guest-author-publication {
display: none;
}
}
@media screen and (max-width: 370px) {
.post-meta .post-meta-item .post-meta-button {
height: 36px !important;
/* important to override in-line height style on emails */
}
.post-meta .post-meta-item .post-meta-button .meta-button-label {
display: none;
}
.post-meta .post-meta-item .post-meta-button > svg {
margin-right: 0;
}
}
@media screen and (max-width: 370px) {
.post-meta .post-meta-item {
font-size: 12px;
}
}
@media screen and (max-width: 650px) {
.post .floating-subscribe-button {
bottom: 20px;
right: 20px;
}
}
@media (max-width: 1024px) {
body .pullquote-align-left,
body .pullquote-align-right,
body .pullquote-align-wide,
body .pullquote-align-center {
float: none;
margin: 0 auto;
width: 100%;
max-width: 100%;
}
}
@media all and (-ms-high-contrast: none), (-ms-high-contrast: active) {
body .markup table.image-wrapper img,
body .markup table.kindle-wrapper img {
max-width: 550px;
}
}
@media (min-width: 1024px) {
body:not(:has(#toc)) .captioned-image-container figure:has(> a.image2-offset-left) {
margin-left: var(--image-offset-margin);
}
body:not(:has(#toc)) .captioned-image-container figure:has(> a.image2-offset-right) {
margin-right: var(--image-offset-margin);
}
}
@media (min-width: 1300px) {
body .captioned-image-container figure:has(> a.image2-offset-left) {
margin-left: var(--image-offset-margin);
}
body .captioned-image-container figure:has(> a.image2-offset-right) {
margin-right: var(--image-offset-margin);
}
}
@media (max-width: 1024px) {
body {
/* Disable offset on mobile/tablet */
}
body .captioned-image-container figure:has(> a.image2-align-left),
body .captioned-image-container figure:has(> a.image2-align-right) {
float: none;
margin: 1em auto;
max-width: 100%;
width: auto;
padding: 0;
}
body .captioned-image-container figure:has(> a.image2-align-left.thefp),
body .captioned-image-container figure:has(> a.image2-align-right.thefp) {
margin: 1em auto;
}
body .captioned-image-container figure:has(> a.image2-offset-left),
body .captioned-image-container figure:has(> a.image2-offset-right) {
margin: 1em auto;
}
body .captioned-image-container figure:has(> a.image2-align-left) .image2-inset,
body .captioned-image-container figure:has(> a.image2-align-right) .image2-inset {
display: block;
justify-content: initial;
}
}
@media (max-width: 768px) {
body .markup div.sponsorship-campaign-embed {
margin-top: 24px;
margin-bottom: 24px;
}
body .markup div.sponsorship-campaign-embed:first-child {
margin-top: 0px;
}
}
@media screen and (max-width: 650px) {
body .markup div.youtube-overlay,
body .markup div.vimeo-overlay {
display: none !important;
}
}
@media screen and (max-width: 370px) {
body .markup div.tiktok-wrap {
width: calc(95vw - 32px);
height: calc((95vw - 32px - 2px) / 0.485714);
}
}
@media screen and (max-width: 650px) {
body .markup div.embedded-publication-wrap .embedded-publication.show-subscribe {
padding: 24px;
}
}
@media screen and (max-width: 650px) {
body .markup div.subscription-widget-wrap .subscription-widget.show-subscribe,
body .markup div.subscription-widget-wrap-editor .subscription-widget.show-subscribe,
body .markup div.captioned-button-wrap .subscription-widget.show-subscribe {
padding: 0px 24px;
}
}
@media screen and (max-width: 650px) {
body .markup div.subscription-widget-wrap .subscription-widget.show-subscribe .subscription-widget-subscribe .button,
body .markup div.subscription-widget-wrap-editor .subscription-widget.show-subscribe .subscription-widget-subscribe .button,
body .markup div.captioned-button-wrap .subscription-widget.show-subscribe .subscription-widget-subscribe .button {
padding: 10px 12px;
min-width: 110px;
}
}
@media (max-width: 650px) {
body .markup .tweet {
padding: 12px;
}
}
@media (max-width: 650px) {
body .markup .tweet .tweet-text {
font-size: 14px;
line-height: 20px;
}
}
@media (max-width: 650px) {
body .markup .tweet .tweet-photos-container.two,
body .markup .tweet .tweet-photos-container.three,
body .markup .tweet .tweet-photos-container.four {
height: 200px;
}
}
@media (max-width: 650px) {
body .markup .tweet a.expanded-link .expanded-link-img {
max-height: 180px;
}
}
@media (max-width: 650px) {
body .markup .tweet a.expanded-link .expanded-link-description {
display: none;
}
}
@media screen and (max-width: 650px) {
body .markup .apple-podcast-container {
width: unset;
}
}
@media (max-width: 420px) {
body .markup .install-substack-app-embed img.install-substack-app-embed-img {
margin: 0 auto 16px auto;
}
}
@media (max-width: 420px) {
body .markup .install-substack-app-embed .install-substack-app-embed-text {
margin: 0 0 12px 0;
max-width: 100%;
width: auto;
text-align: center;
}
}
@media (max-width: 420px) {
body .markup .install-substack-app-embed .install-substack-app-embed-link {
display: flex;
justify-content: center;
}
}
@media screen and (min-width: 500px) {
body .header a.logo {
width: 42px;
height: 42px;
border-radius: 12px;
}
}
@media screen and (max-width: 420px) {
body .subscription-receipt table:first-of-type .subscription-amount .subscription-discount {
width: 72px !important;
}
}
@media screen and (min-width: 481px) {
body .share-button-container {
height: auto;
}
}
@media screen and (max-width: 480px) {
body .share-button-container .separator {
display: block !important;
margin: 0 !important;
height: 8px !important;
border-left: none !important;
}
}
@media screen and (max-width: 650px) {
.digest .item .post-meta-item.audience {
display: none;
}
}
@media screen and (min-width: 500px) {
.digest-publication .logo img {
width: 42px;
height: 42px;
border-radius: 8px;
}
}
@media screen and (max-width: 650px) {
.comments-page .container .comment-list .collapsed-reply {
margin-left: calc(10 + 32px - 24px);
}
}
@media screen and (max-width: 650px) {
.comment > .comment-list {
padding-left: 24px;
}
}
@media screen and (max-width: 650px) {
.finish-magic-login-modal .modal-content .container {
padding: 24px 0;
}
}
@media (max-width: 650px) {
.reader2-text-b3 {
line-height: 24px;
}
}
@media screen and (max-width: 650px) {
.reader2-text-h4 {
line-height: 24px;
}
}
@media screen and (min-width: 541px) {
.user-profile-modal {
padding-left: 12px;
padding-right: 12px;
}
}
@media screen and (max-width: 650px) {
.subscribe-widget form.form .sideBySideWrap button.rightButton {
padding: 10px 12px;
}
}
@media screen and (min-width: 541px) {
.pub-icon:hover .logo-hover,
.feed-item-icon:hover .logo-hover {
display: block;
}
}
@media screen and (max-width: 650px) {
.post-ufi.single-full-width-button .post-ufi-button-wrapper {
width: 100%;
padding: 16px;
}
.post-ufi.single-full-width-button .post-ufi-button-wrapper:empty {
display: none;
}
.post-ufi.single-full-width-button .post-ufi-button {
width: 100%;
justify-content: center;
}
}
@media screen and (max-width: 768px) {
.file-embed-wrapper {
padding: 0;
}
}
@media screen and (max-width: 768px) {
.file-embed-wrapper-editor {
padding: 0;
}
}
@media screen and (max-width: 768px) {
.file-embed-wrapper-editor:active {
padding: 0;
}
}
@media only screen and (max-width: 650px) {
.file-embed-button.wide,
.file-embed-error-button.wide {
display: none;
}
}
@media only screen and (min-width: 630px) {
.file-embed-button.narrow,
.file-embed-error-button.narrow {
display: none;
}
}
@media screen and (min-width: 541px) {
.audio-player-wrapper .audio-player {
min-width: 500px;
}
}
@media screen and (max-width: 650px) {
.audio-player-wrapper .audio-player .audio-player-progress {
border-left-width: 16px;
border-right-width: 16px;
}
}
@media screen and (max-width: 650px) {
.audio-player-wrapper .audio-player .audio-player-progress .audio-player-progress-bar .audio-player-progress-bar-popup {
top: -54px;
}
}
@media screen and (max-width: 650px) {
.audio-player-wrapper-fancy .audio-player .audio-player-progress {
border-left-width: 16px;
border-right-width: 16px;
}
}
@media screen and (max-width: 650px) {
.audio-player-wrapper-fancy .audio-player .audio-player-progress .audio-player-progress-bar .audio-player-progress-bar-popup {
top: -54px;
}
}
@media (min-width: 250px) {
.audio-player-wrapper-fancy .audio-player {
padding: 32px;
}
.audio-player-wrapper-fancy .audio-player .btn-group {
display: flex;
}
.audio-player-wrapper-fancy .audio-player .btn-group .button:last-of-type {
display: block;
}
}
@media (min-width: 300px) {
.audio-player-wrapper-fancy .audio-player .btn-group {
display: block;
}
.audio-player-wrapper-fancy .audio-player .btn-group .button:first-of-type {
display: block;
}
}
@media (min-width: 350px) {
.audio-player-wrapper-fancy .audio-player .audio-player-substack-logo {
display: block;
}
.audio-player-wrapper-fancy .audio-player .audio-player-title {
margin-top: 16px;
}
.audio-player-wrapper-fancy .audio-player .audio-player-hero-image-container {
padding-top: 15%;
width: 15%;
display: block;
}
.audio-player-wrapper-fancy .audio-player .btn-group .button:first-of-type {
display: block;
}
.audio-player-wrapper-fancy .audio-player .audio-player-substack-logo {
display: block;
}
}
@media (min-width: 350px) {
.audio-player-wrapper-fancy .audio-player .audio-player-hero-image-container {
padding-top: 25%;
width: 25%;
display: block;
}
.audio-player-wrapper-fancy .audio-player .btn-group {
display: flex;
}
.audio-player-wrapper-fancy .audio-player .btn-group .button:first-of-type {
display: block;
}
}
@media (min-width: 400px) {
.audio-player-wrapper-fancy .audio-player .audio-player-hero-image-container {
padding-top: 40%;
width: 40%;
}
}
@media (max-width: 400px) {
.audio-player-wrapper-fancy .audio-player .btn-group {
margin-top: 12px;
}
.audio-player-wrapper-fancy .audio-player .btn-group .button {
font-size: 13px;
padding: 6px 12px;
height: auto;
margin-top: 10px;
}
}
@media (min-width: 600px) {
.audio-player-wrapper-fancy .audio-player .audio-player-hero-image-container {
padding-top: 55%;
width: 55%;
}
}
@media (max-width: 650px) {
.poll-editor-modal {
min-width: calc(100% - 20px);
}
}
@media (max-width: 750px) {
.poll-embed .poll-anchor-target .poll-anchor-copy-button {
left: 8px;
top: 45px;
}
}
@media screen and (min-width: 541px) {
.poll-embed .poll-wrapper.poll-web .poll-dialog .modal-table .modal-row .modal-content > .container {
width: 552px;
padding: 26px 24px;
}
}
@media screen and (max-width: 650px) {
.poll-embed .poll-wrapper.poll-web .poll-dialog .modal-table .modal-row .modal-content > .container {
padding: 40px 0;
}
}
@media screen and (max-width: 650px) {
.poll-embed .poll-wrapper.poll-web .poll-dialog .modal-row .modal-cell .modal-exit-btn {
margin-right: -20px;
}
}
</style>
</head>
<body class="email-body" style="font-kerning: auto;--image-offset-margin: -120px;">
<img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Feotrx.substackcdn.com%252Fopen%253Ftoken%253DeyJtIjoiPDIwMjUwODE4MTYwMTA2LjMuYzdhOWE5Y2RiZmIzZWZjN0BtZy1kMC5zdWJzdGFjay5jb20-IiwidSI6MTU2NTY1OTMsInIiOiJhM2VjOTJiZUB1aWZlZWQuY29tIiwiZCI6Im1nLWQwLnN1YnN0YWNrLmNvbSIsInAiOjE3MTA4MzYyMCwidCI6Im5ld3NsZXR0ZXIiLCJhIjoiZXZlcnlvbmUiLCJzIjoxLCJjIjoicG9zdCIsImYiOnRydWUsInBvc2l0aW9uIjoidG9wIiwiaWF0IjoxNzU1NTMyOTM0LCJleHAiOjE3NTgxMjQ5MzQsImlzcyI6InB1Yi0wIiwic3ViIjoiZW8ifQ.NP-ms_OBngIFMYl7SwEu0jv4lcX0NhGI70qoUZ0Q-Uk/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlb3RyeC5zdWJzdCIsInRpbWUiOjE3NTU1MzI5MzYuMzAyNzg2NH0:1uo2JM:wz210V9WZCcZaQKAR6v8sd0QBVMiAaC4YgoCQ0ag4-k" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;" width="1"/>
<div class="preview" style="display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
We’re enabling in-app purchase—and introducing tools to protect your revenue, relationships, and control
</div>
<div class="preview" style="display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
</div>
<table border="0" cellpadding="0" cellspacing="0" class="email-body-container" role="presentation" width="100%">
<tbody>
<tr>
<td>
</td>
<td class="content" width="550">
</td>
<td>
</td>
</tr>
<tr>
<td>
</td>
<td align="left" class="content" width="550">
<div style="font-size: 16px;line-height: 26px;max-width: 550px;width: 100%;margin: 0 auto;overflow-wrap: break-word;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%">
<tbody>
<tr>
<td align="right" style="height:20px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" width="auto">
<tbody>
<tr>
<td style="vertical-align:middle;">
<span class="pencraft pc-reset reset-IxiVJZ tw-font-body tw-text-ssm tw-text-substack-secondary" style="font-family: SF Pro Text, -apple-system, system-ui, BlinkMacSystemFont, Inter, Segoe UI, Roboto, Helvetica, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol;font-size: 13px;color: unset;list-style: none;text-decoration: unset;margin: 0;">
<div class="pencraft pc-reset align-right-VJbKw5 size-12-mmZ61m reset-IxiVJZ" style="list-style: none;color: unset;text-align: right;font-size: 12px;line-height: 16px;text-decoration: unset;margin: 0;">
<span class="pencraft pc-reset reset-IxiVJZ" style="list-style: none;color: unset;text-decoration: unset;margin: 0;" translated="">
Forwarded this email?
<a class="pencraft pc-reset decoration-underline-ClTkYc reset-IxiVJZ" style="list-style: none;color: unset;text-decoration: unset;margin: 0;-webkit-text-decoration-line: underline;text-decoration-line: underline;">
Subscribe here
</a>
for more
</span>
</div>
</span>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<div class="post typography" dir="auto" style="--image-offset-margin: -120px;padding: 32px 0 0 0;font-size: 16px;line-height: 26px;">
<div aria-label="Post header" class="post-header" role="region" style="font-size: 16px;line-height: 26px;">
<h1 class="post-title published" style="color: rgb(54,55,55);font-family: Lora,sans-serif;font-weight: 600;-webkit-font-smoothing: antialiased;-moz-osx-font-smoothing: antialiased;-webkit-appearance: optimizelegibility;-moz-appearance: optimizelegibility;appearance: optimizelegibility;margin: 0;line-height: 36px;font-size: 32px;">
<a style="color: rgb(54,55,55);text-decoration: none;">
Now anyone can pay for a Substack subscription in iOS
</a>
</h1>
<h3 class="subtitle" style="font-family: 'SF Pro Display',-apple-system-headline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight: normal;-webkit-font-smoothing: antialiased;-moz-osx-font-smoothing: antialiased;-webkit-appearance: optimizelegibility;-moz-appearance: optimizelegibility;appearance: optimizelegibility;margin: 4px 0 0;color: #777777;line-height: 24px;font-size: 18px;margin-top: 12px;">
We’re enabling in-app purchase—and introducing tools to protect your revenue, relationships, and control
</h3>
<table cellpadding="0" cellspacing="0" class="post-meta custom" style="margin: 1em 0;height: 20px;align-items: center;">
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<time datetime="2025-08-18T16:01:58.016Z">
Aug 18
</time>
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READ IN APP
</span>
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<div class="post typography" dir="auto" style="--image-offset-margin: -120px;padding: 32px 0 0 0;font-size: 16px;line-height: 26px;">
<div class="body markup" dir="auto" style="text-align: initial;font-size: 16px;line-height: 26px;width: 100%;word-break: break-word;margin-bottom: 16px;font-family: Lora,sans-serif;font-weight: 400;">
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<tr>
<td style="text-align: center;">
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<a class="image-link" rel="" style="position: relative;flex-direction: column;align-items: center;padding: 0;width: auto;height: auto;border: none;text-decoration: none;display: block;margin: 0;margin-top: 0;margin-bottom: 0;" target="_blank">
<img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/83fcce10-8234-414c-94dd-0c44dcf1239a_2982x1816.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":887,"width":1456,"resizeWidth":null,"bytes":4784507,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":false,"topImage":true,"internalRedirect":"https://on.substack.com/i/171083620?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F83fcce10-8234-414c-94dd-0c44dcf1239a_2982x1816.png","isProcessing":false,"align":null,"offset":false}' height="335.0618131868132" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252F%2524s_%2521EqJ6%2521%252Cw_1100%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F83fcce10-8234-414c-94dd-0c44dcf1239a_2982x1816.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3NTU1MzI5MzYuMzA0NjY3fQ:1uo2JM:Ktp09MCeLpnTbYAHm-rpsQ5oX1y8dsI9ZlDKMpltLV0" style="border: none !important;vertical-align: middle;display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !important;max-width: 100% !important;margin: 0 auto;" width="550"/>
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<p style="margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;">
The Substack app drives more than 30% of all paid subscriptions, making it a major source of discovery and discussion. Until now, however, it hasn’t always been possible to upgrade to a paid subscription directly in the app.
</p>
<p style="margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;">
That’s changing. Apple now allows Substack to include external links for paid subscriptions in the iOS app in the U.S., while also requiring that all publications offer in-app purchase (IAP) as an option.
</p>
<p style="margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;">
For users in the U.S., this is what the subscribe screen in the app now looks like:
</p>
<div class="captioned-image-container-static" style="font-size: 16px;line-height: 26px;margin: 32px auto;">
<figure style="width: 100%;margin: 0 auto;">
<table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" data-component-name="Image2ToDOMStatic" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
<tbody>
<tr>
<td style="text-align: center;">
</td>
<td align="left" class="content" style="text-align: center;" width="1456">
<a class="image-link" rel="" style="position: relative;flex-direction: column;align-items: center;padding: 0;width: auto;height: auto;border: none;text-decoration: none;display: block;margin: 0;" target="_blank">
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</a>
</td>
<td style="text-align: center;">
</td>
</tr>
</tbody>
</table>
</figure>
</div>
<p style="margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;">
More than 30,000 Substack publications already have IAP enabled, and early tests suggest that the additional options help bring in more paid subscribers.
</p>
<p style="margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;">
<span class="mention-pnpTE1 mentionStatic-liMklk" data-component-name="MentionStatic" style="white-space: nowrap;cursor: pointer;color: #FF7731;border-radius: 4px;transition: color .25scubic-bezier(.15,1,.3,1),background-color .25scubic-bezier(.15,1,.3,1),box-shadow .25scubic-bezier(.15,1,.3,1),border .25scubic-bezier(.15,1,.3,1),opacity .25scubic-bezier(.15,1,.3,1),filter .25scubic-bezier(.15,1,.3,1),stroke .25scubic-bezier(.15,1,.3,1),transform .25scubic-bezier(.15,1,.3,1),scale .25scubic-bezier(.15,1,.3,1);margin: 0 -.125em;padding: 0 .125em .0625em;text-decoration: none;">
<a style="color: #FF7731;text-decoration: none;-webkit-text-decoration: none;">
Hunter Harris
</a>
</span>
<span>
has seen a jump in paid sign-ups since her IAP launched:
</span>
</p>
<blockquote style="border-left: 4px solid #FF7731;margin: 20px 0;padding: 0;">
<p style="margin: 0 0 20px 0;color: rgb(54,55,55);margin-left: 20px;line-height: 26px;font-size: 16px;">
<em>
<span>
“With the Substack iOS app, subscribing to
</span>
<span class="mention-pnpTE1 mentionStatic-liMklk" data-component-name="MentionStatic" style="white-space: nowrap;cursor: pointer;color: #FF7731;border-radius: 4px;transition: color .25scubic-bezier(.15,1,.3,1),background-color .25scubic-bezier(.15,1,.3,1),box-shadow .25scubic-bezier(.15,1,.3,1),border .25scubic-bezier(.15,1,.3,1),opacity .25scubic-bezier(.15,1,.3,1),filter .25scubic-bezier(.15,1,.3,1),stroke .25scubic-bezier(.15,1,.3,1),transform .25scubic-bezier(.15,1,.3,1),scale .25scubic-bezier(.15,1,.3,1);margin: 0 -.125em;padding: 0 .125em .0625em;text-decoration: none;">
<a style="color: #FF7731;text-decoration: none;-webkit-text-decoration: none;">
Hung Up
</a>
</span>
<span>
now happens in just a few taps—without leaving the app. Whether readers pay via the web link or Apple’s in-app purchase, it’s been a huge boost for growth by making it easier than ever for devoted readers to become paid subscribers in seconds.”
</span>
</em>
</p>
</blockquote>
<h3 class="header-anchor-post" style="position: relative;font-family: 'SF Pro Display',-apple-system-headline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight: bold;-webkit-font-smoothing: antialiased;-moz-osx-font-smoothing: antialiased;-webkit-appearance: optimizelegibility;-moz-appearance: optimizelegibility;appearance: optimizelegibility;margin: 1em 0 0.625em 0;color: rgb(54,55,55);line-height: 1.16em;font-size: 1.375em;">
About Apple’s fees
</h3>
<p style="margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;">
<span>
Subscriptions from outside the app and via the app’s external link flow are billed as before. For IAP subscriptions,
</span>
<a rel="" style="color: rgb(54,55,55);text-decoration: underline;">
Apple collects a percentage of the payment
</a>
<span>
. To protect your earnings, Substack automatically sets your iOS app price higher so you take home approximately the same amount as a web-based subscription. By default this adjustment is on, but you can turn it off in your settings if you prefer. We’ve also built migration tools so you can export those subscriber relationships, if needed.
</span>
</p>
<div class="captioned-image-container-static" style="font-size: 16px;line-height: 26px;margin: 32px auto;">
<figure style="width: 100%;margin: 0 auto;">
<table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" data-component-name="Image2ToDOMStatic" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
<tbody>
<tr>
<td style="text-align: center;">
</td>
<td align="left" class="content" style="text-align: center;" width="1456">
<a class="image-link" rel="" style="position: relative;flex-direction: column;align-items: center;padding: 0;width: auto;height: auto;border: none;text-decoration: none;display: block;margin: 0;" target="_blank">
<img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/a1c56d24-842c-42b4-a100-c5e27d814745_2218x1184.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":777,"width":1456,"resizeWidth":null,"bytes":2686646,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/171083620?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa1c56d24-842c-42b4-a100-c5e27d814745_2218x1184.png","isProcessing":false,"align":null,"offset":false}' height="293.50961538461536" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252F%2524s_%2521zRJg%2521%252Cw_1100%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252Fa1c56d24-842c-42b4-a100-c5e27d814745_2218x1184.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3NTU1MzI5MzYuMzA0OTUyOX0:1uo2JM:arNq7YPhWc2zUSz5k9QcItNn-cF1sRN3AgaSc0gNS-o" style="border: none !important;vertical-align: middle;display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !important;max-width: 100% !important;margin: 0 auto;" width="550"/>
</a>
</td>
<td style="text-align: center;">
</td>
</tr>
</tbody>
</table>
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2 weeks, 1 day ago - on+product@substack.com
Now anyone can pay for a Substack subscription in iOS
We’re enabling in-app purchase—and introducing tools to protect your revenue, relationships, and ...