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   We're reinventing work—and our brand
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            Hi James,
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            One thing became tremendously clear over the past year: work has changed and there's no going back.
            <br/>
            <br/>
            Businesses and professionals have been tested to adapt, to stay relevant, and to survive in very challenging conditions. What's more, remote work quickly went from a model businesses were trying out to a necessary model for everyone.
            <br/>
            <br/>
            As challenging as it was at times, companies also experienced firsthand the benefits of working remotely with distributed teams and independent talent. Professionals learned that they can live and work from anywhere while building a meaningful and rewarding career. 
            With such a tectonic shift in work, it's time for an industry shift too. That's why we're launching a new industry category:
            <a style="color: #14A800; text-decoration: underline;">
             the work marketplace
            </a>
            . It's where you'll find a global, on-demand workforce of highly skilled independent talent that you can immediately leverage to scale and grow. Where you can access any professional skill you need, at the level of service that works for you—on demand and at scale.
            <br/>
            <br/>
            That's not all that's shifted. Our brand's new look and feel and our new campaign,
            <em>
             Up We Go
            </em>
            , reflect who we are today, where we're headed, and what's possible when you have the world's work marketplace at your fingertips.
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            We'll leave you with our new
            <a style="color: #14A800; text-decoration: underline;">
             <em>
              Up We Go
             </em>
            </a>
            playlist collection, produced especially for this day by an independent producer, an illustrator, and a DJ, all hired right here on Upwork.
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                   View Announcement
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                <img alt="Hayden Brown" src="https://inboxflows.com/_/image/https%253A%252F%252Fstatic.cdn.responsys.net%252Fi5%252Fresponsysimages%252Fodesk%252Fcontentlibrary%252F2021_notifications%252F%25402x_signaturev2.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMuY2RuLiJ9:1le4FH:STv3G6GUfueq6ecWBlj68E2NMvAHqg4y2STtWf5JaEg" style="width:280px; height:auto;" width="280"/>
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            Hayden Brown
            <br/>
            President &amp; Chief Executive Officer
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