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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: The pea protein craze.
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                  October 4, 2021
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Damn, we screwed up… again. Yesterday’s fantastic Sunday story -- on the quickie-wedding capital of the world (Las Vegas) -- was written by the talented Zoë Bernard, not one of our staff writers. Help us make it up to Zoë by reading the
                   <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                    piece
                   </a>
                   .
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Today’s rundown:
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Ozy Media’s collapse:
                    </strong>
                    The story of how a media startup with $70m+ in funding imploded over 5 days.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Pea prices:
                    </strong>
                    Soy milk. Almond milk. Now, pea milk? Yep.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Digits:
                    </strong>
                    Beehive fences, squid imports, toilet paper, and more wild numbers.
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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               The Big Lead
              </td>
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               <a style="color: #d62829; text-decoration: none;">
                <img alt="Ozy Media gif" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fozy_media.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mXMAu:gAYx9mfBFAVEuw7rsZIEAxfggwxsXah8RFPXxA1Q3Vc" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                A somewhat ironic clip from the featured video on Ozy Media’s YouTube page (Source: YouTube / Ozy Media)
               </p>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The Ozy Media collapse, explained
               </h2>
              </td>
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              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A week ago,
                <em>
                 The New York Time
                </em>
                ’s Ben Smith
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 published
                </a>
                a shocking story: The COO of Ozy Media impersonated a YouTube executive in an effort to secure a $40m investment from Goldman Sachs.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Absurdly, the Ozy exec’s deception included the use of a voice modulator app. Goldman eventually reached out to YouTube and -- when the parties uncovered the potential securities fraud -- they contacted the FBI.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Ozy framed the episode as a “mental health issue” but the blowback from the report was immediate. On Friday, Ozy Media shut down.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 How did it happen so fast?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 Axios’
                </em>
                Sara Fischer
                <em>
                </em>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 says
                </a>
                the company was built on “years of lies” pushed by its CEO Carlos Watson and COO Samir Rao. To close advertising deals and attract talent, Ozy faked audience numbers:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 95%+ of the traffic to Ozy’s flagship
                 <strong>
                  YouTube show
                 </strong>
                 (“The Carlos Watson Show”) was paid
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A
                 <strong>
                  20m+ email list
                 </strong>
                 was created by “dubious” marketing means, and reader requests to unsubscribe were ignored
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Attendee numbers for its live event (
                 <strong>
                  Ozy Fest
                 </strong>
                 ) were grossly inflated
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The following on its
                 <strong>
                  social channels
                 </strong>
                 (i.e., Twitter, Instagram) were almost all paid for and showed very little engagement
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Ozy Media was founded in 2013 to great fanfare
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Helmed by Watson -- a Black American entrepreneur with Harvard, Stanford, MSNBC, and Goldman Sachs on his CV -- the media venture has raised
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 $70m+
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Its backers included heavyweights like Laurene Powell Jobs (Steve Jobs’ widow), Ron Conway (VC legend), and German publishing giant Axel Springer.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Pitched as a destination for undercovered news stories, Ozy eventually became a vehicle to raise the profile of Watson, with millions in marketing dollars put behind his YouTube show.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The ‘cult’ of Carlos...
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … is how a former employee explained the toxic work environment to
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  CNN
                 </em>
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In addition to fake traffic figures, management lied about lucrative TV deals with the likes of Amazon and A&amp;E. The house of cards collapsed after the
                <em>
                 NYT
                </em>
                story:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Ozy’s chairman stepped down
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Katty Kay -- a star journalist who joined Ozy from the
                 <em>
                  BBC
                 </em>
                 -- resigned
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Conway’s fund (SV Angel) gave back its shares in the company, which is almost unheard of in the VC world
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Watson himself pulled out of hosting duties for an Emmy’s awards program and left the board of
                <em>
                 NPR
                </em>
                . Now, he will unwind the company, leaving its
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 75
                </a>
                full-time employees in search of new jobs.
               </p>
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               SNIPPETS
              </td>
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               <p style="font-size: 13px; line-height: 130%; font-family: Helvetica, sans-serif; margin: 5px 0px 10px;">
                <em>
                 <strong>
                  NEW!
                 </strong>
                 Introducing our new and improved
                 <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
                  Snippets
                 </a>
                 . You can now get extra snippets on your favorite topics. Follow the button below to get started.
                 <strong>
                  (It takes less than 30 seconds!)
                 </strong>
                </em>
               </p>
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 The Pandora Papers:
                </strong>
                <em>
                 The Guardian
                </em>
                is
                <a style="color: #d62829; text-decoration: none;">
                 publishing
                </a>
                details of leaked offshore data (the largest dump ever) from the world’s most powerful people including 100+ billionaires and 30 world leaders.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 EV truck startup Rivian
                </strong>
                filed to go
                <a style="color: #d62829; text-decoration: none;">
                 public
                </a>
                . The startup is backed by Amazon and Ford, but its revenue is $0 with a net loss of $944m.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Opening the floodgates:
                </strong>
                Apple
                <a style="color: #d62829; text-decoration: none;">
                 rolled out
                </a>
                the ability to review its built-in apps in the App Store.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Creator stimulus:
                </strong>
                Patreon
                <a style="color: #d62829; text-decoration: none;">
                 announced
                </a>
                plans to invest in creators ahead of its potential IPO.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Bezos’ space company Blue Origin
                </strong>
                has seen a string of high-profile resignations. One reason: some employees describe the work environment as “
                <a style="color: #d62829; text-decoration: none;">
                 toxic
                </a>
                .”
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Interactive pods:
                </strong>
                Spotify
                <a style="color: #d62829; text-decoration: none;">
                 launched
                </a>
                new Anchor features that allow podcasters to run polls and Q&amp;As.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Update:
                </strong>
                NBCUniversal has
                <a style="color: #d62829; text-decoration: none;">
                 reached
                </a>
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                 here
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                .
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 3px 0px 10px;">
               Pea Prices
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="Ripple beverages" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fripple.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mXMAu:gAYx9mfBFAVEuw7rsZIEAxfggwxsXah8RFPXxA1Q3Vc" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
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               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Easy peasy (Source: Ripple Foods)
               </p>
              </td>
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             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Peas are a hot plant protein, but they may soon cost more
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Peas are a buzzy alternative protein, but one supplier says bad weather may cause a price hike ultimately shouldered by consumers.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Roquette Freres is a French vegetable processing company that supplies, among other things, pea protein. It
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 says
                </a>
                bad weather and low yields in Europe, combined with a drought in Canada, have:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Reduced the pea supply by 45%
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Caused prices to increase 120% from last year
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Roquette thinks the “dramatic increase in prices will inevitably lead to costs being transferred to customers.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                At the same time, the demand for plant-based and alternative proteins has increased. A recent study
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 suggests
                </a>
                alternative proteins could account for 11% of the global protein market by 2035, compared to 2% in 2020.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Milk is one of the most popular uses for pea protein
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Its market value was $122.9m globally in 2019, and it’s expected to reach $251.2m by 2027,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 per
                </a>
                Allied Market Research.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Meanwhile, Ripple Foods, a frontrunner in the pea-based dairy industry, just raised $60m in Series E to expand,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 per
                </a>
                <em>
                 Bloomberg
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What exactly is pea milk anyhow?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                You don’t get pea milk by mashing a bunch of peas.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As journalist Larissa Zimberoff explains in her book,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  Technically Food
                 </em>
                </a>
                , the peas are first shipped to a manufacturing plant -- often in China.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There, the molecules are split into protein, fiber, and starch. So what pea milk is actually made from is a pea protein isolate powder.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                You’ll probably be really popular at parties if you share that factoid.
               </p>
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 One week until INBOUND 2021
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                INBOUND is the 3-day summit for every business builder.
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                That’s your ticket to the entire diverse lineup of entrepreneurial icons like
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                If you want to reap
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                , Powerhouse Passes cover the full event suite, live and on-demand forever:
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                 <strong>
                  HubSpot Podcast Network Live:
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                 <em>
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                  Curated meetups:
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                 Networking opportunities to enable your growth
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                INBOUND kicks off on Oct. 12.
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                Hosted with orange hearts, by HubSpot.
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               By The Numbers
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               <a style="color: #d62829; text-decoration: none;">
                <img alt="Burlington" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fburlington.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mXMAu:gAYx9mfBFAVEuw7rsZIEAxfggwxsXah8RFPXxA1Q3Vc" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Digits: Beehive fences, squid imports, toilet paper, and more.
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 1)
                </strong>
                The Burlington Coat Factory made a good decision renaming itself to Burlington Stores in 2009, given
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  just 5% of its $5.8B in 2020 revenue
                 </strong>
                </a>
                was from coats.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 2)
                </strong>
                A new study of 50k monuments in the US found there are
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  22 statues of mermaids and just 2 of congresswomen
                 </strong>
                </a>
                . Also interesting: Polish revolutionary war officer Casimir Pulaski bested Thomas Jefferson 51-36 in memorial count.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 3)
                </strong>
                Across Africa and Asia, farmers have deployed
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  ~10k beehive fences at a cost of $1.2k per acre
                 </strong>
                </a>
                <strong>
                </strong>
                to keep elephants from eating crops. It’s incredibly effective, with 61% of farmers saying it’s better than other measures (
                <em>
                 no duh
                </em>
                ).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 4)
                </strong>
                Consider Squidward impressed. Or scared? The US
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  imported $314m of squid
                 </strong>
                </a>
                in 2019, with ~50% of it coming from China, much of it likely caught illegally.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 5)
                </strong>
                One thing that unites Americans: our love of toilet paper. Globally, it’s a $26B industry, and the average American
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  uses ~140 rolls each year
                 </strong>
                </a>
                .
                <em>
                 If only
                </em>
                everyone started using the enormous
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Forever Roll
                </a>
                , meant to last a month.
               </p>
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               AROUND THE WEB
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                🛰️
                <strong>
                 On this day:
                </strong>
                In 1957, Soviet satellite Sputnik
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 launched
                </a>
                from the Baikonur Cosmodrome in Kazakhstan, triggering the space race.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🚂
                <strong>
                 Wow:
                </strong>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Miniatur Wunderland
                </a>
                in Hamburg, Germany, is the largest model railway in the world at 16k+ sq. ft. It contains 1k+ trains, 9k+ cars, and 52 planes. To see it in action without leaving home, check out this 20th anniversary
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 video
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🎵
                <strong>
                 That’s cool:
                </strong>
                Many of Spotify’s songs get little to no play at all.
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Forgotify
                </a>
                finds those tracks for your listening exploration.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🎨
                <strong>
                 Art:
                </strong>
                California-based artist Esther Pearl Watson has
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 painted
                </a>
                one scene every day of the pandemic, juxtaposing day-to-day activities against a changing world.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🤝
                <strong>
                 How to:
                </strong>
                Sure, there are a lot of articles about how to get along with your co-workers. But
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 these tips
                </a>
                on building rapport come from a former CIA analyst.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 5px;">
                🦕
                <strong>
                 That’s interesting:
                </strong>
                Scientists on the British Isle of Wight recently discovered the remains of a 30-foot-long dinosaur they’ve nicknamed “the
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                 hell heron
                </a>
                .”
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                Source:
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                 Pinterest
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