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  <div lang="en">
   <!--PREHEADER-->
   <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="margin:0 auto; border-collapse:collapse;border-collapse:collapse;border-collapse:collapse; width:100%;">
    <tbody>
     <tr>
      <td class="hide" style="padding:0px 0px 0px 0px; width:100%;">
       <!--PH copy goes here-->
       <div style="display:none; max-height: 0px; overflow: hidden; font-size:11px; line-height:13px; color:#000000; text-align:center; vertical-align:top;">
        What’s our deal?
       </div>
       <!-- Insert &zwnj;&nbsp; hack after hidden preview text -->
       <div style="display:none; max-height: 0px; overflow: hidden;">
        ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌
       </div>
      </td>
     </tr>
    </tbody>
   </table>
   <!--End PREHEADER-->
   <!--Main email Content-->
   <!--FREE SHIPPING BANNER - PB-->
   <table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:100%; background-color:#FFFFFF;">
    <tbody>
     <tr>
      <td align="center" class="NoSerif block" style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:12px; letter-spacing:0em; line-height:1.4; color:#CCCCCC; background-color:#000000; text-align:center; padding:10px 0px 8px 0px; font-weight:bold;" valign="top" width="100%">
       <a style="color:#CCCCCC; text-decoration:none;">
        Free Shipping on Orders over $99*
       </a>
      </td>
     </tr>
    </tbody>
   </table>
   <!--END FREE SHIPPING BANNER - PB-->
   <!--HERO  MODULE - PB-->
   <table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#1D1F26;">
    <!--HERO Image-->
    <tbody>
     <tr>
      <td style="">
       <a>
        <img alt="Patagonia. “No Black Friday sale … and the excuse is #%!@ at best.”" border="0" class="" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.patagonia.com%252FeMedia%252Fimages%252F2025%252F112825_BlackFriday_01.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMucGF0YSIsInRpbWUiOjE3NjQzMzU3NzcuODY5MDAyOH0:1vOyKf:8ymRU3nk_ICPgOkzkEGkHKmLKAMoTCazT3Nmi5XQybk" style="font-family: Arial; color:#333333; font-size:14px; display:block;" width="100%"/>
       </a>
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     </tr>
     <!--HERO Image-->
     <tr>
      <td style="margin:0 auto; padding:6% 0% 12% 0%;" valign="top">
       <!-- CTA LARGE WHITE-->
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        <tbody>
         <tr>
          <td style="font-family:'RidgewayEmail', Helvetica, sans-serif; font-size:16px; letter-spacing:0em; line-height:1.1; font-weight:bold; padding:19px 32px 19px 32px;background-color:#FFFFFF; border-radius:29px; text-align: center;" valign="middle">
           <a style="text-decoration:none; color:#000000;">
            What’s Our Deal?
           </a>
          </td>
         </tr>
        </tbody>
       </table>
       <!--END CTA LARGE WHITE-->
      </td>
     </tr>
     <!--HERO Image-->
     <tr>
      <td style="">
       <a>
        <img alt="Our Black Friday" border="0" class="" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.patagonia.com%252FeMedia%252Fimages%252F2025%252F112825_BlackFriday_02.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMucGF0YSIsInRpbWUiOjE3NjQzMzU3NzcuODY5MTA3NX0:1vOyKf:mulInb6tCGa80KsKrplhZNCvQHY5rqchsr8HDCXsolc" style="font-family: Arial; color:#333333; font-size:14px; display:block;" width="100%"/>
       </a>
      </td>
     </tr>
     <!--HERO Image-->
    </tbody>
   </table>
   <!--END HERO  MODULE - PB-->
   <!--INSET COPY SECTION - PB-->
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    <tbody>
     <tr>
      <td style="width:6%;">
      </td>
      <td style="width:88%;">
       <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;  margin:0 auto; width:100%;">
        <!--RS Paragraph-MD-->
        <tbody>
         <tr>
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           We see this moment as a chance to share a laugh and remind people that calling the climate crisis a hoax doesn’t make it go away (as awesome as that would be). Want to join in the fun? We’ve got some bright ideas that make the most of Black Friday.
          </td>
         </tr>
         <!--END RS Paragraph-MD-->
         <!--DISPLAY-->
         <tr>
          <td class="NoSerif RSDisplayTwo" style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size: 48px; font-weight: bold; letter-spacing: -0.02em; line-height: 1.1; padding:0% 0% 0% 0%; color:#FFFFFF; text-align: center;">
           <a style="color:#FFFFFF; text-decoration:none;">
            Some
            <br/>
            Alternatives
           </a>
          </td>
         </tr>
         <!--END DISPLAY-->
         <!--RS Paragraph-MD-->
         <tr>
          <td class="NoSerif RSParagraphM" style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:20px; letter-spacing:0em; line-height:1.45; font-weight:normal; padding:4% 4% 4% 4%; color:#FFFFFF; text-align:center;">
           Try these Black Friday B-sides.
          </td>
         </tr>
         <!--END RS Paragraph-MD-->
        </tbody>
       </table>
      </td>
      <td style="width:6%;">
      </td>
     </tr>
    </tbody>
   </table>
   <!--END INSET COPY SECTION - PB-->
   <!--  INSET HERO TWO GRID SEPARATED MODULE PADDED - PB-->
   <table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#1C1F25;">
    <tbody>
     <tr>
      <td class="" style="width:6%;">
      </td>
      <td class="" style="width:43%; padding:2% 0% 0% 0%;">
       <table align="center" border="0" cellpadding="0" cellspacing="0" class="" role="presentation" style="border-collapse:collapse; margin:0 auto; width:100%;">
        <!--HERO Image-->
        <tbody>
         <tr>
          <td style="">
           <a>
            <img alt="A jacket hanging on a hanger." border="0" class="" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.patagonia.com%252FeMedia%252Fimages%252F2025%252F112825_BlackFriday_03.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMucGF0YSIsInRpbWUiOjE3NjQzMzU3NzcuODY5MjA0M30:1vOyKf:fWljgx3ZVN7ZFfhRf41EdNIWaQGuKggJV7oSBW54Ju8" style="font-family: Arial; color:#333333; font-size:14px;" width="100%"/>
           </a>
          </td>
         </tr>
         <!--HERO Image-->
         <tr>
          <td style="margin:0 auto; padding:8% 0% 12% 0%;" valign="middle">
           <!-- CTA LARGE WHITE OUTLINE-->
           <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="">
            <tbody>
             <tr>
              <td style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:16px; letter-spacing:0em; line-height:1.1; font-weight:bold; padding:15px 28px 15px 28px; color:#000000;border-radius:29px; border: 4px solid #FFFFFF; text-align:center;" valign="middle">
               <a style="text-decoration:none; color:#FFFFFF;">
                Shop Used
               </a>
              </td>
             </tr>
            </tbody>
           </table>
           <!--END CTA LARGE WHITE OUTLINE-->
          </td>
         </tr>
        </tbody>
       </table>
      </td>
      <td class="" style="width:2%;">
      </td>
      <td class="" style="width:43%; padding:2% 0% 0% 0%;">
       <table align="center" border="0" cellpadding="0" cellspacing="0" class="" role="presentation" style="border-collapse:collapse; margin:0 auto; width:100%;">
        <!--HERO Image-->
        <tbody>
         <tr>
          <td style="">
           <a>
            <img alt="A person loads a surfboard in a van." border="0" class="" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.patagonia.com%252FeMedia%252Fimages%252F2025%252F112825_BlackFriday_04.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMucGF0YSIsInRpbWUiOjE3NjQzMzU3NzcuODY5Mjk4NX0:1vOyKf:tFo6raRcwfIYKS7birY4RHxjPsE8qTNR5tw_10YJnvk" style="font-family: Arial; color:#333333; font-size:14px;" width="100%"/>
           </a>
          </td>
         </tr>
         <!--HERO Image-->
         <tr>
          <td style="margin:0 auto; padding:8% 0% 12% 0%;" valign="middle">
           <!-- CTA LARGE BLACK OUTLINE-->
           <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="">
            <tbody>
             <tr>
              <td style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:16px; letter-spacing:0em; line-height:1.1; font-weight:bold; padding:15px 28px 15px 28px; color:#000000;border-radius:29px; border: 4px solid #FFFFFF; text-align:center;" valign="middle">
               <a style="text-decoration:none; color:#FFFFFF;">
                Buy Quality
               </a>
              </td>
             </tr>
            </tbody>
           </table>
           <!--END CTA LARGE BLACK OUTLINE-->
          </td>
         </tr>
        </tbody>
       </table>
      </td>
      <td class="" style="width:6%;">
      </td>
     </tr>
    </tbody>
   </table>
   <!--END INSET HERO TWO GRID SEPARATED MODULE PADDED - PB-->
   <!--  INSET HERO TWO GRID SEPARATED MODULE PADDED - PB-->
   <table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#1C1F25;">
    <tbody>
     <tr>
      <td class="" style="width:6%;">
      </td>
      <td class="" style="width:43%; padding:2% 0% 0% 0%;">
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        <!--HERO Image-->
        <tbody>
         <tr>
          <td style="">
           <a>
            <img alt="A person repairs a garment while sitting on a picnic table." border="0" class="" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.patagonia.com%252FeMedia%252Fimages%252F2025%252F112825_BlackFriday_05.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMucGF0YSIsInRpbWUiOjE3NjQzMzU3NzcuODY5MzkxNH0:1vOyKf:Bds4wXKs3GhW2DoGwar0aoKJlynBB_592n8d_50CRNs" style="font-family: Arial; color:#333333; font-size:14px;" width="100%"/>
           </a>
          </td>
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         <!--HERO Image-->
         <tr>
          <td style="margin:0 auto; padding:8% 0% 12% 0%;" valign="middle">
           <!-- CTA LARGE WHITE OUTLINE-->
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            <tbody>
             <tr>
              <td style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:16px; letter-spacing:0em; line-height:1.1; font-weight:bold; padding:15px 28px 15px 28px; color:#000000;border-radius:29px; border: 4px solid #FFFFFF; text-align:center;" valign="middle">
               <a style="text-decoration:none; color:#FFFFFF;">
                Care &amp; Repair
               </a>
              </td>
             </tr>
            </tbody>
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           <!--END CTA LARGE WHITE OUTLINE-->
          </td>
         </tr>
        </tbody>
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      </td>
      <td class="" style="width:2%;">
      </td>
      <td class="" style="width:43%; padding:2% 0% 0% 0%;">
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        <!--HERO Image-->
        <tbody>
         <tr>
          <td style="">
           <a>
            <img alt="Three people dig a row in a garden." border="0" class="" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.patagonia.com%252FeMedia%252Fimages%252F2025%252F112825_BlackFriday_06.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMucGF0YSIsInRpbWUiOjE3NjQzMzU3NzcuODY5NDgzN30:1vOyKf:iuOzNqIW_hfBRmZxrU7sSKegeN4tcKQxmozjUsGor5A" style="font-family: Arial; color:#333333; font-size:14px;" width="100%"/>
           </a>
          </td>
         </tr>
         <!--HERO Image-->
         <tr>
          <td style="margin:0 auto; padding:8% 0% 12% 0%;" valign="middle">
           <!-- CTA LARGE WHITE OUTLINE-->
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             <tr>
              <td style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:16px; letter-spacing:0em; line-height:1.1; font-weight:bold; padding:15px 28px 15px 28px; color:#000000;border-radius:29px; border: 4px solid #FFFFFF; text-align:center;" valign="middle">
               <a style="text-decoration:none; color:#FFFFFF;">
                Give Back
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             </tr>
            </tbody>
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           <!--END CTA LARGE WHITE OUTLINE-->
          </td>
         </tr>
        </tbody>
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      </td>
      <td class="" style="width:6%;">
      </td>
     </tr>
    </tbody>
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   <!--END INSET HERO TWO GRID SEPARATED MODULE PADDED - PB-->
   <!--HERO  MODULE - PB-->
   <table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#1C1F25;">
    <!--HERO Image-->
    <tbody>
     <tr>
      <td style="">
       <a>
        <img alt="The roots of a tree covered in magenta flowers." border="0" class="" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.patagonia.com%252FeMedia%252Fimages%252F2025%252F112825_BlackFriday_07.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMucGF0YSIsInRpbWUiOjE3NjQzMzU3NzcuODY5NTc2Mn0:1vOyKf:HBKikO2UfStO_mUhLLg8b41YDnUY_0jok6F0a8_A0Rk" style="font-family: Arial; color:#333333; font-size:14px; display:block;" width="100%"/>
       </a>
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     <!--HERO Image-->
     <!--HERO Image-->
     <tr>
      <td style="padding:8% 0% 0% 0%;">
       <a>
        <img alt="Progress beats perfection." border="0" class="" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.patagonia.com%252FeMedia%252Fimages%252F2025%252FF25_ProgressReport_Email1_02.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMucGF0YSIsInRpbWUiOjE3NjQzMzU3NzcuODY5NjY3M30:1vOyKf:swePtjs0wsHgJs8iudhcJqzDMffiIlobs3-xKnxL900" style="font-family: Arial; color:#333333; font-size:14px; display:block;" width="100%"/>
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   <!--INSET COPY SECTION - PB-->
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           No company we’re aware of, including our own, truly gives back as much as it takes from the Earth. What we can do is be fully accountable for our impact. Introducing our first Work in Progress Report.
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           <!-- CTA LARGE BLACK OUTLINE-->
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               <a style="text-decoration:none; color:#FFFFFF;">
                Read the Report
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           Photos: GARRETT GROVE, ANDREW BURR, EMMA BÄCKLUND, DANIEL BELTRÁ
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      <td style="padding:6% 0% 0% 0%;">
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           *Free Shipping details: If your order meets or exceeds the amount advertised on the website, you qualify for free ground shipping. Choose the FREE delivery option (up to 10 business days) at checkout or over the phone at
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