Inboxes List

Create an inbox to save and track emails. It's free!

+New inbox
Back
Back
Back 
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "//www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html lang="en" xml:lang="en" xmlns="//www.w3.org/1999/xhtml">
 <head>
  <title>
   thehustle.co
  </title>
  <meta content="text/html; charset=utf-8" http-equiv="Content-Type"/>
  <meta content="width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1" name="viewport"/>
  <meta content="IE=Edge" http-equiv="X-UA-Compatible"/>
  <!--[if (gte mso 9)|(IE)]><style type="text/css">
table {border-collapse: collapse;}
table, td {mso-table-lspace: 0pt;mso-table-rspace: 0pt;}
img {-ms-interpolation-mode: bicubic;}
</style><![endif]-->
  <style>
   body {
font-family: Helvetica, sans-serif;
}
body a {
color: #d62829; text-decoration: none;
}
@media screen and (max-width:480px) {
.templateColumnContainer {
display: block !important; width: 100% !important; padding-left: 0 !important; padding-right: 0 !important;
}
}
  </style>
 </head>
 <body bgcolor="#FFFFFF" data-attributes="%7B%22dropped%22%3Atrue%2C%22bodybackground%22%3A%22%23FFFFFF%22%2C%22bodyfontname%22%3A%22arial%2Csans-serif%22%2C%22bodytextcolor%22%3A%22%23000000%22%2C%22bodylinkcolor%22%3A%22%231188e6%22%2C%22bodyfontsize%22%3A%2214px%22%7D" style="background-color: #FFFFFF; color: #000000; font-family: Helvetica,sans-serif; font-size: 14px; min-width: 100%; margin: 0; padding: 0;" yahoofix="true">
  <span style="font-size: 0;">
   <a>
    <img alt="" border="0" src="https://inboxflows.com/_/image/https%253A%252F%252Flink.thehustle.co%252Fimg%252F5f3ba0bd2c81bf631436a9e1f53wa.wt3%252F62a5a331.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZsaW5rLnRoZWh1cyJ9:1mebwI:Ea3GjmuyyIOSVsNa6r-OuIuVATXi78gSOtCKXdRDHzE"/>
   </a>
  </span>
  <center class="wrapper">
   <div class="webkit" style="font-family: Helvetica, sans-serif;">
    <table bgcolor="#FFFFFF" border="0" cellpadding="0" cellspacing="0" class="wrapper" style="table-layout: fixed; -webkit-font-smoothing: antialiased; -webkit-text-size-adjust: 100%; -moz-text-size-adjust: 100%; -ms-text-size-adjust: 100%; width: 100% !important; max-width: 600px !important;" width="100%">
     <tbody>
      <tr>
       <td bgcolor="#FFFFFF" valign="top" width="100%">
        <!--[if (gte mso 9)|(IE)]><table width="600" align="center" cellpadding="0" cellspacing="0" border="0"> <tr> <td><![endif]-->
        <table align="center" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="module footer" data-attributes="%7B%22dropped%22%3Atrue%2C%22columns%22%3A1%2C%22padding%22%3A%2210%2C5%2C10%2C5%22%2C%22containerbackground%22%3A%22%23ffffff%22%7D" data-type="footer" role="module" style="max-width: 600px; color: #000000; padding: 10px 0px;" width="100%">
         <tbody>
          <tr>
           <td align="center" valign="top" width="100%">
            <table border="0" cellpadding="0" cellspacing="0" width="100%">
             <tbody>
              <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
               Adult creators are minting money on OnlyFans — and so are the marketing specialists who help them gain traction.
              </span>
              <tr style="vertical-align: bottom;">
               <td bgcolor="#000000" style="height: 100%; background-color: #000000; padding: 20px 0px 20px 20px;">
                <a style="color: #ffffff; font-family: Helvetica, sans-serif; font-size: 24px; font-weight: bold; line-height: 100%; text-decoration: none;">
                 The Hustle
                </a>
               </td>
               <td align="right" bgcolor="#000000" style="font-family: Helvetica, sans-serif; font-size: 16px; font-weight: regular; letter-spacing: .5px; height: 100%; line-height: 18px; text-align: right; background-color: #000000; color: #ffffff; padding: 20px 10px 20px 0px;">
                Issue #181
               </td>
              </tr>
             </tbody>
            </table>
            <table border="0" cellpadding="0" cellspacing="0" class="module" data-attributes="%7B%22dropped%22%3Atrue%2C%22child%22%3Afalse%2C%22padding%22%3A%220%2C0%2C0%2C0%22%2C%22containerbackground%22%3A%22%23ffffff%22%7D" data-type="text" style="table-layout: fixed;" width="100%">
             <tbody>
              <tr>
               <td>
                <a style="color: #d62829; text-decoration: none;">
                 <img alt="The Hustle, Sunday, October 24, 2021" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-header2_20211023210723.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mebwI:HWz_vUnt_sgOW2CLVJzEcEm5HpLqN_XGuco_rXsQPEg" style="width: 100%; max-width: 600px; height: auto; display: block;" width="600"/>
                </a>
               </td>
              </tr>
              <tr>
               <td align="center" bgcolor="#000000" style="font-family: Helvetica, sans-serif; font-size: 16px; font-weight: regular; letter-spacing: .5px; text-align: center; color: #ffffff; background-color: #000000; padding: 10px 0;">
                Sunday, October 24, 2021
               </td>
              </tr>
             </tbody>
            </table>
           </td>
          </tr>
          <tr>
           <td style="padding: 0px 10px;">
            <h2 style="font-size: 30px; font-weight: bold; line-height: 120%; margin-bottom: 6px; margin-top: 25px;">
             <strong>
              The burgeoning business of OnlyFans consulting
             </strong>
            </h2>
            <p style="font-family: Helvetica, sans-serif; font-size: 18px; line-height: 120%; padding-bottom: 10px; font-style: italic; color: #737373; margin: 0;">
             Adult creators are minting money on OnlyFans — and so are the marketing specialists who help them gain traction.
            </p>
            <p style="font-family: Helvetica, sans-serif; font-size: 13px; line-height: 120%; padding-bottom: 24px; margin: 0;">
             <strong>
              BY
              <a style="color: #D62829; text-decoration: none; text-transform: uppercase;">
               Zachary Crockett
              </a>
             </strong>
            </p>
           </td>
          </tr>
          <tr>
           <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              Amberly Rothfield
             </strong>
             is not an easy person to get a hold of.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             If you want to book a consultation with her, you’ll likely have to plan 6-10 weeks out. Her email inbox chimes with inquiries around the clock and her Twitter DMs are stacked to the brim.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Rothfield isn’t a doctor, a c-suite exec, or a member of some prototypically busy professional class.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             She’s one of a growing number of entrepreneurs offering marketing, brand strategy, and financial consulting services to OnlyFans models.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             In the past 18 months,
             <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
              <u style="color: #d62829; underline: none; text-decoration: none;">
               OnlyFans
              </u>
             </a>
             , the 5-year-old platform where (mostly) sex workers get paid for posting photos and videos, has grown to
             <strong>
              150m+
             </strong>
             registered users and
             <strong>
              1.5m+
             </strong>
             creators.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             For these creators, OnlyFans has been a boon: The platform, which takes a 20% cut of the subscription payments workers receive, now collectively
             <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
              <u style="color: #d62829; underline: none; text-decoration: none;">
               pays out
              </u>
             </a>
             <strong>
              ~$5B
             </strong>
             to models per year.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             But competition is cutthroat — and sex workers are increasingly turning to marketers like Rothfield to stand out and grow their followings.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
             <strong>
              From homeless to the queen of phone sex
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Rothfield faced a bleak future before the age of 18.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             After growing up in a household that she says “Stephen King would shudder at,” the teen ended up homeless and destitute in San Antonio, Texas.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Then, one day in 2005, she came across a classified ad that would change her life: a job posting for “adult voice actresses.”
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="text-align: center;">
            <img alt="Amberly Rothfield holding a phone" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-phonesx_20211023210807.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mebwI:HWz_vUnt_sgOW2CLVJzEcEm5HpLqN_XGuco_rXsQPEg" style="width: 100%; max-width: 600px; height: auto; padding-top: 10px;" width="600"/>
            <p align="left" style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; text-align: left; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
             Amberly Rothfield on a mock call (via Amberly Rothfield)
            </p>
           </td>
          </tr>
          <tr>
           <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             As a phone sex operator, Rothfield earned
             <strong>
              ~$15/hour
             </strong>
             , roughly 3x the minimum wage in Texas at the time.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Rothfield was able to rent an apartment and get on her feet. But she quickly realized that the company she worked for was taking the lion’s share of her rate.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Online, she conducted her own research on the phone sex industry and came across NiteFlirt, a company that allowed independent operators to directly book their own customers, drive their own traffic, and set their own hours and prices — sort of like the gig economy for dirty talk.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             To succeed on the platform, Rothfield had to take marketing into her own hands.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             “I taught myself how to do backlinks, sales funnels, email marketing, affiliate links, SEO, page rankings — all that good stuff,” she recalls.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Through painstaking experimentation with variables like thumbnails, time spent on the phone, and per-minute rates, she rose to become the site’s most popular account.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Rothfield identified an underserved niche — female domination (“calling guys losers, cuckolding, and blackmail fantasies”) — and expanded her offerings to other adult platforms like ManyVids, Clips4Sale, and PornHub.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             By 21, she was pulling in
             <strong>
              $600 to $900 per day
             </strong>
             on adult creator platforms.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             As her annual income climbed to
             <strong>
              $250k+
             </strong>
             , other sex workers began to reach out to her for advice.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             “I’m not the Western standard of beauty. I’m 5’2” and I’m 250 pounds,” she says. “When other models saw my success, they’d say, ‘I look like you. You don’t look like the typical person who gets to the top. How’d you do it?’”
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Rothfield compiled 250 pages of all the questions she received and turned them into a free marketing ebook directed at sex workers.
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="text-align: center;">
            <img alt="notes" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-notes_20211023210852.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mebwI:HWz_vUnt_sgOW2CLVJzEcEm5HpLqN_XGuco_rXsQPEg" style="width: 100%; max-width: 600px; height: auto; padding-top: 10px;" width="600"/>
            <p align="left" style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; text-align: left; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
             Notes Rothfield took while mapping out her income stream (via Amberly Rothfield)
            </p>
           </td>
          </tr>
          <tr>
           <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             By the time OnlyFans launched in 2016, Rothfield had a deep understanding of how the creator economy worked in the adult space.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             During the pandemic, the platform saw explosive growth,
             <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
              <u style="color: #d62829; underline: none; text-decoration: none;">
               with
              </u>
             </a>
             <strong>
              200k new users
             </strong>
             and
             <strong>
              8k new creators
             </strong>
             signing up
             <em>
              every day
             </em>
             .
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Rothfield, and others, saw an opportunity to
             <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
              <u style="color: #d62829; underline: none; text-decoration: none;">
               sell
              </u>
             </a>
             pickaxes during the gold rush.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
             <strong>
              The subtle art of OnlyFans marketing
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Today, Rothfield runs her own
             <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
              <u style="color: #d62829; underline: none; text-decoration: none;">
               consulting agency
              </u>
             </a>
             geared toward sex workers, many of whom are new to the space.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             To date, she estimates she’s dispensed advice to 26k adult content creators — college students, single moms, retail workers, and white-collar professionals.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             There’s a misperception that online sex work is easy money. But in the vastly populated digital tundra, getting visibility is no simple task.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             “A lot of people think all you have to do is make an account, show your boobs, and make a ton of money,” says Rothfield. “That’s not how this works.”
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="text-align: center;">
            <img alt="OnlyFans growth" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-chart_20211023210938.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mebwI:HWz_vUnt_sgOW2CLVJzEcEm5HpLqN_XGuco_rXsQPEg" style="width: 100%; max-width: 600px; height: auto; padding-top: 10px;" width="600"/>
            <p align="left" style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; text-align: left; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
             Zachary Crockett / The Hustle
            </p>
           </td>
          </tr>
          <tr>
           <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             When
             <strong>
              Kelly
             </strong>
             *, a 22-year-old warehouse worker, joined OnlyFans last August to supplement her income, she struggled to gain traction.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             “I’d read about all these women making like $1k+ per day just posting risqué selfies,” she tells
             <em>
              The Hustle
             </em>
             . “They make it look easy, but there’s so much going on behind the scenes to get the subscribers.”
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             For Rothfield’s 1-on-1 consultations with creators like Kelly, she conducts ~3 hours of research on a creator’s existing account(s) and suggests actionable changes that can be integrated in 30 days, including:
            </p>
            <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              SEO improvements
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Pricing model recalibration
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Identifying a specific niche
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Setting up sales funnels
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Cross-promotional strategies
             </li>
            </ul>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             The most common mistake Rothfield sees with new creators is that they haven’t properly identified their target audience.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             “A lot of models say ‘I’m the girl next door!’ I say, ‘Yeah, so is everyone else,’” she says. “With the market being so oversaturated, you have to have a very specific niche.”
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             She advises her clients to lean into their hobbies and be as genuine as possible. “If you love to hike, post sexy hiking photos,” she says. “If you’re the painter, have sexy painting photos.”
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             In a recent consultation, a model identified as a “poor college student.”
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Rothfield told her to add a quippy line to her profile (“I’m digitally fucking my way out of college debt”), tweak the length and titles of her videos, and replace her profile picture to fit the theme. With a few simple changes, Rothfield says the model netted 12 subscriptions at $15/month.
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="text-align: center;">
            <img alt="OnlyFans sticker on a laptop" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-of_20211023211016.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mebwI:HWz_vUnt_sgOW2CLVJzEcEm5HpLqN_XGuco_rXsQPEg" style="width: 100%; max-width: 600px; height: auto; padding-top: 10px;" width="600"/>
            <p align="left" style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; text-align: left; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
             OnlyFans has attracted millions of new creators in the past year (via Getty Images)
            </p>
           </td>
          </tr>
          <tr>
           <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             To supplement her business, Rothfield also runs
             <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
              <u style="color: #d62829; underline: none; text-decoration: none;">
               Athena Stats
              </u>
             </a>
             , an analytics firm that scrapes data from adult platforms.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             She collects information on clip length, titles, thumbnails, pricing, and other variables, then uses the data to inform her consulting work.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             In one instance, she found that webcam model platforms saw the most streaming traffic after 3am EST. She told one creator to try streaming during the slower daytime hours; because there was less competition, the model made
             <strong>
              3x
             </strong>
             what she usually made.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
             <strong>
              Broader economy
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Rothfield isn’t the only one moving into the OnlyFans professional services space.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              Richard Lewis
             </strong>
             , a 20+-year veteran of online advertising, pivoted his business to serve OnlyFans creators in 2019.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             His company,
             <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
              <u style="color: #d62829; underline: none; text-decoration: none;">
               SEO Bounty
              </u>
             </a>
             , focuses on guiding creators through the complexities of promotional advertising. He also runs
             <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
              <u style="color: #d62829; underline: none; text-decoration: none;">
               OnlyFans Secrets
              </u>
             </a>
             , a popular podcast where that riffs on how marketing lessons from other industries can be applied to the adult space.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             “OnlyFans is the ultimate smorgasbord for the male libido,” he says. “Unless you have something nobody has seen before, or you look like a bikini model, you’re going to have to put a lot of work in to get traction.”
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             “It’s a daily grind — a real job,” he adds. “And figuring out how to promote and market yourself is key to success.”
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="text-align: center;">
            <img alt="OnlyFans creators time spent on marketing" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-trime_20211023211104.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mebwI:HWz_vUnt_sgOW2CLVJzEcEm5HpLqN_XGuco_rXsQPEg" style="width: 100%; max-width: 600px; height: auto; padding-top: 10px;" width="600"/>
            <p align="left" style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; text-align: left; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
             Zachary Crockett / The Hustle
            </p>
           </td>
          </tr>
          <tr>
           <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             OnlyFans creators have no shortage of promotional options:
            </p>
            <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              On
              <a style="color: #d62829; text-decoration: none;">
               <u style="color: #d62829; underline: none; text-decoration: none;">
                Shoutout Express
               </u>
              </a>
              , creators can buy “shoutouts” from other creators with big followings.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              On the gig work platform
              <a style="color: #d62829; text-decoration: none;">
               <u style="color: #d62829; underline: none; text-decoration: none;">
                Fivver
               </u>
              </a>
              , there are more than 1k services offering OnlyFans marketing and promotional opportunities, ranging from $5 to $1k for a shout-out on social media.
             </li>
            </ul>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Lewis himself runs a Twitter account with 139k followers — mostly male OnlyFans subscribers — and charges
             <strong>
              $20
             </strong>
             to share a post linking to a creator’s account. He says he is currently selling
             <strong>
              ~400 posts
             </strong>
             per month.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             While some platforms (Reddit, Twitter) are a bit more lax about x-rated content, Instagram and Facebook
             <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
              <u style="color: #d62829; underline: none; text-decoration: none;">
               prohibit nudity
              </u>
             </a>
             .
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             To build followings, creators often have to form their own communities.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             On the encrypted messaging platform
             <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
              <u style="color: #d62829; underline: none; text-decoration: none;">
               Telegram
              </u>
             </a>
             , OnlyFans models have set up hundreds of private groups, where they make deals to promote each others’ accounts — sometimes for hundreds of dollars a pop.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Constant subscriber acquisition is key because the
             <strong>
              retention rate
             </strong>
             in adult content is so low. On a monthly basis, creators might see
             <strong>
              50% or more
             </strong>
             of their subscribers drop off.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             “Guys will subscribe for a month to see you naked, then unsubscribe,” says Lewis. “So you always need to be reaching new people.”
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="text-align: center;">
            <img alt="Katherine Studley" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-kath_20211023211137.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mebwI:HWz_vUnt_sgOW2CLVJzEcEm5HpLqN_XGuco_rXsQPEg" style="width: 100%; max-width: 600px; height: auto; padding-top: 10px;" width="600"/>
            <p align="left" style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; text-align: left; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
             Katherine Studley quit her full-time job to launch a financial services firm for OnlyFans creators (via Katherine Studley)
            </p>
           </td>
          </tr>
          <tr>
           <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Gaining and retaining a following is only one piece of the puzzle. Creators also need someone to turn to once they start minting money.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              Katherine Studley
             </strong>
             brands herself as
             <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
              <u style="color: #d62829; underline: none; text-decoration: none;">
               The Only Consultant
              </u>
             </a>
             on Instagram and TikTok.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Last year, the 27-year-old tax professional quit her full-time job and launched a Virginia-based
             <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
              <u style="color: #d62829; underline: none; text-decoration: none;">
               firm
              </u>
             </a>
             dedicated to helping adult creators navigate taxes and unique business challenges.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             To date, she’s booked over
             <strong>
              100
             </strong>
             clients, mostly young women in the 18-23 age bracket.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             “Last year, they were making
             <strong>
              $12k
             </strong>
             at McDonald’s; now they’re making anywhere from
             <strong>
              $20k to $300k
             </strong>
             on OnlyFans,” she says. “They’re just totally lost with financial literacy and filing taxes as independent contractors. They’ve never heard of 1099 forms or deductibles.”
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Many clients come to Studley because they feel stigmatized by more traditional services like H&amp;R Block.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Studley has studied the industry and helped adult creators get some pretty creative tax write-offs, including:
            </p>
            <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Tattoos
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Manicures
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Workout supplements and gym memberships
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Lingerie and costumes
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              Sex toys
             </li>
            </ul>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             On her Instagram page, she shares advice on topics like how to report gifts from sugar daddies and photo sales through Venmo.
            </p>
            <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
             <strong>
              Forging ahead through controversy
             </strong>
            </h4>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Consultants in this space are betting on something of an uncertain future.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             While OnlyFans mostly hosts adult content, it’s also home to all kinds of safe-for-work posts from chefs, musicians, and fitness instructors, as well as celebrities like musician
             <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
              <u style="color: #d62829; underline: none; text-decoration: none;">
               Cardi B
              </u>
             </a>
             and disgraced former Wall Street trader
             <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
              <u style="color: #d62829; underline: none; text-decoration: none;">
               Jordan Belfort
              </u>
             </a>
             .
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             In August, the platform
             <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
              <u style="color: #d62829; underline: none; text-decoration: none;">
               made headlines
              </u>
             </a>
             for banning certain types of sexually explicit content, only to reverse its decision days later due to backlash.
            </p>
           </td>
          </tr>
          <tr>
           <td align="center" style="text-align: center;">
            <img alt="Amberly Rothfield" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-final_20211023211225.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mebwI:HWz_vUnt_sgOW2CLVJzEcEm5HpLqN_XGuco_rXsQPEg" style="width: 100%; max-width: 600px; height: auto; padding-top: 10px;" width="600"/>
            <p align="left" style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; text-align: left; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
             Rothfield at a speaking event in Portland, Oregon (via Amberly Rothfield)
            </p>
           </td>
          </tr>
          <tr>
           <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             But for Rothfield, digital sex work has been a ticket out of poverty — and she hopes the doors will stay open for others in the space.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Her income, now in the mid-6-figures, has allowed her to cover extensive medical bills for her wife, a disabled veteran. She also owns her own home and land and has been able to invest back into her growing business.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             “I’ve been able to do things my family was never able to do,” she says. “It changed my life.”
            </p>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 15px;">
           </td>
          </tr>
          <tr>
           <td align="center" style="font-family: 'Helvetica', sans-serif; font-size: 26px; line-height: 120%; text-align: center; padding: 10px 0;">
            Share &amp; discuss this story on:
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-bottom: 15px;">
            <table style="text-align: center; width: 100%;">
             <tbody>
              <tr>
               <td bgcolor="#0f52a0" style="background-color: #0f52a0; border-bottom-color: #003779; border-bottom-style: solid; border-bottom-width: 3px; font-family: 'helvetica',sans-serif; width: 250px; padding: 12px 10px 9px;" width="250">
                <a style="color: #ffffff; font-size: 15px; font-weight: bold; text-decoration: none;">
                 FACEBOOK
                </a>
               </td>
               <td bgcolor="#797979" style="background-color: #797979; border-bottom-color: #4e4e4e; border-bottom-style: solid; border-bottom-width: 3px; color: #ffffff; font-family: 'helvetica',sans-serif; width: 250px; padding: 12px 10px 9px;" width="250">
                <a style="color: #ffffff; font-size: 15px; font-weight: bold; text-decoration: none;">
                 OUR WEBSITE
                </a>
               </td>
              </tr>
              <tr style="padding-top: 2px;">
               <td bgcolor="#1DA1F2" style="background-color: #1DA1F2; border-bottom-color: #008abe; border-bottom-style: solid; border-bottom-width: 3px; font-family: 'helvetica',sans-serif; width: 250px; padding: 12px 10px 9px;" width="250">
                <a style="color: #ffffff; font-size: 15px; font-weight: bold; text-decoration: none;">
                 TWITTER
                </a>
               </td>
               <td bgcolor="#fd394f" style="background-color: #fd394f; border-bottom-color: #d42235; border-bottom-style: solid; border-bottom-width: 3px; font-family: 'arial',sans-serif; width: 250px; padding: 12px 10px 9px;" width="250">
                <a style="color: #ffffff; font-size: 15px; font-weight: bold; text-decoration: none;">
                 POCKET
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 15px;">
           </td>
          </tr>
          <tr>
           <td align="center" style="text-align: center; padding-bottom: 10px; display: block; min-width: 330px; font-family: 'Helvetica', sans-serif; font-weight: bold; letter-spacing: .5px; font-size: 16px;">
            How did you like today’s story?
           </td>
          </tr>
          <tr>
           <td>
            <table style="text-align: center; width: 100%;">
             <tr>
              <td style="display: inline-block;">
               <a data-tags="feedback frowny" style="text-decoration: none; color: #d62829;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fhate_w_glow.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mebwI:GM0xqoy6E5eBAJ_oWhTtnaOpo3hxbllNUgyutPFQgIU" style="width: auto; height: 66px; padding: 0px 15px 10px;"/>
               </a>
              </td>
              <td style="display: inline-block;">
               <a data-tags="feedback meh" style="text-decoration: none; color: #d62829;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FTrends_meh.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mebwI:GM0xqoy6E5eBAJ_oWhTtnaOpo3hxbllNUgyutPFQgIU" style="width: auto; height: 52px; padding: 0px 15px 10px;"/>
               </a>
              </td>
              <td style="display: inline-block;">
               <a data-tags="feedback smiley" style="text-decoration: none; color: #d62829;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FTrends_love.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1mebwI:GM0xqoy6E5eBAJ_oWhTtnaOpo3hxbllNUgyutPFQgIU" style="width: auto; height: 52px; padding: 0px 15px 10px;"/>
               </a>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 15px;">
           </td>
          </tr>
          <tr class="zephyr-syntax">
           <td align="center" style="border-top-color: #dddddd; border-top-style: solid; border-top-width: 1px; text-align: center; margin: 0; padding: 15px 0;">
            Today's email was brought to you by Zachary Crockett and Brad Wolverton.
            <table style="width: 100%;">
             <tbody>
              <tr class="zephyr-syntax">
               <td align="center" class="zephyr-syntax" style="display: inline-block; text-align: center; padding: 20px 0;">
                <a style="color: #000000; font-size: 15px; font-weight: bold; text-decoration: none; white-space: nowrap; padding: 0 8px;" target="_blank">
                 PODCAST
                </a>
               </td>
               <td align="center" style="display: inline-block; text-align: center; padding: 5px 0;">
                <a style="color: #000000; font-size: 15px; font-weight: bold; text-decoration: none; white-space: nowrap; padding: 0 8px;" target="_blank">
                 JOBS
                </a>
               </td>
               <td align="center" style="display: inline-block; text-align: center; padding: 5px 0;">
                <a style="color: #000000; font-size: 15px; font-weight: bold; text-decoration: none; white-space: nowrap; padding: 0 8px;">
                 CONTACT US
                </a>
               </td>
              </tr>
              <tr class="zephyr-syntax">
               <td align="center" class="zephyr-syntax" style="display: inline-block; font-size: 16px; font-weight: bold; line-height: 120%; text-align: center; padding: 10px 10px 5px;">
                <a style="color: #ed4d1f; text-decoration: none;" target="_blank">
                 <img alt="Facebook" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail_icons_bottom-01.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mebwI:UHxNrL0e3HF47_idIr5xmiQxcI0J3aw6gtk2iYoDSfw"/>
                </a>
               </td>
               <td align="center" style="display: inline-block; font-family: 'Helvetica',sans-serif; font-size: 16px; font-weight: bold; line-height: 120%; text-align: center; padding: 10px 10px 5px;">
                <a style="color: #ed4d1f; text-decoration: none;" target="_blank">
                 <img alt="Youtube" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail_icons_bottom-02.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mebwI:UHxNrL0e3HF47_idIr5xmiQxcI0J3aw6gtk2iYoDSfw"/>
                </a>
               </td>
               <td align="center" style="display: inline-block; font-family: 'Helvetica',sans-serif; font-size: 16px; font-weight: bold; line-height: 120%; text-align: center; padding: 10px 10px 5px;">
                <a style="color: #ed4d1f; text-decoration: none;" target="_blank">
                 <img alt="Instagram" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail_icons_bottom-03.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mebwI:UHxNrL0e3HF47_idIr5xmiQxcI0J3aw6gtk2iYoDSfw"/>
                </a>
               </td>
               <td align="center" style="display: inline-block; font-family: 'Helvetica',sans-serif; font-size: 16px; font-weight: bold; line-height: 120%; text-align: center; padding: 10px 10px 5px;">
                <a style="color: #ed4d1f; text-decoration: none;" target="_blank">
                 <img alt="Trends" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail_icons_bottom-04.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mebwI:UHxNrL0e3HF47_idIr5xmiQxcI0J3aw6gtk2iYoDSfw"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </td>
          </tr>
          <tr class="zephyr-syntax">
           <td align="center" style="border-bottom-width: 0; border-bottom-style: solid; font-size: 10px; font-weight: bold; letter-spacing: 0.5px; line-height: 120%; text-align: center; padding: 4px;">
            25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES • 888.482.7768
           </td>
          </tr>
          <tr class="zephyr-syntax">
           <td align="center" role="module-content" style="color: #000000; font-size: 11px; font-weight: bold; line-height: 120%; text-align: center; letter-spacing: 0.5px; margin: 0; padding: 5px 0px;" valign="top">
            Never want to hear from us again? Break our hearts and
            <a style="color: #000000; text-decoration: underline;" target="_blank">
             unsubscribe
            </a>
            .
           </td>
          </tr>
          <tr class="zephyr-syntax">
           <td align="center" style="text-align: center; padding: 20px 0px;">
            <center>
             <span style="display: block; float: none; text-align: center;">
              <a style="text-decoration: none; color: #d62829;" target="_blank">
               <img alt="The Hustle" height="22" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FThe_Hustle_glow_20200518211036.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1mebwI:Zu5cdEGL57Z6WiHYs4WAMTrLNGNnOtEaF3sekMsTq0w" style="height: 22px; width: 100px;" width="100"/>
              </a>
             </span>
            </center>
           </td>
          </tr>
         </tbody>
        </table>
        <!--[if (gte mso 9)|(IE)]></td> </tr> </table><![endif]-->
       </td>
      </tr>
     </tbody>
    </table>
   </div>
  </center>
 </body>
</html>