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   👶  Parents love this startup
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   Plus: NYC’s crypto donations, Wicked meets “Rollercoaster Tycoon,” and more.
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               Share The Hustle:
              </span>
              <a data-contains-exactly-one-token="true" data-hs-link-id="0" data-hs-link-id-v2="iqt7z0d0" style="color:#192733; text-decoration:underline !important" target="_blank">
               https://thehustle.co/?ref=950fce10a7
              </a>
             </em>
             <br/>
             <span>
              Check your referral progress &amp; prizes
              <a data-hs-link-id="1" data-hs-link-id-v2="3ulPwwvP" style="color:#192733; text-decoration:underline !important" target="_blank">
               here
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                 <img align="middle" alt="The Hustle by HubSpot Media" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FThe%2520Hustle%252FLogos%252FHS_Media_The_Hustle_HubSpot_Media_Glow_Email_Logo.png%253Fwidth%253D500%2526upscale%253Dtrue%2526name%253DHS_Media_The_Hustle_HubSpot_Media_Glow_Email_Logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjQ1ODU1NzguODYzNDY2N30:1vQ1Ji:zyZF_VZH2gTU2rEumSsmHDgSW1GVbJ_iS2SckGyzqEs" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="250"/>
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: bold;">
                   Good morning.
                  </span>
                  If you felt yourself reverting to childhood while visiting your parents over the weekend, you might not have been imagining it. Researchers at the University of Cambridge scanned the brains of ~4k people and found that the human brain stays in adolescence until the ripe age of 32, with the four major brain phases taking place at 9, 32, 66, and 83. There’s always next year?
                 </p>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   STARTING UP
                  </span>
                 </h2>
                </div>
               </div>
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                <img align="middle" alt="Construction equipment on the moon." class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FInterlune.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DInterlune.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjQ1ODU1NzguODY0MDI4N30:1vQ1Ji:JKH5TwGkYPgjMkngp_ToJtG323Bd24qDyE3OS23llCE" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574389236785_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   Mining the moon… What could go wrong?
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  ❌
                  <span style="font-weight: bold;">
                   The problem:
                  </span>
                  Some things don’t exist on Earth. A perfectly ripe avocado, a stress-free Monday morning meeting, or a call to your mom without a passive aggressive comment, for example. Also, apparently, Helium-3 — an in-demand isotope that could one day be used in fusion power plants, quantum-computer cooling, and nuclear-security tech.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  💡
                  <span style="font-weight: bold;">
                   The pitch:
                  </span>
                  Seattle-based
                  <a data-hs-link-id="0" data-hs-link-id-v2="ozoRggl/" style="color:#192733" target="_blank">
                   Interlune
                  </a>
                  wants to fix the shortage and make a pretty penny — the material costs ~$20m per kilogram (that’s ~150x more expensive than gold). Interlune plans to collect Helium-3 straight from the surface of the moon using an excavator built to handle the moon’s low gravity and unique soil,
                  <a data-hs-link-id="0" data-hs-link-id-v2="BdD521iY" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   CNET
                  </span>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🚀
                  <span style="font-weight: bold;">
                   The outlook:
                  </span>
                  Interlune has already built a full-scale prototype of its excavator and has plans to start slinging Helium-3 to customers in 2029. The orders are already rolling in: Tech company Bluefors spent $300m+ on tens of thousands of liters of the isotope,
                  <a data-hs-link-id="0" data-hs-link-id-v2="KX0HmMSU" style="color:#192733" target="_blank">
                   according to
                  </a>
                  <span style="font-style: italic;">
                   The Washington Post
                  </span>
                  , the largest purchase yet of a natural resource from space.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                 <tbody>
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                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
                  </tr>
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                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                 <p style="line-height:115%">
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    Did you swear to your parents that gaming is a career?
                   </span>
                   Find Your Grind, a platform where young people can discover new passions,
                   <a data-hs-link-id="0" data-hs-link-id-v2="aHIq7fW+" style="color:#192733" target="_blank">
                    wants
                   </a>
                   to help you make right on the promise. The startup focuses on alternative professions such as content creator, esports player, and pop-punk bandmate — possibly because it was founded by Nick Gross, drummer of pop-punk band Goldfinger.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    A new funding record:
                   </span>
                   Nebraska’s CompanyCam, a construction project management and site documentation platform, hit a
                   <a data-hs-link-id="0" data-hs-link-id-v2="jMhhbE0S" style="color:#192733" target="_blank">
                    $2B
                   </a>
                   valuation following the largest single equity investment round in the state's history. CEO Luke Hansen founded the startup in 2015 after struggling to find software to manage jobs at his family’s roofing business.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Not that you need another subscription,
                   </span>
                   but Polish startup Juo is
                   <a data-hs-link-id="0" data-hs-link-id-v2="mLMVhs+h" rel="noopener" style="color:#192733" target="_blank">
                    developing
                   </a>
                   tech to help businesses build and manage subscriptions for physical products, like supplements, toiletries, meal kits, and more. Co-founder and COO Alina Prelicz told
                   <span style="font-style: italic;">
                    EU-Startups
                   </span>
                   that subscribers order 2x as much as returning customers, which we believe based on our piles of unused vitamins and haircare. Oops.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Make no mistake:
                   </span>
                   AI startup Harmonic
                   <a data-hs-link-id="0" data-hs-link-id-v2="XfXaLbzJ" style="color:#192733" target="_blank">
                    says
                   </a>
                   its “Mathematical Superintelligence” is AI focused on advanced reasoning so that it doesn’t hallucinate or make factual errors, something that will ultimately be useful in fields like aerospace and finance. Now, if we could only do the same to our human brains.
                   <br/>
                   <span style="font-size: 16px; color: #000000;">
                    <br/>
                   </span>
                  </li>
                 </ul>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_174657085452410" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545246_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   BUILD A WINNING BRAND
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="dSL9Yf4A" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="100M+Product-Ideas" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F100M%252BProduct-Ideas.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D100M%252BProduct-Ideas.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjQ1ODU1NzguODY0MTkyN30:1vQ1Ji:DSBB0fr7_dSbWn8qMI426yrIy7RAjnlPESeeoVaSM0Q" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%; font-weight:bold; font-size:22px">
                  A master’s plan for building, branding, and brainstorming
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  You don’t know Eric Ryan, but that’s why this exists. He’s the creative brain behind eye-catching Target aisle darlings like Method soap and Olly vitamins.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  His thoughtful, simplistic designs are filled with go-to-market wisdom. Save his
                  <a data-hs-link-id="1" data-hs-link-id-v2="hPvqhdgk" style="color:#192733" target="_blank">
                   product playbook
                  </a>
                  for turning blah products into brilliant brands.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold">
                  What we bundled:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   <strong>
                    Proven framework:
                   </strong>
                   5 of Eric’s high-creative tactics.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <strong>
                    Live product lab:
                   </strong>
                   Workshopping ideas with Sam and Shaan (
                   <em>
                    My First Million
                   </em>
                   ).
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <strong>
                    10 rapid-fire rules:
                   </strong>
                   For brilliant product positioning.
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 30px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545249" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="Ibw+lYrP" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Product (marketing) pro tips
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
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<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <a data-hs-link-id="0" data-hs-link-id-v2="1sYzoHhw" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A child's carseat" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fcar-seat.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dcar-seat.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjQ1ODU1NzguODY0MzExN30:1vQ1Ji:Qcw90BM_RCT3UI2JCa6qJ1mbW8KiTTnxp2X-ntqZWbg" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
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           </div>
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            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   Good news for parents who don’t want to clean slushie vomit
                  </span>
                  <br/>
                  <br/>
                  They say successful businesses start by identifying a problem and finding a way to solve it. For this small business, that problem is sticky car seats.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Young children are required by law to ride in car seats, but given their propensity to spill snacks, drinks, and generally make a mess, those car seats can often become dirty and sticky.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="AxZ9PFyB" rel="noopener" style="color:#192733" target="_blank">
                   Seat Spa,
                  </a>
                  an Owensboro, Kentucky, business, will clean them for you,
                  <a data-hs-link-id="0" data-hs-link-id-v2="Lv2mlS3X" rel="noopener" style="color:#192733" target="_blank">
                   per
                  </a>
                  <em>
                   The Owensboro Times
                  </em>
                  . Founded by Kaelyn Arblaster, a stay-at-home mother, and her husband, who enjoys detailing cars, Seat Spa offered the couple a flexible side hustle where they could spend time together and make money while their two children slept.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   How it works
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Seat Spa picks up car seats in the evening, inspects them for damage, and disassembles them. Then, they use diluted vinegar, air compressors, and brushes to remove dirt, crumbs, and, if present, potentially dangerous substances like mold (which can occur if milk or food is spilled into the cracks). Seats are reassembled and returned in the morning.
                  <br/>
                  <br/>
                  It’s a service that
                  <a data-hs-link-id="0" data-hs-link-id-v2="xY589o0f" style="color:#192733" target="_blank">
                   one Redditor
                  </a>
                  — whose son vomited blue slushie on his car seat — said they’d pay “an inordinate amount of money” to receive.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 16px; font-weight: normal;">
                   So, naturally, there are others:
                  </span>
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="SZN0Ogvd" style="color:#192733" target="_blank">
                    BabyQuip
                   </a>
                   — a baby gear rental service — will clean items including car seats, strollers, high chairs, and more. Basic cleans, which include 30 minutes of vacuuming and wiping down, are ~$20, while a full 90-minute deep clean is ~$80.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="P209d+bh" style="color:#192733" target="_blank">
                    Buckle Bath
                   </a>
                   services New York and New Jersey with plans for future franchising. Cleaning starts at $69 per car seat, and the company also partners with preschools and daycares for on-site cleaning.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   Niche cleaning services…
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  … work because they provide a service that most people can’t or don’t want to do.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  That applies to forensic and crime scene cleaners, of course, but also those that specialize in rugs and fabrics, pools, chimneys, air ducts and vents, and natural disasters where there may have been fires or flooding damage.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  But car seat cleaners are tapping into a specific demographic: busy parents who don’t have time to deep clean their own car seats even if they want to. And that’s a ripe market:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="IPbIenbO" rel="noopener" style="color:#192733" target="_blank">
                    Sherah
                   </a>
                   is a platform that connects working moms to assistants who complete tasks, like booking appointments.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Otter
                   <a data-hs-link-id="0" data-hs-link-id-v2="mZJ/6mfi" style="color:#192733" target="_blank">
                    matches
                   </a>
                   working parents looking for sitters to stay-at-home parents looking for a side hustle.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="zT3iFvs/" style="color:#192733" target="_blank">
                    Little Spoon
                   </a>
                   is a meal prep service for babies and toddlers.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="ISZSI2Ta" style="color:#192733" target="_blank">
                    Peanut
                   </a>
                   matches moms looking for friends and communities.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   And finally, here’s a fun one:
                   <a data-hs-link-id="0" data-hs-link-id-v2="wFl5Wc1d" style="color:#192733" target="_blank">
                    Cradlewise
                   </a>
                   , a smart crib that will rock your baby to sleep for you, replete with soothing sounds.
                   <br/>
                   <br/>
                  </li>
                 </ul>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="L+wB1IB9" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                 <p style="line-height:115%">
                 </p>
                </div>
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            </tbody>
           </table>
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                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
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               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:150%">
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                   HIGHLY RECOMMENDED
                   <br/>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   From wallets and bacon to surfboards and sneakers…
                  </span>
                  mushrooms were everywhere with the promise of replacing plastic and leather. But why hasn’t it
                  <a data-hs-link-id="0" data-hs-link-id-v2="p21WLb04" style="color:#192733" target="_blank">
                   happened yet
                  </a>
                  ?
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="$12,000" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F%252412k.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D%252412k.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjQ1ODU1NzguODY0NDQ0N30:1vQ1Ji:E_JiWFPl4pvl7t-L6-SnutYOAUaU6UxTGEBYVnUH388" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  How much some New Yorkers will receive in crypto as part of a cash transfer pilot program funded by nonprofit GiveDirectly through donations from Coinbase. The digital funds are being distributed to 160 low-income residents in NYC, where the crypto ecosystem is more supported compared to other cities, through February,
                  <a data-hs-link-id="0" data-hs-link-id-v2="RIlT9PJB" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Business Insider
                  </span>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  The initiative is similar to guaranteed basic income programs being trialed around the US and globally. What sets it apart is the $8k lump sum participants received in November, which will help them invest in more substantial things like housing and education, according to GiveDirectly, and, given the timing, maybe even a present or two. ‘Tis the season, right?
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333089002" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333035341" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574333035341_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333149673" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574333149673_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1959, Antarctica was made a
                  <a data-hs-link-id="0" data-hs-link-id-v2="zX3Apkd0" style="color:#192733" target="_blank">
                   military-free continent
                  </a>
                  when 12 nations signed the Antarctica Treaty.
                  <br/>
                  <br/>
                  🖼️
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  Drag objects to make an
                  <a data-hs-link-id="0" data-hs-link-id-v2="EVUKj39N" style="color:#192733" target="_blank">
                   art gallery.
                  </a>
                  <br/>
                  <br/>
                  🎢
                  <span style="font-weight: bold;">
                   Haha:
                  </span>
                  “Rollercoaster Tycoon”
                  <a data-hs-link-id="0" data-hs-link-id-v2="b76vL1bp" style="color:#192733" target="_blank">
                   meets
                  </a>
                  <span style="font-style: italic;">
                   Wicked
                  </span>
                  .
                  <br/>
                  <br/>
                  🤔
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  Are we living in a
                  <a data-hs-link-id="0" data-hs-link-id-v2="X7+9OMhi" style="color:#192733" target="_blank">
                   simulation
                  </a>
                  ?
                  <br/>
                  <br/>
                  😍
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  Behold,
                  <a data-hs-link-id="0" data-hs-link-id-v2="v603U62v" style="color:#192733" target="_blank">
                   eggs
                  </a>
                  .
                  <span style="font-size: 11px; color: #1f1f1f;">
                  </span>
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                   <br/>
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <em>
                   If you go to a prison and stand there long enough, eventually you get to stay.
                  </em>
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                   <span style="color: #192733;">
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                     <a data-hs-link-id="0" data-hs-link-id-v2="lKe94KYa" rel="noopener" style="color:#192733; font-size:12px" target="_blank">
                      SOURCE
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                     <br/>
                    </span>
                   </span>
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   <span style="color: #192733;">
                    <span style="font-size: 9px;">
                    </span>
                   </span>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
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